Hikvision Launches Kits, Slashing Prices 40%

Author: John Honovich, Published on Feb 02, 2017

In an unprecedented move, even for Hikvision, the China government owned and funded manufacturer has slashed their existing prices by 40% as part of their 'super value kits' launch.

Inside, we examine the move, looking at the price drop and the severe consequences it will have for most rivals.

Kit Launch

Hikvision's January newsletter's lead item is the introduction of super value kits:

Slash Prices

The pricing is 40% less than the equivalent cameras and recorders bought individually:

** ** ************* ****, **** *** *********, ******** ********** ************** *************** ******* ***** ******** ****** ** **% ** **** ** their '***** ***** ****' ******.

******, ** ******* *** ****, ******* ** *** ***** **** and *** ****** ************ ** **** **** *** **** ******.

Kit ******

*********'* ******* **********'* **** **** ** *** ************ ** ***** value ****:

Slash ******

*** ******* ** **% **** **** *** ********** ******* *** recorders ****** ************:

[***************]

********, * ****** ** ************* **** **** ******* ***** ** 720p / *.*** ******* **** **** ***** ************. *******, ***** kits *** *** ***** **********.

*** ** ****** ******* *** *********** ***** **** *** ~$** each ***** *** ** **** *** ****** ~$**, ***** **** given *** **** ** *** ****** ********* ** ***** ********** low.

'Limited' ****

***********, *** ** **** ******* **** *** *** *****.

*******, *** *** **** ************** ********* ******** **** **** * **** *** ** ***** ** * high *********** **** **** ********** **** ******** ************.

******: ******* ***********, ******** ******, *** ********* ** ** **** they *** **** ******** **** **** *** **** ***** *****, so ** ******* **** ** * ******* (** ***** ***** American) ********.

Profit ** **********

********* ** ******* ****** ***** ** ***** ***** ***** ****. Factor ** **** ********* *** *** ******** ** ~*** ****** local ** ************ ** ***, *** **** ** ******** **** all ** ***** ********, **** *** ******* *** *** ** the **** **** ****** *** ** ****** ****.

********* ** ****** ****** ***** ***** ******** ** **** ******. It ** *** ***********.

*******, *** ********** **** ********* ** ***** ** *** ** its ****** **** **** **** ** ******.

Competitive ******

**** ** *** ********* ******* *** *** *** ** *** market *** ***** *** ***** **** **** ******* **** **** hard ** *** **** ** *** ****** (****** ****,********* *********** ***,***** ****** ** ** *****, ***.). ** ** *** *** *** ** ** ******** for *** ********* ****** ********* ** ***** *** **** ** business. ** *** ***** ****, ** **** ** *** *****, this **** **** ******* ****** ****.

*** *** ******* **** ***** ***** ** *****, *** ** their ***** ***** **********, *** *****'* ** ******* ******** ** so ***** *** *******, ** ** *** ***** *** **** more ****** **** *** ******* ** ****.

** ** ********* ********* ******** *****: * *** ** ******, ** ***** **** His ******, ****** ***** ** ** *** ********, **** ***** ** ** **** ********* ** *****. *** with *********'* *** ******** ******* ******, **** *** **** ********** to *** **** ****.

****

Comments (48)

* *** *** ********* ******** ** ********* **** **** ********** run *** ** ***** (** *** ******* **** "****" ********** money), *** **** ***'* ** ** ****** ******* * ******* of ***** ************* **** *** ****** *** ******** **** ******** for ****, **** ***** (*** *** *** *** ****** ******).

*** **** **** ******* ** ***** **** **** ********** *** commoditization ** *** ****** ***** ********, ****** ********* ******* ** investing *** ******* ** *&* *** ******* *** ******** *******. Instead **** **** ***** ** ******* ************, *** ******* *** extra **** *** ** *** **** ****** **** *** ****** survive. **** **** ***'* ** **** *** *** **** ***** deals ****, *** * ******'* ** ********* ** ** ** years ****** ********* ***** ***** ** ***** *** ****** ***** to ******* ***** *&* ******* *****.

* ** **** *** **** ********** **** ***'* ** * problem ** **** ** **** *** *** * *** ***** NVR **** **** *** ***** *** ******* ***** ****** ****, but *** *** *********** ********* **** ***** ***** *** ***** when ***** *** **** ********** ******* **** **** *** ******* in *******, **** **** ********** **** **** **** ** *** ability *** ** ** ***** ********** ***** ** *** *******

********** *****. ******** ***** *********** ** **** * **** *****-**** benefit ** *** ******** *** *** *******. ** *** **** term ** ***** *&* *******, ******** ********, *** ****-**** ********. It ** **** ********, **** ******* **. ** ** *********** do *** **** ** * ****** - ** ****** ******* on *** ********* *********** ** ******** *************. *********** *** ******* at *** ****** *** *** ******* ***** *********** ** ***** our *******' ******** ****** ** ******** ********* *** ***** *** like *** ****** **** **** ***.

** ** *******, * ***'* ***** **** ** ****** ** run *** ** *****. **** ********** ******* ********* **** ****** be **** ** *** **** ******** ** **** ** **** want. **** ** ****** ***, ** **** ******** ** ******* they **** **** *******/******** ******** ****** ***** ** ******** ****** segment(s) ****'** *** ***** ****** **.

**'* ******** *** ******* ********* ******* ** *** ** *** result ** ****** ****** ***** **** ***** ***** ***** ***** their ****** ** ****** **** * *** **** ***********. *** if ****'** ******* ** **** ** * **** "************", **** may *** ** ****** ** **** ********* ** ***** ******.

***** ** * *****, ** * ***'* *** **** ****** anytime ****. ******* **-** ******. ********** ****** ** **** *** out ** *****

***** - *** ** **** *** ******* ** ** ** indefinitely, **** ** ***** ** **** ** **** *** ******* of *** ***-**** ****** **** ** ********** ** ****** ******-**** DIY ********, ** ** ** *** *** ** *********** *** core ********.

******** *********** ** ******* *** ************ *** ******** *** "***" - ** *** ***** ** **** **** ************* **** ****** to *** ****** ******** ** ********** *** ********** ***** **** into *** *********? ** *********** ** ** *** ** **** in *** ******** *** **** ** ******** *** ******* ****-**** thinking *** ******* ********** ** ****** ****** "******* ******" *** purchasing ************ ****** ** ****** ********* ********** ********** ******* **** endanger *** ****-**** ****** *** ******** ** *** ******** *********** industry. * ********* **** "***********" ** **** *** ** ** something ****.

****** ** ************* *** **** **** *** ******* ** ****

*** ******** *** **** ** $*** * ******* * ** with * ***** ******* ***** * ***** **** *** $**** SRK-4060S

*** **** *** **** * ***** ******** *****..........................

**** ****** ** *** ***** ** *** **** ***. ** mentioned ********* ***** ********* ** **** **** ****. ***** ***'* definetion ** **** ****?

**'* ** ********* ******** ********** ****** ** *********.

**** ****** **** ** ******* ****-**** ********* *** *** ********.

**** ** **********, ** ***** ****** *** *** ***** ** relate ***** **** ** ***** *******.

********* *** ***********, ***'* **** ** **** *** ***. ********** revenue **** ** ****** **** ************ ******* ******. *** *** rest ******* * **** ******** ********* ****** *** ********* ********* is ** **** ****, **** ** ******* ** ******* ***** milk ** ** **** **** ** ****. ********* ** *** going **** ******* **** *** ******* ** ****. * ********** want ** **** ** *** ***** *** **** ** *** the * ******* *** **** *** ** * *** **** have **** ****.

********** ******* **** ** ****** **** ************ ******* ******.

#*, *** *** ********* ** **** *********? * ** *** sure **** ** *****.

* ** *********** **** *********'* ********** ******** ** *** ** chance *** ****** ** ******* ********* ***** **** ******* ** injecting **** **** * ****** ****** ********. **** **** *** can ******** *** ******* *** ****** ** ******* ******* (********* loss **** ******* ***********) ***** *** *********** ** **** ******** their ***** ***** ******* ** *** ******. ** ** **** to ******* **** * *** ******* *** * *****, ** will ****** *** ***** *****, *** **** ** * **** race ** *** ******. ************ ****** *** *** ***** **** did *** **** ****** **** ******. ** *** **** *** is ****** ** **** ***, * **** **** * *** an *********. **** *** ** **** ****, ***** **** ** a ********?

** ** **** ** ******* **** * *** ******* *** a *****, ** **** ****** *** ***** *****, *** **** is * **** **** ** *** ******.

****'* * ****** *** ** *** **!

* ** ***** **** ** ** '**********'.

*** ******** ** ***** - *** **** ** **** ** this? ***, ***** ** *** *** ** **** *******, **** do **** ** *****?

**** ******** *************: **** *** ***** ** ******* ** *********** Hikvision ***** ***** ****** ************* ** ******* *** ******* ********. However, * ******** *** **** **** ********* ** ****. ******** a ******** ***** *** **'* **** *** *** ******** **** in *** *****. *** **** ***** ** ** **** ** our ********.

**** ** ***-**** *** ******** .******** ** *** *********. ** long ** ** *****. **** ***** *** *** ******** ** as * ********* *******

** *** *** **** ******* ********* ** ****** ** ***** countries, *** ***** **** **** **** ***'* ** **** *** raise ****** ***** ***** *** *********** **** ****. **** **** pounding **** ********** *** **** *** *** ****. **** *** dust ******* *** **** **** *** ******, *** **** **** will ** **** ** *** *.*.

*** *** *******, *** **** ******* **** **** **** *** I **** *** ** **** * ***** *** ****** **** giving *********** *******.

*** ******** *** *** **-********* *** ****** ** ***** ******* as $***.**. * $*.** ******* ****** *** ***** ***** ** $414.99. ****** *** ******* ******* ** *** ******.

*'* ******** ** ** ******* * ****** *** **$ *** the *** + *** *** **-**$.

**** ****** * **** ****** *** ***.

** **** ** **** **** *** ***** ****** ***** ** this *** **** *** ** **** **** **** **** ***** permanent.

***** ** ** **** ****** **** **** *** *** ********** cheap ** *** *** ********.

***** **** **** **** ******** ** ***** ****** ***.

** **** ** **** **** *** ***** ****** ***** ** this *** **** *** ** **** **** **** **** ***** permanent.

*** ***** **** *** ****** ************* ******* ** *** *******?

* ********* ******* **** *** ********** ***** ******* (******* ***** COGS ** **** **** **** **** ******* **** ***). * do *** ***** **** *** ***** ** ****** *** ******* since **** ***** **** ** ***** *** ***** ***** *********** expenses (*.*., *** ** *****, ********* *** ******* ************) **** drastically ******* *******.

************ ******** ** ******** ****** ***** ***.

*** *** * ***********? **** ****** ** ******* ** **** is ******* *********, ***********, ** *******.

*** *** * ***********? **** ****** ** ******* ** **** is ******* *********, ***********, ** *******.

**-**% ** *** ***** ************ ************ ** * ******** ***** range, ** *** ************* **** ******** ************* *** ************. ***** are ********** ***** ************ *** ****** ******* *** **** ***** to ** *** **** ***** ************ / ********, *** *** typical *** ***** ********* ****.

* ***** **** ***** ** * ***********. *** ****** ** the *** ** **** *** **** **** *%. ******* *** was ***** **%. *** *** ** ***** *******, ******** *******, and ******* ******** *** ***** *-*%. **** ** * ***** project. ***** ***** ****** *-*%. * *** * ***** ******** project *** ** **** ****** *% ** ******** ***** *** hardly ***** *** ******* ** *** *** ******* ******.

***, *** ***** ***** ** *** ***** ******* *****.

*********'* ******* ******** *********** *** **% **** ***** **** ****** ********* ******, ***** ** ****** *******.

* ***'* ***** ***'* *** *** ******** ***** ** **** but * **** ***** *** ** ****** *********'* *** ********** discounts.

***** ***********, *** * ***** ******* ********* **** ** *** majority ** ***** ******** ** **** **** *** ******* ** Europe. ****** *** ******** ** ******** * $** ****** *** a ******* *** * *********** $*** ****** ***** *** ***** you *****. ****** *** ******** **. * ******* *********** *** enjoying **** ****** ***** ***. *** *** **** ****** **** $600 ****** ** *** ****, * *** **** *** **** one (**** **** ** $**) *** $***.

* ******** **** ******** ****** *** ***** ***** ***** **** along. ** ******* ** *** *** ****. ********** *** **** to ****** $*-* *** * *****/**** ***** *** **'* **** 15-20%. ** ***** ***** **** ** ******** *** $* *** they ***** **** ** *** ****** **** *****, ** ***** cost ** $*. ********** ******** ****** ** *** ******* ****** again.

** *** ******* *** *** *** *** ***** *** **? Hard ** **** **** *** *******?

***, ******* *** *** *** ***** *** **. **** *** turrets *** *** *** ***, ** ***** *** ****** ***:

*** *** *** *********** ** ****** *** ******** *** **********.

*** *** *** ******* ***** ******* **** ** ***** ****** line ** *** **** ***** *** ****?

**** *** ***** ********** ****. *** ** ******* *** **** their***** **** ****. *** *** ******* *** **** ******** ****.

*****, *** ****** *****, ** ******** *** *** * ******** design **** *********. *** ******** *** **** ****.

******: * **** ***** ** ******** *** ******* ******, *** confirmed ** ** **** ***** ******* ****'** ** ******* ***** kits ** *** **** ***** ***** ** *** **. **** would **** ** ******* **** **** ** ***** ** ** the ******* ***** *** *** * ******* ****. ** *** other ************ **** ** *******, **** **** ** ***** * comment *****, ** ******* ** ********* ** ***@****.***.

*** ***,

* ** ******* ** **** ** ***** ************ **** ********* what **** ******* ** ******** *** ******* **** ***** **** being *** *** ******* *****. *** ******* ***** ** ***********.

*********'* ********** **** ***** ******* ** ~**%, **** ***** **** are ******* ********** *******...

*********'* ********** **** ***** ******* ** ~**%

******.

**** ***** **** *** ******* ********** *******...

******** *** ********** *** ********, ***** ** *** * ***** considering ******* ********** '***********'.

*** ***'* ****** *** ********** *** ******** *** ** ****** the****** $*** ******* ** *********.

*******, **** * ***** **** **** *** **********.

*** ******** ** ******* **** *** ********** ** *** **, UK, *** ***** '********' *******.

** ***** **** ** **** ** ********** *** ********* ** be ********** ** *** ** **** ***** **** ***** ****. I *** **** *** *** **** ******* *** '*******' ** China *** ** **** ** ********* **** ** ****, ****, market, ******* *** ********** **** ********* ** ***** ** *** US ** **** ********* *** **** ** **** ****** ** levels.

** **** ** ********* ** ******* **********, ******* **** *** profitable ** *** ** ********** ******* ***** **** ****** (***** they ********** ******* **** ***** ********** *********) ** * **** question.

*****/********?

*********'* **** (* ***'* ***** * **** *** *** **** released ***) ****** ****** ***** ***** ******** ***** ****** ** 44.60% ******** ** **.**% *** ***** ********. **** **** ***** cameras ("*****-*** *********") ** ** ******* (******** + ********) **.**% gross ******, ***** ** ****** **** *** *******'* ***** **. If *** ****** ****** ******* *** ****** ******** ******** ** domestic, ***** ** * **** ********** ***** ****** ******* ** more **** **** ** ***** *******, **** **** ****** *** were ~**%+. * ***'* ***** **** ****** ******* ***** ** more **** *-*% ***** **** **** ***** ** *** ********* overall ** ******* *'** **** **** *** ***** *.*-*% ***** than ****.

