Silicon Valley Security Guarding Startup (Bannerman) Examined

By: Brian Karas, Published on Aug 24, 2017

Innovation in security guard services has been limited (or comical, i.e., robots to date).

One Silicon Valley startup, Bannerman has been targeting the security guard space. When they first emerged in 2014, TechCrunch called them 'bouncers on demand' and 'uber for security'

Now Bannerman is expanding to offer the 'Salesforce of guard services', a software platform for managing and monitoring all aspects of guard deployments.

Bannerman shared details of their guard business and software platform with IPVM, in this report we analyze their potential to disrupt the guard industry and challenges faced.

********** ** ******** ***** services *** **** ******* (or*******, *.*., ****** ** date).

*** ******* ****** *******,************ **** ********* *** security ***** *****. **** they ***** ******* ** 2014, ********** ****** **** 'bouncers ** ******' *** 'uber *** ********'

*** ********* ** ********* to ***** *** '********** of ***** ********', * software ******** *** ******** and ********** *** ******* of ***** ***********.

********* ****** ******* ** their ***** ******** *** software ******** **** ****, in **** ****** ** analyze ***** ********* ** disrupt *** ***** ******** and ********** *****.

[***************]

Bannerman **********

**-************** ****(***) ********** ** *******é(***) *** ** ******** experience ** *** ******** or ***** ******** ****** starting ********* ** ****. The ******* ******** **** funding **** * ****** of *********, ***** **** well-known *** **********, *** ****** ** have ******* ************* ***** on, ******** *** **** to ***** **** ** funding. **** ***** ~$*** in ****** ******* *********, coming **** ******** ** companies/properties ***** ***** ***** services.

*********, ********* **** **** have ~** **** **** employees, ********* ** ***********-******* functions.

Guarding ********

*********'* ******* ******* *** live-guards, ***** ****** **** promoted ** ******* **** stringent ********* ********* *** being ******* **** ********* and *********** ** ***** positions. ********* ***** *** "on-demand" ******, ***** *********'* app ** *******, *** single-time ****** **** * concert, ********* *****, ***, as **** ** ****-**** or ****-**** ****** *** recurring **** ** * location.

*** ***** *** *** guarding ******** ** ** corporate *******, ********* ****** environments, ******** ********* **** banks **** ** ** higher-risk ********* ** ***** of ***** ************.

**** ** *** ****** Bannerman ******* *** ** San ********* *** *** Angeles, **** ********** *********** in ******, ** *** New **** ****, ***** other ****** *********. *** company ***** ** ******** expanding ** *** *********, but **** **** *** taking * ********** ******** to ****.

****** *** ***********, *** full-time ********* ** *********.

Guarding *******

********* ****** **** *** not *** ******** ******, but *** ************* ****** with ***** ******* ***** offerings. ******* **** ****** by ******, **** ****** in *** ********* ******* ~15-20% ****** **** ***** in ******.

Software ********

******-********* ******** ** **** Bannerman ****** ** ***** true ***************. **** **** developed * ***** ** software ************ **** *** used ** **** *** guards *** *** ***-***** to **** **** * differentiated ********, *** ********* they ***** ***** ***** overall ***** ******** **** effective **** ***********.

***** *** * **** components ** *** ******** platform:

  • ****** *** *** ***** - ***** *** *** in/out ** ****, ****** pictures, ****/****** ***** ** incidents, ******* ***** ** updated *** ****** *** instructions *** *** ********* mobile ***. *** ****** app **** ***** *** guard *** **** **** will **** **** *** shift, ***** ***** ***** incentive *** ***********.
  • ****-*** ******** - ****** everything **** ******* *** application ** ***********, *******, HR-related *****, *** ***** data ******* ** * specific *****, *** ** clients *******. *** ****-*** can **** **** ******* of *** ********** *** other **********, *** **** find *** **** ***** between * ******* ************ and ****** ********* *** new ***********.
  • *** **** ****** - Bannerman ********* *** ****** their ******* ******* * customized *********. **** **** them ****** ******** ****/***** required, ****** ******** ** guards, *** **** *** guards ******** ** ***** sites, *** **** *****/******* that *** ****** **** receive *** *** ****** app.

********* ** *********, **** software *** ********* **-*****, as *** ******* ***** deploying ****** *** ********* there *** ** *****-**** software ******** *** ******** guards *** ********.

*** ********* *******, *** software ******** ** **** of *** ******* ******** and ***** *** ** per-user *******.

SaaS ******** *** ***** ***** *********

********* *** ************* ***** ******** ********** ***** ******** ********* as * **** ***********. Other ***** *********, *** are *********** *********** ** Bannerman, *** *** *** the **** ********** ******** that ********* **** ** a *********** **** ** their *******.

SaaS ******* *****

*** ***** ********* **** want ** *** *********'* platform, ***** ** ** initial *****/**** *** (***-****), which ****** ** *** size ** *** *******, but ** ** *** order ** ******* ******** dollars. ****** *** ******* fee, ***** ** * monthly *** *** **** guard ******* ** *** platform, ***** ** ~$**.

Alternative *********

********* ** *** ***** in *** ***** ******** management ********, ******* ***** platforms ***** ** ****** with ******** ******* ** managing * ******** ********:

** ** *** **** the ********* ** ********** in *** ***** ******** to ******* ***** ************ to *********'* ********.

Bannerman *********** ********

*** ******* *** ******* from *** ******* "**** For ********" ********, ***** focused ******* ** *** guard-on-demand *****, ** ******** standard ******** ************ **** long-term *******, *** *** a ******** ******** ************ alongside *** ***** ********. This ***** ******** **** the ******* *****-******* ******** may *** **** ***** up ** ******** ************, leading *** ******* ** pursue *** ******** ********.

