Video Surveillance Business 101

By IPVM Team, Published Mar 30, 2020, 10:57am EDT (Info+)

This report explains the fundamental elements of the video surveillance business for those new to the industry.

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This is part of our Video Surveillance 101 course.

In this report, we cover the roles of:

  • Brands
  • Manufacturers
  • OEMs
  • 'The Channel'
  • Distributors
  • Manufacturer Reps
  • Integrators / Installers / Dealers / Trunkslammers
  • Consultants
  • Online Stores
  • End Users

****, *** ***** ******* ******** ******?

**** ********** **** ******, *** **** be **** ** ********** *** ******* to ****** *** ********* *** ********* / ******** ******:

  • *** ****** '***' *** ***-****?
  • **** ** ****** ******* * ******* is * ************ ** ***? ***?
  • **** ****** *** **** ** ****** sales **?
  • **** ** *** **** *** *** end-users ** **** *********?

*************

************* *** *** ********* **** ******** make *********. **** ** ***** ** 'make' ********* ** ***** ************ *** be *******. **** ****** *** * 'manufacturer' *** ** **** **** *** hardware *** ********. ******, **** **** restrictively *** **** * ************ *** to **** *** ********** ** *** hardware.

****'* ********** ** **** * ************ makes (********) ***** *** ******** *** (at *****) ********* *** ********** *** design ** ***** ********, ** ** owning *** ********* ***** *** *********.

***** *** * ********** ** * large ***** ************ *************:

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******

****** *** *** ***** ****** ********* that **** ***** ************ ********. *** example, ********* ** * ************ *** LTS ** ** *** ** ********* but **** *** ******* ******** ******.

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***-***** ***** ** *** **** *** manufactured * ******* *** ********* *** see **** ***** **** ****, **** if ** ****** ******* ** *** label ** ***** *********.

OEMs / '***********'

**** *** ********* **** **** ********* made ********** (******** *** ********) **** others (*.*., *************) *** **** **** manufacturer ***** *******, ****** ******** *******.

*** ****** *** '******** ********* ************', e.g., ***** *** *** ******* *** the ******** ********* ************* *** ********* IP *******.

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** ******** ****** ***** *** "********* is ****** **** ***** *** *******." The ***** ***** ***** **** ** the ********* *** ***** **** ******:

***** *** ** *** **** ******** used ****, * ******* **** ** actually ********** ***** **** ****** ********* what ** (** ** ***, ** this ****, ***** ****).

**** ********* ***** ******** *** ***** one ***** ** *** ******** ** the ************* ***** *****:

Mix ** ************ / ***

**** ********* *** ************** ************* *** OEMs. *** *******, **** ************* **% of **** ** ***** *** ** OEMs * ******* ** *********** **** others, *.*., ** ***** **** *******, testing ***** **** ********, ***. **** complicated, ********* **** ******* ** ******* but ** *** *** *** **-***** VMS *** ****** *******.

***** ***** ********* (***** ***** ** specialized ********) *** *** **********, ****** companies' ****** **** *** ****.

Selling ** *** *****

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************* **** ******** *** **** ***** theoretically **** **** ******** *** ***** website ** ** ***** *** ****** (think *****) ***, ** ********** ***** surveillance, **** ** ****** ***** ****.

*******, *** ****** ******** (***** ***** to ******* *** ** ********** *****), some ************* ** **** ** ***-*****. Sometimes **** ** ***** ********* *** often ************* **** **** ***** ** minimize ********* *** *******.

The *******

'*** *******' ************ ****** ** ***** entities **** ******* ************* ** ******* and ********* ********. ***** ******* ************, dealers, *********** *** ************ ****.

************

************ *** ********* **** *** **** manufacturers ***, ** ***** ** *********** definition, ** *** **** ** ***-*****. Distributors ******** **** ** ********* **** ultimately **** ** ***-*****.

***** **** ***** **** ** ***** step, ************ **** * **** *****:

  • **** *** **** * '****' ********* terms ** ******* (*.*., *** ****** to *** *** ** ** ** days ***** ********), ***** ***** *** manufacturer **** ***** ******** ** ****.
  • **** ******** *****, ** ***** *********, which ***** ********* *** ******** **** quickly.
  • **** ****** ***** ********** ** **** the ************ **** *** **** ** deal **** ********* *** ******** ** thousands ** *******.

**** ************, ****** ** ************* **********, will ***** **** ****** **********, ********* support, *** ******* ** *********.

****, **** ************, **** * ******* of ***** ****** ********* **** *** make ******* ** ***** *******, ******** local *******, **-**** ********, ***.

**** ************ **** ******, ** ***** sometimes, ********** ** ****** ********* ****** this ** *********** ** ** ****** dealers *** ***********.

*** *** ************* *** ************, ** some ****** ** **** ****** ** dealers, ****** *** *********** ******.

Manufacturer ****

**** ***** ************ ************* ****** ***** own ******** ***** *****, *******, **** smaller ************* ******** ***** ********* ** work **** *** *******. **** ***** cost ******* *** ********** ************ *** will ********* ********* ******** ******* *************' products.

