HDcctv Alliance Competitive Analysis

Author: John Honovich, Published on Jun 15, 2009

HDcctv - the move to non-IP megapixel - is gaining an immense amount of media attention. However, how strong will it be against IP, megapixel and Hybrid DVRs?

Details are beginning to emerge allowing us to more carefully analyze this. The HDcctv alliance has released their draft technical specification and begun to share technical and operational details on the specification and the solution. [Background information: see our original original report on HDcctvSecuritySquared's coverage and SSN's video on the HDcctv Alliance.]

Overview of the Specification

An overview of the specification shows that the 1.0 release in September will support 720p over coax. Future releases plan to support 1080p, audio, data and power over coax and fiber optics.

Founding Members

With the announcement, the 4 founding members of the group has been disclosed. They are:

  • Gennum - manufacturer of HDcctv transmitter and receiver chips
  • Stretch - manufacturer of HD DVR cards
  • Ovii - OEM of HDcctv cameras [Update 2011: Company out of business]
  • Everfocus - manufacturer of HD DVRs and cameras
Comart Systems has joined as an Adopting Member, offering HDcctv products.

The group is now open for membership. An important indicator will be the number and strength of the companies that join the group. 

Probability of Success?

Success will depend on demonstrating advantages in pricing and logistics versus Hybrid DVRs. The specification is not technologically revolutionary plus a number of key features will not be available for some time. Certainly, the group will advocate the benefits of re-using coaxial cable but it will also need to prove that the migration path and product offerings for HD DVRs will be attractive and cost-effective.

******- *** **** ** ***-** ********* - ** ******* ** immense ****** ** ***** *********. *******, *** ****** **** ** be ******* **, ********* *** ****** ****?

******* *** ********* ** ****** ******** ** ** **** ********* analyze ****. ***************** *** ******** ***** ***** ********* ************* *** ***** ** ***** ********* *** *********** ******* ** *** specification *** *** ********. [********** ***********: *** *** **************** ****** ***********************'* ******** ******'* ******* *****************.]

Overview ** *** *************

********** ** *** ****************** **** *** *.* ******* ** ********* **** ******* **** over ****. ****** ******** **** ** ******* *****, *****, **** and ***** **** **** *** ***** ******.

Founding *******

**** *** ************, *** * ******** ******* ** *** ***** has **** *********. **** ***:

  • ******- ************ ******************* *** ******** *****
  • *******- ************ ** ** *** *****
  • ****- *** *************** [****** ****: ******* *** ** ********]
  • *********- ************ ** ** **** *** *******
********************** ** ** ******** ******,**********************.

*** ***** ** ******* *** **********. ** ********* ********* **** ** *** ****** *** ******** of *** ********* **** **** *** *****. 

Probability ** *******?

******* **** ****** ** ************* ********** ** ******* *** ********* versus ****** ****. *** ************* ** *** *************** ************* **** * number ** *** ******** **** *** ** ********* *** **** time. Certainly, *** ***** **** ******** *** ******** ** **-***** ******* cable *** ** **** **** **** ** ***** **** *** migration **** *** ******* ********* *** ** **** **** ** attractive *** ****-*********.

[***************]

Technical *******

***'* ******* *** ********* ******** ** ** ****** ********:

  • ****** - *** ****** **** ******* ** ** *********** (******'******* ** *******). ****** ** ** ******, ** **** *** require ** ******* ****. ** ************ *** ********* ** **** $5 - $** ***. **** **** ** ************* **** ********* than *** ******** ******** *** ******** ** ***** ** *** camera.
  • ******* - ****** ** ********* ** ** *** ****** **** RG-59 *** **** ********** *****. ******** **** ** ****** *****, where *** ******* ******** ** *** ******.
  • ********* - ****** ******* **** *** **** **** ******** ** analog ******* *****. **** **** ******* ********* ** *** **** (replacing ******* ***** ** *** ***** ** ******, ******* *** unlikely *** **** *************).************ ** ******* (*) **** ****** ******* ** ***** *********/***** viewing ***** *.*** *** ** ** ******** ***** - *** VRC6044HD. ******** **** ** *******'* ********** *** ****** ** - the************ ******** ** ******** ** *.***, ** ********** *****.
  • ****** ********* - ****** ******* *** ****** ** ******* **** require ******** ******** *****. * ****** **** ****** *** *** match *** *** *****. *** ********, ** *** **** ** support * ****** ******* *** ** ****** *******, **** **** require * ******** *****.
  • **** ********** - ** **** ****** ** * **** ******* will ** ******** ** *** ******* ***** ******** **** **** quality **** **********. *** ************* *** *** *******'* *** ** configure ******** ** ********* *****, ***.
  • ****** ******** - ******** ****** ******** ****** ****** ****** ***** feeds. ** *** ****** ******** **** *** ****** ****** *** scheduled *** ******* **** ****. 
*******, ******* ***** *** ********* *** *** ********* *** ******* starting ** **/** ****.

