HDcctv Alliance Competitive Analysis

Author: John Honovich, Published on Jun 15, 2009

HDcctv - the move to non-IP megapixel - is gaining an immense amount of media attention. However, how strong will it be against IP, megapixel and Hybrid DVRs?

Details are beginning to emerge allowing us to more carefully analyze this. The HDcctv alliance has released their draft technical specification and begun to share technical and operational details on the specification and the solution. [Background information: see our original original report on HDcctv, SecuritySquared's coverage and SSN's video on the HDcctv Alliance.]

Overview of the Specification

An overview of the specification shows that the 1.0 release in September will support 720p over coax. Future releases plan to support 1080p, audio, data and power over coax and fiber optics.

Founding Members

With the announcement, the 4 founding members of the group has been disclosed. They are:

  • Gennum - manufacturer of HDcctv transmitter and receiver chips
  • Stretch - manufacturer of HD DVR cards
  • Ovii - OEM of HDcctv cameras [Update 2011: Company out of business]
  • Everfocus - manufacturer of HD DVRs and cameras
Comart Systems has joined as an Adopting Member, offering HDcctv products.

The group is now open for membership. An important indicator will be the number and strength of the companies that join the group.

Probability of Success?

Success will depend on demonstrating advantages in pricing and logistics versus Hybrid DVRs. The specification is not technologically revolutionary plus a number of key features will not be available for some time. Certainly, the group will advocate the benefits of re-using coaxial cable but it will also need to prove that the migration path and product offerings for HD DVRs will be attractive and cost-effective.

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Overview ** *** *************

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Founding *******

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Probability ** *******?

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Technical *******

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  • ******* - ****** ** ********* ** ** *** ****** **** RG-59 *** **** ********** *****. ******** **** ** ****** *****, where *** ******* ******** ** *** ******.
  • ********* - ****** ******* **** *** **** **** ******** ** analog ******* *****. **** **** ******* ********* ** *** **** (replacing ******* ***** ** *** ***** ** ******, ******* *** unlikely *** **** *************).************ ** ******* (*) **** ****** ******* ** ***** *********/***** viewing ***** *.*** *** ** ** ******** ***** - *** VRC6044HD. ******** **** ** *******'* ********** *** ****** ** - the************ ******** ** ******** ** *.***, ** ********** *****.
  • ****** ********* - ****** ******* *** ****** ** ******* **** require ******** ******** *****. * ****** **** ****** *** *** match *** *** *****. *** ********, ** *** **** ** support * ****** ******* *** ** ****** *******, **** **** require * ******** *****.
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*******, ******* ***** *** ********* *** *** ********* *** ******* starting ** **/** ****.

Cost ***********

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  • ******* ****: ***** **% ** ******* ********* ***** *** ******, the ************ ******** ** ******* ** *******. ******** **** *** cable ** ** ********** ***** ** **-***, *** ******* ******* can ***** **** $*** (*** ****** ** **** *** ***** over ***** ****) ** **** $*** (*********** *** **** *** adapters **** ********). ***** ******* **** *** ** ******** *** cable **** **** *** ****** (*************) ** *** ****** ************* will *** ******* *** ****** **** - **** **** ** SD ******.
  • *** ****: *** **** ** *** *** ********* **** ******** to ** ****** *** **. *** **** **** ******* *** HDcctv *** (*) ***** ******* *** **** *** (*) ******** of ** ** ******** *****. ***** *******'* **** ** ** example, ****** ***** *** **** **** ****** ** **% (**** 16 ** ****** ** * ******). ***** *** **** ** capture *****, **** ****** **** ******** *** *** **** ***** of **** ** $*** - $*** ***. [****** ****: ****** DVRs *** ***** ***** ******* *** **** *********.]
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Competitive **********

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Key *********

* *** *** ***** ********* ** *** ******* ** ******, especially ** ********** ** ****** ****:

  • HDcctv ******** *** ****, allowing customers an opportunity a move to hybrid DVRs/IP megapixel - a more mature solution than HDcctv. If customers could simply add HDcctv cameras to their existing DVRs, HDcctv would almost certainly be successful. The benefits of eliminating a new DVR sale would be very appealing. However, that's not technically possible, forcing customers to evaluate a new DVR purchase. In doing so, Hybrid DVRs/IP megapixel will be attractive. The Hybird DVR recorders will be less expensive than HDcctv DVRs (because they do not require the special HD capture card). They can flexibly handle many megapixel IP cameras because the encoding is done on the camera. They enjoy wide manufacturer support with most manufacturer now offering them. Plus, many of them support multiple megapixel manufacturers (even before ONVIF/PSIA support is added).
  • HDcctv ******** ******** ***** *** ** ****** *** ******, creating configuration complexity and difficult migration paths. This will require a number of new configurations to be offered such as a DVR with 4 HDcctv and 16 analog or 8 HDcctv and 8 analog, etc. Integrators will have to stock these models and explain to customer about the differences. More importantly, there is no upward migration without DVR replacement. If you start with 2 HDcctv cameras and purchase a 4 HDcctv/16 analog system, you can not use more than 4 HDcctv cameras without upgrading the entire DVR. In essence, this shifts the notorious 17 camera problem down to a 5 camera problem. By contrast, Hybrid DVRs can mix and match many IP/megapixel cameras without concern for new hardware. Such scalability is with limits and the limits varies by manufacturer. However, in almost all cases it would be more scalable and easier to migrate additional cameras than the HDcctv equivalent.
*** *********** *** ****** **** ** ********* **** ****** ****. Handling ****** ******* *** ***** ********* ** **** ********** ** the ******** ******* ** ******* *** ******** ** *** **** market. ***** ****** ********* ****** ******** ** ********** *** **** compared ** **, ** ***** ** *********** **** *** ********** and ****** ** ********** ****** ******* ** ******** ** ****** DVRs/IP *********.
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