Beware The "Hit List" Ranking

Author: John Honovich, Published on Apr 21, 2017

The hit list.

Kirschenbaum's recent newsletter complained about a 'hit list', bemoaning how a company took aim at ADT.

Alas, that's the Google racket. When someone searches for a term (like 'ADT'), Google will gladly sell numerous ads for anyone, including competitors, above the company's own website. Indeed, the company will then have to pay to prevent their competitors from being listed higher than them (which, e.g., ADT does).

But perhaps even a bigger scam comes in the rankings that this 'hit list' uses:

What are these rankings based on? What money is behind this?

*** *** ****.

************'******* ********** ********** ***** * '*** ****', ********* *** * ******* **** *** ** ***.

****, ****'* *** ****** ******. **** ******* ******** *** * term (****'***'), ****** **** ****** **** ******** *** *** ******, ********* competitors, ***** *** *******'* *** *******. ******, *** ******* **** then **** ** *** ** ******* ***** *********** **** ***** listed ****** **** **** (*****, *.*., *** ****).

*** ******* **** * ****** **** ***** ** *** ******** that **** '*** ****' ****:

**** *** ***** ******** ***** **? **** ***** ** ****** this?

[***************]

Best **** ******** ********

***** ** * **** ********** **** ******** *********** **** ** *** ****** ** *** ******** *** *** backing ** ******* *******'* ******.

**** * **** ** ***** '*** ***********' *********:

****** *** **** ***** *** ******* ******* ** * ****** 8.4.

Terrible **** *******

*** ********* **** ******* ****** ** ***** ******* ******* ******* *** ********. **** **** **** ** ****** users **** ******* ******* * * *** ** **. **** picking **** *** **** *** *****, **** *** ****** ********:

  • "** *** *** **** *******.... * **** ** ******** ** CONTRACT ** **** ** * **** **** ** ** **** WASTED ** *** ***** **** *** ******* ********** ******** *******."
  • "* *** ******* ******* *** * ***** *** ****** *** equipment ****** ******* **’* *****. **** * ********* ** ******* they *** ********** ******** ** ******* **** ** ********* ***** service."
  • "* **** **** ******** **** ******* *** **** *** ***** to **** ******** ** *******."
  • "**** *** **** ***** ** ** *** *** … ********* business *****."
  • "***** ****** ***. ...**** *** **** * *****"
  • "** *** *** ******* *******……**** **** ********* ** ***** *********. I **** ** ********** *** ******** ******* ** ******* ** file * ********* ********* ***** *********."
  • "****** *****. **** ***** ** ****** *** * ******** **********."
  • "*** ***** ***** ******* ****. **** ****!"

Money **** **********

**** ** ********* ** **** '**** ****' ** ******* **** by ********** ***, **************, ******* ******* ** ********* ********.

'**** ****' ***** ****** *** ******* ***** *** ********* ** by ******:

** ** *** **** *** ************* **** ********* **** ********* position, ****, ** *****…*** ** ***** **** ;)

****** ****! ****'* *** *****, **** ** *** '*********' *** they ********* ***** *** ******* ******** **********.

Variances ** **********

**** ********* ***** ********* ******** *** ******** / ********** ** promote ***** *********, ********* **** **** ******* ***** **** ***** and *** ***** ** *** ********* ******* ******* / ********* over.******'* ********* ********* *** **** ******, ******* ** ***** ****, *** **** numbers ** ********* ***** ****. (****: **** **** *** *********** in ********* ********).

** *** ***** / ******** ****, ***** *** ********* ********, but *** ***** ******** ******** ****** ** *** **** ***** much **** ****.

$300 ********* ******* *** **************

**************'* ********* ********* * ******** $*** *** **** *** *******, ** ***** below:

*** "**** ****" #* ***** *******,**********, **** $***:

*** *** #* ***** *******,*********, **** $***** ********* ********.

*** ***** *** ********* ********* ** "**** ****" *** ******, most ******* *** ********* ******** ** ****.

Irony / ****** ****

*** *** ********* ******* ******* ******* ** "**** ****" ** that ************** ** ******** ** ********* ***** *********. ** ******, the ***** **, ******* ************** ** ****** $*** ** ***** like "**** ****" *** *********, ** ***** ************** * **** or **** ** ****** *** *** *** ********* ****. *** the ***** ****** *** "**** ****" *** ****** ** ************** so *** ******* ****** "**** ****" *** *** *** $***.

*** ********* **** ******** ** "**** ****", **** **:

"* **** **** ******** **** ******* *** **** *** ***** to **** ******** ** *******."

**** *** ***** ********* ** *** **** **** ** ** the ********* ******** ***** **** **** ********* ***** ***** ****** tactics.

Hit ****

*** *** ************ '*** ****', ***** ******'* ******* **** ****** advertisements.

*** *** *** ****** **** ************** ** ***** ** *** competitors, ***** ** * **** ******* ***** *** ********* ******* of ********* ******** ******* *************** *** ********.

Comments (30)

* **** ******* "***" *** "***" **** ** ***** ********* a ***** ******** *** ** *** ***** ** *** ****** results. ******* ******* ***** ** ** *** ****** ** **** box ** *** "****** **** ******** ***" ****

** *** **** **** **** ** ** *******?

******* **** ** *** ** ***** ** ** (*** * am ****** **** ****** ** *******):

*** ** ***** *****, *** **** ******* ** **** *** an **, **** **************, ********** *** ******. ** *** *****, is ***'* ******* ******* / *******. ****, ** ***'* ****** be ** **** *****, ** ******* ** ***** ******* ***, what **** *** *******, ***** ***** ******* *****, ***., *** this ** * ****** ****** *******.

** *** **** **** **** ** ** *******?

******* **** ** *** ** ***** ** ** (*** * am ****** **** ****** ** *******):

***, ***'** ***** **** - *'* ******* ****** **** *******

**** ****** ** ** ** *** **'* **** ** **** screen

* *** ******* ******* ***** ** *** ***:

***** ****** ******.

**** *** ***** *** (******** *** *** **** **** ** Google ****** ****** ****) *** *** ****. ** **** ******** me * ****** **** ************ *** ***** **** ***, *** really * ** *** ******** ***** *** ** *** *****. LOL.

*'* ******* ***** *** $$ ***** ** ****** **** ******* like **********. * ********* ********* **** ********** ***** **** **** million * ***** *** ****** **. ****** ***** *****?

*** *******?

* ********* ********* **** ********** ***** **** **** ******* * month *** ****** **. ****** ***** *****?

**** ******* ****, ********** ** ***** **** $*** ******* ** annual *******, ** $* ******* ** ****** *********** ***** **** * fairly ********** ****** *** * ****** ***** ******** *********** ******* like ****.

*** ******* ** * **** ***** ***********, ********* *** '**** security' ******* * ********** ******* ** *** *** ********* / paid ********:

* **** **** ****** ******** *****. ********* ******* *** **** to ***** **** * *** ***** ** ***** ******* *********. Bumping **** *** **** **** *** ****** *** ****** **********, and **** **** ********* ** ********** ******* *****, ***** ********** everything. ***** **** ** ****** **** * ****** ********** ******** model.

** ************'* *********** ** ** **** ***** *******? * *** getting **** *********, *** ** ******. * ****** ** *** his ********** ** *** ******* ***, *****, *** *********** *** not ****** **. ***, ** * **** ** **** *** latest ************ ********, * **** ** ** ** *** *******.

**** ******* ****. **** * ***** ** ********* ***** ** emailed ** *** **** ****, ** ***** *** ***!

*** ************ ********** **** ** **** ** ****. *** **** *** ** ** ***** **** *** ****, could ** ***** ** ****.

* ***** **** **** ** **** ** ***** ***** ** the **** *** ****** *** ***** *******. *'** *** ******** any ******** **** "** ***** *** ***"....**** **** ******** *******. So, ***** *'** **** **** *** *** ** *'** **** put ** **** "**** ** ****." ***, * ********* ********* from **** ** *** ****.

***** **** *** ***** ******* *** **** ****. ** **** me (********* **** ** **** ** ***** ** ***** ******** emails **** *** *****) ***** * *** ** *** **** it *** * ** **.

#*, *'** ***** *** *** ** *** (*.*., *** *) to **** ********** ******* *** ** *** ****.

****** ****. * *** *** ********* *** ***** *** ********** informative. *** **** *** **** ******* ******* **** ** **.

*** *** **** ** ***** *** ** *** ** **** him ******** ********* ***. ****, ***** **** **** *******. * had ** ***** ********** *** ** *** **** ** ******* it.

******** ********** ********** ** ****** **** "********" ********, ****** **** other ************ **** * ******* ***'*.

* ******* **** ** ****. ** ***** ** *** ****** sales ***** *** ******** ****** *** ************ ******** ***** ** less ********** *** ****** *********.

*** *******, ************** ** ****** ** **** ********* ****, ****** online ** *** * ***** **** ***** **** *** *****. This ***** ** **** ********** / *********** ******** ** *** to *** ****** ***.

*** *** *** *** ** ** ** * **** **** you *** ********** *** *** ****** ****** - ******* **** domain **** ******* *** ****** **** *** ** *** **** is ****** *** *** **** *******?

*** ****'* ********** *** *** ******. **** **** *'** **** to ********** ***** ******'* ****** ******* *******, ** ***** * few ****** ** ** *************. **** ** ** *******: * uploaded ** *** ** ******'* **** *****. * ******** *** the ***** **** ** *** *** *** ** *** ***** 60 ** ** **** **** *** ****. **** **** ***** completely ********* *** ****** * ******** **** ** ***** ****. It **** ********** ** ** ******** ******* *** ****** *** app ** *** ** ***** ** *** ****. *'* **** they *** * ******* ****** ** ***** *** ****** *******.

*** ****'* ********** *** *** ******.

**** ** *********** ****. *** ** * ********* ******, ****** a ***-******* **** *********** ****** **** *** * ***** **** behind **, ********* ********** **.

****** ***** **** ****** ******* **** ** *** **** ;)

*** *** ******** **** *** ******'* ******* *****? *'* ***, but * ******* **** *** *** ******* ******** ***** ** the ** ******** ** ***** ** ** ******** **** ***** their *** **** ** *** **** ** ****** ******* *** one ** ********? * ** ***** ****** ** ***** *** AdWorks *****. **** * *** * ******** *** ******** *** my ******** **** ** **** ** ** *** ** *** but ** ******* ****'* ** *** *** * ****** *******. But ****'* ******** ******* * *********** **** *** ****. :*

*'* ******** **** *** ****** ******* *****. *** *** *** on *** ****** ** ***** *** ******* ********* **** ***** name ** **** ** **** *********** *** (**** ****) *** manufacturers *** *********. *** ***** ** **** ** **** ** don't *** ** ************ **** ********* ** ********** ***** **** do ****** ******* ** *** *****. ****, **** ** **** you'll **** ** ****** *** ****'* ******** ** ** ******** keywords (** ********* ******** ****) ** ** ** ***** ***** basis ** ***** * ****** ** *****. ****, ** ****** on **** ****** ** ******* **** ******* ** ********** ******** be **** ** *** ** ** * ******** ** ******** since ********* ******** *** ***'* *** * **** ***** ******* rate *** **** ******* ***** **** ** *******. ****, *** are ******* *****, *** ******* ******* *** ** ** **** your *** ******* ******* ** *******'* ** ***** ***** ** the **** ** **** ******** *******. ** **** ** *** the **** ** **** ******** ******* **** **** ***** *** on **** **** **** ** **** ** ****** **** ****-***********. Hope *'* *** ******* ********* *** ** **** *** ******* built **** ******* ****** ** **** ** **** **** ****.

****** *** *** ****. ************* * ** *** *** *** set ** ** *******. ******* **** **** * ********* **** with * *****. **'* ***** ***** *** *** ***** ******* to **** * ******** ** *** *** ** ****** **** to ****** ** ** ****. *'* ***** ** ***** *** to * ****** ****** *** *** **** **** ****.

***'** ******* *****. **** ** **** *******? * ***** ** give **** ******** ******. ***** ** ** ***** ** ********* you'll ** **** ** ** **** ***** *** ******* ****** to ******* ******* **** * ******* **** **** ** ****.

************.***. ****** ** *******!

******* ******* **** **** ** *** ****** ** *********. ****, adt.com.au ** ***** ** * ********.

*** ******** ******** - ***** *** ******** ** **!

***...** ***** ***'* ******* **.

******* *******, ********* ****, ****** ** *****.***

#*, ***, ****** ** ******* **** ** *** ****** ************ of **********, *** *** *** ********* ********* **** *** ***** discussed ** **** *******.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

ASIS Offering Custom Research For Manufacturers on Nov 15, 2018
Manufacturers often want to know what industry people think about trends and, in particular, the segments and product they offer.  ASIS and its...
Axis: "No One Wants To Buy A Camera" on Nov 09, 2018
Axis has, in its own description, made a bold declaration: The industry is changing so rapidly that the following statement might seem bold but...
Resideo IPOs, Then Plunges on Oct 31, 2018
ADI and Honeywell Homes management have been touting their spinout and IPO for months, including appearing on Wall Street as they widely shared on...
Wyze Explosive Growth Disrupting Consumer IP Camera Market on Oct 30, 2018
Wyze, a company founded only in 2017, is poised to disrupt the consumer IP camera market by combining American marketing and Chinese manufacturing...
Directory of Access Control and Intrusion Startups on Oct 30, 2018
This directory catalogs access control and intrusion detection startups IPVM has found noteworthy. The directory is provided for your review to...
ADT Acquires Red Hawk, Becomes Billion Dollar Commercial Business on Oct 25, 2018
With its ~7th commercial acquisition in the past year, ADT is transforming itself from a residential provider to a commercial player with now more...
IPVM Launches Best New Product Awards on Oct 25, 2018
IPVM is launching its own Best New Video Surveillance Product Awards in 2019. The goal is to provide the industry with a legitimate program, based...
Security Fence Guide on Oct 24, 2018
Fences, while a low tech barricade, are a cornerstone of good security. Few physical security elements are as effective at keeping threats away as...
Geutebruck Company Profile on Oct 22, 2018
Geutebrück has been in business for nearly 50 years, but they are not well known within the US surveillance market. In this report, we profile...
Knightscope Winning Investors, Struggling With Growth on Oct 16, 2018
While Knightscope's new financials show the company only winning 11 new customers in the past 12 months, the company continues to win new...

Most Recent Industry Reports

'Sticker' Surveillance Camera Developed (CSEM Witness) on Nov 16, 2018
The Swiss Center for Electronics and Microtechnology (CSEM) has announced what it calls the: world’s first fully autonomous camera that can be...
ISC East 2018 Mini-Show Final Report on Nov 16, 2018
This is our second (updated) and final show report from ISC East. ISC East, by its own admission, is not a national or international show, billed...
Facial Detection Tested on Nov 16, 2018
Facial detection and recognition are increasingly offered by video surveillance manufacturers. Facial detection detects faces in an image/video...
Throughtek P2P/Cloud Solution Profile on Nov 15, 2018
Many IoT manufacturers either do not have the capabilities or the interest to develop their own cloud management software for their devices....
ASIS Offering Custom Research For Manufacturers on Nov 15, 2018
Manufacturers often want to know what industry people think about trends and, in particular, the segments and product they offer.  ASIS and its...
Hikvision Silent on "Bad Architectural Practices" Cybersecurity Report on Nov 14, 2018
A 'significant vulnerability was found in Hikvision cameras' by VDOO, a startup cybersecurity specialist. Hikvision has fixed the specific...
French Government Threatens School with $1.7M Fine For “Excessive Video Surveillance” on Nov 14, 2018
The French government has notified a high-profile Paris coding academy that it risks a fine of up to 1.5 million euros (about $1.7m) if it...
Integrator Credit Card Alternative Divvy on Nov 13, 2018
Most security integrators are small businesses but large enough that they have various employees that need to be able to expense various charges as...
Directory of Video Intercoms on Nov 13, 2018
Video Intercoms, also known as Video Door-Phones or Video Entry Systems, have been growing in the past decade as more and more IP camera...
Beware Amazon Go Store Hype (Tested) on Nov 13, 2018
IPVM's trip to and testing of Amazon Go's San Francisco store shows a number of significant operational and economic issues that undermine the...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact