ACTi Refuses Race To The Bottom, Shifts To Solutions

By: Brian Karas, Published on Sep 23, 2016

The original low cost IP camera disruptor was ACTi. Back in the 2008 - 2010 time frame, Taiwanese manufacturer ACTi challenged the Western and Japanese manufacturers with much lower cost IP cameras.

Now, with the Chinese aggressive expansion, ACTi can no longer compete on pure price. Recognizing that, they are shifting to promoting business intelligence solutions built around a cloud architecture they have developed.

In this report, we look at ACTi's new product strategy and the reasons for their dramatic market shift.

*** ******** *** **** IP ****** ********* *** ACTi. **** ** ******* - **** **** frame, ********* ************ **** challenged*** ******* *** ******** manufacturers **** **** ***** cost ** *******.

***, **** *** ******* aggressive *********, **** *** no ****** ******* ** pure *****. *********** ****, **** are shifting ** ********* ******** ************ solutions ***** ****** * cloud ************ **** **** developed.

** **** ******, ** look ** ****'* *** product ******** *** *** reasons *** ***** ******** market *****.

[***************]

Reasons *** ******

** * ************ **** ACTi **********, *** ******* stated **** *** *** want ** ******* ** the ******* ***** ****, and **** **** *** the ************ ** ***** and **** ********** ********* for ******-*** *********. 

Massive ***** ** ***********

**** **** **** **** shifted ***** *********** *****, moving *** ******** ** their *********** ********* ** software ***********, ******** *** number ** ********* ******** solely ** ****** ******* to * **** ******* team. They ***** ~*** ******** engineers ******* ** ******** and ********* ***** *** cloud ********.

Still ******* *******

**** **** ******** ** develop *** **** *******, but *** ***** ******* will ** **** ******** to ********** ***** ******** business, ************* ******** **** counting, *********** ** ***. Marketing **** ***** **** on ***** *** **** on ************.

******** ************

**** ** *** ********* ACTi ** ********* **** outside ** *** ***** of *********** ******** ************.  For *******, **** **** developed * *** ** analytics *** ******** *** managing ******* ****:

******* *********** ** ******** at ********** ******** *********:

*** ** ****** ******* and ****** *********:

******* **** ***** * dozen ********* ** ***** ******* *******, **** ** ***** have ************* ********** ******** applications ******* ** *** above ********.

Modular ***** ********

**** **** **** **** spent ************ ****** ********** their ***** ********, ********* *** ***** with ** **** ** use *****, *** ***********/********* with ** *** *********.

***** ** ** ****** demo ****** [**** ** longer *********], ***** ***** can **** **** **** cameras.  *** **** ******** Internet ********, *** **** says *** ****** ******* is ***** ** ***** and ** ****** ********. 

**** ***** ******** ** designed ** ***** *** flexibility ** ********* ********* tailored ** ******** ************. ACTi ** *** ******** a "****** ***" ** cloud *** ********, **** say ********* *** ******** on-site ********* **** ****, or ***** *********, *** the *********** ******/******** *********.

ACTi *********

*** ******** ** ****'* cameras **** **** ******** to ******* *** ********* analytics ******. **** ******* have **-***** ****** ******** and ******* *********, ***** feed ****-**** ** *** cloud ******** *** ******* analysis *** *********. ** have *** ****** ***** solutions ** ******* ***** performance ******** ** ***** analytics.

Bespoke *********

******** **** ***** ******** that ****** ** ** standardized ********, **** *** that **** ********** ** fully ********** *** *** end-users ***** *** ************. They ** ******* ******* other **** ***** ***, and *** ***** ****** integrations ** ******* **** from ***** ******* **** have ********* ************ ** other ********.

*******

**** **** ***** *****-***** solutions ***** ** ****** $59/mo *** * ****, with ******* ***** ** the ******** ******** *** customer ***********. ** **** cases *** ******** **** also **** ** *** for *** ********** *********** and ********* ** *** software ** ***** *****.  Customization ******* ********* ****** at $*,***, *** *** increase ************* ********* ** the ********** ** *** solution.

US ***** ****

*** ** ****** ** ACTi's ******* ** ***** of *******, *** **** have ************* ** ******* sales ****** ** *** US. * **** **** size ***** ** ******** for * ******* **** a ****** ******* ********, however *** ** *** customization ************, ** **** sales ****** ***** ** meet **** *** ***** significant **** **** **** customer ** ******* ***** requirements. **** ****-***** ***** process *** ***** **** could ***** ****'* ******* to **** *******.

Market ********** *** ****

******* ****** *********-******** ******* should ** ****** ****** than ********* **** ******* companies ** ***** *****, however ** ** **** **** costly *** **** *********. ACTi's ********, ******* ********* closely **** *** ***-**** may **** *********** ******* about ********* **** ** large *****, ******* **** they **** **** ********* and ********* ***** **** the ********.

 

Comments (4)

I have dealt with Acti in the past and have found the service to be great. Will be interesting to see where this cloud platform goes.

I tried to access the link in the article from a Samsung Note 5 with chrome browser and got an error message saying i need to upgrade my internet explorer version :(

ACTi Refuses Race To The Bottom,

Finds That They're Already There

Fixed your headline.

Does this mean they won't ever be releasing their "game changing" 48MP multi-imager panoramic?

Kudos to them for bravely taking a stand on not participating in the race with no winners.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

The Fastest Growing Video Surveillance Sales Organization Ever - Verkada on Apr 17, 2019
Verkada has the fastest growing video surveillance sales organization ever. In less than 2 years, they already have more salespeople in the US...
Startup iryx Launches, Led by Ex-Arecont and FLIR Executives on Apr 04, 2019
Suddenly, the video surveillance industry is witnessing a new wave of startups. Now launching is iryx, a startup led by veterans of 2 of the...
Verkada Salesman: IPVM "Stuck In A The Stone Age" on Apr 25, 2019
Verkada is 'tackling dinosaurs' and battling those, like IPVM, who are 'stuck in a the stone age'. Verkada's recent sales recruiting promotion...
Startup Rhombus Systems Says Twice the Features, Half the Price of Verkada on Jun 04, 2019
Closed cloud systems may be the fastest growing segment of video surveillance with Meraki and Verkada. Now another California company is joining...
Startup Vaion Launching End-to-End AI Solution Backed with $20 Million Funding on Jun 17, 2019
An EU / USA video surveillance startup, Vaion, founded by ex-Cisco Senior Directors is launching an end-to-end VSaaS platform with $20 million in...
Verkada Attacks ONVIF on Jun 27, 2019
Verkada has now gone after ONVIF, expanding its attacks against the 'dinosaurs' of the 'ancient' video surveillance industry. In a recent...
Giant Tyco Campaigns Against Startup Qumulex on Jul 25, 2019
One is a giant conglomerate that owns the world's largest security integrator. The other has no shipping products. But Tyco is campaigning...
Ionodes Company Profile on Jul 31, 2019
What happened to Ionodes? With seasoned leadership from Jean-Paul Saindon founder of SmartSight and Dr. Michael Gilge, founder of VCS, back in...
Startup XNOR.ai, Inventors of YOLO, Video Surveillance Plans Examined on Sep 24, 2019
YOLO is arguably the most discussed and hyped computer vision model today. The inventors of YOLO have a startup named XNOR.ai that aims to bring...
The Battle For the VSaaS Market 2020 - Avigilon, Arcules, Eagle Eye, OpenEye, Qumulex, Tyco, Verkada on Jan 13, 2020
While VSaaS suffered from inflated expectations in the 2010s, 2020 marks a new decade and a much stronger competitive position for VSaaS vs...

Most Recent Industry Reports

Verkada Paying $100 For Referrals Just To Demo on Jan 22, 2020
Some companies pay for referrals when the referral becomes a customer. Verkada is taking it to the next level - paying $100 referrals fees simply...
Camera Analytics Shootout 2020 - Avigilon, Axis, Bosch, Dahua, Hanwha, Hikvision, Uniview, Vivotek on Jan 22, 2020
Analytics are hot again, thanks to a slew of AI-powered cameras, but whose analytics really work? And how do these new smart cameras compare to top...
Intersec 2020 Final Show Report on Jan 21, 2020
IPVM spent all 3 days at the Intersec 2020 show interviewing various companies and finding key trends. We cover: Middle East Enterprise...
Vehicle & Long Range Access Reader Tutorial on Jan 21, 2020
One of the classic challenges for access control are parking lots and garages, where the user's credential is far from the reader. With modern...
Clearview AI Alarm - NY Times Report Says "Might End Privacy" on Jan 20, 2020
Over the weekend, the NY Times released a report titled "The Secretive Company That Might End Privacy as We Know It" about a company named...
Favorite Camera Manufacturers 2020 on Jan 20, 2020
The past 2 years of US bans and sanctions have shaken the video surveillance industry but what impact would this have on integrators' favorite...
"Severely Impacted" Mercury Security 2020 Leap Year Firmware Issue on Jan 17, 2020
One of the largest access controller manufacturers has a big problem: February 29th. Mercury Security, owned by HID, is alerting partners of the...
Apple Acquires XNOR.ai, Loss For The Industry on Jan 16, 2020
Apple has acquired XNOR.ai for $200 million, reports GeekWire. This is a loss for the video surveillance industry. XNOR.ai stunned the industry...
Installation Course January 2020 - Last Chance on Jan 16, 2020
Thursday, January 16th is your last chance to register for the Winter 2020 Video Surveillance Installation Course. This is a unique installation...
Halo Smart Vape Detector Tested on Jan 16, 2020
The Halo Smart Sensor claims to detect vaping, including popular brand Juul and even THC vapes. But how well does it work in real world...