False Advertising: Hikvision USA Deep Learning

Author: John Honovich, Published on Feb 23, 2018

Hikvision USA is conducting a false advertising marketing campaign for their deep learning system. Hikvision USA's claim violates US FTC Truth In Advertising regulations, contradicts Hikvision's corporate's test results and raises further concerns about trusting them. We share 10 examples to prove the systematic false advertising.

False - 'Eliminate'

The false advertising is the claims to 'eliminate' false alarms or false detection. This is false for 3 reasons:

1. No deep learning or analytics system can eliminate, i.e., completely remove, false alarms nor detections.

2. Hikvision HQ themselves, in their DeepInMind brochure, only claims "90% alarm accuracy" and that their test results showed false alarms being decreased, not eliminated:

3. IPVM's testing has found DeepInMind performs very poorly, a finding confirmed by various Hikvision partners and not disputed by Hikvision itself.

Systematic False Advertising - 10 Examples

Despite this, Hikvision USA, over the past half year, has systematically conducted a false advertising campaign, deceiving buyers into believing that their DeepInMind deep learning system eliminates false alarms and detections.

(1) Product Guide

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

Fall 2017 / Winter 2018 official Hikvision USA product guide:

(2) ASIS

September 2017 ASIS Hikvision post:

(3) Security Sales Integration Magazine

September 2017 SSI Hikvision announcement:

(4) SDM Magazine

September 2017 SDM announcement:

(5) SecurityInfoWatch

September 2017 SIW Hikvision announcement:

(6) Twitter

Oct 6, 2017: Twitter post:

#ItsAHikvision, also #ItsABroken and #ItsAFalseAdvertising.

(7) Instagram

October 6, 2017 Instagram post:

(8) Facebook

October 7, 2017 Facebook post:

(9) LinkedIn

October 2017 LinkedIn post:

(10) ADI

February 2018 ADI Flyer:

Issue of Trust

Hikvision USA, as a branch of the Chinese government-owned manufacturer Hikvision, has unparalleled resources in this industry to spread such false advertising. But this is an issue of trust, and this campaign shows how buyers must beware such deception.

4 reports cite this report:

2018 Mid-Year Surveillance Industry Guide on Jun 28, 2018
2018 has been an explosive year for the video surveillance industry, with the industry becoming a global political issue, with the expansion of...
Hikvision Covers Up Racial Profiling And AI Error on Jun 25, 2018
Faced with global scrutiny, led by the US government-funded Voice of America (VOA), Hikvision has covered up evidence showing their racial...
Best and Worst ISC West 2018 on Apr 16, 2018
ISC West 2018 had strong attendance, modest overall new products, and a surge in Artificial Intelligence marketing. First, here are 20+...
Destructive Facial Recognition / Video Analytics Hype Returns on Mar 27, 2018
It is not just Hikvision's false advertising campaign. With marketing money being pumped into deep learning, we are returning to the bad old...
Comments (29) : PRO Members only. Login. or Join.

Related Reports on ASIS

HID: Stop Selling Cracked 125 kHz Credentials on Nov 05, 2018
HID should stop selling cracked 125 kHz access control credentials, that have been long cracked and can easily be copied by cheap cloners sold on...
Directory of Access Control and Intrusion Startups on Oct 30, 2018
This directory catalogs access control and intrusion detection startups IPVM has found noteworthy. The directory is provided for your review to...
Huawei Admits AI "Bubble" on Oct 16, 2018
A fascinating article from the Chinese government's Global Times: Huawei’s AI ambition to reshape industries. While the Global Times talks about...
Anti-Tailgating Startup: Spyfloor on Oct 03, 2018
A Canadian startup, Spyfloor, is using a different approach to warn against tailgating, a common access control problem. By counting feet,...
ASIS GSX 2018 Mixed Manufacturer Reviews With Declining Overall Attendance on Oct 02, 2018
ASIS GSX 2018 show drew 9% fewer total registrants, however, it gained 15% more paid registrations, according to ASIS. In this note, we look...
ASIS GSX 2018 Show Report on Sep 25, 2018
In the first major US show since the US government ban of Dahua and Hikvision was passed into law, the mega Chinese companies were in retreat and...
ISS VMS / Video Analytics Company Profile on Aug 16, 2018
Who is ISS? In the past few months, they had one of the craziest ISC West promo items in years. Then, they hired industry veteran and ex-Dahua...
Dahua Ban Response: NOT Chinese Government Owned on Aug 08, 2018
Dahua has responded to the US Congress passing a US government ban on Dahua and Hikvision's products. While Dahua offered the now standard...
Hikvision Admits Ban To Become Law on Aug 03, 2018
Hikvision has admitted they expect the US government ban to become law as soon as this month. In a new 'Special Bulletin' to dealers, Hikvision...
Hikvision Drops ASIS / GSX, Ex-Dahua ISS CMO Takes Advantage on Aug 02, 2018
The fallout of the Ban Bill has begun and it is hurting the already beleaguered ASIS GSX show next month. Mega-exhibitor Hikvision has now...

Most Recent Industry Reports

Hikvision Silent on "Bad Architectural Practices" Cybersecurity Report on Nov 14, 2018
A 'significant vulnerability was found in Hikvision cameras' by VDOO, a startup cybersecurity specialist. Hikvision has fixed the specific...
French Government Threatens School with $1.7M Fine For “Excessive Video Surveillance” on Nov 14, 2018
The French government has notified a high-profile Paris coding academy that it risks a fine of up to 1.5 million euros (about $1.7m) if it...
Integrator Credit Card Alternative Divvy on Nov 13, 2018
Most security integrators are small businesses but large enough that they have various employees that need to be able to expense various charges as...
Directory of Video Intercoms on Nov 13, 2018
Video Intercoms, also known as Video Door-Phones or Video Entry Systems, have been growing in the past decade as more and more IP camera...
Beware Amazon Go Store Hype (Tested) on Nov 13, 2018
IPVM's trip to and testing of Amazon Go's San Francisco store shows a number of significant operational and economic issues that undermine the...
Magos Radar Company Profile on Nov 12, 2018
Magos America General Manager Yaron Zussman admits when he first came across Magos, he asked himself: "What's innovative about radar?" Be that as...
Genetec Privacy Protector Tested on Nov 12, 2018
Genetec has built Kiwi Security's Privacy Protector into Security Center, an analytic which anonymizes individuals in cameras' fields of view...
Chinese Government Increases Hikvision Ownership on Nov 12, 2018
The Chinese government - Hikvision's controlling shareholder - is increasing its ownership of the video surveillance giant amid sharp stock price...
Axis: "No One Wants To Buy A Camera" on Nov 09, 2018
Axis has, in its own description, made a bold declaration: The industry is changing so rapidly that the following statement might seem bold but...
Video Surveillance Hard Drive Size Statistics 2018 on Nov 08, 2018
What is the most common hard drive size for video surveillance? 150+ integrators answered: What size hard drive do you most commonly use? What...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact