Beware The "Hit List" Ranking

Author: John Honovich, Published on Apr 21, 2017

The hit list.

Kirschenbaum's recent newsletter complained about a 'hit list', bemoaning how a company took aim at ADT.

Alas, that's the Google racket. When someone searches for a term (like 'ADT'), Google will gladly sell numerous ads for anyone, including competitors, above the company's own website. Indeed, the company will then have to pay to prevent their competitors from being listed higher than them (which, e.g., ADT does).

But perhaps even a bigger scam comes in the rankings that this 'hit list' uses:

What are these rankings based on? What money is behind this?

*** *** ****.

************'******* ********** ********** ***** * '*** ****', ********* *** * ******* **** *** ** ***.

****, ****'* *** ****** ******. **** ******* ******** *** * term (****'***'), ****** **** ****** **** ******** *** *** ******, ********* competitors, ***** *** *******'* *** *******. ******, *** ******* **** then **** ** *** ** ******* ***** *********** **** ***** listed ****** **** **** (*****, *.*., *** ****).

*** ******* **** * ****** **** ***** ** *** ******** that **** '*** ****' ****:

**** *** ***** ******** ***** **? **** ***** ** ****** this?

[***************]

Best **** ******** ********

***** ** * **** ********** **** ******** *********** **** ** *** ****** ** *** ******** *** *** backing ** ******* *******'* ******.

**** * **** ** ***** '*** ***********' *********:

****** *** **** ***** *** ******* ******* ** * ****** 8.4.

Terrible **** *******

*** ********* **** ******* ****** ** ***** ******* ******* ******* *** ********. **** **** **** ** ****** users **** ******* ******* * * *** ** **. **** picking **** *** **** *** *****, **** *** ****** ********:

  • "** *** *** **** *******.... * **** ** ******** ** CONTRACT ** **** ** * **** **** ** ** **** WASTED ** *** ***** **** *** ******* ********** ******** *******."
  • "* *** ******* ******* *** * ***** *** ****** *** equipment ****** ******* **’* *****. **** * ********* ** ******* they *** ********** ******** ** ******* **** ** ********* ***** service."
  • "* **** **** ******** **** ******* *** **** *** ***** to **** ******** ** *******."
  • "**** *** **** ***** ** ** *** *** … ********* business *****."
  • "***** ****** ***. ...**** *** **** * *****"
  • "** *** *** ******* *******……**** **** ********* ** ***** *********. I **** ** ********** *** ******** ******* ** ******* ** file * ********* ********* ***** *********."
  • "****** *****. **** ***** ** ****** *** * ******** **********."
  • "*** ***** ***** ******* ****. **** ****!"

Money **** **********

**** ** ********* ** **** '**** ****' ** ******* **** by ********** ***, **************, ******* ******* ** ********* ********.

'**** ****' ***** ****** *** ******* ***** *** ********* ** by ******:

** ** *** **** *** ************* **** ********* **** ********* position, ****, ** *****…*** ** ***** **** ;)

****** ****! ****'* *** *****, **** ** *** '*********' *** they ********* ***** *** ******* ******** **********.

Variances ** **********

**** ********* ***** ********* ******** *** ******** / ********** ** promote ***** *********, ********* **** **** ******* ***** **** ***** and *** ***** ** *** ********* ******* ******* / ********* over.******'* ********* ********* *** **** ******, ******* ** ***** ****, *** **** numbers ** ********* ***** ****. (****: **** **** *** *********** in ********* ********).

** *** ***** / ******** ****, ***** *** ********* ********, but *** ***** ******** ******** ****** ** *** **** ***** much **** ****.

$300 ********* ******* *** **************

**************'* ********* ********* * ******** $*** *** **** *** *******, ** ***** below:

*** "**** ****" #* ***** *******,**********, **** $***:

*** *** #* ***** *******,*********, **** $***** ********* ********.

*** ***** *** ********* ********* ** "**** ****" *** ******, most ******* *** ********* ******** ** ****.

Irony / ****** ****

*** *** ********* ******* ******* ******* ** "**** ****" ** that ************** ** ******** ** ********* ***** *********. ** ******, the ***** **, ******* ************** ** ****** $*** ** ***** like "**** ****" *** *********, ** ***** ************** * **** or **** ** ****** *** *** *** ********* ****. *** the ***** ****** *** "**** ****" *** ****** ** ************** so *** ******* ****** "**** ****" *** *** *** $***.

*** ********* **** ******** ** "**** ****", **** **:

"* **** **** ******** **** ******* *** **** *** ***** to **** ******** ** *******."

**** *** ***** ********* ** *** **** **** ** ** the ********* ******** ***** **** **** ********* ***** ***** ****** tactics.

Hit ****

*** *** ************ '*** ****', ***** ******'* ******* **** ****** advertisements.

*** *** *** ****** **** ************** ** ***** ** *** competitors, ***** ** * **** ******* ***** *** ********* ******* of ********* ******** ******* *************** *** ********.

Comments (30)

* **** ******* "***" *** "***" **** ** ***** ********* a ***** ******** *** ** *** ***** ** *** ****** results. ******* ******* ***** ** ** *** ****** ** **** box ** *** "****** **** ******** ***" ****

** *** **** **** **** ** ** *******?

******* **** ** *** ** ***** ** ** (*** * am ****** **** ****** ** *******):

*** ** ***** *****, *** **** ******* ** **** *** an **, **** **************, ********** *** ******. ** *** *****, is ***'* ******* ******* / *******. ****, ** ***'* ****** be ** **** *****, ** ******* ** ***** ******* ***, what **** *** *******, ***** ***** ******* *****, ***., *** this ** * ****** ****** *******.

** *** **** **** **** ** ** *******?

******* **** ** *** ** ***** ** ** (*** * am ****** **** ****** ** *******):

***, ***'** ***** **** - *'* ******* ****** **** *******

**** ****** ** ** ** *** **'* **** ** **** screen

* *** ******* ******* ***** ** *** ***:

***** ****** ******.

**** *** ***** *** (******** *** *** **** **** ** Google ****** ****** ****) *** *** ****. ** **** ******** me * ****** **** ************ *** ***** **** ***, *** really * ** *** ******** ***** *** ** *** *****. LOL.

*'* ******* ***** *** $$ ***** ** ****** **** ******* like **********. * ********* ********* **** ********** ***** **** **** million * ***** *** ****** **. ****** ***** *****?

*** *******?

* ********* ********* **** ********** ***** **** **** ******* * month *** ****** **. ****** ***** *****?

**** ******* ****, ********** ** ***** **** $*** ******* ** annual *******, ** $* ******* ** ****** *********** ***** **** * fairly ********** ****** *** * ****** ***** ******** *********** ******* like ****.

*** ******* ** * **** ***** ***********, ********* *** '**** security' ******* * ********** ******* ** *** *** ********* / paid ********:

* **** **** ****** ******** *****. ********* ******* *** **** to ***** **** * *** ***** ** ***** ******* *********. Bumping **** *** **** **** *** ****** *** ****** **********, and **** **** ********* ** ********** ******* *****, ***** ********** everything. ***** **** ** ****** **** * ****** ********** ******** model.

** ************'* *********** ** ** **** ***** *******? * *** getting **** *********, *** ** ******. * ****** ** *** his ********** ** *** ******* ***, *****, *** *********** *** not ****** **. ***, ** * **** ** **** *** latest ************ ********, * **** ** ** ** *** *******.

**** ******* ****. **** * ***** ** ********* ***** ** emailed ** *** **** ****, ** ***** *** ***!

*** ************ ********** **** ** **** ** ****. *** **** *** ** ** ***** **** *** ****, could ** ***** ** ****.

* ***** **** **** ** **** ** ***** ***** ** the **** *** ****** *** ***** *******. *'** *** ******** any ******** **** "** ***** *** ***"....**** **** ******** *******. So, ***** *'** **** **** *** *** ** *'** **** put ** **** "**** ** ****." ***, * ********* ********* from **** ** *** ****.

***** **** *** ***** ******* *** **** ****. ** **** me (********* **** ** **** ** ***** ** ***** ******** emails **** *** *****) ***** * *** ** *** **** it *** * ** **.

#*, *'** ***** *** *** ** *** (*.*., *** *) to **** ********** ******* *** ** *** ****.

****** ****. * *** *** ********* *** ***** *** ********** informative. *** **** *** **** ******* ******* **** ** **.

*** *** **** ** ***** *** ** *** ** **** him ******** ********* ***. ****, ***** **** **** *******. * had ** ***** ********** *** ** *** **** ** ******* it.

******** ********** ********** ** ****** **** "********" ********, ****** **** other ************ **** * ******* ***'*.

* ******* **** ** ****. ** ***** ** *** ****** sales ***** *** ******** ****** *** ************ ******** ***** ** less ********** *** ****** *********.

*** *******, ************** ** ****** ** **** ********* ****, ****** online ** *** * ***** **** ***** **** *** *****. This ***** ** **** ********** / *********** ******** ** *** to *** ****** ***.

*** *** *** *** ** ** ** * **** **** you *** ********** *** *** ****** ****** - ******* **** domain **** ******* *** ****** **** *** ** *** **** is ****** *** *** **** *******?

*** ****'* ********** *** *** ******. **** **** *'** **** to ********** ***** ******'* ****** ******* *******, ** ***** * few ****** ** ** *************. **** ** ** *******: * uploaded ** *** ** ******'* **** *****. * ******** *** the ***** **** ** *** *** *** ** *** ***** 60 ** ** **** **** *** ****. **** **** ***** completely ********* *** ****** * ******** **** ** ***** ****. It **** ********** ** ** ******** ******* *** ****** *** app ** *** ** ***** ** *** ****. *'* **** they *** * ******* ****** ** ***** *** ****** *******.

*** ****'* ********** *** *** ******.

**** ** *********** ****. *** ** * ********* ******, ****** a ***-******* **** *********** ****** **** *** * ***** **** behind **, ********* ********** **.

****** ***** **** ****** ******* **** ** *** **** ;)

*** *** ******** **** *** ******'* ******* *****? *'* ***, but * ******* **** *** *** ******* ******** ***** ** the ** ******** ** ***** ** ** ******** **** ***** their *** **** ** *** **** ** ****** ******* *** one ** ********? * ** ***** ****** ** ***** *** AdWorks *****. **** * *** * ******** *** ******** *** my ******** **** ** **** ** ** *** ** *** but ** ******* ****'* ** *** *** * ****** *******. But ****'* ******** ******* * *********** **** *** ****. :*

*'* ******** **** *** ****** ******* *****. *** *** *** on *** ****** ** ***** *** ******* ********* **** ***** name ** **** ** **** *********** *** (**** ****) *** manufacturers *** *********. *** ***** ** **** ** **** ** don't *** ** ************ **** ********* ** ********** ***** **** do ****** ******* ** *** *****. ****, **** ** **** you'll **** ** ****** *** ****'* ******** ** ** ******** keywords (** ********* ******** ****) ** ** ** ***** ***** basis ** ***** * ****** ** *****. ****, ** ****** on **** ****** ** ******* **** ******* ** ********** ******** be **** ** *** ** ** * ******** ** ******** since ********* ******** *** ***'* *** * **** ***** ******* rate *** **** ******* ***** **** ** *******. ****, *** are ******* *****, *** ******* ******* *** ** ** **** your *** ******* ******* ** *******'* ** ***** ***** ** the **** ** **** ******** *******. ** **** ** *** the **** ** **** ******** ******* **** **** ***** *** on **** **** **** ** **** ** ****** **** ****-***********. Hope *'* *** ******* ********* *** ** **** *** ******* built **** ******* ****** ** **** ** **** **** ****.

****** *** *** ****. ************* * ** *** *** *** set ** ** *******. ******* **** **** * ********* **** with * *****. **'* ***** ***** *** *** ***** ******* to **** * ******** ** *** *** ** ****** **** to ****** ** ** ****. *'* ***** ** ***** *** to * ****** ****** *** *** **** **** ****.

***'** ******* *****. **** ** **** *******? * ***** ** give **** ******** ******. ***** ** ** ***** ** ********* you'll ** **** ** ** **** ***** *** ******* ****** to ******* ******* **** * ******* **** **** ** ****.

************.***. ****** ** *******!

******* ******* **** **** ** *** ****** ** *********. ****, adt.com.au ** ***** ** * ********.

*** ******** ******** - ***** *** ******** ** **!

***...** ***** ***'* ******* **.

******* *******, ********* ****, ****** ** *****.***

#*, ***, ****** ** ******* **** ** *** ****** ************ of **********, *** *** *** ********* ********* **** *** ***** discussed ** **** *******.

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