ISC West VP Speaks About 2024 Show
ISC West has rebounded from COVID-19, now aiming for equal or greater attendance than before the Pandemic, plus adding a major new element, a concert with the Wallflowers.
We spoke with RX Global VP Mary Beth Shaughnessy about the following:
- How the show has changed in the past decade
- How the show has rebounded from COVID (see our previous critical reporting, including Disaster At ISC West: Reed And SIA Burn Manufacturers)
- The benefits they see from attending ISC West
- How the concert aims to improve the show and how it will work
- What is new with the SIA Education "Passport Program"
- How RX and SIA relate in putting on the show
- How they view the differences between ISC West and ISC East
- How they view the differences between ISC West and ASIS GSX
RX ************ ************ *** *** **** *********
** ***** *******, * ********** **** ******, ** * ******* ******* ** holding ***** **** ***********; *********** **** IPVM ***** *** *******'* ****** *******:
** ****** ** *** ** *** largest ****** ****** ********* ****** ** countries, *** *** ******** ****** ** just *** ** ***** *****.
** ******(******** ***** ** **** ***********)** * ********** ****** (******** ***** ****** ********), * ************* ********* *** *********** company ************* ** ******.**** *** ******** ** *** ********* four ***** ****** ********:
** ***** ******* ***** **** ***** trade ***** ****** *** *** *** focuses, **************** ******** ******** (***),****** ****,************ *******' ***********'* **** (***),******** ******** **** (***),*********** ************** ******* **** (***),**** ************** ******* ******** (***),**** **** ***********, ***** ****** **** (***), ***** ***, *** ****, ********* ** ***********.
ISC ****'* *******
*********** ******** ** *** ** ****** became *** ********* ** *** ****:
*** ***** ** * ***** **** 55 ***** ***, ******** **** *********** was *** ********. ** ******** ********* has ****** ** ***** ** * hotel **** ************* ** ******.
*'* *** ***% **** **** **** acquired **. *** ** *** **** it ****, ** **** *** ***** locations. ** *** ** ******* ** a ****; ** *** ** *******. It ******* ******* ** *** *****, ISC **** *** *** ****.
**** *** **** ******, *** **** has ******* ** ********* *** ******* experience **** ****** *** ***** ***** show *****, *********** **********:
**'** ****** ****** ** ******* *** customer **********. ** ********** **** ****** do **** ** *** *** *** face-to-face [****-***], *** **'* *** **** about ***** *** ******* ******** ** their *****, **'* ***** *** ***** tradeshow **********.
**'* ***** ****** *** ********; **'* about *********; **'* ***** ********** **** your *****, *** **'* **** ***** the **********, *** **** ****** *** trade **** *****, *** **** ***** hours.
** ***** ** ** * ******** use ** ***** ****. *** ******* needs ** ** ****** ********** ** them. ** **** ** **** ***** for **** ** ***** ***** ***** and ******* ** ****** ** ** in ****** **** *** *******.
Concert: *** **** **********; "*** ******"
**** ****, *** **** ** ****** a******* ********* *** *************** ******** ** ******* **** *** COVID-19 ******** *** * ****** ***** show ******** ** *******.
*********** **** **** ******* *** ****, RX ****** **** **** ******** *** *** ***** **** *** the **** **** *** ** *******, Florida, ******* **** ****, ************* ****, * ******* ***** ****** *********** said *** "**** **** *** *** community" *** **** "***** *****" *** the ****.
** ****** ***** *** *********** *** ISC **** ***** "**** ********" *** "manufacturer ********," *********** ****. *** ******* explained *** ****'* ******* ******* ** executing *** ************ ** *** ******* at *** **** ****:
* **** *** **** **. * thought ** ***** ** *****. ***'* do **. **'** ****** ** ****** in *** ****, **** ********* * valuable ******, *** **** ** * valuable **** ********** *** **** ** the **** *****, *** ***** *** show.
** ******* ** **** *** **** concert ****.We *** **** ********; ** **** * **** ** * ****** ** ********** *** ***** ** **** ** *** ************* ** *** ***** ******** ** **** **** **** **** ****** **** ***** **. We figured, "Yes, there are customers that have events at night, but we have over 20,000 attendees who aren't invited to events and would love to go to a concert close to the show floor." So we took a look at the big picture and thought we'd try it out. [Emphasis added]
*********** ********* *** *** ******* *** intended ** ** * ******* ******** new ********** ** *********:
* ****** ** **** ** **** a *** ******* ** ****** * wow/interactive **** ********** *** *** *********.
**'** ******* **** ***** ** *** show ***** *** ***********, *** ** thought "***, **'* ** ****** ***** to ****** * ******* **********."
*** ******* ** **** ** **'* "continued **********" **** *** **** *** a "*** ******" ****** *****-*** ** keynote ******** *** ********* ********; *********** said:
**'** ********* ** *** ****. **** year, ** ******** ** *** ****** area. *** *** ******** **** ******** that ***'** **** **** *** **** three ***** **** **** *********** ** the ****. ** ******** ** ******; the ******* ** *** ** ****.
** **** ** ** * *** factor, ** ** ***** ******* **** on *** **** ***** *** *** the **** *****. **** ** **** [were] **** ******* *** ********* *******, but **** ** ** ** ****. The ******** **** *******. ********* ***** content, *** **** **** **** ***, so ** **** *** * *** factor *** **** ****.
*** ******* **** **** ***** ** Wednesday (***** **), *** ****** *** of *** ****, ******* *:** ** to *:** **. *** ******** ******* of *** ***** ** ********, *** it **** **** ***** ** *** "main *****," ***** *** ******* ******** will ** *****.
Concert *****: **** ** *** ******
*** *** **** ******* *** **** up ** *,*** ****** *** **** be **** ** *** **** ******* as **** ** **** **** ** tickets **** ***-********* ***** ****** *** show *****:
***** **** ** ******* ********** ** about *,*** ******.
** **** ***** * *** ** capacity. ** **** ** ************ *** tickets ** ******* ******** ***** ** the **** *****. ** **** ** releasing ** *** **** *** *****, where *** *** **** ** *** tickets ** ********* **** **** ** opportunity ** **. **'* **** ** all ***** *******.
***** **** ***** ********** ***** **** only *** "*** **** ********" ******* *** **** ****** ** the *******, *********** ********* **** *** concert ** **** ** *** ***** types:
** *** ******** * *** *********@*** Passport, *** ******* ****** ** ********. If *** ***’*, *** **** **** to **** ** *** ** *** featured *****, ***** ** **** ** distributing *** ******* ** *** *** of *** ****.
*** **** *** *** ********* *** location ***** ** **** ** ******* out ******* ** *** **** ******* on*** *******:
Wednesday, ***** **: ******* ****** ********* *** *** ***** *****
**:** ** - *:** ** (***** ******** ****)
******* - ***** *****
****** **** - ***** ****
*** *** ****** ******* **** - Booth *****
**** ***** - */* ********** (******** to ***********)
*********** *********** *** ********* ***** *** show ******** ** *** ********* *********, including** *** *******:
*** *** **** ******* ** ************* and **** ** *** ***** *****; however, ******* ******* *** ********* *** will ** *********** ** * ***** come, ***** ******. ***** *** ****** per **********.** *** **** ***** *** ****** are ******** *** *****.
*********** **** **** **** *** **** will **** *** ***** ******* ***** to *********:
**'** ***** ********* ********* *** *** concert ***** ***. **'** **** **** that ********* *** *** *** ************* in *** *** *********@*** ******** ******* know ** **** ** * ****** at *** ** *** ******** *********. There **** ** ****** ** ******* available.
The *********** ***** - ********* *** ******* ********
** ******** *** *********** ******* **** cost * *** ******* ******** *******, offset ** ********, *** ** ********** the *******, ***** ** ******** **** effectively ********** * *********** ******* ** that *******. *** **** ******** ** comment ** *****. *******, *** **** of ****** ******, *********, ***********, ***., is ********* ** **** *****.
Response *** ********
***** ** ***** ***** ** ****** will ***** ** *** ******* *****, the ******** ** **** ********, ********* the ******** **** ****** *****, *** been *** ********:
Trade **** ********* **** ******* ******** ******
******* *** ******** ******** ******** ******** or ******** **** *** **** ****** years, ***** **** **********, **** *** the ******-******** *** ****, *** **** roughly **** (*.*.,**** ** ****, ** ***** ***, *** **** had **,***, *** **** **** **** ISC **** ** ********* **** ****).
**** ******* **** ********* **** * lower ********** ** ******** ************ *** now ***** ** ***** ***** **** in *** *****. **** **** ******** that **** *** **** ** *****, trade ***** **** ****** **** ****-******** by ********** ****** **** **********, ** they **** * ******* **** ** network *** ******* **** ***** ********** in ******.
