Axis TCO Study Examined

•Published Oct 31, 2016 13:41 PM

Axis is doing a full marketing push for a new TCO study, with various Axis divisions and their media partners promoting this TCO study.

This certainly is not the first Axis TCO study. For example, in 2010, Axis' dubious Analog vs IP TCO study created significant debate.

However, now Axis is taking a much different approach and segmentation, reflecting Axis changing strategy and two questionable selected.

TCO ******** - * **** / ******** *******

*** **** ***** ** ***** ****** a **** ******, **** * $*** ****** to ****** *,*** *******, **** ******* items **** *******, *******, ***, *** then *******/******** *** ****** **** * ** **** period.

**** ***** *********** *** ****, *** even ***********, *** **** *************, ******* them ** ********* *** ********** ** any ** **** **** *********** ** typical camera *******. ******** ***** **** *******, ********* use ** ***** ** ****** ******, and involvement ** * **** ******* ** personnel (**** ********** ** ******** ***** roles ** *** *****) *** * big **** ** **** ***** ** hard ** **** **** ****** ***********. Additionally, ** **** ****** ** *** study, ******* ***** ***** ** **** are ** ******, **** ***** *** not ***** **** ************* **** ***** large *********** ** ********* ************.

Axis ***** #* - ****' ****** *********** ***** *****

**** ***** * ****** ************* ** maintenance ****** ******, ***** ** ******* from * ****** ********:

*** **** ******** ****** **** **** products *** **** ** **** ***** more ******** **** ***** ********** ********. How ***** *** *** ** ******** if *** ******* ***** **** ********* by * ****** ** ****?

***** ** ****, **** **** *** cost ** ******* **** ****** ******** would **** **** $***,*** ** $*,***,***+.

******* ******* *** ***** ******, ** the ******* ** *** "***** ****", it ** ********** *** *** ****** to **** ** *** *********** **** realistic. ** ***** *** ** ********* to *** * **** ******* **** from * ***-*** ***** **** ** Longse, *** ***** ******* ****** (********, Hanwha, *********, *********, ****, ***.), **** all ***** ** ******* ******** ****** ************* ****** ** ***** ********, *** ***** ** expected ** **** ******* ***** ********** to ****.

**** **** **** ****** ******** **** to **** **** **** ******* ** unrealistic, ********** **** *********** ****** ***** **** lack ***** ********** ** ***** **** competitors, ** **** ****** ** ****** that **** *** **** *******.

**** **** *** *********** ******* **** comparison, **** **** *** **** ** iron-clad **** ****. *** ****** *** AXIS ******* ** **** *** ** roughly $*,***,***, **** ** *****-**** ******** had * ******** ****** ******* ****, they ***** ***** ** ******* *******, **** the **** ******* *** *** ******* offsetting *** **** ** ****** ******* rate.

Axis ***** #* - ********* ***** *****

*** ***** **** ***** **** **** makes ********** ********* ******* **** ******* from ******** *********:

***** ** ** *** ******* ******* **** Zipstream (** **** ***** ******* ******* in *** *******), **** ** *** the **** ******* **** * ***** CODEC. **** ***** **** *** ************* them **** *********, *********, ******, *****, etc., *** *** **** *** ********* large ********.

******* ***** **** ****' ********* ***** ** *** stated $300/camera *******, ** ** *** ********* to **** *********** ******* **** *** $300 ******* **** ********** **** ******. Thus **** ** * ****** **** not ******* **** **** ** ***** CODEC, ** ** ** $*** **** than *** **** ******, ** ***** end ** ***** **** *********, ********* to ****' *** ****.

******* *** ************ ** ***** ******, and ***** *******, ****** *** ********** product ***** ** ********** ** ** alternative ** *********.

Show ** *********

**** **** ***** ** **** ***** positioning **** ** * ************ ****** in ***** ***** ** ******* **** showing ***** ******* ** *** ****** cost ******. ********* ******** ***** **** of ***** ** *** **** ** overpay, *** **** **** ***** ***** more ** ** **** * ****** they ******* *** ****** ********** ***** requirements.

Redefining *** *****

****' ********** **** **** *** ******* badly ******, ********** ** ***-*** *******, *** they are ***** ****** ** ********* ***** ***** approach. **** ** *** **** ******* in *** ******** ** **** **** study, *** **** ** ***** *** products *** ************, *** **** ** other *******, **** ** **** ****** ******* **** ** **** their ****, ******* ***** ***** ***** ********* ********. **** ** ********** ********** ** a ********* ******* ******* ** * camera ******* *** ******* **** ********** in ***** *******.