Hanwha Techwin's favorability results surged, in IPVM's 2019 study, going from barely neutral in 2016 to strongly net positive, as the results chart below shows for 2019:
Back in the 2016 version of this study, IPVM was skeptical that Hanwha could overcome losing the Samsung name and the Chinese race to the bottom. However, 2019 results show integrators' support of Hanwha growing strongly.
In this report, we look at how perceptions have changed since 2016. There were a few notable shifts that led to Hanwha's overwhelmingly positive net favorability of +44.