* ******** ********, *** a ***** ******** *** very ********* ******** ************, and *** ********** *** successful **** **** ******* offerings ***** * ****** brand *** ********** ****. Bannerman *** ******** ******* from ***** ******** ********, but *********** ********** ** doing ** ***** ****** those *****.

Share **** ********

** **** **** ******* IPVM ******* ***** ***** services, ** *** ***** services. ****** **** *********** as * ***** ********, or ***** ****, ****** comment **** **** *********** on *********'* ***** ***** and/or ******** ********.

Comments (2)

********* **** ************ ******** ** ***** ******** *********. ** ********** it ** ******* *** * ******** ******* ** ** * 1099 (**********) ****** **** **** * *** (******* ****** ******** license). **** ********* **** ****** ** ******* **** *** ***** department *** ***** ****.

**** ** **** *********** ***** ********** ******** (* ***** ***) we ***** **** ********* ******. ** *** **** ******* ******* did *** ***** *** ******** ** **********. ***** ******* **** a *** ******* ** *** *****, *** ** ***. **** has ******* ** ***** ******* ********. ** *** **** ********** did *** ***** ********** ** ********** *** **** **** *** codes ******* ** *** ****. ********** *** **** *** ****** than **** ** ***** ** *****, ********. *** ****** *** we *** *** ** **** ********** *** ******* **** ****** had * ******** ****** ** *** ******* *** *** * lot **** **** ********. ** ***** *** *** ********* *** they *** *** **** *** **** ****** ***** * ****** they **** **** *****. ** ***** *** ******** ******* ******** to ******* ****** **** ******* * *** ** ***** ** retraining ******** *** *********. *** ******* ********* **** **** ******* pricing *** ** ******* ** *** ****** ** ******* *** the ****** ** ********. **** *** ******** ********* ***** *** always ****** *** **** *** ** ***** **** **** *** updates **** **. ********'* *** *.* ******* ** **** ****** than ***** *** *******.

**** ***********, ******!

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports on Startup

10 Facial Recognition Providers Review (Secutech) on May 09, 2019
Adding to our 19 Facial Recognition Providers Profiled report from ISC West, IPVM focused on facial recognition technology for our Day 2 coverage...
Proxy Access Control Tested on May 09, 2019
Silicon Valley Access Startup Proxy raised $13.6 Million in May 2019, focusing on mobile physical access control. Beyond the fund raising, Proxy...
Aegis AI Gun Detection Video Analytics Startup on May 07, 2019
Gun detection analytic startups are increasing as the promise of AI and the threats of active shooters grow.  One company, Aegis AI, is being led...
Verkada Cloud VMS/Cameras Tested on May 02, 2019
Verkada is arguably the most ambitious video surveillance startup in many years. The company is developing their own cameras, their own VMS, their...
19 Facial Recognition Providers Profiled on Apr 23, 2019
IPVM interviewed 19 facial recognition providers at ISC West to understand their claimed accuracy, success and positioning. 9 from China, where...
ISC West 2019 Report on Apr 12, 2019
The IPVM team has finished at the Sands looking at what companies are offering and how they are changing their positioning. See below for 50+...
UK Installer CCTV Aware - Flat Pricing, No Salespeople on Apr 10, 2019
This is a different kind of company. They do flat pricing, they do not have any salespeople and 50% of their sales are sold and booked...
Spring 2019 50+ New Products Directory on Apr 08, 2019
We are compiling a list of new products for Spring 2019 and have over 50 already. Contrast to Fall 2018 New Products Directory and Spring 2018...
Startup iryx Launches, Led by Ex-Arecont and FLIR Executives on Apr 04, 2019
Suddenly, the video surveillance industry is witnessing a new wave of startups. Now launching is iryx, a startup led by veterans of 2 of the...
Startup GateKeeper Aims For Unified Physical / Logical Access Token on Apr 04, 2019
This startup's product claims to 'Kill the Password' you use to keep your computers safe.  They have already released their Gatekeeper Halberd...

Most Recent Industry Reports

Verkada Video Quality Problems Tested on May 23, 2019
Verkada suffers from numerous video quality problems, not found in commercial IP cameras, new IPVM testing of Verkada vs Axis and Hikvision...
Average Frame Rate Video Surveillance 2019 on May 23, 2019
What is the average frame rated used in video surveillance systems? In IPVM's 2011 statistics, the average was 6-8fps increasing to ~10fps in...
Access Control Job Walk Guide on May 22, 2019
Significant money can be saved and problems avoided with an access control job walk if you know what to look for and what to ask. By inviting...
US Considers Sanctions Against Hikvision and Dahua on May 22, 2019
The US government is considering blacklisting "up to 5" PRC surveillance firms, including Hikvision and Dahua, Bloomberg reported, with human...
Dahua USA Celebrates 5 Years of Errors on May 21, 2019
Dahua USA is, in their own words, 'celebrating' 5 years in North America or as trade magazine SSN declared: Dahua Technology finds success in...
Axis ~$150 Outdoor Camera Tested on May 21, 2019
Axis has released the latest in their Companion camera line, the outdoor Companion Dome Mini LE, a 1080p integrated IR model aiming to compete with...
Covert Facial Recognition Using Axis and Amazon By NYTimes on May 20, 2019
What if you took a 33MP Axis camera covering one of the busiest parks in the US and ran Amazon Facial Recognition against it? That is what the...
Amazon Ring Public Subsidy Program Aims To Dominate Residential Security on May 20, 2019
Amazon dominates market after market. Quitely, but increasingly, they are doing so in residential security, through a combination of significant...
LifeSafety Power NetLink Vulnerabilities And Problematic Response on May 20, 2019
'Power supplies' are not devices that many think about when considering vulnerabilities but as more and more devices go 'online', the risks for...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact