The hit list.
Kirschenbaum's recent newsletter complained about a 'hit list', bemoaning how a company took aim at ADT.
Alas, that's the Google racket. When someone searches for a term (like 'ADT'), Google will gladly sell numerous ads for anyone, including competitors, above the company's own website. Indeed, the company will then have to pay to prevent their competitors from being listed higher than them (which, e.g., ADT does).
But perhaps even a bigger scam comes in the rankings that this 'hit list' uses:
What are these rankings based on? What money is behind this?