ACTi Refuses Race To The Bottom, Shifts To Solutions

By: Brian Karas, Published on Sep 23, 2016

The original low cost IP camera disruptor was ACTi. Back in the 2008 - 2010 time frame, Taiwanese manufacturer ACTi challenged the Western and Japanese manufacturers with much lower cost IP cameras.

Now, with the Chinese aggressive expansion, ACTi can no longer compete on pure price. Recognizing that, they are shifting to promoting business intelligence solutions built around a cloud architecture they have developed.

In this report, we look at ACTi's new product strategy and the reasons for their dramatic market shift.

*** ******** *** **** IP ****** ********* *** ACTi. **** ** ******* - **** **** frame, ********* ************ **** challenged*** ******* *** ******** manufacturers **** **** ***** cost ** *******.

***, **** *** ******* aggressive *********, **** *** no ****** ******* ** pure *****. *********** ****, **** are shifting ** ********* ******** ************ solutions ***** ****** * cloud ************ **** **** developed.

** **** ******, ** look ** ****'* *** product ******** *** *** reasons *** ***** ******** market *****.

[***************]

Reasons *** ******

** * ************ **** ACTi **********, *** ******* stated **** *** *** want ** ******* ** the ******* ***** ****, and **** **** *** the ************ ** ***** and **** ********** ********* for ******-*** *********. 

Massive ***** ** ***********

**** **** **** **** shifted ***** *********** *****, moving *** ******** ** their *********** ********* ** software ***********, ******** *** number ** ********* ******** solely ** ****** ******* to * **** ******* team. They ***** ~*** ******** engineers ******* ** ******** and ********* ***** *** cloud ********.

Still ******* *******

**** **** ******** ** develop *** **** *******, but *** ***** ******* will ** **** ******** to ********** ***** ******** business, ************* ******** **** counting, *********** ** ***. Marketing **** ***** **** on ***** *** **** on ************.

******** ************

**** ** *** ********* ACTi ** ********* **** outside ** *** ***** of *********** ******** ************.  For *******, **** **** developed * *** ** analytics *** ******** *** managing ******* ****:

******* *********** ** ******** at ********** ******** *********:

*** ** ****** ******* and ****** *********:

******* **** ***** * dozen ********* ** ***** ******* *******, **** ** ***** have ************* ********** ******** applications ******* ** *** above ********.

Modular ***** ********

**** **** **** **** spent ************ ****** ********** their ***** ********, ********* *** ***** with ** **** ** use *****, *** ***********/********* with ** *** *********.

***** ** ** ****** demo ****** [**** ** longer *********], ***** ***** can **** **** **** cameras.  *** **** ******** Internet ********, *** **** says *** ****** ******* is ***** ** ***** and ** ****** ********. 

**** ***** ******** ** designed ** ***** *** flexibility ** ********* ********* tailored ** ******** ************. ACTi ** *** ******** a "****** ***" ** cloud *** ********, **** say ********* *** ******** on-site ********* **** ****, or ***** *********, *** the *********** ******/******** *********.

ACTi *********

*** ******** ** ****'* cameras **** **** ******** to ******* *** ********* analytics ******. **** ******* have **-***** ****** ******** and ******* *********, ***** feed ****-**** ** *** cloud ******** *** ******* analysis *** *********. ** have *** ****** ***** solutions ** ******* ***** performance ******** ** ***** analytics.

Bespoke *********

******** **** ***** ******** that ****** ** ** standardized ********, **** *** that **** ********** ** fully ********** *** *** end-users ***** *** ************. They ** ******* ******* other **** ***** ***, and *** ***** ****** integrations ** ******* **** from ***** ******* **** have ********* ************ ** other ********.

*******

**** **** ***** *****-***** solutions ***** ** ****** $59/mo *** * ****, with ******* ***** ** the ******** ******** *** customer ***********. ** **** cases *** ******** **** also **** ** *** for *** ********** *********** and ********* ** *** software ** ***** *****.  Customization ******* ********* ****** at $*,***, *** *** increase ************* ********* ** the ********** ** *** solution.

US ***** ****

*** ** ****** ** ACTi's ******* ** ***** of *******, *** **** have ************* ** ******* sales ****** ** *** US. * **** **** size ***** ** ******** for * ******* **** a ****** ******* ********, however *** ** *** customization ************, ** **** sales ****** ***** ** meet **** *** ***** significant **** **** **** customer ** ******* ***** requirements. **** ****-***** ***** process *** ***** **** could ***** ****'* ******* to **** *******.

Market ********** *** ****

******* ****** *********-******** ******* should ** ****** ****** than ********* **** ******* companies ** ***** *****, however ** ** **** **** costly *** **** *********. ACTi's ********, ******* ********* closely **** *** ***-**** may **** *********** ******* about ********* **** ** large *****, ******* **** they **** **** ********* and ********* ***** **** the ********.

 

Comments (4)

Undisclosed #1

09/23/16 12:46pm

I have dealt with Acti in the past and have found the service to be great. Will be interesting to see where this cloud platform goes.

I tried to access the link in the article from a Samsung Note 5 with chrome browser and got an error message saying i need to upgrade my internet explorer version :(

Undisclosed Integrator #2

09/23/16 05:47pm

ACTi Refuses Race To The Bottom,

Finds That They're Already There

Fixed your headline.

Undisclosed #3

09/23/16 06:07pm

Does this mean they won't ever be releasing their "game changing" 48MP multi-imager panoramic?

Undisclosed Integrator #4

09/23/16 06:39pm

Kudos to them for bravely taking a stand on not participating in the race with no winners.

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