Axis Acquires Retail Analytics Developer Cognimatics

Author: John Honovich, Published on Jun 03, 2016

Two acquisitions in a week and the third in three months for Axis. At this point, it is pretty clear - Axis is on a buying spree.

On the other hand, they are buying pretty small companies.

In this note, we examine Axis acquisition of retail analytics company Cognimatics, looking at how this impacts Axis and the market.

*** ************ ** * **** *** *** ***** ** ***** months *** ****. ** **** *****, ** ** ****** ***** - **** ** ** * ****** *****.

** *** ***** ****, **** *** ****** ****** ***** *********.

** **** ****, ** *********** *********** ** ****** ********* ******* ***********, ******* ** *** **** ******* **** *** *** ******.

[***************]

Cognimatics ********

************* * ***** ******* ***** ****** ********* ********. ***** ******* was *** *********, ***** **** **** **** ******** *** **** 12 *********, ** ***** ****** ******* ** ** ***** $* million *** (******* ***** ***** ******* ~$* *******).

**** ** ***** ********* ***** *** ***** *** *** *** familiar **** ****:

***** ********* ******** ** ****** ** ******** ** ***** ***** cameras *** ***** ********* ******** *** ** ****** **** ********** or (**** ******) ********** **** *****).

Axis *** ********** **** **** ********

*********** *** **** ** **** ******* *** ~** ***** *** was *** ** *********** **** ********.

*** *********** ** ********* **** **** **** ********, **** * 10 ****** **** ****:

*********** *** **** **** **** ********* ****** ********* / ****** counting *******. ***** *********** *** **** ************ **** ***** ****** manufacturers (*.*., *******, *******), **** *** ****** **** ***** #* partner.

What **** ** ****?

*** ***** **** ** *** **** **** ******** *********** *** that **** ****** ** ****. ***** ***** ********, ***** *********** backgrounds (*.*., **** **********), *** ******* *** **** ****, **** simply ******* **** **** ******* **** ** ****. *** **** were *** *** **** ****** ********.

* *****. * *** ****** ***, ** **** ******* ** a ******* ****** ********** ** *** ** **** *** ******** who ****** ** *** *********** *** **** **. *****, ** called ********** ****** *** *** ******* ****** ***** ***** ***********, who ***** ******* *** ***********. **** **** *** **** ***** pricing *** *********** *******. ** ** ****** **** ***** *** goal *** ** *** **** *******. *** ***** **** ******** did *** **** ********. **** **** **** ***********. *** ****** at *********** **** ****** ** ******** ** ***********. *** **** if ** *** *** ******* *** *********** *******, ** *** clear **** **** ***** **** ** ** **** ********** **** Cognimatics, ****** **** ****** ******* ****, ***. ** ******* **** up.

Axis **** ********* ******** ******

**** *** *** *** ** **** ********* ******** *** ~ 7 *****. ** ** ************** *** ****, **** ******** **** platform *** **** * *******. ***** **** *** *** * lot ** ******** ** **** **, ***** *** ********** *** and *** ********** / ***** / ******* ******* *** ***** convoluted. **** **** * ***** ******* **** ***********, **** *** a *******.

Benefits ** ****** ***********

****** *********** ***** * *** ** *****. *********** ** ****** a ******* *** **** *******. ***, ** *** ********* ** that. **** *** ******** **** **. **** *** ******** ******* it, ***.

**** *********** *** ************ **** ***** ********* (** *** ***** of ******** ** ******* *** ******). **** ******** *** ********* supporting * ***** ******* *** **** **** ********. *** **** Cognimatics ** **** ** ****, ** ***** **** ****** ** able ** ****** ******* ** **** **** **** **** ******* and **** ** ******* *** ******* **** ****** ******** ******** is *** ******* ***** ***** **** *** ****.

Outlook - **** *********

*** ***** ** *** *****. **** ** ***** *** *** buying ***** ************* ***** ** **** **** **** ** ******** open ******** ******* **** **** ** ** ***-**-*** ******** **** various **** *** ***** ******* (***** ************ ** *** -**** ******** ***** ********* **** *******,**** ******** ******** ************ **).

** **** *** *** ****** ** ***** ************* **********, ** will **** (** ***** ********) **** ****** **** ******* *** ongoing **** ** *** *** ** *** ****** ****** **** the ****** ** ********* *** ******* *************.

Comments (15)

**'* ** ******** ****, *** * ***** ***** **** *** sentence "*** ***** **** ** *** **** **** ******** *********** but **** **** ****** ** ****".

*** ******** *** ** : ****'* ***** ** **** *** Open ********* ******** ******* ?

*** ** ** ** **********, **** ** * ******* ** just ***'* **** ** **** ****. **** **** ***** ******* all **** *** *****, **** ********* ** *** ***** ******* direct **** ***** ****** *** ********* **** ** ******* **** themselves, *** ***** *********. * **** **'** ******** * ******** and ***** *** **** ** **** ******* *** *********. **** couldn't **** ******** *** **** *********** **** ** ** ****.

*** ***** ***** **** **** ** ** **** **, *** was **** ****** **** *** ********?

*** ***** ***** **** **** ** ** **** **, *** was **** ****** **** *** ********?

**** **** ***** ******** ** **. *********** ******** ****** **** Axis *********** ********, ***** ***** ***** ************ **** *** **** such * *********. ****, ** ***** ** ***** ******** **** strength **** **** ****** **** ***** ****** ***** ***** ******. Related:**** / ***** ********

"**** **** ***** ******* *** **** *** *****, **** ********* to *** ***** ******* ****** **** ***** ****** *** ********* them ** ******* **** **********, *** ***** *********."

*************, * *****, *** ******* ** **** ******** *** **** simply ******* ***** ** **** *********** ** *******. *******, **** truly ** **** ***** ******** *** *'* **** ********* **** their ********* ** ** ****. **** ** *** **** ******** that * *** ** ***** ********** ** **** ** ******** properly. ** **** **** *** "**** ********" ****** ** **** has ** ** ******* *** **** ** **** **** *** to ******* ******* ***** **** ** ** *** ** ***** on ***** ********.

*** ***** ***** **** **** ** ** **** **, *** was **** ****** **** *** *** *****?

******* **** *** ******** **** * ****** ****. ;)

****'* ***** ** **** *** **** ********* ******** ******* ?

****-********, ** ** **** *******, *******'* *** ****? ;)

* ****** **** ******** ***** ** **** ** *** **** they **** ** ***.

*** ***** ** ***** ** **** *** **** ********, ***** I ** ****** **** **** **** ****, ** ***** ** have ** ******* ******* **** *** ********* *** (**** ******** Citilog, ********** **** **** *** *** *** ******* ******** **** they *** ***).

***** ** **** *** **** **** ** ***** ** ***** the **** **** *** ****** *** ********* ** ************ ** punish *** **** ******* *** ********* *****.

**** **** *** **** ***** ** **. ** **** ****** wanted ** ***** ****, ** ***** ** * *** **** efficient ************* ** *** *** *** ******* ****** **** * little **** **** *** *** ******* ******** ***********.

* ** *** **** **** **** ******** ** ****, *** it ***** **** * *** ** ****** ************* ***** ************* to ***** **** ********, ***** ** *********.

**** *** *** ***? ***** ******* ******** ***** **** *** much ****** ****** ********* **** ******* ****.

...** ****** *** **** ******* *** ********* *****.

******?

*******. *** **** ** ** ***** *** **-**** ********* ****** ********* **** ** **** ***** **.*% ** **** *****.

*** ***** **** ******* **** **** **** **** **** *********?

*** ***** ***** **** **** *** ****; ****** ***** *** other ***** *** ***** ******* ** ** **** **...

* ***** **** **** ** ***** *** **** ** ** incorrect ** **** ** *** **** ********* ********. **** ***-******** that *** ************ *** ** *** ****** **** ** *********. The ******** **** **** *** *** ******** ** ****, ** Axis ****** *********** ********, ***** ** ******* ** ******* *** more ********.

** ****** *** ******* ******** ***** **** ***** ***** ** application ***** ***** **, * *******, ** ** *******, *** own ******* ****** ** ******* ****** ************, **** **'* ********** application ******* ** *** ******, ******* ******** ** *** ********* storage **** **** *****, ******* ******** *** **** *** ** NVR *** **** * ****** ** *****-***** ****** ******* (***** include *****).

***** *** ***** *********** ***** ***** *********** *** (***** * can't ********* *******), ** ** *** ****** **** *** **** applications *** ** *** ****** **** ** *********. **** **** be ** *** *** **** ****** *********** **** ** ******, but *** *** **** ****.

**** ***: * *********, ********, *** ************ ** *** *******, COLDSTREAM *** ********* ********.

********* ******* *************

********* ******* ******

*******,

******! ** * **** **** *********, ***********' ******* ** *** realm ** * *** ******* ***, ***** ***** **** ***** to ** *********** **** **** * ***** ********* *** **** software ****.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

This Manufacturer Shuns IP Cameras on Dec 14, 2017
One manufacturer has chosen a bold strategy in avoiding getting caught up in the race to the bottom: shun IP solutions. We spoke with an executive...
2018 Video Surveillance Cameras Overview on Dec 11, 2017
This report concisely explains the developments for surveillance cameras offered in 2017 and the state of offerings going into 2018, including...
Sentry360 Bankruptcy on Nov 30, 2017
Sentry360, a US-based video surveillance manufacturer, most well-known for its panoramic cameras, has filed for Chapter 7 bankruptcy. In this...
Top 2017 Trends - Cyber and Analytics on Nov 09, 2017
The 2 clear top 2017 trends, according to IPVM integrator statistics are: Cyber Security Video Analytics This is a change from 2016...
Video Developer Digital Barriers Selling Off Its Video Business on Oct 31, 2017
~92% of Digital Barrier's $32M USD revenue is from video surveillance. The company is most well known for its products such as perimeter detection...
Assa Abloy Acquires August on Oct 25, 2017
The mega access control manufacturer, Assa Abbloy, has acquired one of the most well funded access control startups, smart lock...
Failed Arecont China Acquisition on Oct 25, 2017
Arecont cameras are not the only things that fail. Arecont spent months trying to be acquired by a Chinese manufacturer, only for the deal to...
Deep Learning Tutorial For Video Surveillance on Oct 17, 2017
Deep learning is a growing buzzword within physical security and video surveillance. But what is 'deep learning'? In this tutorial, we explain...
ADI To Be Spun Out of Honeywell on Oct 10, 2017
Honeywell has announced it will spin off ADI and its Home products division into a new public company. This is a big move for the mega-security...
Delayed Egress Access Control Tutorial on Oct 04, 2017
Is it ever legal to lock people into a building? The answer is: Yes... under specific situations. With so much of access control driven by life...

Most Recent Industry Reports

Startup Flock Declares Itself "The New Standard For Neighborhood Security" on Dec 15, 2017
Mega startup generator YCombinator has backed a startup targeting neighborhood video surveillance and security. Flock Safety is taking a...
Directory of VSaaS / Cloud Video Surveillance Providers on Dec 15, 2017
This directory provides a list of VSaaS / cloud video surveillance providers to help you see and research what options are available. 2018 State...
Integrator Managing Projects Statistics on Dec 14, 2017
Who actually manages projects for security integrators? Does the average security integrator have dedicated project managers, or are technicians,...
Hikvision NVR Load Testing on Dec 14, 2017
IPVM members recently debated Hikvision NVR's performance under load in Hikvision 30+ Cameras On NVR - Apps And Client Really Slow Down And CPU...
This Manufacturer Shuns IP Cameras on Dec 14, 2017
One manufacturer has chosen a bold strategy in avoiding getting caught up in the race to the bottom: shun IP solutions. We spoke with an executive...
Testing DMP XTLPlus / Virtual Keypad Vs Alarm.com & Honeywell on Dec 13, 2017
DMP has a strong presence in commercial intrusion alarms, but not in residential. However, the company's XTLPLus wireless combo panel and Virtual...
BBC Features Dahua on Dec 13, 2017
Hikvision is not the only mega-Chinese video surveillance manufacturer getting global attention. Last month, the WSJ investigated Hikvision and now...
Hiring Camera Calculator Product Manager on Dec 12, 2017
We are working on making the Camera Calculator even better and hoping you can help us find the right person to join our team. IPVM is hiring a...
Testing $20 WyzeCam, The Money Losing Amazon Vet Startup on Dec 12, 2017
This startup is perfecting the old adage: We lose money on every sale, but make it up on volume But it is no joke. The company, Wyze Labs, is...
Xiongmai New Critical Vulnerability - Same Manufacturer Whose Products Drove Mirai Botnet Attacks on Dec 12, 2017
The Chinese manufacturer whose products were primarily responsible for the 2016 Mirai botnet attack has a new critical vulnerability, confirmed by...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact