Avigilon Exec Out, New Exec Aims to Improve Communications

By: John Honovich, Published on May 27, 2016

On the one hand, yet another Avigilon executive is out.

On the other, this may mark a change in Avigilon's communications strategy and ability to persuade investors and the public.

In this note, we share feedback from our conversation with Avigilon's new VP of Capital Markets & Communications and analyze what this signals for Avigilon and the broader market.

** *** *** ****, yet ******* ******** ********* is ***.

** *** *****, **** may **** * ****** in ********'* ************** ******** and ******* ** ******** investors *** *** ******.

** **** ****, ** share ******** **** *** conversation **** ********'* *** VP ** ******* ******* & ************** *** ******* what **** ******* *** Avigilon *** *** ******* market.

[***************]

Out - ******** ** **

********'* ** ** ******** Relations ****** **** ** out (***-****** ******** ******* here [**** ** ****** available]). ***** *** ** public ************ *** **** and ******** ******** ** comment ** ********* *******. That *****, ***** ** *** at ******** *** **** than * **** *** a ****, *** **** what ** **** *****, this *** *** ******* 'non-happy' *********.

In - ******** ** ******* ******* *** **************

[**** ** ****** *********]********* Fong, ** ** ******** role, ** ****** **** [link ** ****** *********], joining ** ** ** Capital ******* *** **************. He ****** * ***** of ******* ********** ***** this *** * ******** traded *******. ****** **** who *** ***** ** Toronto, **** ** ***** in *********, ********'* **.

**** ***********, **** ** not **** ******* **, ** will ** ****** **** internal *** ******** **************, filling **** ** *** gap ******** *** *** in ********* ***** ************** ********* ** ***** Marketing ***** ****** ** **** ******** Herndon [**** ** ****** available] in ****** ****, *** lasted **** **** * year *** ******** ********* ** ** ******** ********* director** *** *** *******.

Communication **********

******** *** *** * number ** **********, *** poor ************* *** ********* been *** ** ****. We ******** **** ******* recently ****: ******** "******** ***** ** Zero ****** *** **** Two *****" ******* *******. ******** *** ************ been ********* ** ***********, weak ** ********** *** strictly ******* ** ******* with *********.

**** ** ********* *** to *** *** ******** VP ** ** *** the *****. ******, ** such * ****, *********** are ********* *** ** the ***, *** *** been ****** ********** *** his *************** ** ********** investors *** *** ****** (e.g., ******** '************ **********' / 'Authoritarian' ***).

Progress / ********

*** ******** **** ** changes ** ********'* ******** is ********'* *** ** speaking **** ****. ******* one ***** **** ** not, ** ** ***** Avigilon **** ********** *** more **-***** **** *** other ***********, ** ** is ** ********'* ********, if *** ** ****** IPVM's *********** ** ***** to ***** / ******* Avigilon's *** ***********.

**** ******** **** *** new **, ** ***** him *** **** ******** and *********** **** ******** Avigilon ********* ************, ****** that *** ********* ** communication. ** *** ******* scheme ** ******, ** is ********* * ***** step *** * ********* one ** ****** ********.

*** *** **** **** they *** **** ** executive **** ** ****** of ************** ** *****, but **** ********* *** a ***********.

Avigilon's ** ********

*****, ********, *** ********'* responses ** * ********* we ********* *** *****, following ** **** *** phone ************:

(*) *** **** **** role ** **** *********, Capital ******* & ************** differ **** *** ******** VP ** ******** *********? Is ** **** *********? If **, ***?

*: “**’** ****** * comprehensive ******** ** ******** relations *** ****** ********, which ******** *** ************ and *********** ** *** messages *** ********** *** both ************** *** ******** relations,” **** ****** ****, Vice *********, ******* ******* & **************. “**** ************** and ******** ********* **** report ** ** ** create ** ******* ******* between ******** *** ******** communications *** **** **** a ******* ** *** stakeholders. ************, * ******* there *** ************* ** leverage *** ******* ******** solutions *** ********* ********** to *** ******* ** the ********** *********. *** to ******* *** ********** outreach *** ******* ************* shareholder ****, ** ****** to ****** ** ********* channels, **** ** ****** media, ** ***** ** many ****** ** ********.”

(*) **** *********** ** you *** ** **** interaction **** ********* *** the ****** **** ********'* previous ********?

*:  “* ****** ***’* speak ** *** ****. What * *** *** is **** * ***** over ** ***** ** communications *** ******* ******* and, **** ************, *** relationships **** ******* ** the ********** *********. ** interaction **** ************ *** other ******* ** *** investment ********* ** ********* to *** ***** *** success *** ********** *********** value. * **** ** increasing *** ********* ** Avigilon ******* ********** *** effective ********* ******* ******** communication ********, ********** *** relationships * **** ***** over ** ***** ***, as * ****** ** these ******* *******, ********** our ************* *********.”

(*) **** ** *** believe ** *** *** message ** ******** ** turnaround ********* **** **** been ********* ***** ********'* recent ***** ***********?

*:  “**** ** ******** research **** ******** *********, I ******* ***** ** a ***** *********** ** highlight *** ******** ** our ******* ******** *********, our ******* ******** ******* and ** ****** *** information *** **** *** investment ********* ** *** IP ******* *******. ** is ********* *** ********* to ********** **** ***** analytics *** *** ****** of *** ******** ********, that ** **** *** best-of-breed **********, ****** ** what ** ******* ** the ********’* ********* ***** analytics ****** *********, *** we ***** ** ******** new ******** *** ******** to ******. ****** ** perception **** **** ****. The **** ** ********** understands **** *** *** are ********* ** ****** Avigilon **********.”

*** ******* *** ****** stock ** ********* *** (3) ** ****** * recap ** *** ******** Avigilon ******** ***** *** at ***** ******** **** gives ***** ********** ** Avigilon **** ** ***** perspective / *****.

Outlook / **** ******

** *** ******** ****, this **** ****** **** ******** understands **** **** ** better *********** **** *** public (******, *** **** of ******** ************* ** also * ******* ******** employee ********* **** ***** be ****** ****).

*** *********** ********** ******* *** ****** infamous *** * **** of *************. ***, ****** almost * **** ***** his *********, **** ***** be ** ********* **** forwarding *** ******** ********'* culture *** **************. ** do *****, ******, *** it ** ** ********* and **********, ******** ***** to ** **** *********** about *** ******* ******** in *** **** (*.*., the ********* **** **** not *********** ******** ***** in ~* ***** ******* there ***** **** ****** internally) *** *** **** plan ** *** **** going *******.

**********, ****** ******* *** has * '****' ** a '***' ** ** communications / ******, **** will **** ******* ** Avigilon's *** ****** **, which **** ** *** interesting ******* ** ***** in *** **** ******.

Comments (1)

Man. That company has some serious turnover. Good luck Mr. Sneed.

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