HDcctv Product Pricing and Availability Examined

Author: John Honovich, Published on Jul 29, 2010

HDcctv product release is likely to start this quarter. However, information from providers reveals significant concerns about the cost competitiveness of the offering.

Last year, we examined a digital HD camera provider offering box HD cameras at over $1,000 MSRP. This provider is OEMing product from a Korean member of the HDcctv organization.

This week, we obtained information from Speco, a US company, planning to release box, bullet and dome HDcctv cameras in August 2010. According to Speco's sales department, the box camera has an MSRP of $1250 (without lens) [note: the website shows an integrated lenses but Speco tells us the image is incorrect]. Speco additionally noted that HD DVRs supporting both HDcctv and analog cameras would be available shortly (likely August 2010).

This pricing is unlikely to be competitive with IP. The pricing level for both cameras is the same or higher than expensive HD IP cameras (such as from Sony, Panasonic, Axis, etc.).  HDcctv cameras additionally require encoding through encoding cards/appliances - adding in further cost. Even if you factor in reusing cabling (which should work in many but not all applications) and lower setup costs, the total cost is likely to be the same or higher for an HDcctv solution using these cameras.

This is surprising as the HDcctv advocated lower costs for HDcctv cameras as an important benefit. The basic case was that because HDcctv cameras did not require internal encoders, the complexity and cost would be lower. [For background, read our HDcctv competitive analysis.]

One factor cited for the higher prices is that these are early releases and that with volume, prices will come down. This seems plausible (e.g. Everfocus made the case for much less expensive HDcctv offerings) but how much lower and how soon are key questions.

We believe that market interest in HDcctv will decrease if HDcctv cameras continue to be released at prices equal or higher to high end IP MP cameras.

1 report cite this report:

IP Camera Costs Comparison and Trends 2010 - 2014 on Jun 25, 2014
Over the past 4 years, the average price of 100+ IP cameras surveyed has decreased ~25%, at an annual decline of ~5%. In this report, we break...
Comments : PRO Members only. Login. or Join.

Related Reports on HD Analog

Hikvision HDTVI Power Over Coax Tested on Feb 05, 2019
After years of delay, Hikvision's Power Over Coax (PoC) HDTVI models are finally shipping, aiming to make HD analog installs as simple as PoE, with...
8MP HD Analog Tested (Dahua / Hikvision) on Jan 30, 2019
HD analog has promised higher resolution for years, but has lagged substantially behind for years. Now, both Dahua and Hikvision have started...
WDR Tutorial on Jan 11, 2019
Understanding wide dynamic range (WDR) is critical to capturing high quality images in demanding conditions. However, with no real standards, any...
2019 Video Surveillance Cameras Overview on Jan 07, 2019
Each year, IPVM summarizes the main advances and changes for video surveillance cameras, based on our industry-leading testing and...
Top Manufacturers Gaining and Losing 2018 on Nov 26, 2018
This is the 5th year IPVM has tracked manufacturers gaining and losing: Top Manufacturers Gaining and Losing 2014 Top Manufacturers Gaining and...
Ideal SecuriTest IP Vs Unbranded IP Camera Install Tool Tested on Nov 21, 2018
In our recent IP camera installation tool shootout, multiple members questioned the Ideal SecuriTest IP's features compared to low-cost unbranded...
IP Camera Installation Tool Shootout - Avigilon, Axis, Ideal, Hanwha, Triplett, Veracity on Oct 23, 2018
Setting up IP cameras has historically been challenging, with techs often precariously using a laptop on a ladder or lift. Some options for install...
Hanwha Mega ISC West Product Releases on Apr 05, 2018
While overall new product releases have been slowing over the past few years, Hanwha is releasing a slew of 6 new offerings for ISC West,...
This Manufacturer Shuns IP Cameras on Dec 14, 2017
One manufacturer has chosen a bold strategy in avoiding getting caught up in the race to the bottom: shun IP solutions. We spoke with an executive...
2018 Video Surveillance Cameras Overview on Dec 11, 2017
This report concisely explains the developments for surveillance cameras offered in 2017 and the state of offerings going into 2018, including...

Most Recent Industry Reports

Security Installation Tools Guide - 22 Tools Listed on Feb 19, 2019
In this guide, we cover 22 tools that security installers frequently use. This is one part of our upcoming Video Surveillance...
Sales Cuts At Rasilient on Feb 19, 2019
Over the past 2 years, video surveillance storage specialist Rasilient has expanded its workforce significantly, aiming to build its own branded...
Exacq Raises VMS Software Pricing Twice in Less Than a Year on Feb 18, 2019
Most VMSes regularly release new features, but rarely increase their prices. For the 3rd time in 4 years, and 2nd time in 8 months, since being...
Axis IR Multi Imager Camera Tested (P3717-PLE) on Feb 18, 2019
Axis has released their first IR multi imager, the P3717-PLE, a repositionable model listing 360° IR illumination and flexible positioning,...
Ubiquiti Favorability Results 2019 on Feb 18, 2019
Ubiquiti has quietly grown into a $1+ billion annual revenue company, with offerings across wireless, wireline network and video surveillance (see...
Casino Surveillance Pro Interview: James Lathrop on Feb 15, 2019
James Lathrop has been working in casinos for almost 25 years. During that time, he says he has held "just about every job you can do in the...
Hikvision 2018 Revenue Tops $7 Billion USD But Growth Slows To Low on Feb 15, 2019
Hikvision's annual revenue topped $7 billion for the first time in 2018, although growth slowed sharply. In this post, we analyze the latest...
Hanwha Smaller Multi Imager Tested (PNM-9000VQ) on Feb 14, 2019
Hanwha's first repositionable multi imager PNM-9081VQ tested well, but was huge, over 12" wide and weighing in at over 10 pounds. Now, they have...
ADT And 'The Defenders' Silent About Massive Complaints on Feb 14, 2019
ADT's largest dealer, "The Defenders" has been the subject of a massive number of complaints over many years and many forums, most recently a CBS...
Hikvision Chairman Praises United Front on Feb 14, 2019
Hikvision’s controlling shareholder held a meeting last month praising the United Front, a Communist Party organization known for its secretive...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact