3VR Sales And Marketing Execs Out, Company Shifting

Author: Brian Karas, Published on Nov 22, 2016

Two executives are out at 3VR, both after relatively short tenures at the company.

3VR's CEO says this is part of a shift to cover new markets. This shift could be due in part to their stagnant sales growth in recent years, and may also explain their recent debt financing, which we detail in this report, along with our outlook for 3VR. 

*** ********** *** *** ** ***, **** ***** ********** ***** ******* at *** *******.

***'* *** **** **** ** **** ** * ***** ** cover new *******. **** ***** ***** ** *** ** **** ** their ******** ***** ****** ** ****** *****, *** *** **** explain ***** ****** **** *********, ***** ** ****** ** **** report, ***** **** *** ******* *** ***. 

[***************]

Exits ********

**** ******** ****** ** **** ** *** ****** *****, ***** *** ******** VP ** ***** *** *******. **** ****** ****** *** ******* ** ******** **** ** *** ********* *** Operations. **** **** **** *** ******* ****** *** **** ******* months, ****** ******** *** *** *** ******* *** ******** *******. Neither ******** *** ** *** *** * ************ **** ****** of ****, ******** ** **** *********-***** *********. ******* *** **** replaced.

************, ** ******* ****, ******** * ***** ********, **** ******* **** ******. ****** **** ****** * ******, ***** ** *** ** March.

***'* ***,** *****, ********* ***** ***** **** *** *** ******* ** ******* at *** *******, *** ***** *** ******* ******* ** **** led ** ***** **********.

Focusing ** *** **********

***'* *** **** ****: "** *** ******** *** *** ******** ** ***** *** ********* emerging ********** **** * ** *** ***** ** ******* **", when ***** *** ******* ***** *** ********* **** *** ** Spillane *** ****** ******* *** *******. ** **** ***** ** said "** ***, ** ****, ***** ****** ********* *********** **** ** the ****** **********."

Struggles ** ***

********* ** ******* ***** ** *** *******, *** *** ********* to ****** ********* *** **** *** ***********, **** ******* ***** stuck ****** $*** *** *** **** ******* *****. ************, ******* felt *** ***** ************ *** **** **** ** *********** ************, **** ********** failing ** ******* ****** **** ** ******** ******* **** *** causing ***** ** ***.

*** *** ************ **** * *******-****** *** **** ********* ************. However, ***** *** ************* ** *** ********** ******** ** ***** products, *** ***** ********* *** *** ** **** ** ** add-on ** ***** *****, ***** ******** ********* ** *** **** the **** *** ********. **** ******** ****** ***** ****** ************* primarily ** ********* **** ** ******** ********, ** ***** ******* to *********** ** ***.

New **** *********

** ******** ****, *** ******* $*.** ** **** *********. **** ***** ***** **$** **** ***** ** ******* ****. ******** ****** ** ****, ** ******, ******* ***** ** happen **** ********* *** ****** ** **** ***** *********, *** still **** ********** *******. ** *** ******* ***** *** *********, investors *** **** ******* ** ***** ** *** ******, ** this ******* ***** ******* **********. **** **** ********* ** ******* indication **** *** *** ********* ** ****** ***** ** ******** their ***** *** ******** ****** ******* ** **** ******.

Emerging ********

******* **** **** *** **** ****** ***** ** ****** * more ****-******** ********, ********** ***** ****** ********* ** ****** ** offering ***** *** ***** ** ***** *******. ***'* *******,***** *******, **** *** ******* ** ***** ***** ******* ** ****. SaaS offerings *** ***** ********** **** ****** *** ******** ********, *** are seen ** ******** **** ****** ************* *** ******** ********* ******** than *** *********** ******** ***** ******* **** *** *** **** utilizing. ***** **** *** ***** ****** ***** ** **** ** exit *** *** *********, **** ***** **** ***** *** ********* of *** ******* *** **** ** ** *********** ******.

Outlook *** ***

***'* ******* ** *** ********** *** ** ********, ** **** **** **** to ******** ** ***** **** ********* ** *********** ******** ********* *** ********. **** ** * *********** ******** to ** ** *** * ******* **** *** ** ***** on ******* ** ****** ** ******** *** ********* *** *********. Coupled **** *** **** ** ******* *** ********* **** ** the **** ****, ** ** ******** **** *** **** ** able ** ******* * ***** ****-****** *** ****** ** * significant ******, *** **** *** ** **** ** **** * niche **** **** *** ** ********** **, ** **** **** in *** ****. ***** ******** ******* ******* ** ***** ****** accounts ***** ******* **** **** ******* ** ****** ******** *********, as **** ** ***** ********* *** ******* ** ** ********* business **** ***.

Comments (8)

** *** ******* ***** *** *********, ********* *** **** ******* to ***** ** *** ******, ** **** ******* ***** ******* investment.

** *** ***** **** ** **** *** *********, "******** * company **** ******* ***** **** **** ******** ******* ********* ******** to *** ******* ****** ** ****** ****."*.*.

** ***** ****** ** *** ********* ** ****** ******** ** growing *********?

#*, **** ******** ** *** *** ******* ** ***** *** has ***** **** **** ***% ** *** **** * ***** and ** *** ** *** ******* ******* ********* ** *** industry. ***, **** *** **** ***** ** *** *** ******* fast.

***'* **** ** *********, ****** ** ********* ***, ** **** is ********* ** **** *****.

*********, * ** *** ********* *****'* ******** ********, ** *** ongoing ********* ** ***** ********** *** ***** *** **** **** clearly **** ******** ****** *****, *** **** **** *** **** in *** **.

***'* **** ** *********, ****** ** ********* ***, ** **** is ********* ** **** *****.

***, **** ** **** *'* ******, **** ********* *****, *** same ******** ** ********* ** ******: **** **** ******.

**** ***** *** *** **** **** ********* *** ***************** ** ***'* ****?

** ******** ********** **** *******/******* **** ********* (****** *** ** well **** "*******" ***** ** **** ********, **** *** ***** operating ** ******** **********) ** **** **** ** ****** "*********".

**** ** **** ******** **** ** * ****** **** ***** trying ** ***** ******, ** **** *** ******* ** ****** to ***** ******, *** ***** ***** ***** ** ******* **********. Both ** ***** ********* *** * *** "** ******* *** wall" ** ***** ** **** *** "*********" ******** ***** **.

******* ****** ******* ****** ** ********* ***** ******* ********** ******* the ******* *** ******** *********, ** *** ***** **** ******** be **** **** ***** (******** *** ******** *********, **** ********* being **** ** ******* ****** ************ ***** **** **** ** hard ** ***** ****** *****, ***.). **** ****** **** ** a **** ******, ** ** *** **** ***** * **** desirable *** ** *** ****.

**** ***** *** *** **** **** ********* *** *** ********* model ** ***'* ****?

* *** **** ******** **** ***,

** *** ******* ***** *** *********, ********* *** **** ******* to ***** ** *** ******, ** **** ******* ***** ******* investment.

**** ********* ****** *** ** ** *******.

**** ***** **** ** ** * ****** ****** *** * company **** ****? ********? ****? *******? ** **** **** ******** in *** **** ** ****** **** *** *** *********, *** of ***** ********* **** ****** * ******** ** ******** ** the ****** ******** ***** **** **** ***** ** *** ******** their ******** ****?

**** ***** **** ** ** * ****** ****** *** * company **** ****? ********? ****? *******?

*** ******* *** * *** ****** ** **** **** *** a ***** ******** ** *** *** ***** *********.

*** *******,**** ****** ****************** *********** *** ******** ** ** ** ********* **** **** in ** ****, ***** **** *** ********* ****** *************.

***'* *** ***** ********* ****** ***'* ****** ********, **** ***** most ****** *** **** *** *** ***** **** *** **** their ***, ****** * **** *** *********** * *** **** complicated.

*** **** ****** ***** *** ***'* *********** ** ********** **** ** ***** **, **** ** ** '*******' ******* **** **** *** ******* have *** / *********.

*********** ******* ********* ****** ********* ******* **** ****. *** *** ********* *****:

*** ****** *** ******** ***** ******* **** * ******* ** 15 ******* **** *** ** **** *****, *** *** ***** protecting *** ******* ******. ********* *********, ********** **** ********** *** lender ** **** ******* ** *** *******, **** ********* *********.

*** ****** *** * ****** **** ***** ***** *********** ** pay *** *** **** ***** ** ** ****** ** *** 80 ******* ** *** ******* **********. ******** ****** ** ****, opting ******* *** ******* ***** *** * $**.** ******* **** in ******* ** ****** * ** ******* **** **** ********** Financial *** **** ******** ****.

****'* *********** ******** ****** **** ******** *****.

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