2N CEO Interview and Company Profile
Seven years after being acquired by Axis, 2N's CEO said the company aims to be "number 1" in the American intercom market by 2025, but how well are they positioned to do so?
In this note, based on an interview with 2N CEO Michal Kratochvíl, and 2N Chief Product Officer Tomáš Vystavěl, IPVM examines the company's product, financial performance, and growth plans.
For more, see Axis 2N IP Style Tested and Axis 2N WaveKey Mobile Access Control Tested.
2N's **********
** ** ** ** ***** ******** and ****** ******* ************ ******** ******* in **** ** ******, ***** ********, according ***** ******** *******.** *** ******** ** **** ************** in ******* ** ****** ***** ** ****. Before *** **** ***********, ** ********* sold ******** ** **** *** *** a ******* ******** ** *** ********.
**'* *** ********í* ********** *********, ********* both ********* *** ****** *******:
** ***** ** ******** ********** ******** in ******* ***** **** ** ***** some ***** ***, *** **'* ********* IP *********, *** ***** ** ***** also **-******* ****** *******.
*** ****** ********** ** **** ** are ******** * ********-******* ******** *** we *** ****** *** **** ** deliver ******** **** *** *** *** more ******* ********* **** **** ******* the ********'* ***** ** * **** complex ***.
************, ** *** **** ***** *** its *********, *** ********í* **** **** that ******** *** ******* *** **** promoting *** ****** ******* ********* ****:
****** ******* **** ** *** **** quality, *******-****, *** ***********, *** **** we *** ****** ** **** **** and **** ** **** ******* ****** control ******* ********* *** ******* **** of ****** ******* *******. *** ** have * **** ******** ****** ****** control ********.
**'* ****** ******* **************** *** ****** ******* ******** ****** **** *, ************ ****** ******* ******** ****** *********, *** *** ****** ***** ****** ***.
********í* **** ******* *** ** ********' reliability, ***** *** **** **** ********* in **************** ************ *******:
**'** ******** ** **********. *** ***** thing **** ** **** ********* *** us ** *** *********** ** *** products. ****'* *** ** *** ****** that *** **** **** ***********. *** highlighted ** [****'*] ************ *****. *** I *** **** ***** ** *** that *** ** *** ***** [*********** on ** ********] *** *** ******* and *********** ** ********.
2N's ********* ***********
** *** ~$** ******* *** ** sales ** **** *** * ~**% CAGR ******* **** -****, *** * years ********** ******** ** ****. *** **** ********* ****** *** ~$11 ******* ***, *** * ~**% operating ****** ******. *** ********* ** an ******** ** **'* ***** *** profit ** *** **** * *******:
Growth *******
*** *** **** **** *** ******* would **** ** **** ** **-**% in ***** * **** *** ******** its ************* *****:
** *** ***** *********. ** ***** like ** ** ******* ** ***** 18% ** **% ***** **** *** this ** ****** **** **** *** also *** ******* ** *** ****.
*** ****** ** ******** ** **** similar ************* *** ******** ** **** as ******** **** ******. *** ****** one ***** ** ** *** *** products ******* ** *** ******.
** ****, **'* ******* ***** ***** ~$175 ******* ** ** ********** **** 18-20% ******** ****** ****.
********í* ***** **** ** **** ****** expansion ********* *** ** *** ***** to ******* *** ********* ****** **** the ********:
** *** **** ******** ************ *****, there ** **% ** [***] ** not **** **. ***** ** * huge *********. *'* **** **** *** of **** **% *** **** **, it's ******* **** *** ********, **** only **** *** *******, *** ********, but **** **** ** **** **** we **** ***** * **** ************* access ******* ********; ** **** * very ************* ******** *** *** ***********. Our **** ** ** ****** ** go ******* *** **** **** ***** about ** ** * **** ******* [solution].
******* ** **'* ****** *******, ********í* said **** *** **** ** ****** to ****** "****** ***" ** *** intercom ****** ** ******* ** ****:
** **** * **** ********* **** to ** ** *** ****** *** position ** *** ******** ****** ** America ** ****. ******** **** **** and ** *** ***** ******* ** that **** **** *** ******* ******* so ***'* **** ** *** ***** we **** ** * ****** ****** in **** ****.
**** ** ******** ** ****** ******** providers **** *** ******* *** ***** of **** ****** ** ***** ******* competition **** ***** ******************.
********í* ********** **** ******** ** ********* a ************* ****** ******* ******** ***** with *** ***** ****:
** *** **** ********** ** ******** a ****** **** ******* ******** ********* access ******* ***** ** [****] ******** a *** ** ****** *** ***** into ****** ****** *********** ******* **** is *** ******.
********* ** ********í*, ** *** *** almost *** *********, *** ***** ** grow ** ******* ** ****** **** year:
** **** ***** *** *********. ** proportion ** *** ******* ******, ***** that's *** ***% ********, *** **** much **** ****. ** **** ** 500 ** *** *** ** **** year. ** **** **** ***** ** hire *******, * ***** *** ** people ******** **** ****. *** ****** is ***** ***********.
Cooperation **** **** ** *****/**** *********** *** **** **** *** ** *****
** *** **** ******* *** ***** steadily ***** ** *** ******** ** Axis * ***** ***. **** ****** Axis ****** **** **, ********í* **** IPVM **** ** *** **** ********* independently:
** *** ******** [** ****] ** 2016, ** **'* *** ***** *****. Axis ** *** ***% ***** ** 2N. ** *** **** ***** **** we ****** ****** ***** ** **** they *** ** ******* ***** *************, even ****** ** *** ********* **** group *********. ** *** **** **** decide **** ** ******* ** *** right *** ******* ** *** *****.
********í* ***** **** ** ** ********* Axis' ***** ********* ** *** ******** and ****:
** *** **** ****, ** *** using * *** ** ******** ** being * **** ** * ***** group. *** ******* ** *** ****** States ** *** ******** ** *******, also ** ****, ** *** ******* the ***** *** ********* ********* *** we *** ******* ******* * **** well-established **** ***** ***** ** *******.
** ****** *** "****** ***" ******** provider ** *******, ********í* **** **** more ****** ***** **'* *********** ** Axis' ***** ************ *** ******** ************ in ***** *******:
*** *** **** ***** [******] **** are ******* *** **. ** **** have * ******* ***** ************, *****-***** distributors ** ***** *******. **** ** building ** *** ***** *****, ********** growing *** ******** **** ****. ** are ********* **** ***** ********* ** the ******. [**** ****] **** **** relationship **** ****** *********.
** ***** ** ****** ********** ** America, ********í* **** ** ** ***** with ***********' ********* ** *** ******** ************ **********:
*'* **** ***** ** *** ** [the] ******** **** [****'*] ****** **** the ******** **** **** *** ******** are ******** *** **** **** ***** value. * ***** **'* * **** healthy ************ ** **** **** *** markets, ****** ** ** * **** partner [*** ***********].
**'* ***** ******* ******* ***áš ******ě* expanded ** *** ********* ********* **** integrators, ****** *** ******* ** ******** to ***** *********** *** *** *****:
** ******* *** **** [***********] **** us ** **** ** ******* **** them ** ******* ***** *** *** customer. *** **** ** ***** *******, as ** ** ****** **** ** are *** **** **** ******* *****, we *** ****** ** **** ** together **** ********, ********* *******, ****, pre-sales *******, *** ** **. **** don't **** ** ** ********* ** the ***** ** ***** ** *** customer ** **** ***'* **** ******.
********í* ***** **** ** ****** **** technology **** *** ****** *******:
** *** ***** ****, **** ** talk ***** ***********, ** *** ******* some ** *** *** ************ **** Axis *** *** ***** **** ** our ****** ******** *** *** **** vice *****. ** ** *** *** developing **** *****, *** *******, ***** products **** *** ***** ******* ** Axis. ** ** **** * **** dynamic ******.
** ******** **** **** ******* *********** with **** **** *****-***** ********, ********í* told ****:
** **** ** **** ******* *********** with **** ********, **** **** **** of *** ***** ** ***** *****-***** products. **** ********* **** ** ******** and **** ********, **** ****** **** together ****** **** **** *** ***** brand.
******* *** ***** ********** **** ****, Kratochvíl **** **** **** *** * brands ***** ********* ****** ********, *** thus **** ** ***** ** ******* 2N's ***** **** **** ****:
**** ** *** **** **** ******* parts ** *** ****** ***** ** focus *** ***** *** ********* *** each ** *** ******. **** ** us ******* ** ******** ********* ***** of *** ******. ** ****'* *** we ******* *** **** ** ********, one ******* ** *** *** ***** one ****.
*** **** ***** **** ****** ** in *** ******. ** *** **** is ** **** ** **** *** brands. [**** *** **]
Customer ******* ***** - *****-****** *********/****** *********
********* ****** ******* *****, ********í* **** IPVM **** ** ******* **** ** multi-tenant ********** *** ****** ********* **** indoor *********, ***** **** ******* **** on ****** ******** ** ****** ******** sites. **** ** * **** ********* since ************, **** *** *** **** very ****** ** *****-****** ** ****-********* systems. ********í* ********** ** *** ************ in ******:
**** ** **** ***** *** ******** and *** ******* *** *** *&* initiatives, ** **** ** ** *** product ** ****** ** ******** ** choice *** ********* ********* *** ****** buildings. ****'* *** *** ***** ***** we **** ** ***** *** *** we **** ** ** **** ****** against *** ********* ********.
******* **** ******** **** ** *** are **** **** ******* ** ****** security *****. **** ** **************, *********, and ************ *************. ****'* *****, *** knowledge *** ** *** ****-******** *****. That ** ***** **** ******* ******** will ** ********.
** ******** ****** ** *** ******* of ****** ****** ** ****** *** MD *********** ********* *********.
********í* ***** **** ** ****** ****** companies **** ** - *** ********* and *****-****** *********** ***** **** ~** apartments:
** *******, ** ***** ** ********* between ** ** *** *********. ****'* the *****-***-****** **** ** ************. *** if ** *** ******* ***** *****-****** residential ***** * ***** *** **** common ** ** **********.
***** *** ********** ** *** *****-******* customer ****, ********í* **** ****, ************ an ******* **** ** ******** * larger ***** *******:
**** **** ***** ** **** ********** to * ***** ******** *******. ***** is *** * ******* ** *** first ***** *** **** *** ******** a ***** *** ******* ** *****. We *** ********* ** * ******* which [********] **** ********* *****, ** 9000 **********.
********í* ********, ******* ** *** ** flexible ** ******* ******* *****:
** *** ***** **** ****. **** installations **** **** ***** *** *** intercom *** **** ****** ******* ***** up ** **** ***** ************* ***** you **** ** ****** ** *** handle ** **** **** ******* *** cloud ***** *******.
Hardware ******* / ********** ********** ** *********
** ******** ** **** ********** ********** about ** ***** *** ******, ********í* said *** ******* **** ***** **** expensive ******:
**** ****** **** *** **** ********* [as] * ****** ******. * ***** like ** ****** ***** [*****] ** see **** ***** ****, ****** ******** in *** *********.
********í* ******* **** ******** ******* ******* and **** **'* ******* ****** *** wide:
** **** * **** **** ***** of ******** ******* **** ***'* *** $600, $*** ** ** $*,***. **** is ***** [***] ******** **** ****. We *** ***** *** **** ** the ********* ****. ** **** *** answering ***** *** *********, *** ***** are **** ******* **** **** **********, audio ****, ** **** *********, ***** display ********. * ***** **** ** emphasize **** ** **** ********* ** offer ** **** ** *** ********, not **** ****-***.
******* ** *** ****** ** ***** products, ***** **** ***** ** ******** (** ****) ***** *** ~$*** *** ******, similar ******' *****-***********'* ** ***** ********, **** ** ***** ***** ******* features.
******* *********** ** ~$*,***, ****** ** ***** increase ********* ** ************* (*.*., ***** keypads, **** *******, ***.). **** ***** is ******* *********'* *** ****** ** *****-****** ***** Intercom******' ****** *****-** ** **.
*******, **'* ****** *****-****** ******** *** indeed **** *********, **** ***** ***** ********(**** **" ***********) ******* *** ~$*,***, priced **** ***** *** ******* **** stations **** *********** *** ********** **, which *********** ** ***** ********** ** "expensive."
Subscription ***** (**** ***** *******)
** ******** ** ******** *******, ** offers ************* ** *** ********* ****** ****** ***** *******. ***** *** ********* to ***** ******* *** $**/**** *** a ****** ****** ****** ** $**/**** for *** ******* ********** **** * single ******. ***** **** *** ****** low ************, ****** *** *** ** quickly ** ****** *****-****** *************.
Compared ** *******
********í* **** **** ***** ******* ** "a ***** ****** ** *******," ** aims ** ********* ******** *** ********** products:
* ***** *** **** **** ****** would ***** **** * ***** ****** in ******* **** **** ****** **** is, *** *******, *** ******** *******. [And ****** **] *** ***** *********** market, ***** ** *** *** *****.
** **** *** ******** ** ** perceived ** **** ******** *** ** the **** **** ******** **********.
**** ****** *** ** ** * contradiction **** *** *** ****** ** very ********** ** *** *** ** focused ** ***********. ** ***** **** to ***** **** ************* *** ***** both ** *** **** ****. ** want *** ****** *********** ** ***** about *** ******* ** **** ******* it, *** **** **** ***'* **** from ***** ******** ** *** **** 7, ** ** ***** ******* *** product ** ****** *******.
** *** **** ****, ** **** to ******** *** ****** ** * very ******** *** ** ******** *** new ******** *** *********, ***************, ****** our ******** ***** *** ********** ********. That's *** ********.
******** ** *******, ** *** * smaller ******* *********. *******, ******* ****** a **** ***** ********* ** ********, often **** ******** ******* *** ******** installations, ***** *** **** ** ********* when ********* ***** ****** ** **** appropriate *** ****-*********. **'* ******* **** tends ** ***** ******* *************** ******* products.
************, ***** ******* *** ******* **** readers ***** **** **** ******** *** many *****, **** *** *** ***** their ****** ******* ******** ***** ******* in **** (***** *** ******* ** ****** ************ from *** *** ******* ****). ******* ****** ******** **** **** readers ***** ****** ** ** ********* to *****-***** ***********.
Product/Product **** ********
********* **'* *******, ********í* ********** *****'* ** ***** ******** (*** **** test), ***** **** ****'* ****** **** as * ******* *******:
******* *******, *** ** *** ****** products ** *** ********* ** *** IP *****.
*** ***** **-**** ******* ******* **** very **** ******* ***** ******* ******* that's *** ***** ******* ** ***** we *** ***** *** ****** **** from ****. ****'* *** ** *** most ******* ************ ******* ** *** Axis.
********í* ********* ** **** ****** ** Style's ********, *** *** ** ***** propose **** ******* ** * *** integrator:
[***** **] ******** ***** ** **** product, **** *********, ********** ****** *********, but ** *** **** **** ***** sensitive *** **** ******-*******. **** ** the ******* * ***** **** ** a *** ****** **********, *** ** the **** ****, * ***** ****** highlight **** ** ** *** **** about ****-*** ********.
******ě* ********* **'* ********** ** ******* integration:
[** ***] ******** * *** ** money ** ********* ************ **** ********* vendors ******** **** ****, *********, ******* all *** ******* **** *** *** or ****** ******* *****, *** **** the ******* ******.
** **** **** ** ******** **** integrators *******, ********* ****** ******* ************ of *** ********* ** * ***** easy ***. ****'* *** *********** ** the ******* **** ** *** **** all *** ************.
******ě* **** **** **** *** *** products, *** *.* ******* ** ***** popular ***** *** * *** ******-****** station (** ***) **** **** ******* due ** "********* *********" ******** **** supply ***** ******:
***** *** ******** [** ***** *.* and ** ***] *** ****** **** soon. *** ** ***** *.* ***** will **** *** ****** **** ** it, ** ******** *****, ** ****** during *** ******, *** ** *** very ******* ***** *********.
**** ** ***** ******** *** ******* developed *** **** ****. *** *************, with * ********* ******** **** ** had ** ** ** *** **** year, ** *** ******* *** *** introduction **** ********** **** ******.
**** ***** ** **** **** ***** when *********.