Hitachi Security Industry Profile

By: Brian Karas, Published on Feb 09, 2017

Hitachi, bigger than Sony and Panasonic overall, with $89 billion USD 2016 total revenue, is expanding into the security industry. They are targeting public safety applications, with a product suite that includes video analytics and a PSIM-like platform. Unlike traditional security manufacturers, Hitachi is mostly pursuing a direct sales strategy, with a global sales force of ~1,000.

In a recent briefing, Hitachi outlined their latest products and approach to the security industry. In this report we contrast Hitachi's security offerings to other platforms, and describe where traditional security integrators and manufacturers might run up against Hitachi in the market.

*******, ****** **** **** and ********* *******, **** $89 ******* *** **** ***** revenue, ** ********* **** the ******** ********. **** are ********* ****** ****** applications, **** * ******* suite **** ******** ***** analytics *** * ****-**** platform. ****** *********** ******** manufacturers, ******* ** ****** pursuing * ****** ***** strategy, **** * ****** sales ***** ** ~*,***.

** * ****** ********, Hitachi ******** ***** ****** products *** ******** ** the ******** ********. ** this ****** ** ******** Hitachi's ******** ********* ** other *********, *** ******** where *********** ******** *********** and ************* ***** *** up ******* ******* ** the ******.

[***************]

Hitachi *****

******* ** ******** ** ***** ability ** ****** *** install * ****-*** ******. Their ******* ****** ******** various ******** ******** (******** below), *** **** ****** and ******* ********. ****** Hitachi **** **** * very ******* ******** ****** lineup, ******* *** *** emphasized ** ***** ******.

***********, ******* ** ********* more ** ** **-******* sales ********, ****** ** both ************ *** ********** for ***** ********.

Hitachi ************* *****

*** ************* ***** ** really *** *** ***** of *******'* ******** *******, and ******** ************* ******* to * **** ** many *****, *********** ******** sensors *** ****** **** a "****** **** ** glass" ** ******* ********* it. ** ******** ** PSIM *********, *** ************* suite *** * ******* ability ** *********** **** data ** ****** "**********" alerts. ** ******* **** in *** ******* ***** ********** ********* Examined ******.

* ***** **** *******'* pitch **** ***** *** visualization ***** *********:

Hitachi ***

******* **** *** **** their *** ***, ******* they ******* ***** "***** Management ******** [**** ** longer *********]", ***** ** a *** ***** *** running ** ******* ******* and *******. ** ** conceptually ******* ** **** ****** or ******** **** ********* to ******: **** *********** hardware, ***** ******* ******, and ***-****** *** ** a ****-*** ********. ******* says **** ******* **** major ***** ** ******* for *** ***.

*** *** ** ******** at **** ***** *************, the ****** ** ********* as ******** * ******* of *** *******, *** scalable ** **,***. ******* highlights *********** *** ********** aspects ** ***** *** architecture, ******** ** *** designed "**** *** ****** up" *** ***** ************, in * ***** ******* to ******'* ********* ** their ******* ****.

Hitachi ***** *********

******** ******* *** ***** to ******* ** ********* offering **** ********* **-*****, here ***** ****** *** similar ** ***** *** analytics *******: ******* ***** times, ***** ***** ********* through ******** ********** **********, and ******* ** **** video ******* ******* ** more *********.

****** **** ****** ******** types ** *********, ******* is ********** ** ***** a **** *******, ******* ********* ranging **** ********* *********, to ****** ***********, ** people ********, ******* ***** recognition *** ********* ********* among ******.

**** *** * ******-***** approach, *** ***** **** while **** ***** ************* do **** ***** ** edge *********, ***** *** no ***** ** ** so ** **** ****. The ********* ******** ******** uses * **** ** 1080p ***** ******, ********* to *******, *** ****** areas ******* ******* ***** analytics ******* ********* ******* resolutions.

*******, ******* ******* ********* regarding ***** ********* *** particularly *********** ** ******-********, though **** *** ** least ******** ** ** using ****** ************** *** not **** ***** ****/***** motion *********.

Privacy **********

******* **** **** **** *********** a ******* ********** ******* that ******** *** ******** of ***********. ***** ********* software *** ****** ****** in ***** ******, *** tag *** ********* ** the ****** ********. ***** is **** ********* ** those ***** ****** ***** streamed ** *** ****** software, ********** ********* **** identifying *********** ** *** video *******. ** *** persons ******** ***** ** be ********, ** *****-***** account *** ******** **** function ** *** *** original *****. ******* **** this ** ******** ** customers **** *********, ***** protecting *** ********/*************** *********** can ** * ********** requirement.

** ******* ** *** privacy *********** ** ***** in *******'* ********* *****:

Target *********

**** ** *******'* ********* for ***** ******** ******** mentions ****** ****** ************, but **** **** **** will ********** ****** *** large ************ **** *** needs *** *****-***** ******** deployments.

Current *************

*********, ******* ****** ** have "***** **" ********* utilizing ***** ***** ********. They *** *** ****** individual *********, *** ********* they **** ********* ** the ************, ************** ** hospital *********.

Solution ***** *** ********

** ******* *** ******** for *** ******** *********, Hitachi ***** *** ******** of ******** * *******/******** sale, ***** ***** **** include ************ *** *************.

***** *** ******** ******* is ****** **** ***** offering, ** ***** ********** the *** *** ***** system ** ** ********** expensive ******** ** *********** options. ******* ******* *** that ***** ******* *** the ******* ** ***** various *******/********* ******* ** customers, ******** **** ** ******* *** installed ****** ** * way **** *** ******** upfront *****.

Large ***** *****

******* **** **** **** ~1,000 ****** ******** ** the ***** ************ *** Hitachi **** *******, *** division ***** ******** **** under. ************, ******* *** a ********** ******** ******** which *** **** ***** the ******* ******** ********* as **** ** ***** engagements.

**** **** **** ***** key ****** **** ******** backgrounds, ********* *** ***** [**** no ****** *********], *** has ********** ****** ** Sony, ********, ****** *** IQInvision, *** **** ****** Lipscomb [**** ** ****** available] and Mark ***** [**** ** longer *********], *** **** part ** ***** ****** it *** ******** ** Hitachi ** ****.

Partners ***** **********

******* ***** ***** ***** force, ******* ** *********** signing ** *********** ******** in *** ******** ********. They *** *** ******* specifics, *** ********* ***** would ********* ** ***** global *********** **** *** service *** ***** ** organizations **** ***** ******** platforms ** **** *****.

Market ****** ** *******

******* *******'* ********** ***** size *** ******** ***** of *********, **** ****** pose ****** ****** ** the **** ******** ***********. While *** ********* **** target ********* *********** ***** in ***** ** ********** deal ****, ***** **** tend ** **** * long *** ****** ***** cycle. ******** *********** **** Convergint ** ******* *** run ** ******* *******, but **** ***** ******** integrators *** ******** ** end ** ** ******* competition ******* *******, ***** the ********* **** *** targeting **** ***** *********.

******* ** * ****** threat ** **** ********* like ******, ***** ***** target * ******* ******** base, *** ******* ** provide ********* *** ***** or ******* ***********.

Challenges *** ******* ** *** ******** ********

******* *** * ********** brand, ****** **** ** in ** ************ **** in *** ******** ********. Many ***** ********* **** be *********** ***** ** an ********** ********* ***** from * *** ******, and ******* ***** *** vendors *** ***** ********/******* platforms **** ***** ******* scalability *** ********** ******, along **** * ****** list ** ********* ******** successfully ******** ** ***** platforms. **** **** ***** Hitachi ********* ** * large ****** ** ***** ability ** ******* * turn-key ******, ** * price **** ** *********** with ********* **** ******** integrators.

Comments (10)

Undisclosed Integrator #1

02/09/17 06:17pm

Cisco rev 2?

Undisclosed #2

02/09/17 06:24pm

Part of thier PSIM is from the Pantascene acquisition

Chris Dearing

IPVMU Certified | 02/10/17 09:36am

But will their VMP integrate with their facial detecting air conditioners?

Undisclosed Manufacturer #3

02/10/17 04:22pm

I'm really torn about this one. You can often judge a venture by the leadership. Mark Jules is insane, but he's also a rain making natural. If Hitachi tries to fence him in, this will fail. If they give him room to run, and pour funding on him until past the point of discomfort, there's a solid chance he'll walk in to Hitachi HQ carrying five gallon buckets full of gold in return. Darrin is the engineer version of Mark. He's crazy, but he's also magic.

My bet is that we’ll hear absolutely nothing from them for several months, maybe a year or more. There will be rumors that they’re doing really cool things with really cool agencies, but no one will really know for sure. Then, like a bolt of lightning, they’ll announce a massive and incredibly complex $200M project.

Screw it, I’d work there. It might not last, but it would be a hell of a ride, and if it works, it’ll be epic….

Undisclosed #4

In reply to Undisclosed Manufacturer #3 | 02/11/17 10:09am

My bet is that we’ll hear absolutely nothing from them for several months, maybe a year or more.

I'd bet even longer :)

Undisclosed #2

02/11/17 03:58pm

Hitachi purchased Avrio group and Pantascene in 2014 as part of their public safety group.

Any deployments I have seen of the Pantascene PSIM have been when Avrio did a deployment, with some of these being initially funded because of a political convention or major event coming to the city.

Cites like Denver, St Paul, Charlotte and a few others.

Greg Nuckles

IPVMU Certified | 02/11/17 05:33pm

We work with municipalities and Hitachi has most definately been telling their story. We don't know of any implemented sites, but the customers are extremely interested in this solution.

John Honovich

IPVM | In reply to Greg Nuckles | 02/12/17 12:19pm

but the customers are extremely interested in this solution.

Why? I don't understand what unique IP or technology Hitachi is offering. Any ideas?

Undisclosed Manufacturer #5

In reply to John Honovich | 04/12/17 01:54pm

I talked to them in depth about their offering about a year ago. From what I remember, the platform looked really nice. It was a clean interface and integrated video, public transport GPS, Gunshot Detection, LPR, etc. I don't have a lot of exposure to other products like this, but theirs looked great. I remember a feature where you could search License Plates within defined areas of gun shots and compare with other incidents to find a trend of a vehicle being close to events. Going off my memory is dangerous, but I was very impressed with whatever reality was.

At that time, the majority of their revenue was coming from storage. That scared me because it's such a crowded market with so many sufficient solutions.

I hope that helps.

Undisclosed #2

02/11/17 06:13pm

I can see the interest, but the cost is the killer.

Unless the DHS funding kicks in again.

Login to read this IPVM report.

Why do I need to log in?

IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

NetApp Video Surveillance Profile on Mar 09, 2020

NetApp is increasing its efforts in video surveillance and told IPVM surveillance storage is the fastest-growing segment of its $6+ billion...

Apple Acquires XNOR.ai, Loss For The Industry on Jan 16, 2020

Apple has acquired XNOR.ai for $200 million, reports GeekWire. This is a loss for the video surveillance industry. XNOR.ai stunned the industry...

Ipsotek UK Video Analytics Company Profile on Jan 08, 2020

UK-based Ipsotek is one of just a few surviving independent video analytic developers from the 2000s. We covered them back in 2011 when they first...

Startup XNOR.ai, Inventors of YOLO, Video Surveillance Plans Examined on Sep 24, 2019

YOLO is arguably the most discussed and hyped computer vision model today. The inventors of YOLO have a startup named XNOR.ai that aims to bring...

Razberi Technologies Company Profile on Aug 06, 2019

Razberi says they have doubled their revenue in the first half of 2019, citing their proprietary camera hardening and cybersecurity capabilities...

Ionodes Company Profile on Jul 31, 2019

What happened to Ionodes? With seasoned leadership from Jean-Paul Saindon founder of SmartSight and Dr. Michael Gilge, founder of VCS, back in...

Startup Vaion Launching End-to-End AI Solution Backed with $20 Million Funding on Jun 17, 2019

An EU / USA video surveillance startup, Vaion, founded by ex-Cisco Senior Directors is launching an end-to-end VSaaS platform with $20 million in...

OWAL Startup Profile - Ex-Googler Cloud AI Video Platform on May 29, 2019

OWAL, a NYC-based startup developing AI video analytics, is aiming to "improve the quality of life" within high-rise apartments, and commercial...

LenelS2 Launches VRx Video Platform on Apr 29, 2019

For years, S2's video management platform, the NetVR, was based on Exacq. Now, after years of internal development, S2 has launched its own...

Airship VMS Profile on Apr 03, 2019

Airship has been developing VMS software for over 10 years, however, with no outside investment, and minimal marketing, the company is not well...

Most Recent Industry Reports

ISC West 2020 Cancelled Again, Rescheduled For October 2020 on Apr 09, 2020

ISC West March 2020 was canceled. Now ISC West July 2020 has been canceled. SIA and Reed hope to run it in October 2020. This is a masterclass...

Sunell "Panda Cam" Thermal Body Temperature System Examined on Apr 09, 2020

Sunell's Panda Cam is the most visually recognizable coronavirus camera, sold by numerous OEMs around the world. But who is Sunell? This company is...

Use Access Control Logs To Constrain Coronavirus on Apr 09, 2020

Access control users have included capabilities that are not commonly used that can help zero-in and discover potential Coronavirus hotspots in a...

Cisco Acquiring Fluidmesh on Apr 09, 2020

Cisco announced it is acquiring niche wireless manufacturer Fluidmesh. Both Cisco and Fluidmesh have been offering video surveillance solutions...

Junk Debt Laden Convergint Facing Coronavirus Crisis on Apr 09, 2020

Convergint has $1+ billion in junk debt putting significant pressure on the company. While the rapid debt buildup enabled the company to go on an...

Embedded Logix Thermal Temperature Detection System Examined on Apr 08, 2020

Embedded Logix has been producing thermal temperature measurement systems for industry and fire detection for over 10 years. Now, they are entering...