Hikvision has hired a crisis communication writer as the company ramps up its efforts to deal with the 'crisis' it feels it is facing.
'Crisis communications' is a public relations speciality "designed to protect and defend an individual, company, or organization facing a public challenge to its reputation." This is commonly employed for airline disasters, poisoned food products, racial discrimination lawsuits, etc. but atypical for the video surveillance industry.
In this note, we examine the move, the 'crisis' Hikvision perceives and the 3 key steps Hikvision is taking here.