HDcctv Product Pricing and Availability Examined

Author: John Honovich, Published on Jul 29, 2010

HDcctv product release is likely to start this quarter. However, information from providers reveals significant concerns about the cost competitiveness of the offering.

Last year, we examined a digital HD camera provider offering box HD cameras at over $1,000 MSRP. This provider is OEMing product from a Korean member of the HDcctv organization.

This week, we obtained information from Speco, a US company, planning to release box, bullet and dome HDcctv cameras in August 2010. According to Speco's sales department, the box camera has an MSRP of $1250 (without lens) [note: the website shows an integrated lenses but Speco tells us the image is incorrect]. Speco additionally noted that HD DVRs supporting both HDcctv and analog cameras would be available shortly (likely August 2010).

This pricing is unlikely to be competitive with IP. The pricing level for both cameras is the same or higher than expensive HD IP cameras (such as from Sony, Panasonic, Axis, etc.).  HDcctv cameras additionally require encoding through encoding cards/appliances - adding in further cost. Even if you factor in reusing cabling (which should work in many but not all applications) and lower setup costs, the total cost is likely to be the same or higher for an HDcctv solution using these cameras.

This is surprising as the HDcctv advocated lower costs for HDcctv cameras as an important benefit. The basic case was that because HDcctv cameras did not require internal encoders, the complexity and cost would be lower. [For background, read our HDcctv competitive analysis.]

One factor cited for the higher prices is that these are early releases and that with volume, prices will come down. This seems plausible (e.g. Everfocus made the case for much less expensive HDcctv offerings) but how much lower and how soon are key questions.

We believe that market interest in HDcctv will decrease if HDcctv cameras continue to be released at prices equal or higher to high end IP MP cameras.

1 report cite this report:

IP Camera Costs Comparison and Trends 2010 - 2014 on Jun 25, 2014
Over the past 4 years, the average price of 100+ IP cameras surveyed has decreased ~25%, at an annual decline of ~5%. In this report, we break...
Comments : PRO Members only. Login. or Join.

Related Reports on HD Analog

Hanwha Mega ISC West Product Releases on Apr 05, 2018
While overall new product releases have been slowing over the past few years, Hanwha is releasing a slew of 6 new offerings for ISC West,...
WDR Tutorial on Dec 20, 2017
Understanding wide dynamic range (WDR) is critical to capturing high quality images in demanding conditions. However, with no real standards, any...
This Manufacturer Shuns IP Cameras on Dec 14, 2017
One manufacturer has chosen a bold strategy in avoiding getting caught up in the race to the bottom: shun IP solutions. We spoke with an executive...
2018 Video Surveillance Cameras Overview on Dec 11, 2017
This report concisely explains the developments for surveillance cameras offered in 2017 and the state of offerings going into 2018, including...
Universal HD Analog Encoder Tested (DW Compressor) on Jul 06, 2017
Digital Watchdog has released the Compressor HD, a "universal" HD analog encoder, with support for AHD, CVI, TVI and SD analog cameras. We tested...
Milestone New "+" Claims To "Conquer The Mid-Market" on Jun 07, 2017
Milestone has declared they are going to "Conquer The Mid-Market" with new "+" releases. Will they? In this report, we examine Milestone's "+"...
TVI 4.0 Doubles HD Analog Bandwidth on Mar 05, 2017
HD analog's move up market continues. Starting a few years ago at just 720p, HD analog is now poised for 4K and beyond. Techpoint, the company...
Axis: "Everything is IP" - False on Feb 24, 2017
Axis is congratulating itself, with executive Fredrick Nilsson declaring: "Now the conversion is all done and everything is IP and analog is...
Cutting Costs 70% Using Milestone With HD Analog on Feb 23, 2017
HD analog and enterprise VMSes are often thought of as being on opposite sides of the spectrum, with HD analog best for small jobs due to its low...
Dahua 4K HD Analog Cameras Announced on Feb 23, 2017
HD analog has been gaining popularity (even if Axis hopes otherwise). Last year, HD analog's max resolution doubled from 1080p to 4MP (see our 4MP...

Most Recent Industry Reports

IPVM Vulnerability Scanner Released on Jun 18, 2018
IPVM is proud to announce video surveillance's first and only cybersecurity vulnerability scanner. This tool allows quickly and simply...
Hikvision Corrects False Cybersecurity Announcement on Jun 18, 2018
Hikvision has corrected a false cybersecurity announcement that claimed a British government-sponsored program endorsed the cybersecurity of...
July 2018 IP Networking Course on Jun 16, 2018
The last chance to save $50 on registration is this Thursday, June 21st. Register now and save. This is the only networking course designed...
The Dumb Ones: PSA's Bozeman On Cybersecurity on Jun 15, 2018
The smart ones are the hundred people who flew to Denver and spent $500+ on a 1.5-day conference featuring Dahua as a 'cyber responsible partner',...
Amazon Ring Launches $10 Monthly Professional Alarm Monitoring on Jun 15, 2018
Amazon's Ring has announced an alarm system with 24/7 professional alarm monitoring for $10 per month, a fraction of the $30+ per month traditional...
Axis Releases First New Access Controller In 5 Years (A1601) on Jun 15, 2018
It has been 5 years since Axis 2013 entry in the physical access control market, with the A1001 (IPVM test). Now, Axis has released its second...
Hikvision 12MP Fisheye Camera Tested (DS-2CD63C2F-IV) on Jun 14, 2018
Hikvision's DS-2CD63C2F-IV is their flagship panoramic camera, with a 12MP imager, 15m integrated IR, smart codec, and more. We tested the 63C2 in...
Four Major Outdoor Camera Install Problems on Jun 14, 2018
Over 140 integrators told us the top four camera installation mistakes that lead to unexpected problems and failures. Their comments often...
Security Sales Course Summer 2018 on Jun 14, 2018
Based on member's interest, IPVM is offering a security sales course this summer. Register Now - IPVM Security Sales Course Summer...
China Public Video Surveillance Guide: From Skynet to Sharp Eyes on Jun 14, 2018
China is expanding its video surveillance network to achieve “100%” nationwide coverage by 2020, including facial recognition capabilities and a...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact