Hanwha Techwin Favorability Results Hurt By Samsung Loss 2016

By: John Honovich, Published on Dec 19, 2016

The video surveillance manufacturer formerly known as Samsung; 100+ integrators told IPVM how they felt about Hanwha Techwin.

The key themes:

  • Hard hit by Samsung brand loss
  • Price / quality ratio most positive element

Inside, we share over 50 integrator comments plus analyze the overall statistics for Hanwha Techwin:

Statistics ********

****** *** **** **** neutral ******* *** ** overall *** ******* ********:

******** ** ***** ********** brand ********* (*****, *********, Sony), ****** *** ****** and ** ********* **** to ****** *** ******* brand, ** *** ********** commentary **** ***** **********.

Samsung ****

*** **** ****** ***** was *** *** **** of ******* **** ******:

  • "**** ***** **** ***** it *** *** ******* name."
  • "***** **** ****** **** they **** *******. *** a **** ********** ****."
  • "* ***** ** * little, ****** **** ** was *******"
  • "**** ******* *** * reasonable *****. *** ******** the ******* **** **** by ******** *** ******* name."
  • "*****'* **** ****. *** less ****** ** *** since **** ******* *** name. *** ** **** to ****."
  • "****** *** ******* ***** has **** ****. ***** decent *******, *** **'* definitely ****** ** **** without *** **** ***********."
  • "**** **** **** ******* used **** *** *** time."
  • "******* *** *** **** consumers **********, ** *** can **** ** ******** customers **** **** **** due ** ********** ** the ** ******** *****."
  • "********* ***** ** ******* with *** ******* ******* makes ** ****."
  • "******* -> ******* -> Hanwha... ******** ******* *** product ****. *** ***** what ********?"
  • "** **** **** **** of *** ******* **********, and ** *** **** to **** *** ******* name. *** *** ****** and ********* **** ******* are *** *** ****** for *** ****** **** may *** * *** of ********* ***** *** them."
  • "*** ***** ******* ****** Techwin ***** ******** ** and ***** ******* ****** me ***."
  • "***? ******* **** **** good ******* *********** ***** but ******* *** ******** are **********."
  • "********* ****-*** ******* ***** Samsung. *** *** *****, Hanhwa ***** ******** *******. They **** ** ******* transition ***** **** **** years."
  • "*** **** ** ****** Techwin *** * ****-**** proposition."
  • "**** ***** ******** ***** with ******* ******* **."

**** *********** **** ******* Korean ************ ****** *** Chinese:

  • "***** ***** ** **** and ***** **** ****. Sounds **** * ******* brand, ***** ** ***** Chinese ********."
  • "******* ****."
  • "** ****. *** *** name ** *** ******* makes ** *** ** trust ****."
  • "*****"
  • "**** *** *** ******* equipment ** ******** *** to ******** ******** ******."

****** ******* *** *** near ********* **** ***********, a ***-****** ****** ** integrators **** *** ** idea *** ****** ***:

  • "* ***'* **** ***** products."
  • "***** ***** ***** ****."
  • "***'* **** *** *******."
  • "***** ***** ** **."
  • "***'* **** **** ***** them."
  • "***'* **** ***** ****."
  • "*** ******** **** ****."

Price / *******

** *** ******** ****, a *********** ****** ** integrators ******* ******'* ***** / *******:

  • "*****/******* ***** ***** ****, and * **** ***** of *******. **** ******** for **** ******."
  • "*** **** *******, **** firm **** *******, ***** produce **** *******."
  • "**** ***** *** *** money, ********* ** ***** series."
  • "**** ******* *** ********* brand ***********. ***** *** a *** ****** **** the ****** *******."
  • "** **** **** ******* / ******* ******* **** as * ********* **** to *** **** **** offering *** * *** years. **'* ***** ** something ***** **** ** offer **** ** *** Hikvision."
  • "**** ***** ******* ****."
  • "*****'* * *** ** like ***** ******. ****'** compatible **** **********, ****** competitively, **** **** *** innovate, **** **** **** us ** *** ********. Axis *** **** * better ********** - **** unboxing ** ************* - but ****** ***** **** overall ***** *** **."
  • "**** **** **** *** a **** ***** *****. Have * ****** ******* product ****. *** ** our ****** ******* **** products."
  • "****** ******* ***** ******* perform **** ** *** light *** *** ******* works *** ** *********."
  • "**** ***** *'** **** in *** ********...********** *** the ***** *****."
  • "**** ******* *** * reasonable *****."
  • "**** ******* ************* ******. It ** *** **** but *** */* ** the ***** ** ** priced ***** ** *** Chinese *** **** ******** but ******* *** ***** of ****** *******."

******, ******'* ******* ** one ** *** ******* to ******* ********. ***** to *** ******* **** off, *** *********** ** premium ***** *** *** prices **** *** * strong ***********.

