By John Honovich, Published Oct 08, 2020, 09:57am EDT
"I feel like I am attending a carpet cleaner's convention at a grim little Holiday Inn", said one ISC West Virtual 2020 sponsor.
ISC West went virtual for 2020 but few went to the virtual ISC West with numerous sponsors complaining about poor engagement and a weak effort.
Inside this note, we show how the virtual event was structured, what went wrong, what competition ISC West faced this week, and the outlook for future online and physical events, including ISC West 2021.
Show ********
**** *-****** ***** ********* how ******* *** **** worked:
** ********** *** ******* who ******** ** ** a ******* ***, *** what *** **** '*****' looked **** *****:
*** ******* *** ********** and ********. **** ***** would *** **** **** a *******.
*** ****** ***** *** the '******', ** *** 'exhibitor **** ******', ** they **** ****** *** just * ******* ******* hosted ****** *** ****'* site, *.*., *****.***'* *****:
** ******* **** ***** for *** **** ********** with ******** - ****, video, ******** - **** of ****. *** ***** send * ******* **** would ** ******* ** the *******, ** *** example ***** *****:
* ******** ***** ******** and ***, *** **** about ** *** ** a ****** ******** ********** at *** ******* *** mentioned *****. **** **** only ******* * **** full ** *** ******** and *** ******.
** ** *******, **** has *** *** *** for ****** ***** *****.
**'* * **** ********. I ****** **** ***** have ** ****** **** but *** ***** **** they *** ***** ** do. ***********, **** **** been ********** *** **** over ******, *.*., *** take *** **** '**********' into *** **** ***** and **** **** *** the ***** ** **** but ** **** ***** is ******* ** **** traffic, ***., **** **** to **** * **** decision.
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Comments (29)
Igor Keel
**** ** *** **** it ****'* **** ** confused **** *** **** virtual ****. * **** like * ********** ********** for *** ***** ******** tier *** *** ******* out ** *** ****.
** ******* *********** ** not ***** **** ** skip-forward ** *** ******* replays, ***** *** **** if **'* **** **, but ** ***** ** nearly ********** ** *** through *** **********.
* **** **** **** out * ******** ****, like *** ***, *** collect ******** ** ******* the **** ****.
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Undisclosed #1
*** ****** ***+ *** VISCW ****** ***** **** been **** ** * page **** ***** ** a *** ***** ******* videos. **** *** ********* bad, * ** *** know *** *** *********** for ******** **** ******, and *** ******** **** platform, *** **** ****** be *****.
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Undisclosed Integrator #2
** ***** **** **** were ********* **** * lack ** **********. ****'* not ********** ***** **** they ********* ******* ****** to ****** ** *** first *****. *** ******* months **** *****'* **** committed ** ***** ****** at ***, ***** ****** that **** ***** ** it ********. ** ** surprise **** **** **** roll *** ***** **** it's ******** ** ***** own ******* *** ***** people's ********. ******* ***** innovative.
* ***** *** *** to ****'* ***** *** been *** **** **********. It *** **** ** more ** ** *******/******** feel, *** *** *** tell **** ****** ** the **** *** ********** live ** **** ***'** typing. ******* **** ** a ***-******** **** *** a ***** ** *** pages **** ** ****.
** *** ***** ** improve ***** ****** ****, they **** ** ** back ** *** ******* board *** **** ** with ****** **** *** people ******* ** **** other. **** ** *** Internet, ***'** ******* ** be *****! *** **** on ***** ****. ** allow ****** ** **** in ** **** ***'* chat. **** ***** ***** be * **** **** feed **** ** ***** one ******** ** **, non-stop, *** *** ***** that * ***** ***** typically ** ****.
*** *** ** *** is *************. ** *** find *** ***** ******** already ** ******* ** websites. ** *** **** emails ** ********* *******. But *** ** ***** you *** **** ** a ******, ****, **** by ******* ** ***** booth. ** *** ***'* get ****** ** * real ***** **** *******, then *** **** ** a ***** ** ****.
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Undisclosed Manufacturer #3
***** ** *** ***** show ** ** **** it. ** *** *** ISC *** ******* **. 2023 **** *******, ****** be ***
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Undisclosed Manufacturer #3
**** ****** "******" . big *******, ****** **********, 4 ** **** *****, mixers, ***** ******** *****, 1000 ****** *******, ****** service, ********* ****** ******, sequined ***** *****, ******* reports **** *** ********* at ********* *******, **** fights ** ***** *****, post ***** "********* ***** opportunities" ******, *** "** are ***** ******* *********" con ***** **** *.*. Ya **** "*** **** Ol' ****"
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Undisclosed End User #4
*** ************ ******* *** confusing.
* ******** ***** ******** and ***, *** **** about ** *** ** a ****** ******** ********** at *** ******* *** mentioned *****. **** **** only ******* * **** full ** *** ******** and *** ******.
** ** *******, **** has *** *** *** for ****** ***** *****.
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Paul Benne
** ** *** ***** to ** ******* ****** stop *********** **** ** a ******* ** *****, a **** *******. **** a **** ******* *****.
********** ****** **** * full ***** *** ** at ***** ****** ** in * ****** ********, staffed, *** ******** **** video *** *****.
********* ****** ** **** to **** * ******* floor *** **** **** see * ****** **** want ** ***** **** they *** ** * virtual *****. **** *** exhibitor ** **** ** take *** **** ******** they ********** **** *** booth **** *** ******** following, ***** * **** and **** **** **** the **** *****, ****** and ******* *** ** one ** **** ******, seeing **** *******.
* ********** ***’* *** and ***** ******* ******* Seminar. *** ******** ** webinared *** !
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Undisclosed Manufacturer #5
*** *** ********* *** ISC **** ****** *** like *******. *** * bad **** ***... **’* already **** ** *** confirmed ************. *** ***** are ****** *** ****** with ***** ******* **** staff *** ****** **** all **** *** *******. You ***** **** ** quarantine * ***** ** some ***** ** **** way ****. ********** ** you’re **** *** *********. With * ******* ***** coming **** ****/******, * still ***’* ******* **** show ** **********. ***** push ** **** **** NAB *** ***** **** around *** **** **** as *** ****.
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Undisclosed Manufacturer #5
** *** **** **** have ******* **********, **** that **** *** **** of **** * **** for * ***** *****? Less **** ******* *** limited **********. *****’* *** value?
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Undisclosed Manufacturer #6
** ************ ** *** Virtual *** **** *** also ********* *** ** the ********. ** ***** have *** ******** *** attendees ** *** ******* from *** ***** ** all. **** *** *** worst ***** ** **** ever ************ **.
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Mark Schweitzer
*** *** ******** ** ISC **** ** **** everything ********* *** "********" were ****. ** ** an ********, ***** * was ******** ** *** interface, * ******** *** benefit. * ****** ** the ******** **** ***** while *** ** *** insanely **** ** ******** the ********** *********** *** post ** **** *** CE *******.
***** *** ******, * can *** ***** *** sponsors ****'* *** * huge ******* **** **, and ** ***** ** a ******* ****, *** "booth" ***** *** ***** poor ******** ** **** of *** ****** ***** tradeshows **** *******'*.
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Undisclosed Integrator #7
*** **** ** *** worth ***** ** ** going ** ** ********** like ****. ******* ** an *********** ** *** someone **** *** *** looking ** ***** ********* new **** *** **** for **. * **** attended ** *** ** the **** ** *****. I *** **** ** 2021.
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John Gamble
* *** **** ** understand *** *** ******* was ** **** , given *** **** ***** amount ** **** **** had ** ******* ** . * ***** **** felt **** **** *** to ** *********. *** if ***'** ***** **** to *** ****** ****, you **** **** ******* the *********, **** ** the ******** ** ** in *** *** **** and ***** ***** ** the ********. ***** ** just ** *** **** I ***** ******* **** it ***** ** ********** in *** ******* *****. Maybe *** ***** ** makes ***** *** ******. There ** **** ** substitute *** ***** **** to **** ****** *** look ** *** *** things **** *** ***** not **** **** ***** that *** ****** ** see. ****'* **** * liked **** ***** ** and *** ** ******** take **** **** *** show. * ***** **** back **** ********* ** a ******* **** * didn't **** **** *** out ***** **** ******* I **** *** * walk *** * ****. How ***** * ** that ** * ******* event ? ********* **** world **** ****** ** some **** ** ****** in *** **** **** or ** !!
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Matthew Lutze
****** ***-*****, **** ***** you, ****** *******, ******** the *** **** *** continental ******?
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