HDcctv Product Pricing and Availability Examined

By: John Honovich, Published on Jul 29, 2010

HDcctv product release is likely to start this quarter. However, information from providers reveals significant concerns about the cost competitiveness of the offering.

Last year, we examined a digital HD camera provider offering box HD cameras at over $1,000 MSRP. This provider is OEMing product from a Korean member of the HDcctv organization.

This week, we obtained information from Speco, a US company, planning to release box [link no longer available], bullet [link no longer available] and dome [link no longer available] HDcctv cameras in August 2010. According to Speco's sales department, the box camera has an MSRP of $1250 (without lens) [note: the website shows an integrated lenses but Speco tells us the image is incorrect]. Speco additionally noted that HD DVRs supporting both HDcctv and analog cameras would be available shortly (likely August 2010).

This pricing is unlikely to be competitive with IP. The pricing level for both cameras is the same or higher than expensive HD IP cameras (such as from Sony, Panasonic, Axis, etc.).  HDcctv cameras additionally require encoding through encoding cards/appliances - adding in further cost. Even if you factor in reusing cabling (which should work in many but not all applications) and lower setup costs, the total cost is likely to be the same or higher for an HDcctv solution using these cameras.

This is surprising as the HDcctv advocated lower costs for HDcctv cameras as an important benefit. The basic case was that because HDcctv cameras did not require internal encoders, the complexity and cost would be lower. [For background, read our HDcctv competitive analysis.]

One factor cited for the higher prices is that these are early releases and that with volume, prices will come down. This seems plausible (e.g. Everfocus made the case for much less expensive HDcctv offerings) but how much lower and how soon are key questions.

We believe that market interest in HDcctv will decrease if HDcctv cameras continue to be released at prices equal or higher to high end IP MP cameras.

1 report cite this report:

IP Camera Costs Comparison and Trends 2010 - 2014 on Jun 25, 2014
Over the past 4 years, the average price of 100+ IP cameras surveyed has...
Comments : Members only. Login. or Join.

Related Reports

ADI Sales Down 21% in April on May 14, 2020
ADI sales were down 21% in April, the company disclosed, as the pandemic hits...
2020 Mid Year Video Surveillance Industry Guide on Jul 27, 2020
The first half of 2020 has been shocking, for the world generally, and for...
Anyvision Presents AI Facial Recognition and Mask Detection on Jun 08, 2020
AnyVision presented its AI facial recognition and mask detection at the May...
Costar Technologies / Arecont H1 2020 Financials Examined on Sep 16, 2020
Costar's financial results have been hit by the coronavirus with the company...
Hikvision Global News Reports Directory on Aug 13, 2020
Hikvision has received the most global news reporting of any video...
Huawei HiSilicon Shortage Impacts Surveillance Manufacturers on Aug 14, 2020
Huawei acknowledged problems and challenges for its HiSilicon chip business,...
Hanwha Presents AI Analytics and First 8K Camera on May 11, 2020
Hanwha presented their AI Analytics and the "Industry's First 8K" camera at...
Huawei HiSilicon Production Shut Down on Sep 17, 2020
Huawei HiSilicon chips are no longer being manufactured or supplied to...
Manufacturers on Virtual 'ISC West' 2020 and Potential ISC West 2021 on Jun 29, 2020
With the 2020 ISC West show now officially canceled, attention turns to...
Video Surveillance Trends 101 on Apr 01, 2020
This report examines major industry factors and how they could impact video...
The Future of H.266 For Video Surveillance Examined on Aug 17, 2020
First H.264, now H.265, is H.266 next? H.266 was recently announced amid...
Uniview H1 2020 Financials Examined on Sep 08, 2020
While Dahua and Hikvision, helped by fever camera sales, are recovering from...
Milestone Presents XProtect On AWS on May 04, 2020
Milestone presented its XProtect on AWS offering at the April 2020 IPVM New...
Mobotix Thermal Detection Camera Tested on Jun 09, 2020
For years Mobotix has struggled but now sales are surging driven by Mobotix's...
Hikvision Global Revenue Falls, Hit By Coronavirus on Apr 27, 2020
Hikvision's global revenue fell in the first quarter of 2020 due to the...

Recent Reports

Axis Compares Fever Camera Sellers to 9/11 on Sep 18, 2020
Axis Communications, the West's largest surveillance camera manufacturer, has...
Avigilon Elevated Temperature Detection Camera Tested on Sep 17, 2020
Avigilon has entered the temperature screening market with the release of...
Chilean Official Investigated for Motorola And Hikvision Contracts on Sep 17, 2020
A corruption investigation is underway in Chile after a crime prevention...
Huawei HiSilicon Production Shut Down on Sep 17, 2020
Huawei HiSilicon chips are no longer being manufactured or supplied to...
Virtual ISC West and GSX+ Exhibiting Contrasted on Sep 17, 2020
Both ISC West and ASIS GSX are going virtual this year, just weeks apart, but...
X.Labs Sues FLIR on Sep 16, 2020
X.Labs, the maker of Feevr, has sued FLIR, the publicly traded thermal...
Video Surveillance 101 September Course - Last Chance on Sep 16, 2020
Today is the last chance to sign up for the Fall Video Surveillance 101...
No Blackbody Mistake, Half Million Dollar, Hikvision Fever Camera System in Georgia on Sep 16, 2020
A Georgia school district touted buying Hikvision fever screening "about...
Costar Technologies / Arecont H1 2020 Financials Examined on Sep 16, 2020
Costar's financial results have been hit by the coronavirus with the company...
Startup Cawamo Presents Live Alerts With Edge AI and Cloud VMS on Sep 15, 2020
Cawamo, an Israeli edge-to-cloud analytics and VMS startup, presented its...
Favorite Access Control Credentials 2020 on Sep 15, 2020
Credential choice is more debated than ever, with hacking risk for 125kHz and...
Dangerous Hikvision Fever Screening Marketing In Africa on Sep 15, 2020
A multi-national African Hikvision distributor is marketing dangerously...
New Products Show Fall 2020 Announced - Register Now on Sep 14, 2020
IPVM's sixth online show will feature New Products from over 25...
Hanwha 8K / 33MP Camera Tested on Sep 14, 2020
Hanwha Techwin has released an 8K / 33MP resolution camera, the TNB-9000 with...
Gait Recognition Examined on Sep 14, 2020
Facial recognition faces increasing ethical and political criticisms while...