ASIS Misrepresents Show Numbers

Author: John Honovich, Published on Feb 01, 2017

With years of struggling attendance and exhibitors increasingly frustrated, ASIS is gearing up for their 2017 show.

Unfortunately, their 2017 prospectus misrepresents their show numbers.

In this note, we examine the issues, contrast it to ISC West and look at the future for the ASIS show.

**** ***** ** ********** ********** ************* ************ **********, **** ** ******* ** *** ***** **** ****.

*************, ********* *********************** ***** **** *******.

** **** ****, ** ******* *** ******, ******** ** ** ISC **** *** **** ** *** ****** *** *** **** show.

[***************]

Bad **********

***** *** **** ********** *** *********, **** *** *********.

** *** ******** ****, **** **** ** ****** ********** ***********. For *******, *** *** **** ****,**** ********:

************ *** **** **** ******* **** **** **,***. ******** *********** attendance *** **,*** ***** *** ***** ************

************ ** ****** *** ****** ** ****** ***** ********** ** those *** ******** ****** ** ** ****** ** *** ****.

2016 '**********'

*** ****, **** **** ******** *** ************ ******, *** *** attendees, ** *** ******* **** *** ********** *****:

*** ******* ***** ** **** ************ ****** *** **** ~*%, not **%, ***** ****'* **,***+ ************* ***** ***** (**,***+ ** 22,146 ** ~*%).

*** ****** ***** ** **** **** ** *** ********* ****** attendance ** *** *** ****. *******, **** ********** *** **** 22,000 ******.

Registration ** **********

*** ************ ****** *********** ** *** **** ********** ** ********** and ************* ******** *** **** ******** ********. *** *******, ** 2015, *** ************ ****** *** ~**% ****** **** *** ********** number (~*** ** ~**.**). ***** **** **** ********** *** ****, actual **** ********** *** ****** ** *** **,*** *****, ****** 4,000 ***** *** ******** ******.

End **** ************

**** **** ** ********** ***** *** **** ************, ************ **** 58% ** ********* *** *** ***** **** ** *** **,*** registration ******.

*** ******* ** **** ** ******** ** *** **,*** ****** being ******** ****** ***** *** ********, ** **** ******* **********, who *** ****** ****** ******* / *************, *** *** *****.

~**% ** ********* *** **********, ** ********** **** ******* ******* - ******* ********** ****** ** ***** ****** ** *** *****:

*** ********** ******* ~**,*** *** **** ********* *** ** ******* it ** ****** **** ** **** (~*,***) **** *** ****** out *** ****** *** ********** *** *** *** ****** (~**%) and *** ***** *** ******** *** *** ********** (~**%).

ISC **** ********

*** ****, **** **** **********, ** ********, *** ******* ****** physical ********** ******* **** ******** ********** *** ****:

Not *********

** ********* *** ******** **** **** *** ********* ****:

*** ******** *** **** ** ****** ********** ********** ****.

** ************** ********* **** ******* *** ****** **** ******** *** segment ********* *******. *******, **** *** *** **** *** **** they **** ******* *** **** ****** *** ***** **** *******.

*********************

**** **********, ***** ****** *******, **** ******* ******* **** ****' *********** *** ****:

*************** ***** ******* ****** **** *** ****.

Changing ****

*******, **** *** ***** ****** ** ***** ********** **** ****** are ********. ****** *** ** ***, * *** ********** **** ** **, **** *** *** booth ******, ***** *** ******* **** ****** ** ******* *** say **** **** ************ *** ** *** ***.

*********, *** ** ***** ******* *** ** ** **** ********** report ***** **** *******.

Comments (18)

**** ****** *** ********** ****** ***** **** ***** ******. ** below **** **** **** ****** **** ****** **** * **** or *** *** ***** ** *****. * ***** ********** ******** would **** **** ***** ********** ******* * ***** *****?

*** **** ***-**** ********* *** ***** ******* ************* *****? ** the *** ** *** *** ** ** * *******'* *** to ***** ******* ** ***** *** *****. ***** *** * large ****** ** ****** ** ***** *****, ** ** *** comes ** **** ***** **** ** **** *****.

