FLIR and Geovision Join the Hikvision Price Cut Race

By John Honovich, Published Sep 20, 2016, 10:59am EDT (Info+)

Hikvision's price cuts are clearly a trend setter. After numerous and increasingly large cuts, the destructive cycle is accelerating.

Last month, DW dropped 25%. Now FLIR did 15% and Geovision is doing 20% this week.

Inside this post, we examine the moves and what they mean for the industry.

Cuts ********

********* ** ***** * ******* ** - **% ****** ****** *** ***** sale ** ***:

******* ** ** ***** *** ******* 2 ** * ****, *** ** is * **** ****.

**** ****, **** *** * **% across *** ***** **** ** ***-**:

*******, **** ****, ***** ******* ******** were ******** ** *** **** *****:

Trend ************

*** **** ************* **** ** ***** across *** ***** **%+ *** ****, the ****** / ***** ** ****; Better *** ******* **** **** **** they ****** ****** ** **** ***** cuts *********, ***** *** *** ******* market ** *** ************* **** **** other ** ****** ********** ** **** low ******* **** ************ *** *** development ***** ****** *****.

*** **** **** ** *** *** of ** ** **** **% ******* *** likely **** **** ****.

Comments (5)

I think the most interesting part of that Geovision ad is the "Time to try something new!" note at the bottom left.

"Hey, we're not Hikvision! Give it a go!"

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Funny: 4

And the winner is: ADI

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And, you know... the end user.

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And, you know... the end user.

As an end user who is still looking for solutions, the price cuts do attract attention. When they do it on a repetitive schedule, I can perhaps find time in my busy schedule doing other things to research their offerings and take advantage of the next sale.

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These ads keeps getting more creative and packed with graphics, like the ads in the beginning of the internet era.

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