Axis TCO Study Examined

By: Brian Karas, Published on Oct 31, 2016

Axis is doing a full marketing push for a new TCO study, with various Axis divisions and their media partners promoting this TCO study.

This certainly is not the first Axis TCO study. For example, in 2010, Axis' dubious Analog vs IP TCO study created significant debate. 

However, now Axis is taking a much different approach and segmentation, reflecting Axis changing strategy and two questionable selected.

**** ** ***** * full ********* **** *** a*** *** *****, **** ******* **** divisions *** ***** ***** ******** promoting **** *** *****.

**** ********* ** *** the ***** **** *** study. *** *******, ******, ****' ******* ****** vs ** *** ************ *********** ******. 

*******, *** **** ** taking * **** ********* approach *** ************, ********** Axis ******** ******** *** two ************ ********.

[***************]

TCO ******** - * **** / ******** *******

*** **** ***** ** based ****** * **** ******, with * $*** ****** to ****** *,*** *******, plus ******* ***** **** storage, *******, ***, *** then *******/******** *** ****** **** * 10 **** ******.

**** ***** *********** *** rare, *** **** ***********, for **** *************, ******* them ** ********* *** themselves ** *** ** this **** *********** ** typical camera *******. ******** ***** **** permits, ********* *** ** lifts ** ****** ******, and involvement ** * **** variety ** ********* (**** identifies ** ******** ***** roles ** *** *****) are * *** **** of **** ***** ** hard ** **** **** usable ***********. ************, ** Axis ****** ** *** study, ******* ***** ***** of **** *** ** unique, **** ***** *** not ***** **** ************* with ***** ***** *********** in ********* ************.

Axis ***** #* - ****' ****** *********** ***** *****

**** ***** * ****** extrapolation ** *********** ****** impact, ***** ** ******* from * ****** ********:

*** **** ******** ****** that **** ******** *** four ** **** ***** more ******** **** ***** comparable ********. *** ***** the *** ** ******** if *** ******* ***** were ********* ** * factor ** ****?

***** ** ****, **** says *** **** ** dealing **** ****** ******** would **** **** $***,*** to $*,***,***+. 

******* ******* *** ***** models, ** *** ******* in *** "***** ****", it ** ********** *** the ****** ** **** if *** *********** **** realistic. ** ***** *** be ********* ** *** a **** ******* **** from * ***-*** ***** such ** ******, *** their ******* ****** (********, Hanwha, *********, *********, ****, etc.), **** *** ***** in ******* ******** ****** ************* survey ** ***** ********, *** would ** ******** ** have ******* ***** ********** to ****.

**** **** **** ****** industry **** ** **** that **** ******* ** unrealistic, ********** **** *********** ****** shows **** **** ***** statistics ** ***** **** competitors, ** **** ****** to ****** **** **** for **** *******. 

 

**** **** *** *********** failure **** **********, **** does *** **** ** iron-clad **** ****. *** budget *** **** ******* in **** *** ** roughly $*,***,***, **** ** lower-cost ******** *** * slightly ****** ******* ****, they ***** ***** ** ******* overall, **** *** **** savings *** *** ******* offsetting *** **** ** higher ******* ****.

Axis ***** #* - ********* ***** *****

*** ***** **** ***** that **** ***** ********** potential ******* **** ******* from ******** *********:

***** ** ** *** dispute ******* **** ********* (** have ***** ******* ******* in *** *******), **** is *** *** **** company **** * ***** CODEC. **** ***** **** not ************* **** **** Hikvision, *********, ******, *****, etc., *** *** **** all ********* ***** ********.

******* ***** **** ****' ********* ***** is *** ****** $***/****** *******, it ** *** ********* to **** *********** ******* that *** $*** ******* than ********** **** ******. Thus **** ** * camera **** *** ******* some **** ** ***** CODEC, ** ** ** $300 **** **** *** Axis ******, ** ***** end ** ***** **** effective, ********* ** ****' own ****.

******* *** ************ ** smart ******, *** ***** cameras, ****** *** ********** product ***** ** ********** as ** *********** ** Zipstream.

 

Show ** *********

**** **** ***** ** more ***** *********** **** as * ************ ****** in ***** ***** ** systems **** ******* ***** product ** *** ****** cost ******. ********* ******** large **** ** ***** do *** **** ** overpay, *** **** **** often ***** **** ** go **** * ****** they ******* *** ****** understand ***** ************.

Redefining *** *****

****' ********** **** **** are ******* ***** ******, ********** ** ***-*** systems, *** **** *** ***** forced ** ********* ***** ***** approach. **** ** *** only ******* ** *** examples ** **** **** study, *** **** ** their *** ******** *** acquisitions, *** **** ** other *******, **** ** **** ****** ******* **** to **** ***** ****, ******* ***** ***** ***** customers ********. **** ** ********** themselves ** * ********* company ******* ** * camera ******* *** ******* more ********** ** ***** tactics.

 

Comments (3)

This concept/TCO study is not new to Axis and I would bet this is the same study they have promoted for many years with an update to add zipstream

It was unreasonable 8 years ago and unreasonable today...

Yes, no different than any other company trying to market their product.

I would bet this is the same study they have promoted for many years with an update to add zipstream

No, completely different. The older one(s) had small camera counts that reflected average deployments while this one has shifted to mega deployments.

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