***** *** * ***** ****** ** ****** ** ***** *****, if ** *** ***** ** **** ***** **** ** **** fault.

****, ** ***** **** ** *****.

*** *** **** ** *** ******* *****, ** *** ******* has * **** ******* ** **, ********** **** *****, *** pay ****.

*** *** ****** ** ********* ** * ***** ****, ** the ********* *** **,*** ******* ** **,***, ********** **** *****, you *** ****.

**** ***** *** ****** ***** ****. **** ************* *** ****** engaging ********* *** *** ***** ** ********* ******** ** *** quantity ********.

****** *** *** ********** **** ******* *** ****** ************ ***** offering *** **** **'* *** ***** ******?

* ***** * ******** **** *** ***** ***** ** *********/****** true ********** ******* ***** * ****** ** *** ***** ** BS *** ***** ** **** ***********. * ****** **** *** with ****.

* **** ****** **** ****' ******* ********* *** ********* ** ASIS ********** **** *** ***** ***** ** ******** **********.

** ***** ***, * ****** **** * *** ** *********** regarding *****, *** ** ******* **** *** **** ** ** so ***** ** *** *** *** **** *** *** **. Just ****** *** ***** *** ******* ** ** *** ******. You **** * ******* ***** ** ********** **. **** *** need ** ***** * *********** ****** ** **** *** ****** reaching **** ********* ******** **** ** ***** **** ** **** booth. ******* **** ****** *** **** ***** **** *** ********* and *** **** ***** **** ** *****.

****, * *****. ********* ********** ******* *** ******* ** ******** by *** *** ***** **** ******** *******, *** ********* ********* interest *** *** *********** ******** *** ********, ***.

*** **** ** *** **** ** *** **** ************ ****** responses:

** ***'* **** ** **** ************* *** ****** ** *** West *** *** ** ****** **** ****. ** **** **** a *** ********** ** ************ ****** ** *********** ** **** the ***** ***** / *******.

** * ****** *** * ****-**** **** ******, * **** that * ** ******* ***** **% ** *** ****. * can ********* ***** ** *** ****** ** *** ***** *** no ***, *** * **** ** ***, **** **** *** "boo". * ********* **** ** ******** *******. **** ** **** both *** ******* *** *** ***** ** *** *****.

***** **** **** *'** **** * ****** ****** **** ** show **** *'* ******* *****. * *****'* ***** ******* ** I **** ** ****** ** ***...

*'* **** ******* ******* ** *** *** ******* **** *** new ************** ******* *** **** *******. ****.

****, ****** *** ****. * *** ********* ***** *** *********** after ****.

*** ***, ** ***** ** **********, **** ******** ** *********** and ******** **** *** *** *****. ***** *** *** ***** more ********* *** ***** ** ** ********** *** ****** ** shake **** **********, * ****** ***** **** ** ****** ** attracting *** *** ****. *** **** **** **** ****** ** the **********? ***** ***, *** *** **** **** *********** *** their *********, *****?

****, ***'* *** ****** **** ** *** *** ****, **** exhibitors *** **** ********* ********* ** ***** **********. ** **** 2016, ******* *** ********* (*******) *** ***** ****** **** **** of ***** *** **** ** ***** ***** **** *** ***** chance **** *** ** ***** *** ************ ******.

**, **** ****** ******* **** ** *** ********* * ******* depends ** **** *** *** ********. *********, ** * **** to **** * **** ** ***** *** ***** ** **** one ** ***** ***** * **** **** *********** *** ****. If *** *** **** ******* *** *** ****** **** ******'* you **** *** ****** **** *** *** ****!

**** ******* ***********, ***** **** ** * ****** ** ******? I **** ** ****** *** **** ** ** *** **** because * ****** ** *** **** ********* **** *** ******** and ***** ** ****** ** *** **** **** **** **** knowledgeable ******. ** *** **** *** * ***** **** **** of *** ****** **** ******* **** ***** *** ********* ****** and **** ******* *****. ***'* ***** ********** ***** ** **** to ******* *** *** ********* ** ******* ** ****** *********. I ******** *** **** ******* ********* **** **** **** *** in **** ***** ** * *****. ***** ** *** **** bad ****.

***'* ***** ********** ***** ** **** ** ******* *** *** attention ** ******* ** ****** *********. * ******** *** **** product ********* **** **** **** *** ** **** ***** ** a *****.

* *** ******* ****.

*** **** ********** *** **** ****** ****** **** ************* ** both *** **** *** ******** **** ***, ** *** ***, because ** *** ******* *** **** *** **** ********, ** is ****** ** ***** ***** ******.

*******, **** ** ** **** ******* ***** - **** ********* mean **** **** *** *** ;)

*** ******* ** **** **** ************* ****** **** ** *** seriously ******* ** ******* **** ***** **** ******** ******* ** the ***** ********** ******.

** **** ****** *** *** ** *** **** ***** ********. If **** *** ******* (** *****'* **** *** **** *** years) ** ***** ******** **** *** ** **** *** ** well. ** ** ***'* *** ****** ********* ** ** ***** addressed ** *** ***** ****** **** ** **** *** **** will **** **** *** ***** *** **. **** **** *** ASIS **** *** ***** ***.

* **** **** **** ****** **** *** ****, **** ** go ** ********* ******, * ***'* **** *** *****, **** flight, **** ******. * **** ******** ** ** ** **** shows ** **** ** **** **** **** *** **** ********** do ***!

"*** ************ ****** *********** ** *** **** ********** ** ********** and ************* ******** *** **** ******** ********. *** *******, ** 2015, *** ************ ****** *** ~**% ****** **** *** ********** number (~*** ** ~**.**).Using **** **** ********** *** ****, ****** **** ********** *** ****** ** *** **,*** *****, nearly 4,000 below the headline number."

** *** **** ********** **** ****, **** *** ***** **** not **** ****** **** ** **** **** **** **********?

******: *** **** ********** ********** **** *** ****'* *** **** ***'* **** ** ****** it... ** ****** ********** *** ******************* ********* **.**

******: *** **** ********** ********** **** *** ****'* *** **** ***'* **** ** ****** it...

* ***'* **** ***** ******.

** ** ***** ** **** **** **,*** ****** ****** **** 18,000.

**** ***** ** ** *** ********* ** ***** ** ********* two *******, *.*., ******* ************(**,***),**** ************(**,***) ******* ************ (**,***)**** ****** *** ******, ***** ******* ** ** ******** *********.

*** ****** **** ******** ** *** *****, ***** *** ******* difference ******* - **** * ******** **** ** ****, *** get **** **********....

******* *** *******...... **** ******** = **** **********

*** *****..... **** ******** = ******** **********

** *** ************ ** ***** ** **** ** *** ********** for *** ****, **** *** ******** ** ****......** *********** ** that ****, ***** ** ***...

**** * ****** ***** ** **** ********* ***'* ******* *****: the ***** ****** - *** *** *********** ** "*** ***** you ****" ****** ** **************. ***** *** ***** ***** ******* (many ****** ** ********** *****), **** ** ****** *** ******* and/or ************* ******, *** ******* ** * ************ *****. ****, people **** ** ** *****. *****, *'** **** **.

**** ** ********** ******. ** ********, *** ** **** *********, which ***** ** **** *** *** ****** ***, *** *** exhibition **** ****** ** **** ***********. *** ******* ** **** used ** ** * **** ********** *** ** ***** *** small *******, *** **** *** **** ** **** ***** * page **** *** *** ********, ******** ***** ********* ** *** sidelines.

** *** * ****** **-***** ********, *** ****** ** ** share * ***** *** ** **********: ****/*** *** ****** ***** "booth ************* ***" **** $**** * *** ***** *** ** $3000 - * ***** ********!

**** ********* ** ************ *** ******* ** * *** *******:

**** ********* ** ************* *** ******* ** **** ********* ********:

**** *************** ***** ** *** ***** ***************** ** *** *** * clear ***, **** *** ******** "**,***" "******". ** ********* *****, nearly **% ** ********* *** ********** ***, ** **********, *** sellers, *** ******.

**** *** ******* *** **,*** '******' ********* ** * *** version:

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