Boycott Anixter, Says 82% IntegratorsBy John Honovich, Published on Feb 05, 2017
82% of 130 145 integrator respondents say integrators should boycott Anixter, in response to Anixter / Bosch Sells Direct to Amazon.
In particular what has created such ill-will with integrators is that Anixter tries to have it both ways, regularly telling integrators that they do not sell to end users anymore, only to do so again and again. As one integrator concluded:
The issue is that Anixter has lied about it repeatedly over the years. They say that it doesn't happen - or it doesn't happen any more - but there's this long list of examples that just keeps growing.
Want to sell direct? Great. Be honest about it. Tell the manufacturer that you're going to sell their stuff without supporting it. Tell the integrator that you want them to buy from your warehouses, even though you're going to be bidding against them using wholesale prices.
The best outcome for Anixter is to sell direct to end users, without integrators knowing, while having integrators still buy from them.
However, as attention and integrator distrust builds, Anixter may face significant challenges from integrators boycotting them.