Top Benefits Of Attending Trade Shows (Statistics)

IT
IPVM Team
•Published May 15, 2018 15:31 PM

150 integrators told IPVM:

What are the top benefits of going to trade shows?

The clear top 2 responses in order:

(1) Networking

(2) New Products

The most notable answer not given was education, something that trade shows routinely market but integrators did not find valuable. This is the companion post to Top Trade Shows For Security Integrators.

In this note, we examine these responses, sharing color commentary from integrators and ideas of ways to best use trade shows.

Networking #*

********** *** *** ***** #* ******** with ************ **** **:

  • "**********" ***** ***** ****** ** *** industry."
  • "********** ** ****** ****. ******** **** manufacturers ** ********** ** ********** ***** products ******."
  • "******** ************* **** ******* ** ** far ****** ***. ********** **** ***** ******** professionals."
  • "******** ************* *** *********** ****** *** industry. **** ****** ** *** * lot ** ****** **** ** * confined **** **** * ***** **** period."
  • "******* ******** **** *** ********* **** network."
  • "*********** ****** ************* ** *** **** important. ******** ** *** ********** ** secondary, *** *** ** ********* ** it *** **** ***** ***."
  • "****** *** *** ********* ******** *************. Our ************ **** *** ****** ***** generally **** **** * **** ***** new ************ ****** *** ****. ********* you **** **** ****** ********* **** you *****'* ***** ** - *** that ** *******."
  • "*** ***********, ****/******** ***********."
  • "*. ********** **** ************'* ********** ****"
  • "**** ******** *********, *** *********, ***** industry *************"
  • "***** *** ******** ************* **** ************* and *******."
  • "*** **, ** ** ******** ******** ISC ** ******* ******** ***** ** an *********** ** ******* **** ** manufacturer ********"
  • "** *********** ** ******** ** ******* existing ************ *************. **** *********** *** far *** **** **** *** ************ they **** ****."
  • "******* ****** ** * ****** #*. Solidifying ************* **** ***** ** ***** or ***** ** ****."
  • "*** **** ** **** ************ **** like ****** *********** ** *** *****."
  • "** ****** ************* **** ***** ******* and *********."

*** ***** ****** ********** *** ****** personal *********** ** ****** *** ***** only **** ********* ******* ***** ** online:

  • "******* ** *** ************ *** ******* a **** ** * ****."
  • "** *** **** **** ** *** a **** ** *** ****! *** next **** ** **** *** ********** we *** **** * ************ **** those ***********."
  • "*** **** ******* *** ** ** to **** *** ****** **** *** companies **** ** **** ******* ** phone ** ****. ** *** ***** shows ** *** **** ****** ****** contacts."
  • "** ***** "****" **** ******** ******** and *******... ** *** ** ***** and ** **..."

******* ***** *** ******* ******** ** personal *********** ** *****:

  • "**** ********* ** **** ******** *** issue ********** / ******* **** *** may ********* **** ** **** **** to *******."
  • "******* **** ** **** **** ********* to **** *** ******** ***."
  • "* ***** ** **** * **** of ******** ******* * ** ******* for. ****** * ********* ********* ** face ** ** ******** ******* ** one ** ******* ** * *** that ***** **** *** *** ****. Sometimes ** ******* *** ** ****** to * ******* ** ****** *** into ***."
  • "******* ** **** **** ***** **********/********* about *** **** *** ******* ******* products- ********** ******** **** ***'* *********** perform ** ********. *** **** *** more *********** ******* ****** **** ********/************ propaganda."

New ******** #*

* ********* ***** *** ******** ***** new ********:

  • "** ** ********** *** *** ******* to ***** *** **** *** ********. See ******** * ******** ******'* ***."
  • "******** ***** *** ********. ************* ***'* always **** ** **** **** ******* the *** **********. *** *** **** is ***** *** ****** ** ***** shows."
  • "***** ***** *** ******** *** ******** features *****."
  • "****** *** ******** ** *** **** benefit ** ***** ** * ***** show."
  • "******** ***** *** ******** **** ***** be ****** ** *******."
  • "****** ******** **** ** *** *** have **** ******** **** **********."

*********** Networking *** *** ********

********** *** *** ******** **** ********** cited ******** ** ***********, ** ***** various ********* ****:

  • "********** *** ******* ** **** **********"
  • "** *** ** *** *** **** with ************* ***** *** ****** ********."
  • "***** ***** *** ********** *** ******* with ******"
  • "********** *** ****** *** ********."
  • "******* ** **** *** ********** ***** and ******* *** ************* **** ******* and ****** ** *** ********"
  • "****** *** *******/********** ****'*, *** ****** contacts **** ******* *** *** *************/************ is **** *********."
  • "********* **** ******* *********, **** *** supplier *************, *** ******** *** ******** and ************."
  • "*****-** ************** *** ******** ****** ************* with *******. **** ** ** ******, I **** ****** *** ** *** the ****, *** **** ****** ***** good ************** **** ****."
  • "** *** ** ** ****** *** unfortunately ******** ****** ** ***'* **** often *** ** *** *** ********/************ hands ** *** ****'* *** ******* benefit ** ***** ***** ** **. Also **'* * ***** *** ** get ** ******* **** ***** ************* in **** ***** *** **** ************* with **** ************ *** ************ ****."
  • "** *** *** * *** ** manufacturers, ********* *** ************ ******* ******* and **** ********* ** **** ** know ******* ******* ***** *** *****."
  • "******* ********* *** ******** ************* ** have ****** ******** **** *************."
  • "******* ******** ** ******** ************ *** developing ******/ ******* *************."
  • "**** * ***** **** ** ********. - ***, ******* ************* **** *******/************* for ***********."
  • "*** *** ******** *** **** *** manufacturers."
  • "*********** *************, ****** *** ********."
  • "******** *** ******* *** ****, *** networking."
  • "**** *** ****** ******** *** ****** trend. ******* **** *** ************."
  • "**** ** ** **** ** ****** tech. ******* **** *******, *************, *** integrators."
  • "**********... ******* ************* ****. ***** ***** new ********."
  • "******** ************* **** ******* *** ****** new ********."
  •  "*** **** ********** ******* *** ********* ***** shows *** ***, ********** ************* *** 2nd, *** ******** *** **********. ******** in **** ***** ***.
  • "********** **** **********! ******** ***** *** products."

No *********

*** ** ***+ *********, **** * ***** training ** *********, ******* *** ****** who ********* *** ********. ***** **** trade ***** ***** *********, *** ********* sessions ********* **** **% ** **** ********** than *** **** *****, **** **** by *** ******* *********** ***** *** the **** ***** *** ********* (*.*., show ****** *** ********* **** ***** education *** ** $*** - $***).

Few ******* ** ***** *****

********, *** ** ***+ *********, **** 6 **** **** ** *** ****** trade ***** ** *** ***/** **** they ***** ** ***** ** ***** shows, * ******** ***** *** *** role ** ***** ***** *********.

Idea - **** *** ***** ********* *************

*** ********** ****** * **** **** about *** ** **** ***** ** go **** *** ***** ******* ********* manufacturers ** *** ****** *********** ** one **** *** *****:

***** **** ** ** **** * forth ******* ************* ** ******* ************ and ************. **'* ***-**** ******** ** see *** **** ***** *************. *** can ********** ** * **** **** would ******** **** *** *-* ****** to ******** *** ********. 

Idea - *** ********** *****

******* ********** ********* *** ***** ** person **** ************ ********** ***** **** them ********* ** *** ********** *****:

** ** *** ********* * ******* dealer ******* ** **** ** *** a **** ** **** **** ************* national ***** **** ** *** *** get ******** ** ** * ******. Sometimes *** ***** *** *** **** favorites **** ** ******** ** ******** person ** **** **** ***** *** to **** ** *** ******* ****. This *** ****** ** *** **** but ******* * **** ***** ******.

Idea - **** *** **********

*********** **** ** **** *** ******** they **** *** ******* (*********) *** they ********* ** *** **** ** much ***** ***** ***********. *** ********** mentioned *** ** **** ***** ** get ******* **** ***** *********** ** they ***** ****** **** ******* ****:

*** ** *** ******** ** ***** **** ** it ***** *** ***** *** ********* team * ****** **** ** *** ************ products. ***** **** ** **** ** a ************ ***** ******** *** ******** features **** *** ******* **** ** *** ***** ** what *** *********** ** *****.

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