So many ADT employees were so upset with ADT's CEO speech reported on by IPVM, that ADT's CEO was forced to send a mass email to employees to attempt to quell the protests.
In the speech, ADT's CEO Tim Whall argues that his daughters are better at installs than his 20-year veteran techs:
This triggered viral social media sharing via IPVM's Facebook page and the subsequent ADT CEO email.
In this note, we:
- Review the ADT employee's grievances
- Share ADT's CEO email
- Examine the competitive challenges ADT faces here
- Explore the risks that social media poses for ADT and alarm companies