***'* *** ********* ******** ** ** **%, ** **** **** higher **** **** ******.

*** ******** ** ***** ******* **** *** ***** ***** ******** overhead, ***** ** **** ****** **** **** **** **** ** China.

* ***** ** *** ***** **** ***** ***** ****** ***** are ***, *** **** *** **********, *** *** *****, *********, support, ***. ********, **** *** ******** *****, *********, *******, ***. with ***** ****** **** ** ***** *****, ***** ** **** Western ********* ** *** **** *********.

*** ***'* **** **** **% ***** ***, ******* *** **% gross ****** **********. ********** **** *****, ***** ****** *** ***** to **%.

** ** ****** ************ ***** ***** **** ****** ** ******** operations ****, ** ***** ********** *** ***** ******* ******* (***** their *** ** ** ***) **** **** *** **********. **** harder ** **, **** **** ***** ****.

***, **** ** *** ******** ******* ******* *** ********, ***** is ***** *** ***** ** ***** *** ******** (******* ** Interlogix, ***, ***.) ** ***** ******* ******** (********* *** / Hikvision ******** ********) *** ***** ******** ****** ******* / ******** (which ** ** ****** *** ****** **** *** *** *****).

*** ****** ******* ***** **********. **** ******* ********** *** ** motivation ** ** ******** ** ********** *** ***********.

**** ** ** ** ******** ** *********, *** *** ******* Chinese ********** ******* *** ****** ** * ******** ** **-***. The ******* *** *** ******* *** *** ***** **** **** here, **** *** ************** ******** *** ******* *** *** ** a ****. **** **** ******* ********** **** ** *** *** of *** ******** ******* *** ***** ************ *** *** *** executing * "*******" **** **** ** *** ******** ******** ********. Their ******* *** ** ******** *.* *** **** ************ ******* in ***** ***** ** ********** ** ***** ** ****** *** world ** **** **** *** ***.

********* **** ******** ** ***** ****** ** **** ***** ** no *********** ** *** *** ***, *** **** ***** ** the **** ****** ***** ***** ***********? ******* ******* ********. **** will **** **** **** *) ****** ****** ******* *** ********** and *) *** *******, ****** **** ** *** ******* ** exercised **** ** ************ **** ****** ***** ******** **** ****** quality, ****** ******, *** ***** ****** ******* *****.

** ** ** ** **, *** ******** *** *** ************ to **** **** **** ** *** ******, **** ** *** change ***** **** ** ******** **********. ** **** ******* *** customer **** ********** *** ************ ***** *** **** ** ***** business **** ***** ******* *************...

"***** [*** *******] **** ** **** ** ****-**** **************, *** their ******* *** *** **********, *******, *** ***** ******* ** private *********, **** ** ***** **** ** ****** *********** ** traditional ******* ** ******** ********. ***’* ******* *** ******? **** are. *** **** *** ******** ************ *** **** ******** *** grandchildren *** *** ***** **** **** *******, *** *** *** place ** *** ****** ****** ** *** *****”

--**** *******, ****** ********* ******* ***, ****** **** ** ******************* Director ******** ************.

****** / ********** ******** ** *** '**** **** ****** ******** model' ******* **** * ****** ** ********:

** *** ******* **** ** * ********** ****** ******, **** are ** ****** ***** ** ****** ********* * ***********.

*** ** * **** ****** ************* ***'* *** **** ***** government . ** ** **** **** ***** ********* *** *** $6+ ******* **** ** ******. **** ***** *** ********** ******* ? **** ***** "******* *****" ** ***** ******** ** ***** ( ***** ***** ****** ***** *********** *** ). ***** *** many ******* *** *** *** ***'* *** ** ** ***** glance. *** ** ***** ** **** ****** *** ***** ** kill * **** ****** ***********.

