Cisco Meraki Speaks On its Video Surveillance Business
For years, Cisco struggled to expand in video surveillance, but with its highly successful 2012 acquisition of Meraki and subsequent expansion of Meraki into video surveillance, Cisco has become a significant provider in video surveillance.
In this report, based on an interview with Cisco Meraki's VP of Product Management, George Bentinck, we examine Cisco / Meraki and how they are positioning themselves versus conventional providers and fellow Silicon Valley competitors.
Executive *******
***** *****/****** ** ***** ****** ****** IT ********** (*********/*******/********), ** ***** *********** challenges **** *** ***** ************, ***** the ******* ****** ************. ******* ****, Cisco ** ******* ** *** ****** business ****** *********, ****** ** ******** its ****** ***** ***********, ************, ***** model, *** *************, ***** **** *** "few *** *****." *********, ****** ********** its ******* ********, ** **** ************** *** ******** *****:
******* ***** ************* **** ** ** integrators *** *** ********** ********, *** company **** ** ******* *** ************* / ******** ** *********** ******** *********** to ******** *** ****** ********. **** includes * ********** *** *********** **** distribution ******** (*******/*****), ****** ** ******** their ******** *** ********** ***** ******** integrators ** "**** **" / ****** into ********** ******** *** ******** ******’* cameras ****** *** ******** ********.
***** **** *** ******** ***** ***-**-*** / ************ ********** ******* *****, ****** prioritizes ************ *** ******** ********, **** as ****** *******. ***** **** *** "no ***** *** ******" *** ******** out ***** *** *********, **** **** to ********** ******* ************ *** *** foreseeable ******. **** ********* **** ***** Verkada, ***** ** ***** ***-**-*** *** prioritizes *** *** ******** *** ********** expansion.
**********, ***** / ****** *** *********** unified *** **** *** ******* **********, moving **** **** *** ************ ********* approach, *** ***, ******* ***** *** be ******* ****** **-**** ** ** the *****, *.*., (******** ** ****** APs **** *** ****** ***** *********) depending ** *** ******** ****.
** ******** *** ****** ******** (*** as ***** ************ ******), ** **** have ** **** *** ************* / trust **** ******** *********** *** ******** the ********* ** *** ****** ********, despite *** ******** *** *********** ** its ********** / ************** ********. * positive *** **** ** ***** *** partnerships **** *** ************ ******** *** their ****** ********** ** ********** **** as *** **** ** ******, ****** how **** **** ******* ***** ***** remains ** ** ****.
Cisco **. ******
************, ****** (***** *** ***********) *** *********** "***** ** *** cloud," ***** ***** *** *** **-**** networking / ************** ********. *****, **** differs:
****** ** *****. *** *********** *** quite **** **** *** [**** * decade ***, ** ****], *** **** time, *** ***** ******* *** ****** a **** *********** *** ******** **** of *** ***** ******* ******. *** only *** ****** *** *** **** to ******* **** *****, **** ** switches, ****, *** ******** ****** ****** but **** ********** ******* ***** **** cameras.
**** *** *** ***** "******" *** been ****** *** ** *** "*** and *** ****" **** *****:
*** ***** [******] *** **** **** strong *** ** *** *********** **** a *****-***** ********** ********, ** ** persisted **** * **** ****** ** time, *** ***********, ** *** *** and *** ****.
*** *** ******* ** ***** / Meraki ********, ***:
- ***** ******** **** - *******, ********, Eagle ***, *******, ******, *******, *******, Rhombus, ******, *******, *******, *******
- ******* ****** ******** - *****, *-****, EnGenius, *** *****, *******, ********, ********
- ************* ****** ******** **** - **********, Halo, ******, *******, *****, *******
Aiming ** "********" **************
****** *** * **** ******* ********* overall **** *** ***** *********** ******* it *** **** * ***** ******** of ** ********, **** *** ******* views ** **** ** *** *****:
** *** **** ** *** ***** simplifying ************** ** *** *** ** the ****** *** **** ** ** and *** ******** *** **** **** trying ** **** ** ****. **** I *** **************, * ** ******* about *** ** *** ******* *** the ********** ** ***** ******* **** we ****.
Deploying ***** ********** **. *******
***** ********* *** ***** ** *** infrastructure ******** *** *** **** **** with *** ***** ************ ****:
********* **** *** ****** ********* [*** cloud **********] ********* *** *** *** products **** **** ****** ***** ******* it ** ****** *** **** ** scale *** *** ***** ************** **** a ******* ****** ** *********. **, this ***** ** **** *** ** at *** *** ** *** **** when ** ***** ** ********** * need ** ****** ****** **************.
** *** ***** ****, ** **** have ***** * *** ********* ***** first ***** ** ****** ** **** their ***** ***** ** **** ********** account ****** ***** ** *******. **** is ******* **** ******** ***** **** picked ******* ****** *** ******** ** their **** *******, ** ***** ** no ******* *********** ** ***** ***** investment ** ***** ********** *****.
***** ********* **** *** "********" ** end-users ***** **** ********** / ************** products *** *** *******. ********* ** how *** ******** *** **** ** the ****** ****** *** *****'* ********** / ************** **. *** ****** ********:
*** ******** ** *** ****** ** Meraki ** * ***** *** ***** as * ******* ***** ********** ** global *** ** * ***** **** is ********* **** ** ****** **********. The ****** ***** ** ********* ** are *** ** ***** ***** **** the ******* **** **** *** ************. So, *** ********* ***** ** *** quite ** ****.
Well **** ** ******* ******* ********
************* *********** **** ** ******* ****** ****** devices:
***** ******** ** ***** *** *** many ****** ******* ************ *** ******** within ***** ************, ****** ** ******* it ** * **** ***** ********. As * ***** ** *********, ******* recently ********* ****** **** * ******* devices.
Stronger **** ** ***********, ****** ** ******* **** ******** ***********
***** ***** ************ *** ******** **** IT ***********, **** *** ****** ** improve *** ************* **** ******** ***********:
**** ** *** ****** *** [******** with ** ***********], *** **** ** not *** ** **** ****. *****'* channel ********* ** ********** ** ***** of *** ******* *** *****. ** to *** **** ***** ****** **** avenue ** **** *** ******* ** market ***** ** * ****** ***********.
**** ****** ** *** ******** ** a ******** **********:
**** [** ***********] **** ** **** some ********* ** *** ****** ********. Such ** **** ******* *** *** to ****** ****, *** ***** ** often * ******** **** *** * security ********** ** ***** **** ********* to ****** ******* ** **** **** IT *********** **** **** *********.
********* ********, *********** *** ******** ** partner **** ***** / ***** ********* and, ************, ***** **** *** ******* through “**” ******** ** **** **** business ******. ***** ******* ********** ***** to *** ***-*****, ***** ** ************ atypical *** ***** “******* ***” *** integrator ****** *** ******** ***** / initial ************* ** * ******. ** Cisco / ****** ******* *** ***** / ******* ** *********** **** *** next *** ***** **** ** ********* for ***** ****** *****.
Security *********** ********** ** ****** ** **********
***** **** **** *** ******** *********** looking ** ****** *** **** ** more ********** / **************, *** *** product ********* ******* **** ** ** so **** * ********** *** ******* to *****. **** ******:
******** *********** **** ** ****** ***** share ** ******** ******* *** *** interested ** ****** ** **** ** the **********. **** ** ***** *** Meraki *********** ***** *** ******* ** is **** *************** ** ****** ******* much ******** *** ************** ** *** started. **** ******* *** ******* ** entry *** ******** *********** ** **** up **** ********** ******** ** ***** customer ******** **** **** **** ** deploy * ****** ******.
Aiming *** ****** ******* ************ ********
********* ** ****, ***** ****** ** aiming ** ****** / **** *** camera ******** ******* ************ **** ** Anixter/Wesco:
* ** ******* ***** ****** ****** through **** ** *** ************* **** the ************ *********, **** *******/*****, *** making **** * ****** ******* ** our ****** ***** *** *** ****** business.
***** ****** **** **** **** ** an *********** ** ** ******* ** more ******** *********** *** ***** ****** lines / ******* *********:
**** ** ***** ** *** *** opportunity *** *** ****** ****** ******** to ****** **** ** *** ******** security *********** *** ****** ******* ** are ***** ** **** ****.
************, **** *** ***** ****** ********** at *** **** (***** ******** *** 2024 **** *****), ***** **** ** engage ******** *********** *** ***** **** to ****** ***** ****** ********.
** *** *******'* ********** ***** ***** size *** *** ******* ******** ** ISC **** ****, ***** *****, ************, the ******* ** *** ********* ** much ** ******* *********** ** *** video ************ ******.
*** *** ****** ********, ******* / growing *** ************* **** *********** ******** distributors ****** ******** **********'* ********* ** they ******* *** ******** ******* ************ such ** ***, *******/*****, ***, ** establishing ***** ************ ******** ** * key ******* *** *****’* ****** ** the ****** ****.
