Hitachi Security Industry Profile

By: Brian Karas, Published on Feb 09, 2017

Hitachi, bigger than Sony and Panasonic overall, with $89 billion USD 2016 total revenue, is expanding into the security industry. They are targeting public safety applications, with a product suite that includes video analytics and a PSIM-like platform. Unlike traditional security manufacturers, Hitachi is mostly pursuing a direct sales strategy, with a global sales force of ~1,000.

In a recent briefing, Hitachi outlined their latest products and approach to the security industry. In this report we contrast Hitachi's security offerings to other platforms, and describe where traditional security integrators and manufacturers might run up against Hitachi in the market.

*******, ****** **** **** and ********* *******, **** $89 ******* *** **** total *******, ** ********* into *** ******** ********. They *** ********* ****** safety ************, **** * product ***** **** ******** video ********* *** * PSIM-like ********. ****** *********** security *************, ******* ** mostly ******** * ****** sales ********, **** * global ***** ***** ** ~1,000.

** * ****** ********, Hitachi ******** ***** ****** products *** ******** ** the ******** ********. ** this ****** ** ******** Hitachi's ******** ********* ** other *********, *** ******** where *********** ******** *********** and ************* ***** *** up ******* ******* ** the ******.

[***************]

Hitachi *****

******* ** ******** ** their ******* ** ****** and ******* * ****-*** system. ***** ******* ****** includes ******* ******** ******** (outlined *****), *** **** server *** ******* ********. Though ******* **** **** a **** ******* ******** camera ******, ******* *** not ********** ** ***** lineup.

***********, ******* ** ********* more ** ** **-******* sales ********, ****** ** both ************ *** ********** for ***** ********.

Hitachi ************* *****

*** ************* ***** ** really *** *** ***** of *******'* ******** *******, and ******** ************* ******* to * **** ** many *****, *********** ******** sensors *** ****** **** a "****** **** ** glass" ** ******* ********* it. ** ******** ** PSIM *********, *** ************* suite *** * ******* ability ** *********** **** data ** ****** "**********" alerts. ** ******* **** in ********** ***** ********** ********* Examined******.

* ***** **** *******'* pitch **** ***** *** visualization ***** *********:

Hitachi ***

******* **** *** **** their *** ***, ******* they ******* ***** "***** ********** ********", ***** ** * 3rd ***** *** ******* on ******* ******* *** storage. ** ** ************ similar ** **** ****** or ******** **** ********* to ******: **** *********** hardware, ***** ******* ******, and ***-****** *** ** a ****-*** ********. ******* says **** ******* **** major ***** ** ******* for *** ***.

*** *** ** ******** at **** ***** *************, the ****** ** ********* as ******** * ******* of *** *******, *** scalable ** **,***. ******* highlights *********** *** ********** aspects ** ***** *** architecture, ******** ** *** designed "**** *** ****** up" *** ***** ************, in * ***** ******* to ******'* ********* ** their ******* ****.

Hitachi ***** *********

******** ******* *** ***** to ******* ** ********* offering **** ********* **-*****, here ***** ****** *** similar ** ***** *** analytics *******: ******* ***** times, ***** ***** ********* through ******** ********** **********, and ******* ** **** video ******* ******* ** more *********.

****** **** ****** ******** types ** *********, ******* is ********** ** ***** a **** *******, ******* functions ******* **** ********* violation, ** ****** ***********, to ****** ********, ******* plate *********** *** ********* detection ***** ******.

**** *** * ******-***** approach, *** ***** **** while **** ***** ************* do **** ***** ** edge *********, ***** *** no ***** ** ** so ** **** ****. The ********* ******** ******** uses * **** ** 1080p ***** ******, ********* to *******, *** ****** areas ******* ******* ***** analytics ******* ********* ******* resolutions.

*******, ******* ******* ********* regarding ***** ********* *** particularly *********** ** ******-********, though **** *** ** least ******** ** ** using ****** ************** *** not **** ***** ****/***** motion *********.

Privacy **********

******* **** **** **** implemented * ******* ********** feature **** ******** *** identity ** ***********. ***** analytics ******** *** ****** people ** ***** ******, and *** *** ********* of *** ****** ********. Video ** **** ********* in ***** ***** ****** being ******** ** *** client ********, ********** ********* from *********** *********** ** the ***** *******. ** the ******* ******** ***** to ** ********, ** admin-level ******* *** ******** this ******** ** *** the ******** *****. ******* says **** ** ******** at ********* **** *********, where ********** *** ********/*************** individuals *** ** * regulatory ***********.

** ******* ** *** privacy *********** ** ***** in *******'* ********* *****:

Target *********

**** ** *******'* ********* for ***** ******** ******** mentions ****** ****** ************, but **** **** **** will ********** ****** *** large ************ **** *** needs *** *****-***** ******** deployments.

Current *************

*********, ******* ****** ** have "***** **" ********* utilizing ***** ***** ********. They *** *** ****** individual *********, *** ********* they **** ********* ** the ************, ************** ** hospital *********.

Solution ***** *** ********

** ******* *** ******** for *** ******** *********, Hitachi ***** *** ******** of ******** * *******/******** sale, ***** ***** **** include ************ *** *************.

***** *** ******** ******* is ****** **** ***** offering, ** ***** ********** the *** *** ***** system ** ** ********** expensive ******** ** *********** options. ******* ******* *** that ***** ******* *** the ******* ** ***** various *******/********* ******* ** customers, ******** **** ** package *** ********* ****** in * *** **** can ******** ******* *****.

Large ***** *****

******* **** **** **** ~1,000 ****** ******** ** the ***** ************ *** Hitachi **** *******, *** division ***** ******** **** under. ************, ******* *** a ********** ******** ******** which *** **** ***** the ******* ******** ********* as **** ** ***** engagements.

**** **** **** ***** key ****** **** ******** backgrounds, ************ *****, *** *** ********** worked ** ****, ********, Pivot3 *** **********, *** also****** *************** *****, *** **** **** of ***** ****** ** was ******** ** ******* in ****.

Partners ***** **********

******* ***** ***** ***** force, ******* ** *********** signing ** *********** ******** in *** ******** ********. They *** *** ******* specifics, *** ********* ***** would ********* ** ***** global *********** **** *** service *** ***** ** organizations **** ***** ******** platforms ** **** *****.

Market ****** ** *******

******* *******'* ********** ***** size *** ******** ***** of *********, **** ****** pose ****** ****** ** the **** ******** ***********. While *** ********* **** target ********* *********** ***** in ***** ** ********** deal ****, ***** **** tend ** **** * long *** ****** ***** cycle. ******** *********** **** Convergint ** ******* *** run ** ******* *******, but **** ***** ******** integrators *** ******** ** end ** ** ******* competition ******* *******, ***** the ********* **** *** targeting **** ***** *********.

******* ** * ****** threat ** **** ********* like ******, ***** ***** target * ******* ******** base, *** ******* ** provide ********* *** ***** or ******* ***********.

Challenges *** ******* ** *** ******** ********

******* *** * ********** brand, ****** **** ** in ** ************ **** in *** ******** ********. Many ***** ********* **** be *********** ***** ** an ********** ********* ***** from * *** ******, and ******* ***** *** vendors *** ***** ********/******* platforms **** ***** ******* scalability *** ********** ******, along **** * ****** list ** ********* ******** successfully ******** ** ***** platforms. **** **** ***** Hitachi ********* ** * large ****** ** ***** ability ** ******* * turn-key ******, ** * price **** ** *********** with ********* **** ******** integrators.

Comments (10)

Undisclosed Integrator #1

02/09/17 06:17pm

Cisco rev 2?

Undisclosed #2

02/09/17 06:24pm

Part of thier PSIM is from the Pantascene acquisition

Chris Dearing

IPVMU Certified | 02/10/17 09:36am

But will their VMP integrate with their facial detecting air conditioners?

Undisclosed Manufacturer #3

02/10/17 04:22pm

I'm really torn about this one. You can often judge a venture by the leadership. Mark Jules is insane, but he's also a rain making natural. If Hitachi tries to fence him in, this will fail. If they give him room to run, and pour funding on him until past the point of discomfort, there's a solid chance he'll walk in to Hitachi HQ carrying five gallon buckets full of gold in return. Darrin is the engineer version of Mark. He's crazy, but he's also magic.

My bet is that we’ll hear absolutely nothing from them for several months, maybe a year or more. There will be rumors that they’re doing really cool things with really cool agencies, but no one will really know for sure. Then, like a bolt of lightning, they’ll announce a massive and incredibly complex $200M project.

Screw it, I’d work there. It might not last, but it would be a hell of a ride, and if it works, it’ll be epic….

Undisclosed #4

In reply to Undisclosed Manufacturer #3 | 02/11/17 10:09am

My bet is that we’ll hear absolutely nothing from them for several months, maybe a year or more.

I'd bet even longer :)

Undisclosed #2

02/11/17 03:58pm

Hitachi purchased Avrio group and Pantascene in 2014 as part of their public safety group.

Any deployments I have seen of the Pantascene PSIM have been when Avrio did a deployment, with some of these being initially funded because of a political convention or major event coming to the city.

Cites like Denver, St Paul, Charlotte and a few others.

Greg Nuckles

IPVMU Certified | 02/11/17 05:33pm

We work with municipalities and Hitachi has most definately been telling their story. We don't know of any implemented sites, but the customers are extremely interested in this solution.

John Honovich

IPVM | In reply to Greg Nuckles | 02/12/17 12:19pm

but the customers are extremely interested in this solution.

Why? I don't understand what unique IP or technology Hitachi is offering. Any ideas?

Undisclosed Integrator #5

In reply to John Honovich | 04/12/17 01:54pm

I talked to them in depth about their offering about a year ago. From what I remember, the platform looked really nice. It was a clean interface and integrated video, public transport GPS, Gunshot Detection, LPR, etc. I don't have a lot of exposure to other products like this, but theirs looked great. I remember a feature where you could search License Plates within defined areas of gun shots and compare with other incidents to find a trend of a vehicle being close to events. Going off my memory is dangerous, but I was very impressed with whatever reality was.

At that time, the majority of their revenue was coming from storage. That scared me because it's such a crowded market with so many sufficient solutions.

I hope that helps.

Undisclosed #2

02/11/17 06:13pm

I can see the interest, but the cost is the killer.

Unless the DHS funding kicks in again.

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