Avigilon VP Communications Exits

By Brian Karas, Published Jun 27, 2017, 03:49pm EDT

In 2016, Avigilon hired an executive, Darren Seed to:

build and maintain strategic relationships with the investment community and to expand Avigilon's institutional shareholder base. 

Now, he is gone.

Avigilon commented to IPVM on the departure of Seed. Inside, we examine that and what this means for the future of Avigilon. 

Darren **** ***

****** *** ********* ** his ******** ******* ** of **** ******, ******** has ********* **** ****** **** [link ** ****** *********] ** no ****** ** *** company. **** *** ***********, Dennis ****, ****'* ********* from *** ******* *** not **** ********* ********. One ** ****'* ******* has **** **** ********, according ** *******.

No ***** ** **** ****

********* ** *** ***** Henderson, *** ******* *** no ***** ** **** the ********* ************** **** that **** **** ** the ***** ****. *******, communications *** ******** ********* questions **** ** ******* by ******** *** *** Leong [**** ** ****** available].

Streamlined **************

*** ********* ******* ** other ***** ** *** company, ********* ****** **** those ********* **** ** handled ******** ** *** CEO, ***, ***. ** stated **** ********* *** expressed * ****** ** talk ** ********** ***** and ********** ********, *** that **** *** ********* will ********** ************** *** give ***** ******* *********** more ****** ******.

Backwards *****

****'* ************** ********* ****** Avigilon, *.*., **** ********* to ********* **** **** ** was generally ****** *** ******. Leaving *** ************** **** empty ** ******** *** publicly ****** *********, *** a **** ******** *** Avigilon ** ***** ** providing * ******** ***** of ******* *** ******** inquiries **** ********* *** publications. ***** ******** *********/***. to ***** ******** ** executives ** *********** ******** on *** *******, ** can **** ** **** burdensome *** ********** ** have ********** ******** ********* with ******** ********* *** inquiries. 

Continued **** ******* ** ********

*** ******** *** ******* Seed's ******** ********/********** ****** is ****-******* *** *** company. ** ******** ********* to ***** ** ***** bottom ****, *********** *********-***** positions, *** ************* ********* under ******** *********, *** help ****** ******* ********, directly ************ ** ************* and ***** *****.

Stock ****** ********

** *** **** ** months, *******, ********'* ***** is ********** ** *** with ***** *******, ***** incline *** ******** ****** downtrend:

***** ***** **** ********* driven ** **** ********* results (*.*., ******** ***** ******* ** Bad ********** (** ****)) *** ****** ********* results (*.*., ******** ***** ****** **% On ****** ****** (** 2016).

Stock / ******* ****?

*** **** ********* *****, related ** ********* / investments, *** *** ********* for ******** ** ** acquired. **** **** ************ ******* ** * poison **** ** ******* 2016*** **** ******* **** many ******** ******** ****** ongoing************ / ******* *** Avigilon ** *** ********* ** 2017.

*** ****** ** ********** relationships ****** ** ********* uncommon *** * ******** traded ******* *** ******* or *** **** ******* a **** ** ******** or *** ********* ** unclear. ***** ******* ********** indicate **** ****** ************ for ******** **** ****** through.

Comments (5)

Darren Seed was really good at communications. I recommend him highly.

We've interacted with lots of communications / PR / marketing people over the years and he compared quite favorably.

Some comparative observations that might be of interest to business readers here:

  • A surprising number of communications / PR / marketing people can not hold a pleasant, human conversation. Seed could. This is not everything but if you are going to come off as a robot or a jerk, it is going to be hard to convince people (which after all is the point in such roles).
  • He was up front when he did not know things (many of them lie or hide) and was good at following up with information when he received it.
  • Most importantly, Seed was able to make his case reasonably and thoughtfully, countering our concerns, which helped Avigilon's coverage. By contrast, you get a lot of communications / marketing / PR people who feel threatened by negative questions and give up or make excuses why they cannot make a case.

I do not know all the details going on with Avigilon here but it seems strange.

Darren Seed was really good at communications. I recommend him highly.

Sean Spicer is hiring :)

Sean Spicer is hiring :)

I think Seed is Canadian...

That would matter?  Would Russian be better?

I agree with all your points John. I've dealt with dozens (hundreds?) of Communications/IR people and while he could brush up on his financial knowledge, Darren's relationship building was very good and I would recommend him to any Vancouver company looking to hire for that role. I think he played a part in helping some investors turn the page on past indiscretions by Avigilon and how the company deployed their cash. I can tell he has had an affect on how IPVM wrote about Avigilon. 

Outside of this firing, Avigilon looks like they are finally making the right moves with products, people and profitability. They are just stuck in a tough place given they can't compete with Hik in the low-end and lack the name recognition of a Sony, Panasonic, Bosch, etc.

When they do end up being sold, I know nobody will be ecstatic. Not Alex, the employees, customers, investors or the buyers.

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