Weak ASIS 2016 Upsets Manufacturers, ASIS Working On Improvements

Author: Brian Karas, Published on Sep 19, 2016

Manufacturer dissatisfaction with ASIS intensified this year. With survey results from 80+ manufacturers, the trend of diminishing returns from ASIS was clearly visible in the results.

In this report we share detailed feedback from exhibitors, and their growing concerns about the future of ASIS. Plus, we provide extensive feedback from ASIS on how they are working to improve the exhibits.

************ *************** **** **** *********** **** ****. **** ****** ******* from **+ *************, *** ***** ** *********** ******* **** **** *** clearly ******* ** *** *******.

** **** ****** ** ***** ******** ******** **** **********, *** their ******* ******** ***** *** ****** ** ****. ****, ** provide ********* ******** **** **** ** *** **** *** ******* to ******* *** ********.

[***************]

Majority **** **** *** "****"

************* ***** **** **** ** ***** "****" *******, **% ** the ********* ** *** ****** ******** "**** *** *** ***** of **** ****" ****** **** ********. **** ** ** ****** from **** ****, ***** **% ** *** ********* ***** *** **** ****.

** **********,*** **** **** ********* ****** ************* *************:

ASIS **** ************ ** **%

**** **** ** "******************** *** *** ***** ******** **,***", ** **% ******** ** *** 2015 **** ***** *** ** ~**,***. ****** '********' ********** ** the **** ** **** *** **** **,***. **** ****'* '********' attendance ** *** *** *********, *** ***** **** ************* **** up, ** ******* ********** *** **.

**** **** *** ********** ******* **** ******** ******* **********. ********* out *** ********* ********* (***** ********** ** *** ********* *** to **** ***** **********) *** ****** '********' ********* ** ****** to **,***.

Manufacturer ******** ** **** ****

******** **** ************* ****** ************** **** ****-***** **********:

  • "**** ************. ***** **** *'** **** ** ** ** ** years ** *** ********. **** **** *** '****' **** *** and **'* **** *** ******** ******* ** ****** **** **** together."
  • "*** ******* ** ******** ** *** **** ****** *** ***** goodness ** ****** * *** ** ****. *** **** **** traffic ** *** ***** *** *** ***** * **** **** in *** **** ** *****."
  • "**** ***********. ******* *** ***, *** **** ** *** ***** but ** *******. **** ******* *** ** ******** ******. *** West *** ****** *** **-***** **** *** ******** *** ******** because ** *** ********* ** *** ********* ** *** **** and ********* ****** **** ** **** *** ***** *** *** what's ***. **** *** ***** **** ** **** ** ** the ******** *** **** **** ** *** **** ** **** have * ****, ****** ** ****** *** ****** ******* ** one. **** **** **** *** ***** ** **** *** **** companies *** *** ****** *** ******* ** ***** ********* ******* the ************** *** **** **** ** * **********-**** ************. *** when ** ***** ** *******, *** **** ******* ****** ****."
  • "*** ** *** *********. *** ******* **** ** ** ***** of *********. ** *** **** ******* ****** ***** **** *** the **** * *****."
  • "********** ************ *** **********"
  • "*** ********** ****** **** *** ****** *** ** ** ******** attending **** ****."
  • "****** **** ***** **** * *** **** ****** ** ******* and ******* *** ******* **** **** ** **"
  • "********** **** **** **** **** * *** **************; *** ******** for ** ******* *** **** **** ****** ** ** *** least **** ********* *** ******** ** ****** ******. ** **********."
  • "** ************ ***** **** *** **** **** ******* ** * thought, ***** *** ******* ******... **** ******* *** ***, *** the ******* **** **** *** ****** ******. ** *** ******* over *** ***** ***** *** ********** **********, *** ** ******* had ** ***** *** ******** ** *** *****."
  • "**** *** *******, *** ** **** ***** **** **** ********* customers ****** ** ***** **. ******** *** * **** ***** to ** ** *** *** *** * **** **** ***** manufacturer **** ****** ******* *** ***. *** ****** * ***** place ** ** **** ** *** ***."
  • "********** *** ****** **** ** ******** *****. * ***** *** that *** ******* *** ***** *******, ******* ********** *** **** lower."
  • "* ********** *** * ****** ** ********** ********. ***** ********** was ***, * **** **** *** ******* ** *** ********* was ****. **** ******* ** **** ****** **** ********* **** profits *** **** ********* **** *** ******** ****** ** *** organization. ***** ***** *** * **** ********** *** ************ ** well ** *** *** *********. ***** **** ** ***** '****' exhibit ******, ** ** ********* ** ******* ********* ****** ** walk ****** *** **** *****. ***** *** *********** ********** ******* presents * **** ********* *********** *********, *** ******* ***, *** most, **** ***********. ******** **** ***** * ***** **** ** driving **********. ***** ******* ** * ***** ***** ** ****** with *** ******, ** ****** ****** ** *** *** ** attracting ****** *** ***** *******."
  • "******* ***** ******* ** ***** ******* **** *** **** *****, there *** ****** *** ****** ********* ****** ** *** **** to ******* *** *** **** ****. ***** ***** **** ** be ********* *** *********** ******* *** **** *** ***** ****** of *** *********, ***** *** **** ** **** ** *** rethink **** ***** *** *** *****. * ***** **** ************* could ****** *** **** ****** ** ***** ** * **** meaningful ***-**-*** **** ******* **** ********* ***** **** *** **** of ********* ** **** **** ** ** ***** **** ******* new ******** ***** **** **. ** **** * '*** *** show ********' *** **** ********** *** ******?"
  • "***** *** ** ***** ********** *** ****. ** ***** ***** down ** ******* ** *** *** **** ********* *********, *** you ***** **** ** **** **** *****! * ***** ******* vendors ******** ***** ***** *******, *** * ***** **** *** them ******* ** ****** ******* *** *********? **** ** ** organization ***** ** ****** *** *** ** ****** ******, ** I ** ***** ** ** *** ** * **** *** bet ********** **** ** ******* ***** **** ****."
  • "*** **** *** **** **** **** **** *** ***** *** integrators."
  • "* ******* **** *** **** ******* *** **** ************* **** previous *****. ********* *** ********** **** *** **. *** **** few ***** ** **** **** ********** *** ******** (***** **** and ****** ** *****) *** * ***** **** **** ** may ******** *** ********** ** ****.
  • "******* ** ******* *** **** **, *** ****** *** ********* were ****** ***."
  • "********** ** *** **** **** * *** * ***** ***. New ******* ** *** ***** *** *******. *** ********** ******* sessions *** **** ****, *** ** ***** **** ***** *** too **** ******** ********* ** *** **** **** (** **** as **) ** ***** *** ***** ****** ********* ** ****." 

New ********** **** ** ****

**** *** *** ***** **** ***** ******* *** ***** *'****, *** **** **** ** ******* ****. ** ******** ** Peter *'****, *** ********* **** ****** **** ** **** ** *** **** ** ********* and ******** ***********.

***** **** **** ******** ****** * **** ** *******, *** the ****-** **** *** *** *** *********, *** *** ********** *** little **** ** ***** ****** **** ***** ****.

** *********** *************, *** *** ********** **** ** **** *** been **** ******* ** ******* *** ********* ** *** **** and *** **** **** **** **** ** **** ************ ** order ** **** ************ ** ********** *** *********.  **** ** a ******** **** *** *** ****** ** ****.

2017 ******* - *** ********, ******* ********* ****

**** **** **** *** ******* ** ************ *** *** **** ****, starting **** ******** *** ******** ** * ******* / ********* / ******** ********, ********** * ****** ********* **** ********** *** attendees ****** *** ********** **** ****** ******** *******. ** ******* this ****** ************* **** *** ***** *** ** *** **** *** may **** *** ***** *** ** **** ****** ** *** first * ****.

******* *** ***** ***** *** **** **** ******* ** $**/****** foot, **** *** ******** $**/****** ****. ***** **** ** * good *******, ** **** **** ********** ****** *** ******* **** ** ******* ** *** ****.

Long **** *****

*****-**** ****** ** ******* *** ** ********* *** *** ************ to **** *** **.  ** ** ******** **** **** **** or **** **** ******* ** **** ******, ****** *** ************ may ** **** ** ***** ***** ** *********** ** *** time *** **** **** ***** **. ** *** *** ********** is ****** ** **** *** ********** ******* ******, **** *** need ** ******* *** ********* ** ********* **** *** **** as ** ******** ***** ****.

Comments (17)

*** ****** **** *** "****" ********** *******...** * ***, ** are ********** **** ****** **** ******* ** *** *************, ***** we **** ******* ** *** ****. * ****** ** **** counts *** ****** ** ****** *******/****** ******* ********* *** *** duplicates **** ******?

********* * ****** ***** *** ***** ** *** ****. *** not **** **** ******. * **** *** ** ***** ** waiting ****** *** *** ** *** "****" ** **** **** to ** **** ******* ***** * *** ******* ** ********* in *** ****** ***** ***** *******, * **** **. **** gets *** *** ***** ***** ** **, *'* **** *** getting ******* ** ***** *******/**********. ***, *'* ******... ***** *** reps ****** *** ** ** ***** *** ******* **** ***** make ********* ********** ********* ** ****... *** ** ******* **** as ** **********, * ***** **** ****** ***** ******* ** present ** ** *******. *** ** ******* **** * ** almost ***** ***** *** ***** *********** ** **** **** ****. So * ***** ** **** **** ****... **** **** ** make ** * ***** ** **** **** *** ****** *** DO **** ** ***** ******.

* ******'* ********** ***** *** ******* ** *** **********... * know ** * *** ****** *** ******** ****** ***** *** due ** ****** ***********.

* *****. *** ** ******* ** ****, ***, ****** * would ***** **** ** ** *****. * *** ********* ****** 12 ** ** **** ******** **** **** ***** ***** ********* are *******. *** ***** ************* *** *** **** ********* ** this ******.

****** *** *** ***** **** **** *** * *** **** in * *****. * ** **** **** *** ********** *** Tuesday *****. ** * ************, ** ** ***** ** *** how *** **** **** *** ******* ********* *** ******** **** the ***** ** ***** * **** *****. * ** ******** confident **** ** **** *** **** **** ***** **** *** leads **** **** ****** ********* ****** *** **** ** ****** through **** ***-**** ***** ********.

*** **** ********** ** ********* ***** ***** ******: *) *** educational ******** *** ************ *********** *) ********** **** ***** *** 3) *** *********** ** **** **** ******* ********* ** *********** for *** ****** **** ******* ****** ** ****** *** **** the ******* ** ******* ******* ** **** ** *********** *********. The ******** *** ********************** *** ******* *** ********* ** *** ********** *** * purpose *** **'* ***** * ********* *************.

*** ******** *** ** **** ********** ** ********* *** **** so **** *********** ** ********* ** *********' ******** *** **'* not ****** ********* ** ** ** * ***** **** ** gain ***********. * ****** *** (** ****) * ************'* ******** was ***** ***** *** *** ***** *** *** *** *** but **** *** ******* ************. *** *** **** *** ***** almost ** **** ** ******** ******** **** ** ****** ***** as **** * ***** **** ****** ***** ************ **** **** made ** ******* *** * ***** ** ******* *** * particular ******* ** *** ****.

********** **** **** ** *** **** *** ** ** *****'* generate ** *** **** **'* *** *** **** *** ****. Better ****** *** ** ****** **** ***** ******* ** ******.

** **** ***'* **** ***** ** ******* *** **** ********** issues *** **** **** *** ** **** ******** *** ** will ****** ****** *** ***. ***** ************ *** ******* ********** as ** *** ****** ********** ****. ******** *** ***** ** make ********** ******** ***** ** ***** ** * **** *** to ********* **********.

** **** **** ****** ****** ** *** **** **** **** ASIS ******* ** **** ***. ** *** ****** ** *** little ***. ******* ** *** * **-** ****** ***** **** from ***** *** ***** ******* *** ***** ******** ** ** did *** ******, *** *** **** **** ***** ****** **** a **********.

**'* *** ** * ****-*/** *********** **** ****' ********** ******* haven't ********. **** **** ** ***** **** ****** *****.

* ******* ******** *** *** *** *** ** ********** *****; lack ** ********* ***** *** *** *****.

***** ** *** ***** **** **** *** ***** ** ***** business ****: **** *** ** ************* ** **** ***** ****** for *** **** **** ****** *** ****.

** **** *** **** *** ***** ***** **** **** **** based **** *** **** *********** ** *** ***** *****, *** if ** ***** **** *********** *** **** **** ****** ******* we ***** **** *** **** ** **** **** ****.

***** **** *** ***** *** ****** ** ** ***** *** exhibitions ** * **** *******. ** ***** **** ** ***** the ******, **** ** ****** ** ****. ** **** ***'* then *** ****** ***** *** **** ****** **** *** **** to ***** ******** ****. * **** **** ** ** ** these **** ***** *** ******* ** *******. ** **** ******** to ******* * **** *** **** ***** *** ****** ** traffic *** ***,...** **** ** ****, ** ******* ************ ** 2018.

*** **'* * **** **** ** ****** **** **** ******** for * *-*** ****. * ***** **** ************* ***** **** back *** ** **** *****.

**** ***** ** **** *** ****** ** ******* *** ****** time, ******** *****, *** * *** **** *****. ********* ***** up *** ***** ** ***** *** *********, *** *** *** showfloor **** ** ***** *** *****.

** **** ******** ** ******* * **** *** **** ***** any ****** ** ******* *** ***

** ********, ** **** *** *** **** ***** *** *** West? *** * ** ********* **** ** *** ****.

***, *** ***** ********** ** **** **** ****** ** *** while *** **** ****** ** ****. * ****** **** *** 9am ***** *** **** ** ******* * ** ******* ****** and ** *** ** *** ** *****. ** ********, **** seems ** ******** **** *** ** **** *** * ***** suspect **** **** ****** ***** ****** * ***** *****. ********?

* ******* ******* *** *****. **** *****, **** ******** - I ******'* **** **** ******* **** ****. *** *** **** ASIS **** *** *** **** **** ********** **** * *********/********** perspective. ** *** **** ** **** *** ** **** ***** and **** ****** **** **** *** *** *** ***** **** product, *** *** ** *** ***** ****. **** *** ********** changed **** *** **** ** ***** ** **.

****, ******. *** *** *********? *** *** *** ** ******** beforehand **** ***** *** ******* *** **?

**** ************ **** *** ** ****** *** ****. *** ********** events (****** *******) ***** *** **** **** * **** ****** to *** ******, **** *********** *** ***** ******* **** ** your *****. *** **** ** ********** **** ***** ** **** having * ***** *** ****. *** **** ** **** ***** events *** *** ** *** ********* ****** **** ** **** meaningful ***.

**** ************ **** *** ** ****** *** ****.

*** **** ** ********** **** ***** ** **** ****** * booth *** ****.

****, ******! **** ***** ***** ****** **** ************* ***** **** this ** * ****** ** ****** ******** ** ******* ***** space / *********. ** *** ******* **** *** ****** *** just **** * ***** ** **** **** ****, *** *** a *** ***** ** *** ***** ** *** *****?

** *** **** ** ********** **** ***** ** **** ****** a ***** *** ****, ** ******* **** **** ****** ******** less ***** **** **** **** **, ******* ** *** ***** of ***** ****-** *****, ***/**?

*** *** ******** *** *** ******** ** **** ******* ** many ** *** ***** ***** *******, ** ********** *** *** big ***********. **** ******** * *********** ********** ** ***** ***** space ** ******* ***** ** ***** **** *** ** ****** heavy ***, *** **** ** *** ****** ***** *** ** those ***** *** ****** **** ** *** *****. **** ***** more ***** *** * **** **** ****, *** * ***** expect *********** **** *** * *** **** ***** **** ************* due ** *** ******** *******.

**** ********, *** *'* ****** ************* **** ******* (*** *****, full ** ****** ******* ****** *** ***** ******* ***** ******) will ** *** **** ************ **** ****.

*********** ******* "*** *** **** **** **** *** *** **** ASIS". ** * ***, ** ***** ********* ** **** ***** whom ** **** ************* **** (** **** **), ***** *** to **** ** ******* ** *********** *****, *** *** ** appointments. **** ****'* **** *** * ********** ** ** ** that **** ******, **** *********** *** *************, *** *** ******** previous **** ***** **** *** ******** ** ****** **** ****, and ** * ****** ** ******* *** ****** ** *** staff ********* *** ****. ***** *** ********* ** ******, *** this ****'* **** *** *** *** ** **** ** **** events, ********** **** ******** ** * ******* *** **** ****.

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