Hitachi, bigger than Sony and Panasonic overall, with $89 billion USD 2016 total revenue, is expanding into the security industry. They are targeting public safety applications, with a product suite that includes video analytics and a PSIM-like platform. Unlike traditional security manufacturers, Hitachi is mostly pursuing a direct sales strategy, with a global sales force of ~1,000.
In a recent briefing, Hitachi outlined their latest products and approach to the security industry. In this report we contrast Hitachi's security offerings to other platforms, and describe where traditional security integrators and manufacturers might run up against Hitachi in the market.