Why ***** ******
***** ***** *** **** ***** *********** to ****** ****, ***** ********** *** brand, ******** ************, *** ************* ******* its ***********:
** *** * ******* ****** ***** with ** **********, ******** ************ **** meets **** ******** ***** **** * focus ** ************* **** *** *** match.
Cisco ****** ** *******
***** ******* *** ****** * ***** and ****-******* ***** / **** ********, Cisco / ****** ********** *****'* ********* / ********** *** ****** *****:
***** *** **** *********** *** * long **** *** *** * ********** for ******** **** ** ******** **** people *** **** ***** ** **** the *** *******, ***** ****'* **** around *** ***** ** ****.
****** **** ***** ******* ****** ******* approaches ** "**********" *** *** *******:
*** ***** * **** ** **** I *** *** ** ***** ***** vendors ***** ******* ****** ** ********** that ** *** *** ********** ***** in *** ******, *** ************ **********, and *** ************ ** *** **** first ****** ** ***** ** ****.
Values ******* ************, ***** **** ******* / *******
***** **** ** *** *********** *** expanding **** ***** ***-**-*** *********, *** some *** ***** ***********, ***** / Meraki ***** ** "**** [*****] ******* open" *** ******** ********** **** ********** partners *** *** *********** ******:
****** **** ** *** ********* **** access ******* ******* ** * *** priority *** ** ****, *** ** doors *** ******. ** *** ******* our ******* ****. ** **** ** make **** ** *** ********* ** the ***** **** *** *** *********.**matter **** ** **** ********* **** ***** *******. [Emphasis Added]
********* **** ********* ** *** **** to "*****" *********** **** ***** *******:
** *** ********** *** ****** ********* to *** ****** *******. *** ***** that **** ****** ** ****, ******* or *** ** ** ********* *********, is **** ******** ***** ************ ** that **** ** *** **** ** waste ***** *********** **** ***** *******.
** ********, ** ***-**** ***** **** to ***** ***-**-******* **** *********** **** as ******* ** ******, *.*., (*******, access *******, *********) ** **** ***** with ******'* ******* (*** *******), ******* having**** *******(*** *** **** *** **** *******). However, *****'* ********** / ************** ******** can ** **** ********* ******** *** are ******** **** ******* ***** ****** cameras, *******, ***.
Entire ***** ****, *** **********
***** ***** *** ***-****** / *** categories ****** ***** / ******, **** brought ***** ******** ******** ** ******** the ********** *** ***** *********:
********* *** ******* *** ****** ***** lines ******* *** ********** ******* ****** to ** *** ****** ***** **** they **** ** **, *** *** products **** ***** ********* ******.
Cloud ** **-****
********* ********* *** ****** ***** ** on-prem ********* ** **** ************ / approach **** ******, *********** **** ** the ****:
*** ** *** **** ** ****** Catalyst ** ****** [********]. *** *** take **** ******** ****** ****** ** switches, *** ** *** **** * cloud-managed ******, *** *** ***** **** into *** ****** ********* [*****]. **, if *** **** ** **** **-****, you *** *** **** *****, ** have ************ ** ** *** ***** you ** ** ****, *** *** run **** **-****.
***, *** *** **** *** ******** and **** ****** [***** ** **-****] and *** *** ******* ******* *** two.
***** ******* **** **** ******** ***** be ******* *** ********* ** ****** if ***** ** **-**** ** ***** for ****, *** ** ****** *********' infrastructure ** **** ********. **** ******:
** ** ** ** *** ********* to ******. **** ** **** ** do ** **** **** ***** ****** is **** ****. ** ****** **** they **** ** **** **** ****** to *** **** *** *** ******* themselves *** ** * ****** ********* if ***** ******** ***** ******.
****** **** *** **** ****** / sales **** ***** ********* ****** ************** according ** ***** *****:
***** *** ******* * **** ****** of ******* *** *********. *** *** of *** ********* ** ** *** be ******* ** ****** ***** *** is *** **** *** ***. **** is ***** ******** ******* *********[**** *****] *** ***** ***** **** in *** ** *********.
*******
***** *****'* **** ******** ** ** networking *** *** ***** *********** *** management ******* **** ************** ********, **** as ******** *** ***, **** ***** surveillance, ** ****** ***** ****** ** be ** ******* *********** ********.
*******, *** *** ******** **** ** how ********* *** *** ******* ***** will ** ** ******* ********* *** choose ***** ************ ******* ****** **************. If ** **** **, ** ***** become *** **** *********** ** *** video ************ ****** *******.