FLIR and Geovision Join the Hikvision Price Cut Race

By John Honovich, Published Sep 20, 2016, 10:59am EDT

Hikvision's price cuts are clearly a trend setter. After numerous and increasingly large cuts, the destructive cycle is accelerating.

Last month, DW dropped 25%. Now FLIR did 15% and Geovision is doing 20% this week.

Inside this post, we examine the moves and what they mean for the industry.

Cuts ********

********* ** ***** * similar ** - **% tiered ****** *** ***** sale ** ***:

******* ** ** ***** the ******* * ** 3 ****, *** ** is * **** ****.

**** ****, **** *** a **% ****** *** board **** ** ***-**:

*******, **** ****, ***** premium ******** **** ******** in *** **** *****:

Trend ************

*** **** ************* **** do ***** ****** *** board **%+ *** ****, the ****** / ***** it ****; ****** *** dealers **** **** **** they ****** ****** ** such ***** **** *********, worse *** *** ******* market ** *** ************* spur **** ***** ** either ********** ** **** low ******* **** ************ for *** *********** ***** little *****.

*** **** **** ** the *** ** ** so **** **% ******* *** likely **** **** ****.

Comments (5)

I think the most interesting part of that Geovision ad is the "Time to try something new!" note at the bottom left.

"Hey, we're not Hikvision! Give it a go!"

And the winner is: ADI

And, you know... the end user.

And, you know... the end user.

As an end user who is still looking for solutions, the price cuts do attract attention. When they do it on a repetitive schedule, I can perhaps find time in my busy schedule doing other things to research their offerings and take advantage of the next sale.

These ads keeps getting more creative and packed with graphics, like the ads in the beginning of the internet era.

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