Video Surveillance Business 101

Published Mar 30, 2020 14:57 PM

This report explains the fundamental elements of the video surveillance business for those new to the industry.

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This is part of our Video Surveillance 101 course.

In this report, we cover the roles of:

  • Brands
  • Manufacturers
  • OEMs
  • 'The Channel'
  • Distributors
  • Manufacturer Reps
  • Integrators / Installers / Dealers / Trunkslammers
  • Consultants
  • Online Stores
  • End Users

****, *** ***** ******* ******** ******?

**** ********** **** ******, *** **** be **** ** ********** *** ******* to ****** *** ********* *** ********* / ******** ******:

  • *** ****** '***' *** ***-****?
  • **** ** ****** ******* * ******* is * ************ ** ***? ***?
  • **** ****** *** **** ** ****** sales **?
  • **** ** *** **** *** *** end-users ** **** *********?

*************

************* *** *** ********* **** ******** make *********. **** ** ***** ** 'make' ********* ** ***** ************ *** be *******. **** ****** *** * 'manufacturer' *** ** **** **** *** hardware *** ********. ******, **** **** restrictively *** **** * ************ *** to **** *** ********** ** *** hardware.

****'* ********** ** **** * ************ makes (********) ***** *** ******** *** (at *****) ********* *** ********** *** design ** ***** ********, ** ** owning *** ********* ***** *** *********.

***** *** * ********** ** * large ***** ************ *************:

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******

****** *** *** ***** ****** ********* that **** ***** ************ ********. *** example, ********* ** * ************ *** LTS ** ** *** ** ********* but **** *** ******* ******** ******.

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***-***** ***** ** *** **** *** manufactured * ******* *** ********* *** see **** ***** **** ****, **** if ** ****** ******* ** *** label ** ***** *********.

OEMs / '***********'

**** *** ********* **** **** ********* made ********** (******** *** ********) **** others (*.*., *************) *** **** **** manufacturer ***** *******, ****** ******** *******.

*** ****** *** '******** ********* ************', e.g., ***** *** *** ******* *** the ******** ********* ************* *** ********* IP *******.

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** ******** ****** ***** *** "********* is ****** **** ***** *** *******." The ***** ***** ***** **** ** the ********* *** ***** **** ******:

***** *** ** *** **** ******** used ****, * ******* **** ** actually ********** ***** **** ****** ********* what ** (** ** ***, ** this ****, ***** ****).

**** ********* ***** ******** *** ***** one ***** ** *** ******** ** the ************* ***** *****:

Mix ** ************ / ***

**** ********* *** ************** ************* *** OEMs. *** *******, **** ************* **% of **** ** ***** *** ** OEMs * ******* ** *********** **** others, *.*., ** ***** **** *******, testing ***** **** ********, ***. **** complicated, ********* **** ******* ** ******* but ** *** *** *** **-***** VMS *** ****** *******.

***** ***** ********* (***** ***** ** specialized ********) *** *** **********, ****** companies' ****** **** *** ****.

Selling ** *** *****

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************* **** ******** *** **** ***** theoretically **** **** ******** *** ***** website ** ** ***** *** ****** (think *****) ***, ** ********** ***** surveillance, **** ** ****** ***** ****.

*******, *** ****** ******** (***** ***** to ******* *** ** ********** *****), some ************* ** **** ** ***-*****. Sometimes **** ** ***** ********* *** often ************* **** **** ***** ** minimize ********* *** *******.

The *******

'*** *******' ************ ****** ** ***** entities **** ******* ************* ** ******* and ********* ********. ***** ******* ************, dealers, *********** *** ************ ****.

************

************ *** ********* **** *** **** manufacturers ***, ** ***** ** *********** definition, ** *** **** ** ***-*****. Distributors ******** **** ** ********* **** ultimately **** ** ***-*****.

***** **** ***** **** ** ***** step, ************ **** * **** *****:

  • **** *** **** * '****' ********* terms ** ******* (*.*., *** ****** to *** *** ** ** ** days ***** ********), ***** ***** *** manufacturer **** ***** ******** ** ****.
  • **** ******** *****, ** ***** *********, which ***** ********* *** ******** **** quickly.
  • **** ****** ***** ********** ** **** the ************ **** *** **** ** deal **** ********* *** ******** ** thousands ** *******.

**** ************, ****** ** ************* **********, will ***** **** ****** **********, ********* support, *** ******* ** *********.

****, **** ************, **** * ******* of ***** ****** ********* **** *** make ******* ** ***** *******, ******** local *******, **-**** ********, ***.

**** ************ **** ******, ** ***** sometimes, ********** ** ****** ********* ****** this ** *********** ** ** ****** dealers *** ***********.

*** *** ************* *** ************, ** some ****** ** **** ****** ** dealers, ****** *** *********** ******.

Manufacturer ****

**** ***** ************ ************* ****** ***** own ******** ***** *****, *******, **** smaller ************* ******** ***** ********* ** work **** *** *******. **** ***** cost ******* *** ********** ************ *** will ********* ********* ******** ******* *************' products.

*******, ******* **** *** ************ ******** manufacturers, **** **** ** *** **** expertise ****** *** ** ***** ********.

****** ************ ***** **** *** **** to ***** ** *** *** ** products. *** ******* ************* *** **** have ********-******* ***** **** (*********, **********, transportation, ***).

*******

******* ********* ***** ** *** ******* that ** ********** ** **** ******** of * ***** ************ *** *** be ***********, **********,*************, ***.

*********, ******* *** ******* ******* ******** levels **** ******** ********* ***** ** volume ****. ***** ****** ******* *** sell **** *** *********** **** ** focus ** * ******* ****** ** lines.

******* ** *** ******* **** *** skill ** *******, *** ********* ** many ** ****** ***** ********* ************, failure ** ******** *********, *** ******* testing ** *** ********, **** ******* do *** ***** **** ** ***** shifts ** ************ (*.*. ****** ******* to **).

**** ************* **** **** ** ********** dealers (*.*., ********, *******) ***** *** be * ******* ** ***** ******* (i.e., ******* ***********) *** *** ** a ******* *** ***-***** ** **** want ******* **** ** ******* ***** systems ** ** ** ** **********.

***********

*********** ***** ********* ****** ****** *** specifications *** ** *** **** ************ equipment. **** *** ***** ****** ** are **** ** ********* *** *********** (A&E) *****. *********** *********** *** ******** to ********* *** ********* ** *** end-user *** *** ** ********** ********** by *************.

**** **** **** ***** *** ***** do *** **** *** ********* ********* or ***** ** ****** ***** *** systems *** ***** *** ******** ** facilitate *********** *** **********.

*******, **** ********** ***** *** **** generalists, **** ********* ** **********, **********, civil ***********, ***. *** *** *** video ************ ***********. ********, ***** **** do *** **** ************ *********, **** surveillance ************* ****** ***** ********* ** consultants, ******* *****-***-****** ************ *******, ***** *** **** ***** ************* an ****** *********.

Online ******

****** ****** ********* **** ***-**** **** and *******, **** ** *** **** tightly ********** ** ****** ***** ********. They ********* ******* ******* *********** *** DIY *****.

***** ****** ***** ** ****** ****** offer ************ ********:

******* ****** *****

****** *** ******* ***** **** ***-**** surveillance ********, ********* ****** ** ***/***********, and **** ******* ******* *** ***-**** or ****-*** ********** *******.

******* **** *********** - *** ************ Focused

****** ****** **** **** ******** **********, A/V, ****** ********* *** **** ***** IP ******* *** *** ********* **** B&H, ***, *** ******. ***** *** technical ******* ********** *** **** **** experienced ** ****.

****** *** ***** ********* ** *** from ***** ******* **** **** *** looking ** *** ******* ***** ** purchasing **** ** **********.

******** / ************ ***********

************* ******* **** ******* ****** ******, sites *******,** ********, ********'****** ** ************ ********, *** ********* offer ***- *** ****-***** *******, *** technical ************** *** ********. ********* ******* end ***** *** ******* ******* *** from ***** *********.

End *****

*** ***** ******** ************ ******* ** live ******* *** ****** ***** *** life ****** *** ******** **********.

***** **** ***** ** *** ***** exist (**** ******** ******** ** ******** maintenance ** **** **********), *** ******* buying *********** ** ********* *** **-******* or *** **** ***.

**-******* ****** (**** ** *******) **** to ***** **** ** **** ** setup, ***********, *** ****** ****** ********** to ********-******** ******** (**** ***** *******, VMS ************, ***.). **** *** **** more ****** ** ****-******* *** ** not *** **** ***********.

** ********, ********-******* ****** (**** ******** security ** **** **********) **** ** focus **** ** ********-******** ********. ***** they ********* *** *** ** **********'* input, **** **** *** ***** ****** decision *** ********* *** **** *** use *********** *** ******* *** ***********.

Comments (7)
JH
John Honovich
Mar 30, 2020
IPVM

* ** **** **** ** **** members **** **** ** ******** **** this *****. ** ***** ** ******* accuracy **** *******. *******, **** **** to **** **** ******** - *********, corrections, *****, **********, ***. ******!

(6)
Avatar
Christopher Freeman
Mar 30, 2020

***** *** , **** *** *********** and ********** ** *** ******** , side ** ****

* **** **** **** ******* **** times ***** ******* ** ****** ******** and ******** *** * ********* *******'*, different *****, ********* ******

*** **** ******** , **** * likes, *** ************* *** **** , little *********** ** ** ** ***** own ********

**** * *** *** ****** ************ lawsuits ** **** **** *** ****** how , ***, ** **** **** or **** ***** ** *** ***** of *********

EL
Eric Larsen
Apr 01, 2020

**** **** ***** *******.

Avatar
Dwayne Cooney
Apr 01, 2020

**** ******* ****.

(1)
U
Undisclosed #1
Apr 05, 2020

*******'* ** ** "********* ** ** OEM ** ***" ******* ** "*** is ** *** ** *********"?

MS
Mark Selent
Apr 08, 2020
IPVMU Certified

********* ******* **** ******** *** ********* semi-convaluted *** ******** *** ************ *** move ** ***** *********.

UM
Undisclosed Manufacturer #2
Jan 10, 2023

** ** **** ** ** *** there *** **** * "****** *********" who **** ****** ***** *******/********* **** really ****** ** **** * "***" like ****