Vidsys New President Interviewed
A decade ago, PSIM was hot with projections then of a billion dollar market by now. This has not come close to happening. However, Vidsys, one of the original PSIM providers is still around.
While the company's long-time CEO and Founder James Chong departed in April 2019, the company's new President Maurice Singleton shares with IPVM his outlook for moving the company forward.
Inside this note, based on our interview with Singleton, we discuss the following topics:
- What was behind the departure of the former CEO
- Why growth/expansion plans include The Middle East, but not China
- Who they see as their competitors
- How they feel about a move downstream to turnkey
- How 'narrowing focus' will help them see 'steady improvement'
- Who their typical customer is
- How the numbers leave room for 'fine-tuning'
- Why starting small and growing is the norm
- New tech and operations going forward
- Outlook
Company ******** - ********** *** *********
*** ******* **** **** ********* **** ~40 ********* *** ******** ** ******* on ***** ******* ** ******.
** ***** ****** ******* ** ** $10 ******* ** ****, ***** ***** employee *****. ****, ** ****** ****** is *******, ***** ********'* ******** ****** for ****** *** **** ** ******** up:
What *** ****** *** ********* ** *** ****** ***
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** ** ******** ******** ******* *** colleagues, * ********* *** *** ***** with *** ** *** **** **** week ** * *** ** **** up **** ********** ********** ** *’** officially ******* **** **** ** **** as *** ** ******.... *’* ******* forward ** ****** **** **** *** with *** ******, *** **** ********** the ******* **** *** ** ***** smarter *** ***** ****** ****** *** world.
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**’* ****** *** *****, *** **** objective ** **** ************ *** ***** for *******. *********, ***** *** **** a ****** ******** *** *** ******* and ****** ************ ******* ******* *** company ***** ** *******. * ***** it *** **** * ******** ***** that ** ****** ** ***** *** needed ** **** * ****** ** allow **** ** ***** **** ** happen.
Who ***** ******* ******** **
*** ******* ****** ********, ********* ****, is * *****, **********-***** ******** **** tens ** ********* ** ******* *********, as*********** ** ***** ****** ** *** Numbers ******* ** **** ** *** *****.
********* ******* *** **** *** ******** referenced ** *** ******* ** *** right *** ***** ** **** **,*** connected *******.
**** **** *** ** *** ******* Page, ********* **** **** ****** ** still **** ** * ** *** top ** ** ******, ** **** below:
********* ******* *** **** ** ** 40,000 ** **,*** ******* **** *****, starting *** ***** *** ******* *** the **** **** **** ** ***** customers.
Why ******** ***** *** ******* ** ******
******'* ******* ********—***** ***** ****** ** large, **********-***** *************—**** ***** *** **** "1 ** * ************" ********* **** and **** **** *** ****** ** time *** *** "**** ** * or *":
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********* **** **** *** ******-**-****** ******* that **** ******, ********** ******** ** thousands ** ******* *** *******, ********* "take *****" ****** ** ***** ** be **** **** *** ******** ********:
*** **** **** ***** ** ********* small *** **** ****. ******** * platform **** **** **, ** ***** time *** ****** *** ******** ** design ** ******** *** ** **** that *** ******** ** ******* ******* that ***** ***** ***** ************.
Why ******/********* ***** ******* *** ****** ****
***** **** ********* ******* **** ****** **** ***** **** markets ******* *** **, *** **, and *** ****** ****. ********* **** *** ****** **** was "************** ****** ***" *** **** currently, *** **** *** * ******** that ***** ******** ** ****:
**************, *** ****** **** ** ****** big *** ** *****. **’* **** to **** * ******** ******** *********. But, *****, ******** ** ***** *** business ***** ** ** ***** ** success *** **** ****** *** *** customers, ***** ** ** **** * strong ******** ** *** ****** **** and ** ******** ** *** ****** there.
Not *****
** **** **** **** ***** **** see * *** ** ********* ** the ****-******* ******, *** ******* *** no ***** ** ****** **** *****:
* ** **** *** *****’* ****** potential ** **** ***. *****’* **** an ****** ** ******** ***** ** that ******, *** ** ***** ** our ***** ***** ***, *****’* *** enough ***** ** *** ** ****** jump **. **** *****, ** * business, **’** *** ***** ** ** jumping ** ****** *****’* * ****** of ***********. *** * **** ***’* see **.
How '********* *****' ** **** **** **** *** '****** ***********'
********* **** ********* ***** *** *** mean *** ********* ** **** ************ on ******** ******** ***** *** ************:
**’** ******** *** ***** ** *** application ** *** ******** ***** ** the ************ **** ** *** ****** from ********* ** *** ******* *** Control *********** *** ********** *** ****** Security ********** ****** ***********.
********, ********* **** **** ****** *** also ************ ***** ************ **** ** "big ****, ***, ****** *****, *** cyber" (*** **** ** ** **** this ****** ***** **** **** *** the ******* **** *** "********* ******** Information **********") ** *** ****** ** customers ** ***** ** ****** ********:
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**** ********, ********-******* ***** **** **** to ****** ***********, ********* ****:
**** * *** ***** ** ****** improvement. *’* ********** ********** ***** ******* in *** ********** **** ***** ** tremendous ****** *** *****, ***** ** my ********* **** *** *********.
********* **** **** ***** ********* *** already ************ **** **** **** **** needed *** ********** **** ***** **** interoperability *** *********** ** ************ *** that **** **** "****** **** **, growing ******** **** **."
How *** ******* ***** **** *** '****-******'
********* ***** *** ******* ************ ** revenue *** **** *** "*********" *** to "****** ***** * ****** *** more" ** **** ***** ** "****-****":
* ***'* **** * ***** *** more ** ***** ** [*******] ***** now. ******* ** *** *******, **** the **** ****** ****** **** *'** been ** *** ****, *****'* * lot ** **** *** ****-****** *****, which **'** ** *** ****** **.
********* **** **** *** "****-******" **** were "** *** ****** **" **** it ********* ** "***** **** *** provide *** *******."
New **** *** ********** ***** *******
********* **** **** ***** **** * number ** ****** **** ***** ** big **** *** **** *** ********, including ************* ** ****:
*********, ************* ** *** ***** ****. We’re ***** * ****** ** ****** in **** ****** ** ******* **** meaningful **** ********. ********** *** * huge ******* ******* **** *********. ** see * *** ******* ********** ***** forged *** ****** *** **** *** next *** ********.
********* **** ***** **** ****-**** ******* was * ******** ******* **** ***** be ******** **:
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Who **** *** ** ***** ***********
**** ** ** *********** ****** ***** **********, *** ****,**** ********, **** ****** ****** ****** ** ** *** ****.
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***** *** ********* ***** *********** *** there **** ***** **** * ***** ago. *** **** *** ********* **** I *** *** *********** *** ******* better, **** ** **’** ******* ****** as * *******.
********* **** ***** *** * ****** few **** ** **** ** **** competitors ** ******:
* ***** ***** *** ***, *******, Sureview—there *** * ****** *** ***** that ** **** ** **** ***********. But **’** ********* *** **’** ***** head ** **** *** **’** *******. So ****** **** **** *** **** background ** ******* *** **’** ** against ** *** ****** ***** ***** what **'** *****, ***** *********** **, and ***** **** ** *** *** customers **********.
**** ** ********** **** *** ************ of *** ****** ****** ***** *** still ********* * ******* ** ******* players ****** *** *****.
How **** **** ***** * **** ********** ** *******
****** **** **** *** *** ********** in ********* ********** ** * *******, box ******** **** ********** ** ******* customers ******* ** *** *** ************ ***** ** ****:
**** *****’* ***** ***** *** **, the ******* ********. ***** ******* **’** agnostic, ** ***'* *********** ******* *** systems **** ********* **** ** ***** environement **** *** ********** ** *** those ******* *** ***********, ******** *** even *** **** **** **** ****. We’re ******* **—*** ***** ****—** **** integration ********. *****’* ** ***** *** us ** ** *******.
No ***** ** ****
*** ******* *** ** ***** ** sell, *** *** **** ****:
*****, **'** *** ******* ** ****. We're ******* ** ******* *** ******** and ****** *** ********* **********
*******
* ****** ***, *** **** ****** PSIM *** ********* *********** ***** ***** be ******** *** ******** ** ********. Such *** *** ******, *** ***** PSIM ******* * ***** ******** ********** typically **** *** ***** ********** ********* or ******.
** **** ***********, *********'* ****** ****** of ********, ********-******* ***** *** ******* existing, ***** ********* ***** *** ****-****** may ** * ***** ****, ********** where ****** ** ** *********** ******* with * **** ** *****, ********** customers ********* ***** ********.
******* ** *** **** **** *********** will ** ****** ** **** *** company ***** ** ************ ****** *** new ******** ******** ****** ** *** unknown.
** *** *******, ****** ** ***** his ******* (** ***** *******) *** he ***** ****** *********** ** *** accountants **** * ****** **** ******.
** * *** ******, ************ $**+ ******* ** *** **** 20 *****, * ***** *** ** *** publicly ******* ** ***** **** ******* is ***** ** ***.
* ****, ** *** **** **** of ** ****** *********. ** ****** and *** ***'** *** ********** ******* numbers, *** **** *** ***'* ******* details ******* ***'** "**** ****** ******".
** ***** ** ****** **** ** sold ** *** **** * ****** anyway, **** **** *** **** **** they **** * ******** ** * strong ********** ****** ** *** ****.
**** ***** ** ****. * ****** what *** **** (** **** *******) is **** ********.
******** ********* ***** *************** ****** *** *** ******** ** Vidsys ******,****, *******.
* ***** *** **** ****** ****. Avigilon **** *** **** ******** ** all ****-**** ** ***, **** ** could **** **** ***** **** *** the **** ** ******** ** ***** cities. *******, ***** ********'* *********** ***** the *** *'* *** **** *** much **** ****'* **** ** *** in *** **** *****. ***** **** be * **** ** ****-*****-******** ***** the ******** ***** ********* ** *** who "****" ****** :)
*** ****** **** **** ****** / is ***** ** **** ****** (* couldn't *** ***)? ******* ***** ***** product *** ***** ** **** / does *** *******.
*** ******** ****** ******* + *** significant ********** ** ******** ***** ** wonder *** **** **** *** *****.
** **** **** ******* * ******** selection *** *** * ****. *** between ******, ********, ********. ****** ** Situator *** ***** ** ** *********** evaluations ** *** ** *** * that * *** ****.
****, *** ***** ** ** ****? All ***** ********* *** ********* ** implement *** ******* *********** *** *** integrator ***** **** ** ** ************ deployed.
***** ** ** *********** *********** ** any ** *** * **** * can ****. ****, *** ***** ** do ****?
**, *** ** **** ****. ****** because ***** ********* *** ********** ************ used, ***** **** * *** ** time ** ****** *** ***** **** be ******* ** **** ******* ***** they *** *** ********* ********* ** the *******. * ** *** ***** to *** ** *** *** **** how ** ******* ******** ********* ** that ** ***** *****.
* ***'* ** **** *********. * can **** *** ******* **** ** your *********** ****** ** ****** ***** (extremely ****** *** ********* ****** *********). "Sorry, ** ***'* ******* *** ********* details, **'** ***** ****-****** ******."