ISC Brasil Digital Experience 2020 Report

By Robert Wren Gordon, Published Oct 23, 2020, 11:05am EDT (Info+)

ISC Brasil 2020 rebranded itself to ISC Digital Experience and, like its sister show ISC West, went fully online.

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****** **** ****, ** ******* *** the ******* ***** *** ********** *** the ******* *** ****** ****** *** physical ******, ********* *** ****** ****.

  • **** ********
  • ********** ***-***** **** *************
  • ************* **** ** **% **** *** Brasil ****
  • **** ** **** ** ********* ********, Credentialing, *** ******* ******** ***** ******
  • ****** ***** ** ***** ** ********
  • ******** ***** **** ********** **** **** Visuals
  • *** ****—******* *********** **** ***** *********
  • **** ****—*ã* ***** *********** ***** ** to *,*** ******
  • **** ***********: "**** *****"
  • *******

Show ********

*** ***** ****** *** ******* ********** took ***** ** ******* ** *** 22, ****.

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*** ***** ********* ** * ****** of **** **** ******** (***** ** October ** *** *** ** ******* 22) ******* ** *** ********* ******:

  1. *** ****** ** *-***** **********
  2. *** ****** ** ******** ********
  3. ******** *****, **** **********, *** **** in **** ********** ************
  4. *** ********** ** *************
  5. *************

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**** **** ******* **** *** ****** of * ***** **********, **** **** panel ********** ** ******* **** *** seven ********* *** ******* *** *** four **********.

****** ********* *** *** ****** *** or *** *** * **** *****, with *** ********* ** *** **** panel, ***** *** ********* ** ** minutes.

*** ****** ***** *** ********* ** Portuguese **** *** ********* ** *** fifth *** ***** ******* ****** ***** Costa ***** ************* ************* ** *******.

Connecting ***-***** **** *************

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**** ***********, *** ********* ** *** Digital **********, **** **** **** *** ISC ******* ********** ****** ** **** a ********* ******** ******** ** *** **** ******* ***** ******** ***-***** *** ************* in *** **** ** ***** ***********:

*** ******** **** ** ****** *** to *** ** ****** **** *********** about ************, *********** *** ********** ********* with *********** *** ***** ** ******** together **** ******* (*** ********** ********).

** *** ****** ** ***-*****, ** heads ** ********, ** ******** **** several ********* ****: ******** **************, *-********, retail, *****, ********, ******, **** ******, broadcast, *********, ****** & **** **********, hospital, ********* & *********, *****, *******, finance, ********** ****** ********, *** *************. The ******* ******** ***** ******** ******* speakers (********** / ***) **** **** integrators.

***** ***-***** *********** ** ********* ** ISC ******* ********** ****:********* *******,***** ******,***** *****,********* ******,*******,******,***** *****á***,********,*****,***** *******, ****ã* ***** *****,***** ******, *** ************* ** *ã* ***** ******* ** Medicine ******* ********.

Registrations **** ** **% **** *** ****** ****

**** *********** ******** ************ *** ********** numbers ** ****:

** *** **** *,*** ********* *** the ******* *** [****] ***** *** around *** ****** ********.

**** *********** ************ ******* **** ******* and ******** ************ *** "***** ****" despite ***** ******* ************ * ******* 70% [********* ** **** ***********] **** in ************* **** *** **-****** *** Brasil **** *****, *** ***** ************* exceeded **,***.

Role ** **** ** ********* ********, *************, *** ******* ******** ***** ******

***** **** ********* ********** ***** ********** companies, **** ** *** ******* ****** discussed ****** *** ******** ******** *** role **** ******** ************ *** **** in *** ****** ** **** (*** Vision ** ******** ********), **** *** panelist ********** *** ********* *** **** monitor *** ****** ** ****** ** public ****** (*.*. *********).

******* ***** **** *** ********* ** length ****** *** ********** ** ************* webinar *** *** ************ **** ********* security *************, ** ********** ********, **** when ********* ************* ***********, ***** **** often **** *** *** **** ******* in ******* ***/** *******.

******* ******** *** * *** ***** of *** ************* *******, **** ********* discussing *** *** ******** *** ******** cashless ************ *** *** **** ****** of ************ ********** ***** ******* ***** compel ********* ***-******* ******** ** *********** in ******** ******** (*.*. ******* "**** [bank] ********" ** ********** ***** ********** by *********).