*** *** * **** *** ***** *** *** *** **** any **** ****** *******. *** ** **** ** ** ** answer ** ** **** *** ** ** **** ** ****** as * ********* ?

*** *** * **** *** ***** *** *** *** **** any **** ****** *******.

* ** *** **** ***********.

* *** ****** *** *** *** ******* ********* ** **********'* **** ********** ** ******** *** ***** ** *******, **** ****** *** outside *****.

********** **** **** ***. **** (* ****** ** * *****) and *** ** **** *** ** **** ** *******.

*** **** ** **** ******* ********* **** ********* **** **** to ****** *** ******** ** **** ****** ******** *********. ** course, ********* ** *** **** **** *****, **** ********* *** much ****** ** ****.

* ***** **** ** ***** **** ****, *** *** *** news ***** ** **** ** ** **** *********, *** "******* security" ******** *** ***** ******, **** **** *** ******** *********** industry **** *** ********* ** *** ******** ** *** ****'*/****'*.

"*****" *** **** **** *** ** *********** ********** *** ************ hardware ******** ** ******* ********* **** ******** ***** ******* *********.

********* ** *** ***, ** *** ****** ******** ***** ** Access *******, ****** ************ *** ********* ***** ***** ****** ********. Such ** ***

*******: ****://***.*********.***.**/*******/*****-***/

*****: ****://***.*********.***.**/*******/*****/

*****: ****://***.*********.***.**/*******/*****/

********* ** *** ***, ** *** ****** ******** ***** ** Access *******, ****** ************ *** ********* ***** ***** ****** ********.

*** ** ***** ******* ***: "********* *********** ***" **** * **** ** *** **** ********** *** '*****'.

********* ** *********** *** ** *********** / ************ ************ ** you '****** *****' **** ***** ***** **** ********* *** *** clobbered.

************* ***** ************* *** *** ******* **** ****** ******* ** a ***** *** **** *** ****-******** *** **** **** ( currently **** **********) ****** ********* ** ****.

** ******** *****, *****, *******, *** **** * **** *** when ********* ** *** ********** *** ***** ****** ** ******?

**** ******* *** **** ****** ** ********* ** **** ******* with *** *** ******** ********* **** *** ******* ** ****** that **** *** ******. ********* ** **** *** *** ***** one ** *** **** ** ***** ** ****!

“**** ** *** **** ** **** ***** ** **** ** people **** **** **********.”
*.*. *****

“*** **** ** **** ****** *** **** ****.”
****** ****,* ******** ***

***** ***** ******* ******* *** **** *****, ****, ***** *** axis ** ****. **** **** *** ***** ****. **** **** intentions, *** ************ ** ***** ***:

  • ***************** ************* ******* ******* ***** *******
  • *********************** ******* ***** ******** ********** ** ************
  • ****** *** ********* *** *************

**** **** ********* ** ********* ** *** ************, *** **** them **** *** ******* ******* ******* ****, **** **** ***'* supporting *** ***** ******** ***'* *****://***.*********.***/********/********-**-*******

**** +*** *** *** (*******, ******* **********) ****** ********** ****, HikVision ** ****** *** *****, ** *** ** *** *** down

'**'* '** *** **** ***'**** *** ******* *******, ********** ** **** ** '** *** rides * ***** ** ****** ** ********.'

******: *** ******** '****' ** **** *** ****** **** *** gone **.

********, ********* ** *** ******* *** * ****** ** ****** kit *** **** ****, **** ******* $**, ***** $***:

*** ******* *** ******* *** ***** ** ** *** ***** to ******* **. *** ** ** ******** **** **** ****** resistance ****?

****, * ***** ***** ******* ******* *** ********. ***** ***** base *******, *******, *** **** ******. *** ****** **** *** metal *******, *** ******* *** **** ******* **** (***) *** foam ** *** **** **** **** *** **** **** **** being *******. *** **** ** ****** *** *** **** ** order ** *** *** **** ** **** ** *****.

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