Today's ***** ***** *** **** ***** ******** *** **** ***** **********
** ***** ***** ******* **** *** past ******, **** ********* *** ****** experience *** *********** **** ****** ******* online. ** * ******, ******** ** a ****** ***, ***** *** **** less ******** ** ******* ******** *** demonstrations ** ***** *****, *** **** focus ** ********** *** **********-******** ******* industry *********** ** *** ****** ** easier **** ******, *** *** ****** more ******** ** ****-**-**** ******.
*********** ********* ** *** ****** *** come ** ***** ***** ** ******* with ******:
**'** ***** **** ***** *****, ********* tried ** ** ******** ****** *** remote. ****** **** ******** **** **** can't ****** ********** *** ******** **** need ** **** *** ********.
** **** **** ******** ****'** ******* on **** **** **** ** ********** with ***** *****, *** ** **** want ** ******* *** ******* **********, an **-****** ***** **** ********** ** going ** ** **********. *** **** webinars *** *** ****** *** **? Nobody's ***** ** **** ** *** on *** ****** ** * **-****** presentation.
**** *** **** ** ****, *** face-to-face ********** ** ***** ** ****** forward ***being **** ** ******* ******** *** ******* **** **** *****. [Emphasis added]
**** ****** *** ******* ********* ********* focuses **** ** ********, *********** ******* out **** *** **** ***** **** its *** ******* ******* *** *** the ******* ****** *** ****** ** again ***** *** *****-** ********:
** **** *** "*** *** ******** and *********" **** ** *** **** floor, ***** ** **** ************* ******** over *** **** *** *****. ** was ** *** *****. *** **'* right **** ** *** ******. **'* in * **** ********* ****. ** elevated *** **** *** **** [** that ****].
*** ****** ** *********** **** ** will **** **** **** **** ** over ***. ** ***** **** **** slightly ***** **. ** *** *****, not ***** *** ******, *** ** have **** *** ********** **** ****. Many ** ***** *** ********** **** new ************. **'* ******** [*******] *** West ******* **** ** ***-******** ******.
***, ** *** *** ****-*****]. **** [of] **** *** [*** **] ****** chain [******] *** *** ******* ** roll *** *** ********, *** *** it ** ******* ** *****.
Rebound ***** *****
***** ***** ***** **** *** ********* of ******** ****** *** ** *** comfort ** ***** ***** ***** *** COVID-19 ******** ******** *** ********* **** the ******** ** ******* ***** ** their ********, ********** **** **** **** ISC ****'* ********** ** **** ** expected ** *** ** ****** *** 2019 ****** ***** ** *** ******* registration ********:
**'** ******** **** **** **** ****, and **'** ******** ** ****** **** numbers ** ** ** ***** *** to ****. ** ******** **** ******* slightly ***** **,*** [**] ***** ******** professionals, ***** ** ***** **'** ******** to ** ***** ***. ********* ** are ** **** ** ************* *******.
*********** ******* ******** ** *** ******* of ********** ****** *** **** *** how *** **** ** ******** ** be ****** **** *** **** ***:
**'** ******* ** ****** **** *** exhibitors **** ****, ***** *** **** increased **** **** ****. *** ****** footage ** **. ** *** ** the ****** ** ********** *** ******, [it] **** ** **** *** **** year, ***** ** ** **** **** growth ****.
*** **** ** * **** ****** show. **'** ******* **** **********, *******, and **********, *** **** **** *** attendees *** **** **** *** **********.
**'* ******* ** ** *** ******** and ******** ****** ** **** **** numbers, ********* ** ** ***'** ******* about ****** *******, **********, ** *********. It **** ** * **** **** show. ** *** * ***** **** in ****, *** * ***** ** will ** **** ****** ** ****.
ISC ****'* **** *******
****** *** **** ********** *******, ********* meeting **** *******, ******** ***** *** products, **********, *** *********, *********** **** that *** ********* ****** *** ** them *** **** ******** ** **** area:
** **** ** **** ****, [***] we *** ** ******* *** **** value ** **** ****, *** **** build **** *** **** *** ******* or *** ********** ** *** **********, whatever ********** **** ***** **** **** area.
****'** *** *********. [**] *********, **'** always ****** ** ***** *** **** important, ******, *** ******** ******** *** content [** *** ********]. **'** ******* more **** ** *** *** ************* sessions, ***** *** **** **** ********.
*** **** ***** ** ***** *** experiences ** **** ** ***** ******* to *********, *********** *****:
*** ****** *** ****** **** ****** attend *** **** ** ** *** what's *** ** *** ***********. * don't **** **** ***, ** ** products, *** **** *********, *******, *** where *** ******** ** *****.
** **** ** *** ** ***** elements **** **'** ******** *** ****.
Benefits ** ********* *** ****: ******* *****
********* **** ***** ********* *** ********** get **** *** ****, *********** ********* the ****'* ****** ** ***** ***** on ****** *** **** *** *** leads ** *** ***** ** ***** who **** ** *** ****:
*** **** ** *** ***** ******** show ** *** ****. **** ***** things *** ** **'* ***** *** the ********** ******* *** ******* ***** new ******** *** *********, ***** ** one ** *** **** ******* **** attendees **** ** *** ****.
**** **** ** *** ****'* *** in *** ********. ***** ***** ** the **** ** * ******** *******, as **** ** *** ****** ** leads. *** ****** *** ****** ****** want ** ******* ** ***, *****, and ******* ** *********. ** ***** all ** *****. *** ******* ** our ********* ** **** ******. ** listen ** *** ********* *** ** various ********* ** ****** ** *** grow. ** ***** *** *********. **'** [a] ******** ******** *** ********** [****], we ******* **** ********* *****, *** the ***** *** *** ****** *** reason ********** *********.
*********** *** *** ******* ******** ******* on *** **** ***** *** ********* gets *** ********** *** **** **** also ******* ** *** **** ****** exhibitors' ***** *** **** *** ****:
********* *** *** *********** ** *** as **** ***** ** **** *** possibly ***. *** **** ***** ** crowded, ** ** ****** ******* ** how ******** *** *** **** ***** scan ***** *** **** *************, *** progressive *** ***, *** *** ******** you ** ***** *** ********* ***'** speaking ****.
Passport: ******* **** **** ****
*** **** *** **** ************* *** *********@*** **** ******** ************ ****, *** *********** ***** ***** what *** ******* ** *** ******* since **** ****:
**'** ****** ******** *** *** *** education ******* *** ***** *********. **'* still *** *** ********* ******** *******. The ******** ****** *** ** ** into ********* ***** ** *** ****. In **** ****'* ********, ** **** also ******* * ******* ******.
***** *** *** *** ***** ***** in ****, ** **** ** "** additional ******** **** **** ****** **," Shaughnessy ****:
- ****** ** ********** ************* ** **** have **** ******** *** ******** ** the ********** *******. ***
- ****** ** *** *** **** ******* ** Wednesday, ***** **, **** ***
*** **** ********** **** ********* ***** are ****** **** ****:
** ** ** ******** **********. **'** moving **** ** *** ********* ***** around ** **** ***** **** **** smaller *** *** ********* ***** ** accommodated **; **'** ***** **** ** larger *****. **'* ** ******** ********** with **** ********** *********.
*** ******** ******* ******* ***** *** same ** **** ****, *** ** is ****** * *********** ********** *** attendees ** ** ***** $*,*** *** person (** $*,*** ***** ***** *), while *** **** **** ******* ** $100 *** ****** ($*** ***** ***** 1).
*******
******* *** ******* *** *** ******** upgrades, *** ******* **** ** ******* improvement *** **** ********* *** **** to *** **** ****, ********* ** Shaughnessy. *** **** **** **** **** the ******* ******** *** *** ******* will **** ***** ** *** **** stage:
** **** ******** **** ****. ****** were ******* ** *** ******. **** are **** **** ********. *** ****** are ********* [** ******] * ******* this ****, ***** *** ***** ************* over *** **** *** *****.
** *** **** **** *********** **** elevating **** ******* ****. *** ******* will ** ****** ***** ** *** same ***** ** *** *******. *** keynotes **** ** ** * **** more ******** ***** [**** * ******] look *** ****, ***** ** ******** for **, ***, ******* ** **** more *****, *** **'** **** **** more ** ** ******.
Relationship **** *** - ******* ******* ********* *******
*** *** **** ********* *** ****'* education ******* *** **** **** *** years, *********** ****:
**'** ****** **** *** *** ** years-plus. *** ********* *** **** ***** members. **** ****** ** ********** *** SIA *********@*** *******; ** ******** ********, and ********* ******** ****** ** ****** be ******** **. **** **** ******* on ************* *** ******* ******** ** industry *********.
*** ** *** ****'* "******* *******," even ****** *** ********* ********* ***** in **** *** ******** ******** **** as ********* ******** *** **** **** by ** ****** *** ****. *********** explained:
****'** *** ******* *******. ** ** have * ********* ********* **** ****.
****'** *** ******* ******* ** **** they ******* **** ******* *** ******** to *** **** ********* *** *** manufacturers. ***********, ** ***** ** *** other *** ******. **** ** ******* many ******** ** *** ***** *** the **** ********** *** ****. **'* not **** ** *** **** *** ISC ****. **'* * ****-**** ********** that ** **** **** **** *****.
ISC **** **. *** ****
*** **** ** *** *** ****** show ******** ** *** ****, **** though ** **** ** ** *** other *** ******, ********* ** ***********:
*** ***** *** **** **** ** the ******** *** * **** ****, [they'd ****] *** **** ** *** larger ****. ** *** *** ****** my **** **** **** *******. *** East ****** *** ******** ****, *** ISC **** ****** *** *************; ****** show.
*********** ******* ********* *** ** ****** now ********* *** **** ** ** "international ****" *** *** **** ** a "******** ****":
*** **** ** *** ************* ****. It's ******. ***'** *** **** ************* attendees [***] **********. *** **** ** really ******* ** *** *** **** tri-state **** ** *** **** ***** corridor. ** **'* **** ********, *** it ** ***** ** ** **** regional.
**** ***** ********* *** ** ** ISC **** ** *** ** ** ISC ****, *** ****'* *** ********** still ** ** *** **** ** expand ***** ***** **********, *********** ****:
**% ** *** ********* **** ** to *** **** ** *** ** to *** ****. **'* * ******* footprint, *** **** ** *** *** West ********** [**] ** *** **** but ** * ******* *********. ****'** come ** *** * ** ** 10 ***** ****** ** ** ** or ** ** **. **** *** there ** *** ***** ***** ******, as **** ** *** ***** *********.
** *** *** ****** ** ****** business [** *****] **** *** **** Coast ********, ****** *** *********** **** to *******, *** *** **** **** is * ***** **** *** *** because **** ** ***** ********* ** not ** ** *** ****.
ISC **. ***
********* *** **** **** *** ***** biggest ******** ***** **** ** ***** America,*** ** ****,*********** **** **** *** *** *** different:
*****'* ********* *** *********. ***'* ******* are **** ** ** *** *** practitioners *** *** *****. ****'** ***** [to ***] *** ************** *** *********.
*** *********** ******* ** *** ***** members *** *************. **'* * **** different ****.
*****'* ********* *** *********. * ***** never ***** *** ** *** ** the *****. * ***** ***** ** something ** *** **** [****'* *********], especially ** ***'** ** *** ****. We're ******* **** ***-**** *********. [****] come ** *** ** **** [******* we ***] *** ***** **** ******* off *** *** ****, [***] *** of *** *** ************ *** ********* are ********** *****.
**** ********* **** *** **, ** fact, ****** ****** ** *** **** and **** *** **** ** ******* at *** ******* ** ***. *** example, *********** ****'* ****** *** ******** security ***** ***** ***** *** *****, GSX *** **** ********* ** **** than ** *** ** ****, ******* for *** ****, *** ********* ****** trended ******** ****** **** **** ** 2019.***** **** ** *** ******* *** its *** ***, ** ******* ** ** **** how *** **** ** ********* ** the ****** *****.
Integrator **. *** **** *****
*** *** **** *** *** *** perceived ****** *** ******** *** ******* in ****** ***** ** ****. ***** GSX *** ************* ********** **** *** end ***** *** *** **** **** for ***********, *********** **** **** *** West ** *** ********** **** *** more *** ***** ** **** **** their ***********:
** ** *** * ****** ** technicians *** **********. *** **** ***** show ** ********** ***** * *** of * ******-********* ****. ** *** many ****** ********** *** *********** ** the **** ***** **** ***, *** it's **** * ****** *** ** end *****.
**** ** *** ****** ****, *** we *** ******* ****.*** **** ** ******* ********** *** users. ** ***** **** **** ***********, and **** ** **** *** ***** their *** *****. **** *** **** a ****-**** ******** ********.
*** *** ***** *** ****** *** benefit ** ********* *** **** *** more **** **** *********. ***** ****'** going ** **** *** ***** **************. They're **** ***** *** **** *** all *** ************ **** *** ***** offered. **** ** **** **** **** their ***********. ***-***** **** **** ********** a ******* ****** ** *** ******** over *** **** **** *****.
**** ********* **** *** ******* *** ******* ***** ** ******* more *** ***** **** ***.
****
*** **** ****** ** *** **** will ***** *** ***** *****, ** we ** ********.
****
**** ** *** **** ***** ************ in *** ******** **** **** *** partner **** *** ****.