Hikvision Direct Mega Deals Start

Author: John Honovich, Published on Nov 30, 2015

Merry Christmas... from China.

Earlier this month, IPVM exposed how Hikvision had tried to hide its new direct end user sales offering / 'company'. Now, Hikvision has slashed pricing to new record levels, as first raised in a member's discussion over the weekend.

In this note, we examine the offering, its impact and explain how this illustrates a radical different strategic approach for Hikvision compared to every other mega video surveillance manufacturer.

***** *********... **** *****.

******* **** *****, **** ******* ************ *** ***** ** **** *** *** ****** *** **** sales ******** / '*******'. ***, ********* *** ******* ******* ** *** ****** ******, ******* ****** ** * ******'* ********** **** *** *******.

** **** ****, ** ******* *** ********, *** ****** *** explain *** **** *********** * ******* ********* ********* ******** *** Hikvision ******** ** ***** ***** **** ***** ************ ************.

[***************]

**********

**********, ***** *** *********'* ***** **** *** *** ******** ***** offering. ***, ********* *** ******* '***** ***', * ****** ***** ********** **** ***** ****** ** *** users ******* **** ********** ******* ** '********** ********', ***** ****** the ********** ******* *** *** ** ***** ********* / ****** communication.

********* ******* ********* ****, * ******* ***********, *** *** **% ***** ***** ($** ******* of $***) *** **** *** ***** **** ** ***** ******* free.

** *************

"* ***-$*** ** ****** ** *********** ******* ** **** *** look ** *** ******* ********* *** ********** *** ****** *****; most **** ** ***** $***, ** *** $*** ** ****."

** ******, **** *** *** *********** *** ******* *** *** even **** **** ***** ** **** *********, *** *****'* ******* surveillance ******* ****** ** ******* ********** *******.

Slashing ******

***, ********* ** ******** ****** ** ****** ****** ***, ***** ******** ****:

****** ** *********** ** *** **** $*** ***:

 

******:

***, **'* **** ~$*** ** ***'* ****:

*** ********* *** ******* **** **** $** ** ****:

****'* ** ********** ***** **** ***** ****** ********** *** ***** for * ****** ***** ****, **** ** ****, ** ******* ******. Now, *********'* * ****** *** ** *** **** ***** ** a ****** **** *** / *******.

** ********, ***'* *********** ******* * ******* ***** ****** ** ***, ****** **** **** 3 *******, *** **** *****, ** $***:

Price ** * ******

****** ********* ****** ***** ** ****** ** ********** / ********** provider ***** ***** ***** ******** ** **** ** ******** ** thousands ** *******, ** **** *** *** **** ***** ********** / **** *** *************. ********* **** ****, *****, *****, ****, etc. *** ****** ** *** ******* *** ***** **** ** be *** ****** **** ********. *** *******, **** ****** **** clearly **** ** ** ***** ****** ** **** ***** ***** providers ** *** *** ** *** ******, **** *** ****** reluctant ** *** ***** *************.

*********, ** ********, ******* ***** ***** ****. ******* ** ** selling ****** ** **** *** ******* *******, ********* ******** **** slashing ****** **** ** * ******** *********** ********* **** ****. Large *********** ****** ** ***** *** ***** *********** ****, ****** rather **** *****, ** ****** *** ** **********. ******* *** a ****** *** *** ******, ***, *** ***, **** *** build ****** ***** *************** ***** **** *** ******* ******** ** dollars ***** ** ******* ****** *****.

*** ** ********* *** ***** ********** ** ***** *********, ***** are ** **** ****** ** *** **** **** **** **, what **** **** **** *** *** *** * ***** **** will *****. ** ****, ** ****** ***** ** ******** ** cut ******* *** ** ****** ********* ********.

Comments (26)

** **** *** **** ***** ** ***** ** * ***** war *** **** *** ***** ******* *************. ** *** **** time, *** ********** *** ******* ****** ** ******* ************* *** growing. **** *** "****" **?

* ***** **** *** *** ***** *** ***** ************* **** to *** ***** ******* ******. ******* ** ***** **% ** 100% **** **** ********** *********, *** ** *** ***** ** 15-20%. **** ****** ***** **** **** **** ********* *** *** delta ** *** **** *** **** ** *******.

** **** ***'* ***** ****, **** *** ***** ** ******* end ** ** ********* ***** **** **** *** ******** ** their ******* ** ********* *** ****** ******* ** ***** *********'* price ********** (******* *********** **** ***** *** *** **** *******, ** ** ********* this *********, **** **** ***** **** *******).

