Avigilon Exec Out, New Exec Aims to Improve Communications

Author: John Honovich, Published on May 27, 2016

On the one hand, yet another Avigilon executive is out.

On the other, this may mark a change in Avigilon's communications strategy and ability to persuade investors and the public.

In this note, we share feedback from our conversation with Avigilon's new VP of Capital Markets & Communications and analyze what this signals for Avigilon and the broader market.

** *** *** ****, *** ******* ******** ********* ** ***.

** *** *****, **** *** **** * ****** ** ********'* communications ******** *** ******* ** ******** ********* *** *** ******.

** **** ****, ** ***** ******** **** *** ************ **** Avigilon's *** ** ** ******* ******* & ************** *** ******* what **** ******* *** ******** *** *** ******* ******.

[***************]

Out - ******** ** **

********'* ** ** ******** ********* ****** **** ** *** (***-****** ******** ******* ****). ***** *** ** ****** ************ *** **** *** ******** declined ** ******* ** ********* *******. **** *****, ***** ** *** at ******** *** **** **** * **** *** * ****, and **** **** ** **** *****, **** *** *** ******* 'non-happy' *********.

In - ******** ** ******* ******* *** **************

********* ****, ** ** ******** ****, ******** ****, ******* ** ** ** ******* ******* *** **************. ** brings * ***** ** ******* ********** ***** **** *** * publicly ****** *******. ****** **** *** *** ***** ** *******, Seed ** ***** ** *********, ********'* **.

**** ***********, **** ** *** **** ******* **, ** **** ** taking **** ******** *** ******** **************, ******* **** ** *** gap ******** *** *** ** ********* ***** ************** ********* ** ***** ********* ***** ****** ** **** ******** ******* ** ****** ****, *** ****** **** **** * **** *** recently ********* ** ** ******** ********* ********** *** *** *******.

Communication **********

******** *** *** * ****** ** **********, *** **** ************* has ********* **** *** ** ****. ** ******** **** ******* recently ****: ******** "******** ***** ** **** ****** *** **** *** *****" Charges *******. ******** *** ************ **** ********* ** ***********, **** ** persuasion *** ******** ******* ** ******* **** *********.

**** ** ********* *** ** *** *** ******** ** ** IR *** *** *****. ******, ** **** * ****, *********** are ********* *** ** *** ***, *** *** **** ****** criticized *** *** *************** ** ********** ********* *** *** ****** (e.g., ******** '************ **********' / '*************' ***).

Progress / ********

*** ******** **** ** ******* ** ********'* ******** ** ********'* new ** ******** **** ****. ******* *** ***** **** ** not, ** ** ***** ******** **** ********** *** **** **-***** than *** ***** ***********, ** ** ** ** ********'* ********, if *** ** ****** ****'* *********** ** ***** ** ***** / ******* ********'* *** ***********.

**** ******** **** *** *** **, ** ***** *** *** more ******** *** *********** **** ******** ******** ********* ************, ****** that *** ********* ** *************. ** *** ******* ****** ** things, ** ** ********* * ***** **** *** * ********* one ** ****** ********.

*** *** **** **** **** *** **** ** ********* **** in ****** ** ************** ** *****, *** **** ********* *** a ***********.

Avigilon's ** ********

*****, ********, *** ********'* ********* ** * ********* ** ********* via *****, ********* ** **** *** ***** ************:

(*) *** **** **** **** ** **** *********, ******* ******* & ************** ****** **** *** ******** ** ** ******** *********? Is ** **** *********? ** **, ***?

*: “**’** ****** * ************* ******** ** ******** ********* *** global ********, ***** ******** *** ************ *** *********** ** *** messages *** ********** *** **** ************** *** ******** *********,” **** Darren ****, **** *********, ******* ******* & **************. “**** ************** and ******** ********* **** ****** ** ** ** ****** ** optimal ******* ******* ******** *** ******** ************** *** **** **** a ******* ** *** ************. ************, * ******* ***** *** opportunities ** ******** *** ******* ******** ********* *** ********* ********** to *** ******* ** *** ********** *********. *** ** ******* our ********** ******** *** ******* ************* *********** ****, ** ****** to ****** ** ********* ********, **** ** ****** *****, ** reach ** **** ****** ** ********.”

(*) **** *********** ** *** *** ** **** *********** **** investors *** *** ****** **** ********'* ******** ********?

*:  “* ****** ***’* ***** ** *** ****. **** * can *** ** **** * ***** **** ** ***** ** communications *** ******* ******* ***, **** ************, *** ************* **** members ** *** ********** *********. ** *********** **** ************ *** other ******* ** *** ********** ********* ** ********* ** *** plans *** ******* *** ********** *********** *****. * **** ** increasing *** ********* ** ******** ******* ********** *** ********* ********* through ******** ************* ********, ********** *** ************* * **** ***** over ** ***** ***, ** * ****** ** ***** ******* efforts, ********** *** ************* *********.”

(*) **** ** *** ******* ** *** *** ******* ** convince ** ********** ********* **** **** **** ********* ***** ********'* recent ***** ***********?

*:  “**** ** ******** ******** **** ******** *********, * ******* there ** * ***** *********** ** ********* *** ******** ** our ******* ******** *********, *** ******* ******** ******* *** ** bridge *** *********** *** **** *** ********** ********* ** *** IP ******* *******. ** ** ********* *** ********* ** ********** that ***** ********* *** *** ****** ** *** ******** ********, that ** **** *** ****-**-***** **********, ****** ** **** ** believe ** *** ********’* ********* ***** ********* ****** *********, *** we ***** ** ******** *** ******** *** ******** ** ******. Change ** ********** **** **** ****. *** **** ** ********** understands **** *** *** *** ********* ** ****** ******** **********.”

*** ******* *** ****** ***** ** ********* *** (*) ** mostly * ***** ** *** ******** ******** ******** ***** *** at ***** ******** **** ***** ***** ********** ** ******** **** of ***** *********** / *****.

Outlook / **** ******

** *** ******** ****, **** **** ****** **** ******** *********** **** need ** ****** *********** **** *** ****** (******, *** **** of ******** ************* ** **** * ******* ******** ******** ********* that ***** ** ****** ****).

*** *********** ********** ******* *** ****** ******** *** * **** ** *************. Now, ****** ****** * **** ***** *** *********, **** ***** be ** ********* **** ********** *** ******** ********'* ******* *** communications. ** ** *****, ******, *** ** ** ** ********* and **********, ******** ***** ** ** **** *********** ***** *** obvious ******** ** *** **** (*.*., *** ********* **** **** not *********** ******** ***** ** ~* ***** ******* ***** ***** some ****** **********) *** *** **** **** ** *** **** going *******.

**********, ****** ******* *** *** * '****' ** * '***' VP ** ************** / ******, **** **** **** ******* ** Avigilon's *** ****** **, ***** **** ** *** *********** ******* to ***** ** *** **** ******.

Comments (1)

***. **** ******* *** **** ******* ********. **** **** **. Sneed.

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