What Is The Industry Margin For An Average IP Video System?

Simple curiosity where others may be, please leave specific manufacturers out of this discussion, thank you for the response.

Thank you

I was hoping for more responses but I will bite.

#3, we have lots of responses inside this post - Axis, Avigilon and Hikvision Markups Revealed.

Here's an excerpt of Hikvision dealers from that post:

>> Dealers of Hikvision and their OEMs routinely generated 100%+ markups, the highest of any manufacturer cited: 

• "Hikvision or OEM Hikvision... we use a 2.2 x multiple if we buy for $100 we sell for $220. It seems like a fair price"
• "For cameras bought 100$, I would sell for 280$"
• "Hikvision high availability at distributors, decent range of cameras 80% markup"
• "Small [systems]: Hikvision 100% markup"
• "We buy in bulk to secure good pricing and work on a 50% margin (100% markup)"
• "100% it's what people are willing to pay"
• "Markup is about 50-75% because its profitable"
• "LTS [Hikvision OEM] - TVI 260% have great prices from supplier IP 130% not as good prices from supplier + slightly higher freight"
• "Hikvision... 60-70% because the cameras are so cheap i have to make that margin if people go for more expensive say axis then its 25%"
• "LTS... Average markup = 110.08% Due to my low cost of cam I can still have large markup and still be lower than a lot of my competition."

>> However, not every Hikvision dealer cited ultra high markups, some had much more average markups, as noted below:

• "45% its what the market will bear."
• "Margins anywhere between 28% to 50% depending on the if it a bid or current customer."
• "Today's consumers are pretty knowledgeable. They can easily figure out a model number and reference the average pricing online. I stick to the 20-25% mark-up simply as it's easy to justify that number as a reasonable profit to a customer."
• "I try to stay between 20% on the low end (if I need to stay low on cost to win the job) to 40%, so 30% would be the average. I feel that, especially at the low end, the cameras are becoming a commodity and are easy to price out (online). So customer are better informed and won't tolerate exaggerated markups."