*******, * ****** ** integrators *** ******'* ******** as **** ***** ** the ****** **** * strong ***** / ******* combination:

  • "*** ************ ********, *** the **** *****, *** the **** **********."
  • "**** ******* ************, ******* to *** ****."
  • "**** ******* ****** ************."
  • "***** **** ** - no ********** ****** ** use **. *** ******* than *********, *** ***** of *** ****** ******** than ****."
  • "**** *** ****** ******* goods *** ** ***'* like **** ** ******* could *** ***** ******** "on ***** ******", ** it ** *** ******** to **** * ****** margin **** ****."

*******

******'* ***** ****** ******* a *********** *********. **** still *** ***** ******* partially *** **** ************ that** ** ***** ****** out. ******* ** ****, Hanwha ***** ** **** with **** ** ******** issue (*** '****-********') *** Chinese *********** **** ********* to ****** **** ***** cuts. ** ****, ***** is ** **** *** out.

* *** ****** **** be *** **** ****** corporate ** ******* ** invest **** *** ***** surveillance ******** *** *** camera *********** *** *** potentially * *** ***********. That ******* ** ** seen *** ** ********* could ******* *** ********** they *** ****.

Comments (12)

Hit hard by the brand loss - even after exploding phones, washing machines, laptops etc? Not to mention political corruption

Better off I would have thought personally

Hit hard by the brand loss - even after exploding phones, washing machines, laptops etc? Not to mention political corruption

A battered Samsung is still far more valuable than a brand virtually unknown outside of Korea.

By definition, branding is a matter of opinion but the survey results show clearly opinion is pro-Samsung branding vs Hanwha.

Btw, our poll last month is relevant here:

Even though everyone taking the poll knew that the Samsung brand was being phased out a clear majority favored phasing it out as long as possible, showing overall strength of Samsung brand.

A battered Samsung is still far more valuable than a brand virtually unknown outside of Korea.

To be sure, in the two months since you wrote that there has been some additional and significant battering:

Samsung's billionaire chief is now in a jail cell with a mattress on the floor and no shower

Samsung's billionaire chief is now in a jail cell with a mattress on the floor and no shower

Lol, Samsung's brand > Hanwha's brand. That's the power of branding. It takes a lot to decay a brand.

Note: I am not saying this as a statement of who has better products just simply that Samsung has such a huge lead in name recognition over Hanwha that even such an event doesn't close the gap.

With all the heat that Hanwha taken over the branding change, even if deservedly, I see no reason to deny them this small schadenfreude.

Samsung brand takes another hit - Wikileaks Releases Info On CIA IOT Hacking Software

 

Yes, it is unfortunate that opinions, as uneducated as they may be, trump value.

Losing a top consumer electronics brand and gaining ownership of a $55 billion company heavily engaged and invested in security is a win for Techwin and all their partners. 

Education, relationships and top value will trump brand name loss over time. Often in business, you need to take a step back in order to catapult forward.

Very useful article.

It is true that the Samsung brand loss is critical but, I think

it is a matter of time.

One of my friend is CCTV installer, he said to me that the brand power is nessesary but not enough factor for business. He said one episode; during installation there are many problems but nobody response for his phone call except Hanwah.

It means that even Hanwah loses Samsung brand, the infra-structure is same.

and the competency of Hanwha will be re-covered very soon.

Thank you for your attention.

Dear Hanwha employee,

Stop trying to spin it. Brand matters, and I say that as a general marketing critic.

Samsung is one of the top brands in the world, not in video surveillance, the whole world. Hanwha sounds like the name of the Chinese spam companies. It is going to make a difference to a lot of buyers.

It means that even Hanwah loses Samsung brand, the infra-structure is same.

Let's say the infrastructure is the same. The reality is that Samsung Techwin video surveillance has been a solid player at best. They / You have never been the most innovative or fastest to market or lowest price, etc. To be clear, I am not saying Techwin video surveillance is bad, it is simply not so incredibly strong that it can shrug off losing one of the world's most recognized brands.

Hanwha needs to commit to significant investment in video surveillance (either / or marketing, development, acquisitions) if it hopes to counter the negative impact of losing the Samsung brand.

As someone who was long in the market of purveying surveillance products of Samsung, the change of ownership has severely crippled our pursuit of pushing those products as a lead product.  We tend to push Axis now, and when the feedback is that the product choice seems excessive, we bounce back with Hanwha or other.

 

I would also like to point out that I do not enjoy having to constantly defend my choice of Hanwha because it is a solid product.   The name in the mind of 99.9% of anyone out there is CHINESE product.

We are still marketing and selling them as "Samsung cameras". They are still shipping with the Samsung name on the camera/DVR boxes. They did a 2017 color update to their shipping boxes and they all still Samsung and Wisenet in the top right corner. 

Read this IPVM report for free.

This article is part of IPVM's 6,534 reports, 880 tests and is only available to members. To get a one-time preview of our work, enter your work email to access the full article.

Already a member? Login here | Join now

Related Reports

VSaaS Will Hurt Integrators on Aug 06, 2020
VSaaS will hurt integrators, there is no question about that. How much...
2020 Mid Year Video Surveillance Industry Guide on Jul 27, 2020
The first half of 2020 has been shocking, for the world generally, and for...
Hanwha Presents AI Analytics and First 8K Camera on May 11, 2020
Hanwha presented their AI Analytics and the "Industry's First 8K" camera at...
Temperature Screening Is Ineffective, Says US, UK, Canada, Israel, And Ireland Health Leaders on Aug 25, 2020
Health leaders around the world are increasingly speaking out about the...
Thermology Expert: "95-99%" Doing Fever Screening Wrong, Unjustified Compensating Algorithms "Insane" on Aug 27, 2020
A thermology expert tells IPVM "95 to 99% of people" are doing fever...
Worst Over But Integrators Still Dealing With Coronavirus Problems (June Statistics) on Jun 30, 2020
While numbers of integrators very impacted by Coronavirus continue to drop,...
Fever Camera Sales From Integrators Surveyed on Jun 01, 2020
Fever cameras are the hottest trend in video surveillance currently but how...
Axis Compares Fever Camera Sellers to 9/11 on Sep 18, 2020
Axis Communications, the West's largest surveillance camera manufacturer, has...
Huawei HiSilicon Shortage Impacts Surveillance Manufacturers on Aug 14, 2020
Huawei acknowledged problems and challenges for its HiSilicon chip business,...
Sunell Panda Cam Body Temperature Measurement Camera Tested on May 14, 2020
Sunell is far less well known than its gargantuan domestic competitors Dahua...
Worst Camera Manufacturers 2020 on May 06, 2020
Which camera manufacturer have integrators had the worst experience with in...
Dangerous Hikvision Fever Screening Marketing In Africa on Sep 15, 2020
A multi-national African Hikvision distributor is marketing dangerously...
Dahua, Hikvision, ZKTeco Face Mask Detection Shootout on Jun 19, 2020
Temperature tablets with face mask detection are one of the hottest trends in...
White House Trade Advisor Calls Hikvision "Very Evil Company" on Jun 24, 2020
White House trade advisor Peter Navarro has called Hikvision a "very evil...
Huawei HiSilicon Production Shut Down on Sep 17, 2020
Huawei HiSilicon chips are no longer being manufactured or supplied to...

Recent Reports

OnTech Smart Services Partners With Google and Amazon To Compete With Integrators on Sep 25, 2020
A pain point for many homeowners to use consumer security and surveillance is...
The Future of Metalens For Video Surveillance Cameras - MIT / UMass / Immervision on Sep 25, 2020
Panoramic cameras using 'fisheye' lens have become commonplace in video...
Hikvision Sues Over Brazilian Airport Loss on Sep 24, 2020
Hikvision was excluded from a Brazilian airport project because it is owned...
China General Chamber of Commerce Calls Out US Politics on Sep 24, 2020
While US-China relations are at an all-time low, optimism about relations...
Verkada Disruptive Embedded Live Help on Sep 24, 2020
Call up your integrator? Have someone come by the next day? Verkada is...
IP Networking Course Fall 2020 - Last Chance - Register Now on Sep 23, 2020
Today is the last chance to register for the only IP networking course...
Drain Wire For Access Control Reader Tutorial on Sep 23, 2020
An easy-to-miss cabling specification plays a key role in access control, yet...
Norway Council of Ethics Finds Hikvision Human Rights Abuses "Ongoing" on Sep 23, 2020
Hikvision's involvement in "serious human rights abuse" in Xinjiang is...
IPVM Camera Calculator User Manual / Guide on Sep 23, 2020
Learn how to use the IPVM Camera Calculator (updated for Version 3.1). The...
Installation Course Fall 2020 - Save $50 - Last Chance on Sep 22, 2020
This is a unique installation course in a market where little practical...
SimpliSafe Business Security Launched Examined on Sep 22, 2020
SimpliSafe has launched "SimpliSafe Business Security" that the company...
FLIR CEO: Many New Fever Entrants "Making Claims That The Science Just Won't Support" on Sep 22, 2020
FLIR's CEO joins a growing number calling out risks with fever / screening...
China Bems Temperature Measurement Terminal Tested on Sep 22, 2020
Guangzhou Bems (brand Benshi) is the manufacturer behind temperature...
Axis Exports To China Police Criticized By Amnesty International on Sep 21, 2020
Axis Communications and other EU surveillance providers are under fire from...
Milestone XProtect on AWS Tested on Sep 21, 2020
Milestone finally launched multiple cloud solutions in 2020, taking a...