Hikvision Launches Ezivz Direct End User Sales

Can't hide this information - whois record for evziv7.com

Goes to show a SEO score of 61% another classic piss poor written website.

It amazes me that they will cut their throat to sell direct. Between the OEM's and a few very large independent distributors, you'd think they would sacrifice a lot of reliable business. Another perfect reason and opportunity to onshore more manufacturing.

We all knew this was coming...well at least I did. I would prefer if Hikvision would focus on their professional brand and stick with having professionals install their products. While it annoys me, I can't blame them for releasing this line. Consumer video surveillance is a growing market, in my experience, people want more than what companies like dropcam have to offer (meaning local HD recording). Hikvision AKA ezviz is helping to fill that void in the market. The more we see news segments on how a home video camera caught something cool or a bad guy, the more popular there are. You will see more people reaching out for professional installation and more reaching out for DIY kits. DIY may or may not always be a small market segment, but you're not going to see the owner of a 2.5 million dollar home go to costco and install his own surveillance system. He's ok dropping 20K for an install.

This is just one more obstacle, who cares. I don't compete with DIY home/business owners or truck slammers. If a customer wants something like that, I'm not interested in having them as a customer anyways. I don't sell to cheapskates, they're more trouble than their worth.

If something like this scares you. You should reevaluate how you do business, you've probably lost your imagination and aren't creative enough to stay in business much longer anyways. There's always a way to beat a loser.

The first piece of advice I received years ago just starting out: "You can't lose money you never had".

I have no issues with consumers making their own decisions. This move will however, cause me to re-evaluate where Hikvision fits into our business plan going forward. I will not compete against a factory.

I guess I really doh't care that they sell direct. Someone was or will do it regardless, what bothers me is that they are a massive OEM and support some very large names in the industry. It can't sit well with them that they want to be everything to everyone although I doubt this cheap line will really compete that much with anything we do, as we'd lose that business to some Internet seller anyway.

In my opinion any integrator pushing Hikvision is slitting their own throat. Why would any self respecting integrator sell the products of a company that has had 2 (known) security breaches in one year? This should be the straw that broke the camels back for any integrator currently pushing these products. There are other options. I was very surprised to see Hikvision the brand itself as the third item on the growth list last week.

I happen to agree with the theme of Johns response, just maybe not the blunt force of it. Install someone elses product? Sorry, we dont do that, but here's our competition's phone number. Then again, I dont spend too much time worrying about the competition, mostly I focus on strengthening our offerings.

Hence the reason we don't focus on residential. I understand this will spill over into very small businesses, but again, they were likely never going to call us anyway. You can't lose money you never had.

Show up, Suit up

Words to live by.

Nice detective work!

The fact that it is being underwritten to a degree by the Chinese government is the more unfair part of this effort. We sometimes forget that Chinese Corps are not wholly owned by individuals or stockholders the same way our Companies are. I don't want to start a rant, but there is an unfair advantage in there somewhere.

I would love to see a poll indicating how the IPVM memberships attitude and approach to hikvision is affected by things like hacking scandals and direct to consumer DBA's. Personally, I think you would be crazy to sell Hikvision at this point, but I wonder if the almighty lowest cost of entry really wins regardless of all that other stuff...

I see this also as a huge opportunity for Dahua and Uniview to step up and say "we will not turn our backs on the integrator/installer/distributor/etc." but my gut says they will be following this same path as well.

I seldom use HIK Vision, but now will see them as a competitor rather than an ally.

It is great to see this type of market intel being exposed. I work with large organizations on projects that are outside this level of equipment, but I like knowing who is out there to become a possible risk to my business. Nice article!

Read the Amazon reviews. Not flattering. Only 5 of the 16 reviews were 5-star, and there's a confluence of reviews stating the camera is very hard to get set up, documentation is poor or non-existent, and support is difficult/impossible to track down.

It's one thing to sell into the DIY channel, it's quite another thing to try and do that without proper support.

There should be a selection for "no impact on the industry".

DIY camera systems have been on the market for years and yet integrators are still in business.

Go to Amazon, Best Buy, Costco, Lowes or Home Depot and there are many brands of surveillance systems available for the do-it-yourselfer.

Ezviz (Hikvision) is trying to get a piece of that market, I don't have any issues with it. It's not taking money out of integrator's pockets as the DIY market was never in their pockets to begin with.

China looking to reach into more tech savvy consumer homes with another IP device they control? Dealers selling SMB not enough? I need to tighten up my tin foil hat too, they're getting closer to my home.

I wonder what this is going to do to their large distributors? (like Supercircuits). Are they really convinced that they will sell that much directly that they are willing to basically destroy their own distribution base to do it?

This turned out to be a much larger topic for discussion than I thought it would.

We are a small security company and have used an OEM Hikivision product for the past 2 years with virtually no call backs. Overall I have been pretty impressed with the product and it serves our market well as we do mostly residential and small business. We deal with the people that compare with Costco etc. but we keep it simple.. we only install our product so if you want to buy direct you will need to install yourself. We manage all of our systems and require all our customers to change their passwords. We also keep firmware up to date on all of our machines as part of a service agreement.

I don't know if this will make that big of an impact as there are already numerous low cost systems out there. There will always be people that cannot and will not install their own systems. We fill this void with professional installations and service if necessary.

Update: By contrast, in China, Ezviz is clearly marketed as a Hikvision brand, not an independent company. There, they sell many different types of cameras and alarm systems as well.

Golden Opportunity for Avigilon, and other North American made products to widen their distribution on the heels of these recent events.

To date I have seen Hikvision products under these names: Alibi, LTS, WBox, Honeywell, and a few others. I have personally installed and become very familiar with Alibi and LTS. These products work well and like a work horse. I have experienced no problems with them.

The best part of having all these brands under one manufacturer, is the fact that they all work well together, and the interfaces are all generally the same with some minor changes.

The Alibi version has great price points and excellent customer service for support. The LTS version is similar to Alibi's price point, but generally have more available features. LTS also has good support services. Both Alibi and LTS offer 3-year warranties. WBox is nice in the fact that you can walk into a physical location and aquire the product with a 5-year warranty touting an over the counter, no questions asked exchange. Unfortunately, WBox support staff at those locations dont generally have knowledge of the products they offer.

All in all, I'm excited to see what 2016 has to offer us!

You want to know how hikvision can do this low price ?

Every 100 USD of camera they chip out of china, they receive 17 USD from chineese gov. Its the same for all the CCTV chineese manufacturer.

China DUMP the CCTV market, even they signed an agreement at World Trade Organization some years ago. In Europe, all the CCTV resellers suffers and fire people, because of CCTV war price and chineese dumping.

Its time now for political to do high taxes and regulate all of this.

Seed money for Ezviz from Chinese Government?

http://www.technologynewschina.com/2011/11/cloud-computing-in-china-gets-shot-in.html

We can say that, yes. Im leaving In Europ; Input Tax for IP Cameras are 4.9%.

I guess its a way for china gov to fight with occidental countries without guns.

It's a shame that if we don't look out for American companies in our industry the way that China does for theirs.

Are you seriously think that these devices will kill the professional CCTV market, which built for security purposes? Look on those cams, they are toys, and this is obvious. If somebody seriously think to sacure his property with this will burn, and then will ask a professional.

This is for fun, this is for baby/kid/dog monitoring, and for that purpose is better than any high grade security product. Do the same with AXIS/Milestone at home (with two way audio support and a friendly mobile client). Guys, which one of you have at home an Avigilon, Genetech, Indigovision, or similar level security?

So this won't affect professional business, as I never worked for somebody who is playing with the thoughts to install this in an "industrial" environment.

Related: Ez Does It - The EZVIZ Marketing Campaign Begins