PDK CEO Speaks On Future and Expansion Plans
While end-to-end offerings are increasingly commonplace, funded by VC firms, PDK says they are focused on expanding its core access business, growing organically, and is not looking for an exit / being bought.
In this report, based on an interview with PDK's CEO Evan Tree, we examine their plans for the future and how they plan to compete in the growing cloud-access control market against large, mega-funded, and rapidly expanding competitors.
This is part two of this interview; also see PDK.io 2.0 Cloud Access Platform (CEO Interview).
Executive *******
***** **** ** *** *********** *** growing *** ******* ********* ************ (*.*., into ******, *****, *********, ***.), *** is ******* ** *** **** ******** (access *******) *** ******** *** *** new*.* ******** (*** ******), *** ******* ** ***** *** own ***-**-*** ******** ** ******* ********. Instead, *** ***** ** ******* / bring ******* ************ **** ***** ******** more *******.
*** ************ **** **** ******** ********* about ***** ********, ****** ** **** they *** *** ******* ** ** bought. *** **** ** ******** *** round ** ** ******* ** **** but *** *** ****** ** ** not ********* ******* *** ********** ***********, reporting **** *** ********** *** **** "reserves" ** ******* ***** ***** / goals *** *** ******.
** *** ***** ****, *** **** to **** *** ********* ** **% in **** ***** ** *** *************, estimating ~*/* ** **** **** ** in ******* ***********. *** ********** **** developing *** ******** *** **** *********** to ***** *******. *******, ******** / not ****** ********** ******* ***** **** its *** ********** ** **** ****** "have ********** ** *** ** ****."
** *** **** ****, *** **** to ***** *** *** *.* ********, reporting ** *** * ****-**** ******, and **** ***** "******** ******" ******* up ** **, ******** *** ******** to ** ***** *****-***** / *******. Now, **** *** ******* ** ********* its ********, ********* ******* ************, ********* itself **-******, *** ****** *** ************* expansion **** *** **** **-** ******.
***'* ***** *** ********** / ********** if ******** ***********. ******** ******** *** assessing *** *********** *** **** **** over *** **** *** ***** *** the ********* ** *** ********** ** its *.* ** *.* ********, ******* partner ************, *** ******** *** *** team *** ********* *************** ** ** faces *********** *********** **** ***-**-*** ********* with **** ****** *****, **** ********** strategies, **** *** ****-******, *.*., (*******, Motorola, ***).
PDK ******* ** ****** *******
***** **** **** ** ***** ***** integrated / ***-**-*** *********, *** ** focused ** ****** ******* *** ******** on *********** ********* ************:
**'* *** ********. ** ** ****** 40 ***** ** **** ********, * have ****** ***** **** ** ********* that ** ****** ****** *****, **** try ** ****** ********* ****'** ***. They ** **** **** ** ***** and ********** **** ** **** *****.
*** ***'* **** ** **** ** too **** ****** ** ********** **** the **** **** *** ****** ** provide ** ***, ********** *** **** that *** ******* ****** *** ************* the *** *******. *****'* * *** of **** *****, ***** ** ** real **** ** *** ***** ** their **********.
Focused ** ******** / ************
**** ***** ***** *********** ******** ********** offerings / ******** ** ***-**-*** ********, PDK **** **** **** ******** ** use ********:
** *** **** *** ***** ** do ****. ** **** ******** ** partner **** *** **** ** *** best *** *****. ***** *** **** incredible ******** ** **** ***** ** that *** **** *** ****** ** the *********** ********.
Not ******** * *** ********
*** *******, ****** **** **** ******* integrations (** **** ** ******** ***** into ***), *** **** *** *** trying ** ****** * ***:
** *** ***** ** ******* ***** integrations **** ***-*** *************. ** ** plan ** ******* ***** ** *** software **** *** ********, *** **** will **** *** *** ************ **. But *** ***'* *** *** ****** to ****** * ****** / *** platform. ** ** **** *** ***** to ******.
** *** ******, **** *** ************ and *** ******** ** ********** ********* through ******** ***** *** *********:
** **** **** ******** ******** ** our ***** **** ** *** *** to ** **** ** *** *****. To **** * ****** *** ** extremely ******** ** *** ***** ****** space, ** **** *** *** *** of ****, *** ** *** ** do ********* ****, * **** ** not ***** **** ** ****. * am *** ************ *** ****, *** I ****** **** ** ** **** we **, ****.
Not ****** ** ** ********** *** ********
***** ******* ***-**-*** ********* *** ******** horizontally ********** ********, *** ******* ** its *************** *** ********** *** ********** of *** ******* / *********** *** technology ********:
** ** *** ******* ** ** everything ** ********. ** **** ** exceptional, ********** **** ** *******, *** use ********. ** ***** ** ** the ** *** *********** ** **** the ***** ************ *** *** ********** that **'** *******.
** ** ******** **** *** ******* want ** ******* **** *** ********* are ****** ***. ***** **** ** partner **** **** ** ***** ********* on ** ********** ******** ** ****** how ** *** ** ***** *** company, *** *** ****** ****** *** partners **** **** ****.
Customers **** * **** **********, *****'* **** ** ** *******
***** **** ********* ****** / ********* the ********** ** * "****** **** of *****" ** * ******* ********, based ** *** ********** ** *** consumer ******, *** *** *********:
* ****** **** ** ***** ** is *********, * ***** **** *** 10 ** ** ***** ** *** consumer *****. ********* ****** *** *** for **********. ****'* *** **** ***** that ******** *** *** ****** ***, single **** ** *****. **** *'** found **** *** ***** ** *** consumer ***** * **** **********. ****** than **** * ******** ********** **** a ****** ***, **** ***'* **** opening *** ********* ****, ** ***** different **** ** *** *** **** in ***** ***********.
Retains ******* ** *********
********* ** *** *************** ******* **** of *** ***********, *** ********** **** are ** ******* ** ***** *********:
** ****** ******* ** *** *********. Unlike ********* ******** ** ******** *******, we ********** *** ********' ********* *** maintain ******** ** ******* *********** *** decision-making. **** ******** ******* **** ** stay **** ** *** ****** *** continue ** ********** ******** ************.
Negative ** *********** ******* *** ***********
***** *** **** **** *** ********* to *** *********** ******* / ***** dealers, **** *** **** ******** ** those *** **** **** (** ****) direct / ***-*** ***********:
*** ******* ******** **** ****** ** to ******** **** *** **** **********. We *** **** ** *** *******, dealers **** *****, *** *** ******** will *** **** ****** ** ***-***** to ********** *** ******. ***** *'* just *** ****** *** ***** *** professional ******** **** ******* ************ ************, and *** **** ****** **** ******* would ** ****** ** *** ******** is *** ******** ********. **** *** trying ** ********** *** *******, *** own *** ******** **** *** ******* typically ***.
** ******* ** *** ********** ** integrators:
*********** ******* **** ******** ******* ** video ************ *** ****** *******, ** giving ** ***** ************* *** ********* with ***** ********* ** ******* ******* they ******* **** ***** *****.
Profitable, ******* ***********
***** *** ************ **** *** *********** have ********* ********* *************, *** **** they *** ********** *** ******* ** building / ******* ***********:
*** ******** ** *******, *** ***** is ** *** *******. ** *** kicking * *** ** *********** ***** in *** ******** *** ** *** doing ** **** *** *** *******. I ** ** *** ****** ***, and * ***'* ******* ** ******** things **** ***** ******'* *****.
*** ****** **** *** *****'* **** a *** ** ****** ** *** do *** *** ** ****** ** buy *** *** **** *** *******. We **** *** *******, ** **** to **** *** *** **** *** channel. ** *** *** ***** ** do **** ** ******** *** ** millions ** ******* ** ******* ****'* dime, *** ******* ***** **** **** we're ***** ** ***** **** **** or *********, ** **** ** *** get *** **** ***** ** *******.
Reinvesting ** ********* ******
*******, *** **** ** ** *********** in *** ********* ***** ** *** profitability:
**'** ********* *** *** ***** **** into *** ********. ** **** *** headcount ***** ** *** ************* ** the *******. *** ***** *****, ** and **** ****** ** ** *** product *** *********** *****. ** **** a ****, ****, **** ** ******** to ***** ** ******, *** *** better ********, *** **** ** ***** our *******.
****** ~*/* ** **** ****** **** be ** *** ******* / ******* development *****:
* ***** *** ***** ***-****** ** that ****** **** ******** ** ** in *** ******* *** ******* *********** teams. ** **** **** ******* ** the *** ******** ******** **** ******* Network ** *** ** *** ******* growing ********* ** ****, *** **** eight ***** ** * ***. * expect **** ** *** ***** ** continue ** **** ****. ** ** our ******** **** **, *** **** will **** *** *** ******* **** will ****** ****.
*******, *** ******** ** ******* ** revenue ** ******* ******.
Aiming ** **** ********* ~**% ** ****
*** **** **** *** ******* ****** dealers ** ***** ******** *** ******** are ********, *** **** *** ** increase ********* ** **% ** ****:
** ** **** ****** ******** *** Enterprise ******* *** ** *** ******* a ****** ***** ** *** ******* wallet, *** ** *** ******* ****** dealers **** ****** ********** *** ********** what ** *** *****. ** **** grow *** **** **** **** ** another **%.
** ****, ******** **** ***** *** has ***** ~**% **** *** **** year:
Eyeing ************* *********
***** *** ** ************* ****** ** a ***** ******** ******** (*** **** not **** ** *********** ******** ******* of ***** *******), *** ******* ****** they *** ******* ** ********* ***************:
** ** ********** ** *** ******. I ****** **** * *** ******** in ****** **** ** ******** ** home *** *** *** ****** **** you. **** ** **** *******, ** built ***** **********, *** **** *** time *** *****, *** ***** ******* came ** *** *****. **** ** took *** ******** ****** ** ****** and ***** ********* *** **'** ***** to ** *** **** ***** ****.
** ****, **** ****** ****** ******* running ** **-** ********* ** ***** dealers *** "******" **** *****, *** about *** ***** **** "******* **" international *************:
** * *****-***** ********, ** **** the ******* ** ****** ***** ****** device ** ** ***** ******. ** pops ** ** * ****** ***** map, *** **** ***** ** *** our ******* ******* ** ****** ** or ** ********* ********* ****** *** world. ** ** *** ******* ** are ***** ******** ** ***** *********. It ** ******* **** **** ********** here *** ******* *** ****** ** there. ** *** ******* ******** ***** week **** **** ****** ****** *** world **** **** **** ********. ** are ***** ** ** ** ****** from ********* ******* ** ************* *************.
*******, **** *** ** ** ** conservatively:
****** ** ******** ** **** ****** a ***. *********, *** *******, ****** of ******, *** **** ******* *** South *******. ****** ***, ** **** to ** **** ***** ********* **** the ***** ********. ** **** ** make **** **** **'** ******* *** do *** ******** *** ********** *** adoption **** ** *****-***** ************ ** those *********.
Not ******* ** ** ********, **** ****** *** ******** *** *** *** ****
***** **** ********* *** ***** ******** or ***** ****** ** * *********** / *******, *** **** **** *** not ******* ** ** ********:
**, ** *** *** [******* ** be ********], ** *** ****** *** too **** ***. ** **** ** amazing ****, ** ** *** **** any ********. * *** ** ********* that *** ******** *** *** ********* that *** ****** ******* *** ***** next ***** ** *******.
******* **** ** **** ****** *** evaluating ********* ***, *** **********, * deal *** *** *******. *** ************ they **** **** ********** ***** ***** acquired:
** ******** *** ****** **** *** your **** **** *** **** ****. Take *** ************* *** ** * time. ********* ****** *** ******** *** to ** *** *** ****, *** we *** *** ******* ** ****** at **** *****.
*******, *** ******** ** ******* ** Hanwha's (** ***** *******'*) ******** ** acquire ****.
********* ** ****, *** ******* **** are ******* *** ******* *********** *** do *** **** "*** ******" ** sell:
********* ** ** ****** ** **** sell *** ******* **** ******** ** raise *****. ** *** *** ** that ********. ** ***'* **** *** backs ******* *** ****. ** ** not **** *** ****** ** **** the *******. ** **** *********** ******. We **** *** **** ******* ** any ******* * **** **** ***** or **** ********** ****. ** *** just ****** * *** ** *** building * ***** ******* ***** ***
*******, *** ******** ** ******* ** revenue / ****** ***** ** **** are * ******* *******.
PDK *** ***** ** ** ******, **** ****** ** *** ***** *********
********* ** ****, *** *** **** PDK ** *** ***** ** ** bought, *** ****** **** **** ****** at ********* ******:
*** ****** ** **, *** ** not ***** ** ** ******. ** are *** ********* ******* ** *** anyone ******. *** ** **** ****** at ******* ********* **** *** **** year *** * ****, *** ** just ***** ****** **** ** ** an *********** ***.
Can *** **** ********** *** ** ****
*** ******* ** **** ** *** limitations **** **** *****:
** **** ****** *** * **** clear ******* ** **** ** ****** to ******, *** **** *** *** self-funded, *** ***'* **** ********** *** at ****. ** ** ***** *** red **** ********, *** ** ******** specifically **** ******** **** *** ********** to ****** *** *** ********.
No ***** ** ***** ***** *** *********
**** ***** ***** ******** ** ********, PDK **** **** ***** ****** ******* with ** ******** ************ ** ***** integrations:
** ** ***** ** ********, ** is * ***** *** ********** *** we ***** ***** *** ***** ******* for *** *******. *** ****** ** want ** ***** ** ****** ******* catalog ** *********, * ***** ****** partner **** ******** ************* *** ***** in *** ********, ********** ** ******** is ****** ** *** *****.
**** *** ****** ** *** ***** for * ******. ***** ***** ** cloud ************ **** ** **** *** these ************ ** ******. ** *** look ** **** ** *** ***** surveillance ************, ** ** ********* * few ****** *** ****** ********* *** camera **** ***'** ********* *** **** to. * ***'* ***** **** *** wants ** ** ** **** ******** [building ***** *** *********].
Technology *****
***** **** **** **** ******** ***.** 2.0, *** **** *** ********* ***** over *** **** *** ***** **** be ******** **********, *****/****** ******, *** growing ************/*********** ********:
** *** **** ****** ** *****, it ***** ** ********* *** ******** technology. ** **** *** ***** ******** technology *** **** ** *****, ** is ***** ** ** * ***** on *** ****** *** **'* ***** to ** * **** ***** ** our ************ *** *********** ******** ****** the ********. ****'* **** *** ***** is ** *** *** ******** **** follow *** ** **** **** ******** to ******* **** *** ******* ******* using ****** *****.
****** **** ** ***'* *.* ********.
Cloud ****** ******* ********* **** ******* ******* ***** ** *** ******
*** ******* ** ***** **** ** burglar *******, ****** **** **** ** replaced / ******** ************:
****** **** ** ** *** ******** edge ** ***** ****** **** **** you **** ** *** ********** *****, the ****** ******* ******** **** ** the ******* ***** ** *** ******. It ** *** ***** *** ******** of **** **** ***********. ****** * burglar ***** *** *** *** **** you ***** *** **** *** **** you ******. *** **** *** ******** have ********* ***** ** ** ****** control ****** **/* *** *** **** the ********** ******* * ****, *****, or * ****, **'* * **** powerful ********.
* ***'* **** *** ** ** will ******* ** ***** *** *** devices, *** *** **** *** ** adding **** ***** ** ******** **** that ** *** ********.
*** ****** *** *** ***** *** me. ***** ******* *** ********, ******* people, *** ***** ************ **** ***** dealers *** ************. *** *****’* ** intangible ******* ********** **** ******* **** I ***’* ***** *** ** ****** on. ** ********** ***** ** ****. I **** **** ***** **** **.
****, *** ***** *** ** ****** the ********** ****** ** *** ****** without *** ************ ********. ****** *** product ** *** ******* ***** ** our ******** ***** **** *** **** their ******* *** ******** **** ** quickly ** **** **** ** * big ***** ***********.
** ********** ** ** ****** ** Mojo! * ***** **** *** ******** very *********. ***** ******** ****** ******* an ********** **********. **** **** ** your **** ******! ** *** **** passion *** ****** *** **** *** do ****** **** ********* ****. * feel *** **** *** ***** **&**. You **** *** ***** ****** **** many **** *** ****** *** ** able ** **...*** ***'** ***** **!
***** **** ** *** **** ***** Wallet *********** **** ***
**** ****. * **** *** *************** that *** ***’* **** ** *** at **** *** **** * ****** pane ** ***** ** * ***** idea, *** ** ****** **** ** crappy **** **’* ****.
** *** ***** * ****** **** of ***** **** ******, ** ***** sense **** *** ***** ***** ** for *** ******* *** **** **********, then ******* ** **** *** ******* installs. **** *** *** ** **** on * ****** ** ***** ******* is * ******* ****, ***** ******** that ***** *** **** ******* ***’** only ***** */* ** *** *************.
*’** **** ***** ******** ****** **** PDK *** **** ** *** ******** every ****.
***, ****** *** *** *******! ** all ***** *** ****** ****. ** are ******** *** ********* *********** *** laser ******* ** ****** *******.
** * ********** *** ****** * will ***** **** *** *** **** has **** * ******** ** **** with.
**** *** ******* ********** ** * C-level **** ** **** ** ******* a ********* *******. **** ** ********** because *** ********** **** *** ***** Corporate ************* ******* **** **** *** either ****** ** ********* ** ****** promptly **** ** **** ****** * critical ******* ** *****, ** * strategic ******* ********* ******** *************.
*** *.* ******* ** ****, ******, and ******** **** ******* *** **** unanimously ********.
**** ******* ** ****** ****** **** their *******, *** ******* *** ***** in ***** ** ******* **** *** techs **** ******. ***** ** **** that ***** ****.........
*** ************ **** *** *** **** a ***/***, *** ** *** **** to **** **** ** ** ****** in *** ***********.
*******, *******, ********, ******, ************, *******, responsive.
****'* * **** ******.
*******, ** ******'* ** **** ******* to **** * ******* **** ***. You **** ***** ** ********** ******* with ********* ****** ** *** ****. Keep ******* ** **** **** *** need *** ** **** ******* **!
*** ** * ***** *******, ** see * *** ** *** ******** going *** ** ********