******** **** *********** **** ****, ******* **** **** ********* **** blow ********** ** ** ******* ** **** ***** (******* ******* tanks, ******** ******** **** **** ** **** *******, ***.). *** if **** **** *** ****** ****, **** **** ****** **** a ***** ********. ****, *********, ***** *** *** ******* *** down **** ****.

* ***** **** *** *** ***** *** ***** ************* **** to *** ***** ******* ******. ******* ** ***** **% ** 100% **** **** ********** *********, *** ** *** ***** ** 15-20%.

****, ** ** ******** ** ***? **** **** **** ** cut ***** ***** *** *** **** ** **** ****** *&* that **** **** *** **** ******* ** * **** ***.

**'* * ******* / ***** ****** ** ***** ****** ********** issue.

*** ****, ** **** *** ***** ******, ********* ***** ******* costs ***** *** ****, ***** ***** ****** ********** ********. ****'* not ****.

** *** ***** ****, ** ***** **, ****** **** **** sell **** *****. **** ** **** ** ****** *** **: Would *** ********* ****** ** ***** **** **** ** *** it ** ***** ** ***** ******* *** ***** *******?

*** ****** **** * *** ** **** **** ********* ********* is ** *********** *** ********* ** ****** ****** **** ******* into *********'* ****** *** ******** ******** ****' ****, *.*., '* see *** *** ****** ***** ******* ******* ******* ****** **** for $***, ****'* *****. * **** ****** *** ***** ******** is *** ** **** *********. ** *** **** **** ** have ***** **** *** ***** *** ***** *** *** ******* that *** **** ** **** ** **** *** **** *** price? ***., ***."

******* ***** ***** *** *** ****** **** **** ** *** close **... *** **** ** *** ***** ******

* ***** **** * ***'* *** ****/***** *******'* ***** **** to ***** *** ***** *****, ****** ** *** **** **** to ***** ***'*, ** **** ****** ** ****** ******** ***..

******** *** ***** ** *** ****** **'* *** ***** *******, it's ******* ****** **** ******* **********/**/*********... *** ** **** ***** everything **** ***** ****.

*** ****** ** **** **'* **** ******* ***** **** **** plugged **** *** *******, ** ***** ***'* *********, *** *** already *** **** *** **

*** *** **** ****'** *** ****** *******? ***** *** **** a ****** ***** ** ********** ***** ** *** ***** ***** engineers ** *** **. **** *** ** ** ****** ** by ******* ****** **** *********. ***** ****** ** ******* **** must **** ** ** ******** **** ** ***** ******.

"**** *** ** ** ****** ** ** ******* ****** **** somewhere."

**, *****'* ******* ****** **** *********. *****.

********* ******* *** ********* **********, **** *** ********** ******** ***** **** ***** ******** ******* operations (*.*., ******* ********** ************** ********, ******* '**** ****' ********, etc.).

***** ****** ** ******* **** **** **** ** ** ******** high ** ***** ******.

*** *** "**** ** * ****, **** ** ** ** volume" **** *******.

****** *******?

* *** **** ***... *** *** ***** ** **** ***** things ** ******* **% **** **** **** **** **** ***... Tech ***'* ***** **** ***** ****, *** *** **** ** making **** *** ******* ** *****.

** ** ***** **** **** **** ********* ***** * ***** due ** *** ******* ******** ** *** ***** + ******* markup **** **********, **** ** *** ****** ***** *********... ******* how ***** ** *** **

**** **** **** ********* ***** * ***** *** ** *** sellers ******** ** *** ***** + ******* ****** **** **********...

**** ******* ** *** ******** ** ** **** *&* *****?

*&* *****?

* *** ***** *** ********** **** *** ***** ***** **** was **** *****'* ***** ** ***** *** **** ****** *** costs :)

"*** *** ***** ** **** ***** ****** ** ** ***** 50% **** **** **** **** **** ***..."

***'* **** **** ***. ********* ** * ******** ****** ******* and ***** ******** ***** ****** ** ~**%.

"*** ** *** ******* ******** ** *** *****"

**** ********* ***** *** * *****. ******* ********* ***** ******** of ******* ****** *****, ***** ******** *** ** ****** *** over * *** ****** ****, ******* **** **** *** ****** with ***** ******* / ******.

"**** ***'* ***** **** ***** ****"

*******, ***** *****, *********, *******, ***********, ***. ***** * *** and **** * **** ****** **** ***** **** **** ** advantage.

***** ****** ** ~**%.

*'* ********* ** **** ** **** *** ******** *****.

*******, ***** *****, *********, *******, ***********, ***.

** ***** ******* ** *** **** ** *** *****, * suspect *** **** **** ******. ****** **** ***'* *** ******** costs *** **** ******** ** ******...

***** ****** ** *** *** ** *** ****** ***** ** the ********** ** *****.

** **** *** ******* ***** ** *********.

****** ***** ** *** ********** ** *****.

** *** ******* ****?

** *** ******* ****?

****** ********* *** ***** ******** ** **** ********** **** ** profitable ** ********.

******** ** **** ********* ******* *** *** *** ***** ******** the ********** ** *************, ********* ********* *********, *** ********.

* ** *** ***** ** *** ****** ******* **** *** been ******* ** ******* ** *** *** ***** *** ************* under ********* ****** ** * **** **** ********.

**, ***** * *** *** ******* ***** ** ** **% I *** ** ****** ** ******* ** ** ****** **** that.

**** ******, * **** ***** *** **** ** ***** *** all **** *****, **** *'** ****** *** ***** ***'* **** I've ****** *** $** *** *** *********** *** **** ***** that ** ** *** ***'*...

* **** **** **** ** *****...*** *** * ******** *** 4 *******...*** ********* ****** ** ~$**... ** *** ******/***** *** good?

** ***** **** *** ****** ******** ** ******* ****** ** for ******* **** *** ***** *** ****** *** *********. ******** is, **** **** ** *****, *** **** ** *** ***** will ******?

"******** **, **** **** ** *****, *** **** ** *** think **** ******?"

**'* * **** ********. * ***'* **** ******* ** ******** depends ** *** **** ********* *** ******** ***** **** **'* doing.

** ********* ****, * ***** **** ** *** ******* **** camera ************* **** **** *** ********, ** ******** ** ******** to ************ ******* ******. *** *** ****** ******, ******** **** have **** ******** **** **** ***************, **** ****** ** ****** more ***** ******* *********.

*** * ** *** **** *** **** ********* *** ** this. **********, **** **** **** ** **** ******* ** **** have ** **** ******* (** ***** *** **** *********** ****** China).

******: ******* **** ***** ********* *** *** **** *** *****, EZVIZ ******* *** **** **** ***** ***** *** **** ******** in******'* ******** *** ********* ** **** *** ******.

**'** ** ******** ***** ** *** ** **** ***** *** top ******* ** ******'* ******** *** ************ ********, ***** *** been ********* ** ******* *** **** *** **** *********** ********** **** *******.

****, ***** ***** *******, ****** ** ************ *** ** ******* Hikvision ***** ***:

****** *** **** ***** ***** ****...

*** *** ***** **** ** ** * ***** **** **** we *** *** **** ********* *****. ** *** * *** of *** *** *** ******, ***** ****** ******, ******** **** to ******* ****** ** ***'* *** **** ***** ************. **** we ****** ** *** *** *********, ** *** ***** ** jump ***, **** *** ****** ** ******** *** ** ******** you ***** ** **** **** ********* * ******* ***** ** the ***** *****.

*** ******* ** ********** **** **** ******* *** ******, **** is **** ******* ******** ***** **** ******* ******* *** *****.

*******, ** *** *** ****** ******* ******* ******** *** ********* products. **** ** ***** **** ** *** **** ****** ********** survey, ******* ****** ******** *** ******** **** ************. ******, *** general ********* ** *** ** **** ********* ** ** *** same ***** ** ****** ******** ******* ** *** *** ******* brands.

** *** *** ****** ******* ******* ******** *** ********* ********

*** **** ****, ** *** ******* ****** ******* **** *** Hik ******* ** ***** **** *** ***** *******

** ********* ***** *******, ***... *** * **** ***** ****** returns **** ***** *********, ** *** ********* **** *** ****** to *** ********* **** (**** **** ** ***** ********, **** local ******** **** ** ** ****** ** ********)

*******, ******. *************, *** *** ** *** *** **** ******* North *******, ** **** ***** ** * ******. ****** **, as** ********* ********, ********** *** ***** ** * **********, *** ***** *********, sales *** ******* *******.

******:

***, **'***** $*** ** ***'* ****:

*******, **** ** ***** **** ****** *** ** **** **********:

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