Strong ***** ** ***** ** ********

****** ********* ** *** ********* ******** industry *** ****** ********** ********** *** Digital **********, **** *** ***** *** final ***** ********** * ******** ** female ******** *************:

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**** ****, *** ** *** ******, with *** ********* ** *** ***** panel (*** ****** ** *-***** **********) included ** ***** *** ****** ********. Panelists ********* *** ********** ** **** mentors *** ****** ******** ************* ** well ** ******* ******** ** *** security ******** ***** ****** ********* *************, with***** ************************* ********************* ********* ************* *** ********** ** Brazilian ***** ** ***** ********** *************.

Webinars ***** **** ********** **** **** *******

****** *** **** ****, ***** *** a ******* ***** *** ***** ** webpages, *** ******* ********** *** *********** a ****** ** **** ******** **** panelists ******** ** ****** ***** ****** of ***** ********, ********* ******* *** visual **** (*.*. ********** ************* ** videos):

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***** *** ****** ** **** ******* (2–2½ ***.), ******** ** ******** **** commercials (***** **** ********* ** *** very *** ** **** ********) ** relying **** ******* ** **** **** slides ** ***** ****** ***** **** improved *** ******* ******* **********.

Bad ****—******* *********** **** ***** *********

**** * ********** ***********, *** ******* Experience *** ** ******* ******* ** there *** ** *** ** *** who **** *** ********* *** *******. Limited *********** ***** ********* *** ******* during ***** ***********:

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********* ***** ********* ****** ********* ** the *********, *** ***** ***** *** no *** ** *** *** **** was ** *** *******, ***** *** no *** *** ********* ** ******** questions ********* ** ***** ********* ****** these ********* **** ****** ** *** moderator(s).

******* *** ******* *********** ***** *********, in-chat ******** *** ******** **** ******** positive:

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Good ****—*ã* ***** *********** ***** ** ** *,*** ******

*** ** *** ********* ****** *** The ****** ** ******** ******** ***** mentioned ** *** ****** ***** *** prospects ** **** ****** ** **** given **** *** ***** *ã* ***** government *** ******* ******** *** ****** of ****** ** **–**% ********.

* **** *********** ******** *** ***** with **** ****** **** ****, ********** cautious ******** ***** *** ******** *** future *********** ** *ã* ***** *** highlighting **** *** **** ********** *** already ******** ****** *** ********* ** up ** *,*** ******.

**** *** **** ** ******* **** the ********** ** *** **** ** São ***** *** ****** ************ ****** of ** ** *,*** *********; *******, the ********** ***** **** ** ***** for ******* ********** **********: [*] [*]

****** *** **** **** *** ******* will ******* * ******* ************* **** the ********* **********, *** *** ***** is *** ** ** *,*** ******* (in **********, **** ********** ** *******).

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Reed ***********: "**** *****"

**** *********** ******** *** ********* ********* to ****:

We *** **** ***** **** *** *** ******* ********** ****** ***********, it was a hybrid event following the all government protocols and rules and legislations of social distancing. [emphasis added]

*******

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******* *** ***********, **** *********** *** the ******* ** ********* *** ********* publicly ****** *** ******** **** ******* with *** ****** *** ******* **********.

***** *** ********* ** *** ******** in *ã* *****, ******** **** ****** ********* ***** **** 1 ** * ****** *** ******* contracted *** *****,*** ***** **********'* ********** **** * second **** ** ******** ** ***** America's ******* ****, *** *** **** **** *** government ** ******* ******** ****** **** up ** *,*** *********, ******* ********** will ** ********* *** *** ****** 2021,********* ****** *** ********* **–**, ****.

Comments (2)

Thanks Robert it will be interesting to see how this evolves with the counter cyclic weather/seasons and whether the trade show world is forever changed.

Agree
Disagree
Informative: 1
Unhelpful
Funny

Thanks, David! Glad you found the post useful. Eleven months is a long time away, but the outlook for ISC Brasil 2021 seems fair; they could have done something in-person this year, but the new event rules were only published last month and, as the Reed team explained to me, you need more than four weeks to plan a show.

Obviously hoping that the São Paulo situation continues to improve as I would love to attend an in-person ISC Brasil 2021.

Agree
Disagree
Informative
Unhelpful
Funny
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