*******, ******* **** *** ************ ******** manufacturers, **** **** ** *** **** expertise ****** *** ** ***** ********.

****** ************ ***** **** *** **** to ***** ** *** *** ** products. *** ******* ************* *** **** have ********-******* ***** **** (*********, **********, transportation, ***).

*******

******* ********* ***** ** *** ******* that ** ********** ** **** ******** of * ***** ************ *** *** be ***********, **********,*************, ***.

*********, ******* *** ******* ******* ******** levels **** ******** ********* ***** ** volume ****. ***** ****** ******* *** sell **** *** *********** **** ** focus ** * ******* ****** ** lines.

******* ** *** ******* **** *** skill ** *******, *** ********* ** many ** ****** ***** ********* ************, failure ** ******** *********, *** ******* testing ** *** ********, **** ******* do *** ***** **** ** ***** shifts ** ************ (*.*. ****** ******* to **).

**** ************* **** **** ** ********** dealers (*.*., ********, *******) ***** *** be * ******* ** ***** ******* (i.e., ******* ***********) *** *** ** a ******* *** ***-***** ** **** want ******* **** ** ******* ***** systems ** ** ** ** **********.

***********

*********** ***** ********* ****** ****** *** specifications *** ** *** **** ************ equipment. **** *** ***** ****** ** are **** ** ********* *** *********** (A&E) *****. *********** *********** *** ******** to ********* *** ********* ** *** end-user *** *** ** ********** ********** by *************.

**** **** **** ***** *** ***** do *** **** *** ********* ********* or ***** ** ****** ***** *** systems *** ***** *** ******** ** facilitate *********** *** **********.

*******, **** ********** ***** *** **** generalists, **** ********* ** **********, **********, civil ***********, ***. *** *** *** video ************ ***********. ********, ***** **** do *** **** ************ *********, **** surveillance ************* ****** ***** ********* ** consultants, ******* *****-***-****** ************ *******, ***** *** **** ***** ************* an ****** *********.

Online ******

****** ****** ********* **** ***-**** **** and *******, **** ** *** **** tightly ********** ** ****** ***** ********. They ********* ******* ******* *********** *** DIY *****.

***** ****** ***** ** ****** ****** offer ************ ********:

******* ****** *****

****** *** ******* ***** **** ***-**** surveillance ********, ********* ****** ** ***/***********, and **** ******* ******* *** ***-**** or ****-*** ********** *******.

******* **** *********** - *** ************ Focused

****** ****** **** **** ******** **********, A/V, ****** ********* *** **** ***** IP ******* *** *** ********* **** B&H, ***, *** ******. ***** *** technical ******* ********** *** **** **** experienced ** ****.

****** *** ***** ********* ** *** from ***** ******* **** **** *** looking ** *** ******* ***** ** purchasing **** ** **********.

******** / ************ ***********

************* ******* **** ******* ****** ******, sites *******,** ********, ********'****** ** ************ ********, *** ********* offer ***- *** ****-***** *******, *** technical ************** *** ********. ********* ******* end ***** *** ******* ******* *** from ***** *********.

End *****

*** ***** ******** ************ ******* ** live ******* *** ****** ***** *** life ****** *** ******** **********.

***** **** ***** ** *** ***** exist (**** ******** ******** ** ******** maintenance ** **** **********), *** ******* buying *********** ** ********* *** **-******* or *** **** ***.

**-******* ****** (**** ** *******) **** to ***** **** ** **** ** setup, ***********, *** ****** ****** ********** to ********-******** ******** (**** ***** *******, VMS ************, ***.). **** *** **** more ****** ** ****-******* *** ** not *** **** ***********.

** ********, ********-******* ****** (**** ******** security ** **** **********) **** ** focus **** ** ********-******** ********. ***** they ********* *** *** ** **********'* input, **** **** *** ***** ****** decision *** ********* *** **** *** use *********** *** ******* *** ***********.

Comments (5)

I am sure lots of IPVM members have lots of insights into this topic. We tried to balance accuracy with brevity. However, feel free to post your thoughts - additions, corrections, color, objections, etc. Thanks!

Agree
Disagree
Informative: 5
Unhelpful
Funny

Great Job , Love the Explanation and comparison of the products , side by side

I have seen this example many times while working on others products and wondered why 2 different company's, different names, different brands

but same software , look a likes, and operationally the same , little differences so as to claim own identity

Then I see the patent infringement lawsuits on this site and wonder how , why, no over site or same owner in the chain of ownership

Agree
Disagree
Informative
Unhelpful
Funny

Nice high level summary.

Agree
Disagree
Informative
Unhelpful
Funny

Good article guys.

Agree
Disagree
Informative
Unhelpful
Funny

Fantastic article that explains the confusing semi-convaluted way products get manufactured and move to being installed.

Agree
Disagree
Informative
Unhelpful
Funny
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