Cost ***********

***** ******* ******* *** *** **** ******** *********, ** *** estimate *** *** ***** ** *** ****** ********. *** ****** counts ***** **, ****** ******* ****** **** ***** ** ******* of $***-$*** *** *** ******. ** * ********** *****, **** could ** * **% ********* ** *****. *** ****** ****** counts, *** ******* *** ****** ** ** **** ** ***** of ** **** *** ****** ** ** **** ********* **** IP ******* ********* **** ** ******** ** ******* ******** ***+ cameras.

*** **** ********** ** ****** **** **** * ********:

  • ****** ****: ***** ****** ******* **** ** **** ********* **** SD ****** *******, **** *** ****** ** ** ************* ******* than **** ** ********* *******. ******** ** ** ** ****** camera, *** ****** ****** **** ******* * ****** ********** ****** and *** ** *********** ****. *** * ***** ** ****** camera ******* $*** *** (*** **** *****), *** ****** ****** may ** $*** *** *** *** **** ** ****** ***** be ************* $*** ***. *** ********** **** ** ** * range - $*** - $*** *** **** ********* *********. [****** 2011: ****** ****** ***** *** ***** ** ** ****** **** IP ******* **** ************* ****** ******* *** ********* ******** ** IP ****** *****.]
  • ******* ****: ***** **% ** ******* ********* ***** *** ******, the ************ ******** ** ******* ** *******. ******** **** *** cable ** ** ********** ***** ** **-***, *** ******* ******* can ***** **** $*** (*** ****** ** **** *** ***** over ***** ****) ** **** $*** (*********** *** **** *** adapters **** ********). ***** ******* **** *** ** ******** *** cable **** **** *** ****** (*************) ** *** ****** ************* will *** ******* *** ****** **** - **** **** ** SD ******.
  • *** ****: *** **** ** *** *** ********* **** ******** to ** ****** *** **. *** **** **** ******* *** HDcctv *** (*) ***** ******* *** **** *** (*) ******** of ** ** ******** *****. ***** *******'* **** ** ** example, ****** ***** *** **** **** ****** ** **% (**** 16 ** ****** ** * ******). ***** *** **** ** capture *****, **** ****** **** ******** *** *** **** ***** of **** ** $*** - $*** ***. [****** ****: ****** DVRs *** ***** ***** ******* *** **** *********.]
** *****, *** ******* ** *** ****** **** *** ****** to ** ****** ****** ** *** **** ********* ** *** DVR ****, ****** ****** *** ****** ******* *** *****. *** savings ** *** ******* **** *** ****** ** ** *** most ***********.

Competitive **********

****** **** (********** **** ****** ** *** ** ********* *******) will ** *** ********* *********** ** ******. ****** **** ***** for ** ********* ******* ** ** ********, ******* *** ********* in *** **** ******/** ** ******** ****** *******. ** *** other ****, **** **** ******* *** ******* *** ***-** ** IP *******. *******, *** *** *** *** ******** ********* *** it **** ** ******** *** "*******" **** ** ** ********* that ******* ****** **, ****** *** ** *********.

Key *********

* *** *** ***** ********* ** *** ******* ** ******, especially ** ********** ** ****** ****:

  • HDcctv ******** *** ****, allowing customers an opportunity a move to hybrid DVRs/IP megapixel - a more mature solution than HDcctv. If customers could simply add HDcctv cameras to their existing DVRs, HDcctv would almost certainly be successful. The benefits of eliminating a new DVR sale would be very appealing. However, that's not technically possible, forcing customers to evaluate a new DVR purchase. In doing so,  Hybrid DVRs/IP megapixel will be attractive. The Hybird DVR recorders will be less expensive than HDcctv DVRs (because they do not require the special HD capture card). They can flexibly handle many megapixel IP cameras because the encoding is done on the camera. They enjoy wide manufacturer support with most manufacturer now offering them. Plus, many of them support multiple megapixel manufacturers (even before ONVIF/PSIA support is added).
  • HDcctv ******** ******** ***** *** ** ****** *** ******, creating configuration complexity and difficult migration paths. This will require a number of new configurations to be offered such as a DVR with 4 HDcctv and 16 analog or 8 HDcctv and 8 analog, etc. Integrators will have to stock these models and explain to customer about the differences. More importantly, there is no upward migration without DVR replacement. If you start with 2 HDcctv cameras and purchase a 4 HDcctv/16 analog system, you can not use more than 4 HDcctv cameras without upgrading the entire DVR. In essence, this shifts the notorious 17 camera problem down to a 5 camera problem. By contrast, Hybrid DVRs can mix and match many IP/megapixel cameras without concern for new hardware. Such scalability is with limits and the limits varies by manufacturer. However, in almost all cases it would be more scalable and easier to migrate additional cameras than the HDcctv equivalent.
 
*** *********** *** ****** **** ** ********* **** ****** ****. Handling ****** ******* *** ***** ********* ** **** ********** ** the ******** ******* ** ******* *** ******** ** *** **** market. ***** ****** ********* ****** ******** ** ********** *** **** compared ** **, ** ***** ** *********** **** *** ********** and ****** ** ********** ****** ******* ** ******** ** ****** DVRs/IP *********.
Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Access Control Course Winter 2018 on Jan 04, 2018
Learn more below about the Winter 2018 IPVM Access Control Course. Register here. IPVM offers the most comprehensive access control course in the...
Cabling Best Practices Guide on Jan 03, 2018
Surveillance cabling can be a major problem. Poorly installed and maintained networks are often costly, lengthy, frustrating ordeals to...
2018 IP Networking Book Released on Jan 03, 2018
The new IP Networking Book 2018 is a 228-page in-depth guide that teaches you how IT and telecom technologies impact modern security...
STP vs UTP for Video Surveillance Tutorial on Dec 20, 2017
For many video system designers, deciding which ethernet cabling to use is a quick decision: go with the cheapest.  However, this overlooks the...
This Manufacturer Shuns IP Cameras on Dec 14, 2017
One manufacturer has chosen a bold strategy in avoiding getting caught up in the race to the bottom: shun IP solutions. We spoke with an executive...
2018 Video Surveillance Cameras Overview on Dec 11, 2017
This report concisely explains the developments for surveillance cameras offered in 2017 and the state of offerings going into 2018, including...
Selecting Access Control Readers Tutorial on Nov 09, 2017
Given the variety of types available, specifying access control readers can be a daunting process. However, focusing on a few key elements will...
Average IP Camera Cable Run Distance on Nov 07, 2017
Estimating cable lengths can be tricky, seemingly either all guess work or requiring each and every run to be measured, a time consuming task.  To...
September IP Networking Course on Sep 14, 2017
LAST Chance - Registration is ending. Register now. This is the only networking course designed specifically for video surveillance professionals...
IP Camera Cabling Testing Statistics on Aug 22, 2017
Test and certify, or crimp and pray? Some integrators certify every cable they run, while others only inspect cables that have video issues. 130...

Most Recent Industry Reports

This High Schooler Is Excited About His Future Security Career on Jan 15, 2018
A common lament is that smart, young people have little interest in surveillance systems. In fact, discussions like Should Talented Young People...
"First Of Its Kind" Stove Knob Alarm Sensor (2GIG) on Jan 15, 2018
At CES 2018, 2Gig/Nortek announced the Stove & Grill Guard, a "first of its kind" sensor in the security industry, allowing users to be...
Amazon Deep Learning Partnership With AgentVi on Jan 15, 2018
Amazon is aiming to grow its Kinesis Video Streams offering that "enables you to quickly build computer vision and ML applications" in the cloud....
Winter 2018 Camera Course Registration on Jan 14, 2018
Learn video surveillance and get certified. Save $50 on the course, ending this Thursday the 18th, plus get access to 2 class times - 'day' and...
Hikvision Removed From US Army Base, Congressional Hearing Called on Jan 12, 2018
Hikvision has been removed from a US Army Base and a US congressional committee is planning a hearing on cybersecurity risks and specifically,...
CES 2018 Show Final Report on Jan 12, 2018
This is IPVM's final edition of our 2018 CES show report. Below are already numerous images and commentary, with more coming tomorrow.   CES is...
Hanwha ExtraLux Camera Tested on Jan 11, 2018
Hanwha has released the latest in their Wisenet X line, the "extraLUX" series, claiming to "capture crystal clear, true-color images in low-light...
Security Integrator Project Management Certifications on Jan 10, 2018
Certifications are a common option for technology professionals looking to improve skills and gain validation. But how about for project...
Canon Launches World's Most Expensive IP Camera (ME20F-SHN) on Jan 09, 2018
Canon has launched the ME20F-SHN , likely the world's most expensive single imager, non-thermal, IP camera at ~$20,000. And Canon subsidiary...
Hikvision Declares 'Never Click On Links In Emails' on Jan 09, 2018
Hikvision is stepping up its cybersecurity efforts with a clear recommendation - to never click on links in emails: It is a surprising change...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact