Hikvision Leads Multi-Manufacturer Sales Promo

Author: Brian Karas, Published on Feb 21, 2017

Earlier this month, Hikvision launched new 'super value' kits, with 40% discounts, and now Hikvision is offering another promo, but this time they are not alone.

Multiple manufacturers are now discounting their products alongside Hikvision, but Hikvision has increased the aggressiveness of their promo, extending it to a wider audience, with deeper cuts.

In this report we highlight the manufacturers that are offering competitive discounts, and a notable absence.

******* **** *****,********* ******** *** '***** *****' ****, **** **% *********, *** *** ********* ** ******** ******* *****, *** **** time **** *** *** *****.

******** ************* *** *** *********** ***** ******** ********* *********, *** Hikvision *** ********* *** ************** ** ***** *****, ********* ** to * ***** ********, **** ****** ****.

** **** ****** ** ********* *** ************* **** *** ******** competitive *********, *** * ******* *******.

[***************]

15% ******** - ****, *********, ********* **** ***********

******* ** ******** ********* *********, **** ** ***** **** ** conjunction **** ***. ***'* ***** ******** ******** ****** ******* *********. Top *********** **** *** ********* *** ********, *** **** *********, who ***** ***** *** *********-*******% ******** **** *** ** ********* ****.

** ********, ********, *** ************ ********/******* ***** **** ******* ** ***** **** ******* *** ******** ****.

Hikvision '****** ***' ********

******* ********* ***** ******* **-**% ***, *** ***** *** ** combined **** ***** ****** *********, **** *********** **** *********'* ******* dealers **** ****** *** ********.

***, ********* ******* *** "****** ***", *** **** **% *** whatever ******* **** ******* *** **** ***/*********. *** *******, *********'* top ******* *** ***** *** **% ******** ** *** ** their ******** **%.

*** ************, ********* ******* *** ***** ****** **** ***** ** a ******* *** ** *********'* ****** **** ********* **** **** likely ***** **** **** **** ********** ** ***** *******.

Other ************* **** **********

****, *********, ********* *** ******** *** **** ********** **** ***** discounts. **** ** *** ****** *** ******** '****** *******'. ********* is ******* ** ************ ******** ****, *** **** ** ********* thermal ******* *** ***** ********** (**-*****) ******** **** ***** ********:

**** *** ********* ** ********** *** ****** *********** ** *** low-cost ****** ******, *** **** ****** ****** *** ** *** and ***** *********'* ********* ** ***** ****** ***** ** **** segment.

Pressure ** *****

******** ************* **** ********* ** ** **** ***** ******* ********** across *** ***** ***** **** ****** **** ******* *** **** a *** ** *******. ********, *** *** ******** *****-******** **** to ********* *************, ****** ** ***** **** *** ***** **** happen **** ** ******* ****. **** ** ***** ************* *** concerned **** ** **** ** *** ***** / ****, **** will **** ***.

Manufacturers ********

****, ****** *** ******* *** * ******* ****** ************* ****. Sources ***** ** ***** ********* ******** **** **** *** ********* about ********* ***** *****, *********** ********* ** ****** / **** on **** ***** *** ******** ** ****** *** ***** ********** whatever ** ** **** **** ***.

Dahua ******

***** *** ***** ************-***** ******** ** ******** ****, *** ** ****** **** **** ***** ** ****** ****** brands. * ****** ***** ** ***** **** ***** **** ****** run * ******* ******** ***** ** *** ****** ******.

Expect **** *********

********* *** *** * ********* *** ******* ** ****** **** monthly ***** **** ****. *** '****** ***' ***** ***** ********* is ******* **** ********** **** ***** ****** ******* ** ******* off *** ******* ******* **** ** ****** ******** *******. ** anticipate ********* ********** ***** ******* ********** ** **** *** ******** on ***** ************* ********** ** ***** *****-**** ********.

Comments (6)

Here's a poll:

So far the poll shows 100% of the respondents think Manufacturers are racing each other to the bottom. The video market has become insane.

So far the poll shows 100% of the respondents think Manufacturers are racing each other to the bottom. The video market has become insane.

I know many people disagree, that's why I added the poll. I've recently heard a number of people say effectively, "Hey if they keep cutting prices it must mean they were making tons of money and if they are still cutting prices, it must mean they are still making money!"

What we have heard from manufacturers engaged is effectively, "Hey we either need to take the short term losses, hope this bottoms out soon or get out entirely, which for now would be an even bigger loss."

A couple of questions:

How much of the discount is being passed to the end-user?

And if it is -

How do integrators/installers feel about losing more margin on end-user sales?

How do end-user salespeople feel and what are they doing when their commission targets are tied to revenues that drop when prices drop?

#2, those are really good questions.

How much of the discount is being passed to the end-user?

I don't think much or any is being passed on, from what we have heard. To that end, I can understand why Hikvision dealers would be so happy, it is a pure cash transfer from Hikvision to dealers.

How do end-user salespeople feel and what are they doing when their commission targets are tied to revenues that drop when prices drop?

That's a good question. I'd like to know that myself. I suspect one part of it would be that even though average sales price declined, total revenue rose as more people sped up or switched orders during the sale.

Related, a question I am interested in knowing, if you cut your prices 15% across the board, do the sales people get the same commission rate? I have seen instances, in other companies, where commission rates were lowered during such aggressive promos / cuts. Anyone with any insights here?

ADI has now sent 4 emails on this sale, now emphasizing you can order until midnight.

But don't worry, at least for Hikvision, I hear other distributors are running the sale tomorrow as well.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports on Sales

The Fastest Growing Video Surveillance Sales Organization Ever - Verkada on Apr 17, 2019
Verkada has the fastest growing video surveillance sales organization ever. In less than 2 years, they already have more salespeople in the US...
Strong ISC West 2019 For Manufacturers But Concerns For 2020 March Move on Apr 16, 2019
ISC West 2019 was strong for manufacturers, according to new IPVM survey results of 100+ manufacturers, consistent with 2018 results. However,...
Alarm.com Favorability Results 2019 on Apr 15, 2019
The once dot com startup has evolved to become a core provider for home security and is now expanding into commercial. In their first entry in...
ISC West 2019 Report on Apr 12, 2019
The IPVM team has finished at the Sands looking at what companies are offering and how they are changing their positioning. See below for 50+...
UK Installer CCTV Aware - Flat Pricing, No Salespeople on Apr 10, 2019
This is a different kind of company. They do flat pricing, they do not have any salespeople and 50% of their sales are sold and booked...
Startup iryx Launches, Led by Ex-Arecont and FLIR Executives on Apr 04, 2019
Suddenly, the video surveillance industry is witnessing a new wave of startups. Now launching is iryx, a startup led by veterans of 2 of the...
Airship VMS Profile on Apr 03, 2019
Airship has been developing VMS software for over 10 years, however, with no outside investment, and minimal marketing, the company is not well...
Dahua Favorability Results 2019 on Apr 01, 2019
Dahua favorability declined, in IPVM's 2019 integrator favorability series, driven by their backdoors, resulting in mass hacking and US government...
Cambium Wireless Video Surveillance Profile on Mar 27, 2019
Cambium Networks, spun out of Motorola Solutions in 2011, says "outdoor durable radios are in their DNA" and they are targeting video surveillance...
Panasonic Favorability Results 2019 on Mar 27, 2019
Panasonic favorability declined, as the company struggled to find its way amidst a changing market and its ill-timed decision to become a Dahua...

Most Recent Industry Reports

H.265 Usage Statistics on Apr 19, 2019
H.265 has been available in IP cameras for more than 5 years and, in the past few years, the number of manufacturers supporting this codec has...
ACRE Acquires RS2, Explains Acquisition Strategy on Apr 19, 2019
ACRE continues to buy, now acquiring RS2, just 5 months after buying Open Options. One is a small access control manufacturer from Texas, the...
Access Control Course Spring 2019 - Last Chance on Apr 19, 2019
Register for the Spring Access Control Course. IPVM offers the most comprehensive access control course in the industry. Unlike manufacturer...
Riser vs Plenum Cabling Explained on Apr 18, 2019
You could be spending twice as much for cable as you need. The difference between 'plenum' rated cable and 'riser' rated cable is subtle, but the...
Verint Victimized By Ransomware on Apr 18, 2019
Verint, which is best known in the physical security industry for video surveillance but has built a sizeable cybersecurity business as well, was...
Milestone Drops IFSEC on Apr 18, 2019
Milestone has dropped out of Europe's largest annual security trade show (IFSEC 2019), telling IPVM that they "have found that IFSEC in EMEA no...
The Fastest Growing Video Surveillance Sales Organization Ever - Verkada on Apr 17, 2019
Verkada has the fastest growing video surveillance sales organization ever. In less than 2 years, they already have more salespeople in the US...
Door Operators Access Control Tutorial on Apr 17, 2019
Doors equipped with door operators, specialty devices that automate opening and closing, tend to be quite complex. The mechanisms needed to...
Securadyne CEO: IPVM 'Entertaining For An Ignorant Few' on Apr 16, 2019
Securadyne's CEO Carey Boethel is unhappy with IPVM's report - Failed Integrator Rollup, Securadyne Sells to Guard Giant Allied. Indeed, he...
Dahua Repositionable IR Multi-Imager Camera Tested on Apr 16, 2019
Dahua has released their first repositionable multi-imager camera, the Multi-Flex 4x2MP, claiming integrated IR, true WDR, and flexible...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact