Hitachi Security Industry Profile

Author: Brian Karas, Published on Feb 09, 2017

Hitachi, bigger than Sony and Panasonic overall, with $89 billion USD 2016 total revenue, is expanding into the security industry. They are targeting public safety applications, with a product suite that includes video analytics and a PSIM-like platform. Unlike traditional security manufacturers, Hitachi is mostly pursuing a direct sales strategy, with a global sales force of ~1,000.

In a recent briefing, Hitachi outlined their latest products and approach to the security industry. In this report we contrast Hitachi's security offerings to other platforms, and describe where traditional security integrators and manufacturers might run up against Hitachi in the market.

*******, ****** **** **** *** ********* *******, **** $** ******* USD **** ***** *******, ** ********* **** *** ******** ********. They *** ********* ****** ****** ************, **** * ******* ***** that ******** ***** ********* *** * ****-**** ********. ****** *********** security *************, ******* ** ****** ******** * ****** ***** ********, with * ****** ***** ***** ** ~*,***.

** * ****** ********, ******* ******** ***** ****** ******** *** approach ** *** ******** ********. ** **** ****** ** ******** Hitachi's ******** ********* ** ***** *********, *** ******** ***** *********** security *********** *** ************* ***** *** ** ******* ******* ** the ******.

[***************]

Hitachi *****

******* ** ******** ** ***** ******* ** ****** *** ******* a ****-*** ******. ***** ******* ****** ******** ******* ******** ******** (outlined *****), *** **** ****** *** ******* ********. ****** ******* does **** * **** ******* ******** ****** ******, ******* *** not ********** ** ***** ******.

***********, ******* ** ********* **** ** ** **-******* ***** ********, acting ** **** ************ *** ********** *** ***** ********.

Hitachi ************* *****

*** ************* ***** ** ****** *** *** ***** ** *******'* software *******, *** ******** ************* ******* ** * **** ** many *****, *********** ******** ******* *** ****** **** * "****** pane ** *****" ** ******* ********* **. ** ******** ** PSIM *********, *** ************* ***** *** * ******* ******* ** extrapolate **** **** ** ****** "**********" ******. ** ******* **** in ********** ***** ********** ********* **************.

* ***** **** *******'* ***** **** ***** *** ************* ***** interface:

Hitachi ***

******* **** *** **** ***** *** ***, ******* **** ******* their "***** ********** ********", ***** ** * *** ***** *** ******* ** ******* servers *** *******. ** ** ************ ******* ** **** ****** or ******** **** ********* ** ******: **** *********** ********, ***** storage ******, *** ***-****** *** ** * ****-*** ********. ******* says **** ******* **** ***** ***** ** ******* *** *** VMP.

*** *** ** ******** ** **** ***** *************, *** ****** is ********* ** ******** * ******* ** *** *******, *** scalable ** **,***. ******* ********** *********** *** ********** ******* ** their *** ************, ******** ** *** ******** "**** *** ****** up" *** ***** ************, ** * ***** ******* ** ******'* marketing ** ***** ******* ****.

Hitachi ***** *********

******** ******* *** ***** ** ******* ** ********* ******** **** developed **-*****, **** ***** ****** *** ******* ** ***** *** analytics *******: ******* ***** *****, ***** ***** ********* ******* ******** processing **********, *** ******* ** **** ***** ******* ******* ** more *********.

****** **** ****** ******** ***** ** *********, ******* ** ********** to ***** * **** *******, ******* ********* ******* **** ********* violation, ** ****** ***********, ** ****** ********, ******* ***** *********** and ********* ********* ***** ******.

**** *** * ******-***** ********, *** ***** **** ***** **** could ************* ** **** ***** ** **** *********, ***** *** no ***** ** ** ** ** **** ****. *** ********* software ******** **** * **** ** ***** ***** ******, ********* to *******, *** ****** ***** ******* ******* ***** ********* ******* utilizing ******* ***********.

*******, ******* ******* ********* ********* ***** ********* *** ************ *********** or ******-********, ****** **** *** ** ***** ******** ** ** using ****** ************** *** *** **** ***** ****/***** ****** *********.

Privacy **********

******* **** **** **** *********** * ******* ********** ******* **** protects *** ******** ** ***********. ***** ********* ******** *** ****** people ** ***** ******, *** *** *** ********* ** *** people ********. ***** ** **** ********* ** ***** ***** ****** being ******** ** *** ****** ********, ********** ********* **** *********** individuals ** *** ***** *******. ** *** ******* ******** ***** to ** ********, ** *****-***** ******* *** ******** **** ******** to *** *** ******** *****. ******* **** **** ** ******** at ********* **** *********, ***** ********** *** ********/*************** *********** *** be * ********** ***********.

** ******* ** *** ******* *********** ** ***** ** *******'* marketing *****:

Target *********

**** ** *******'* ********* *** ***** ******** ******** ******** ****** safety ************, *** **** **** **** **** ********** ****** *** large ************ **** *** ***** *** *****-***** ******** ***********.

Current *************

*********, ******* ****** ** **** "***** **" ********* ********* ***** video ********. **** *** *** ****** ********** *********, *** ********* they **** ********* ** *** ************, ************** ** ******** *********.

Solution ***** *** ********

** ******* *** ******** *** *** ******** *********, ******* ***** the ******** ** ******** * *******/******** ****, ***** ***** **** include ************ *** *************.

***** *** ******** ******* ** ****** **** ***** ********, ** would ********** *** *** *** ***** ****** ** ** ********** expensive ******** ** *********** *******. ******* ******* *** **** ***** company *** *** ******* ** ***** ******* *******/********* ******* ** customers, ******** **** ** ******* *** ********* ****** ** * way **** *** ******** ******* *****.

Large ***** *****

******* **** **** **** ~*,*** ****** ******** ** *** ***** organization *** ******* **** *******, *** ******** ***** ******** **** under. ************, ******* *** * ********** ******** ******** ***** *** also ***** *** ******* ******** ********* ** **** ** ***** engagements.

**** **** **** ***** *** ****** **** ******** ***********, ************ *****, *** *** ********** ****** ** ****, ********, ****** *** IQInvision, *** ********** *************** *****, *** **** **** ** ***** ****** ** *** ******** by ******* ** ****.

Partners ***** **********

******* ***** ***** ***** *****, ******* ** *********** ******* ** integration ******** ** *** ******** ********. **** *** *** ******* specifics, *** ********* ***** ***** ********* ** ***** ****** *********** that *** ******* *** ***** ** ************* **** ***** ******** platforms ** **** *****.

Market ****** ** *******

******* *******'* ********** ***** **** *** ******** ***** ** *********, they ****** **** ****** ****** ** *** **** ******** ***********. While *** ********* **** ****** ********* *********** ***** ** ***** of ********** **** ****, ***** **** **** ** **** * long *** ****** ***** *****. ******** *********** **** ********** ** Stanley *** *** ** ******* *******, *** **** ***** ******** integrators *** ******** ** *** ** ** ******* *********** ******* Hitachi, ***** *** ********* **** *** ********* **** ***** *********.

******* ** * ****** ****** ** **** ********* **** ******, which ***** ****** * ******* ******** ****, *** ******* ** provide ********* *** ***** ** ******* ***********.

Challenges *** ******* ** *** ******** ********

******* *** * ********** *****, ****** **** ** ** ** applications **** ** *** ******** ********. **** ***** ********* **** be *********** ***** ** ** ********** ********* ***** **** * new ******, *** ******* ***** *** ******* *** ***** ********/******* platforms **** ***** ******* *********** *** ********** ******, ***** **** a ****** **** ** ********* ******** ************ ******** ** ***** platforms. **** **** ***** ******* ********* ** * ***** ****** on ***** ******* ** ******* * ****-*** ******, ** * price **** ** *********** **** ********* **** ******** ***********.

Comments (10)

Undisclosed Integrator #1

02/09/17 06:17pm

***** *** *?

Undisclosed #2

02/09/17 06:24pm

**** ** ***** **** ** **** *** ********** ***********

Chris Dearing

IPVMU Certified | 02/10/17 09:36am

*** **** ***** *** ********* **** *********** ********* *** ************?

Undisclosed Manufacturer #3

02/10/17 04:22pm

*'* ****** **** ***** **** ***. *** *** ***** ***** a ******* ** *** **********. **** ***** ** ******, *** he's **** * **** ****** *******. ** ******* ***** ** fence *** **, **** **** ****. ** **** **** *** room ** ***, *** **** ******* ** *** ***** **** the ***** ** **********, *****'* * ***** ****** **'** **** in ** ******* ** ******** **** ****** ******* **** ** gold ** ******. ****** ** *** ******** ******* ** ****. He's *****, *** **'* **** *****.

** *** ** **** **’** **** ********** ******* **** **** for ******* ******, ***** * **** ** ****. ***** **** be ****** **** ****’** ***** ****** **** ****** **** ****** cool ********, *** ** *** **** ****** **** *** ****. Then, **** * **** ** *********, ****’** ******** * ******* and ********** ******* $**** *******.

***** **, *’* **** *****. ** ***** *** ****, *** it ***** ** * **** ** * ****, *** ** it *****, **’** ** ****….

Undisclosed #4

In reply to Undisclosed Manufacturer #3 | 02/11/17 10:09am

** *** ** **** **’** **** ********** ******* **** **** for ******* ******, ***** * **** ** ****.

*'* *** **** ****** :)

Undisclosed #2

02/11/17 03:58pm

******* ********* ***** ***** *** ********** ** **** ** **** of ***** ****** ****** *****.

*** *********** * **** **** ** *** ********** **** **** been **** ***** *** * **********, **** **** ** ***** being ********* ****** ******* ** * ********* ********** ** ***** event ****** ** *** ****.

***** **** ******, ** ****, ********* *** * *** ******.

Greg Nuckles

IPVMU Certified | 02/11/17 05:33pm

** **** **** ************** *** ******* *** **** ********** **** telling ***** *****. ** ***'* **** ** *** *********** *****, but *** ********* *** ********* ********** ** **** ********.

John Honovich

IPVM | In reply to Greg Nuckles | 02/12/17 12:19pm

*** *** ********* *** ********* ********** ** **** ********.

***? * ***'* ********** **** ****** ** ** ********** ******* is ********. *** *****?

Undisclosed Integrator #5

In reply to John Honovich | 04/12/17 01:54pm

* ****** ** **** ** ***** ***** ***** ******** ***** a **** ***. **** **** * ********, *** ******** ****** really ****. ** *** * ***** ********* *** ********** *****, public ********* ***, ******* *********, ***, ***. * ***'* **** a *** ** ******** ** ***** ******** **** ****, *** theirs ****** *****. * ******** * ******* ***** *** ***** search ******* ****** ****** ******* ***** ** *** ***** *** compare **** ***** ********* ** **** * ***** ** * vehicle ***** ***** ** ******. ***** *** ** ****** ** dangerous, *** * *** **** ********* **** ******** ******* ***.

** **** ****, *** ******** ** ***** ******* *** ****** from *******. **** ****** ** ******* **'* **** * ******* market **** ** **** ********** *********.

* **** **** *****.

Undisclosed #2

02/11/17 06:13pm

* *** *** *** ********, *** *** **** ** *** killer.

****** *** *** ******* ***** ** *****.

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