- **** **-**%
- ******** ~**%
- ********* ~**%
Ranking ****** *** ******
** ***** ** *** **** ***** profit (************ ******) ** ********* *** ******, *** manufacturers *** ****** ** *******:
- ******** - *********** ** **** ***** and ******** *******
- ********* - **** ******* ****** *** *****
- **** - *** ******* ********* *** **** price
*** *******, ****** *** ******* ***** camera **** *** ******** ***** ** ~$600 *** ********* ** ~$***. **** would **** ******* ************ ****** *** ****** of ~$*** *** ****, ~$*** *** Avigilon *** ~$*** *** *********. ****: Avigilon's ***** ************ ****** *** ****** is ****** **** ****** **** ********* for *** **** **** **** ******** dealers *** ******* ********'* ********* ** well, ***** *** **** ****** *********.
Drivers ** ******
*** *** ******* ***:
- **** ** ********* **********, ** ********** expensive *** ** **** **** ***** so ** ********** *** **** *********** can ****** ***** ********.
- ******** ************ ********* ****** ******* *** limits *******, ******* **** ** ****** products ******.
- ********* ** ****** ********* *** ** extremely ***********, **** ******* *** **** ** Hikvision ******* **** ****** *** ***** be ***** ***********.
Trends *** ******
***** *** * ********* **** **** quality *******, ** *** *** ********** in ******* ******** ** * ***** driver *** *** ****** ** ******** and *********, ***** ********, ** *** expense ** ****, *** ******** ** camera ************. **** **** ***** ******* the ******** *********** ** ******* *** passion **** **** ******** *** ********* dealers ******** ** ****.
Axis *** *******
************, *********** ******* **** **** ******** the ****** *******, **** **** ** the *** *** ****** ****** ***** 50%. ******** *******:
- "******* **% - **% ** **** is *** ********** ******* **** ********** Partner *** ***** *** *********** *** user *****."
- "** *** *** **% *** ** sales *** **** ***'* ******** **** the *** % ******** ** ******** like ****."
- "** ****** ** *** **** ********* say **** **** *** **%"
- "**%. ** **** ** **** **** margin ** *** ************ ******** ** we ***'* *********** *** **** * high ******** ** *********."
- "**% ******. ******* ***********."
- "**% ** *** ***** **** ** far ** ******** ******** *** ******** a ****** ******."
- "** *** ** **** *** ******* around **% *******."
- "****** ** ****** **% ** *** equipment *****."
- "**-**%. ************, ** **** ******** ******* in *** **-**% *****, *** **** number *** ********** ******* **** **** the **** *-* *****. **** ***** in ***********-*** ********* ***** ******* *** squeezed ** *** *** *** *** business."
- "** *** ** **% *** ** high ** **% **** **** ********* on ***********, *** ****** *****, *** the ********'* ***** ** ******* ************"
- "** ******* *** ******** **** **% to **% ****** ** **** *******. We ** **** ******* ** **** to **** * **** ***** ** our ********* ** **** ** **** a ****** ****** *********. ** ********* go ** *** ** **-**% ******."
- "** ******** ****** * **% ****** of *** *********, ********* ** *** relationship **** *** ********. ** **** are * *** ******** ** ** 35%."
** ******, ****** **** **** ******* competition *** ***** ******* ********* ********* relative *************, ***** *********** ** ***** product *****, **** *******, ****** ******* and **** ********** ***** **** **** a **** ****** ******.
Avigilon ******** *******
** ********, ******** ******* ****** ** be ******* ****** **** **** ****, averaging ** *** ***-***, **** ******** including:
- "*** ******* *** **** ***** **% recently"
- "**% *** **"
- "******* ****** ***** ** **% - 30%. ** ***** ** ***** ** lower ** ****. *** ****** ** the ****** ** *** **** ** so ********* ** ***** ** ** competitive *** **** ** **** **** markup ***."
- "*** ******* ****-** ***** ** ** in *** **-**% *****. *** **** would **** ** *** ** ******, but ** *** ** * **** competitive ****** ** ** ***** ******** sticker ***** **** ** *** ****** area."
- "******* **% ****** ** **** ** an ************. **% ** *** ****."
- "**% ** ***%"
- "**-**% - ********** ** **** * profit."
- "**% ****** **% ******"
- "*** ******* ****** ***** ** **-**% depending ** ****** *** ****** ******. That ***** ** ** ********** ******* for *** ********* ***** ********* **** profitability."
**** **** ** *** ****, ******** does **** **** ******* ** **** region (****+ ***** ********) *** **** still ***** ******* ******* *** **** hard ** ******* ** ******* ******* to **** ** ***** *******.
Hikvision **** ******
******* ** ********* *** ***** **** routinely ********* ***%+ *******, *** ******* of *** ************ *****:
- "********* ** *** *********... ** *** a *.* * ******** ** ** buy *** $*** ** **** *** $220. ** ***** **** * **** price"
- "*** ******* ****** ***$, * ***** sell *** ***$"
- "********* **** ************ ** ************, ****** range ** ******* **% ******"
- "***** [*******]: ********* ***% ******"
- "** *** ** **** ** ****** good ******* *** **** ** * 50% ****** (***% ******)"
- "***% **'* **** ****** *** ******* to ***"
- "****** ** ***** **-**% ******* *** profitable"
- "*** [********* ***] - *** ***% have ***** ****** **** ******** ** 130% *** ** **** ****** **** supplier + ******** ****** *******"
- "*********... **-**% ******* *** ******* *** so ***** * **** ** **** that ****** ** ****** ** *** more ********* *** **** **** *** 25%"
- "***... ******* ****** = ***.**% *** to ** *** **** ** *** I *** ***** **** ***** ****** and ***** ** ***** **** * lot ** ** ***********."
*******, *** ***** ********* ****** ***** ultra **** *******, **** *** **** more ******* *******, ** ***** *****:
- "**% *** **** *** ****** **** bear."
- "******* ******** ******* **% ** **% depending ** *** ** ** * bid ** ******* ********."
- "*****'* ********* *** ****** *************. **** can ****** ****** *** * ***** number *** ********* *** ******* ******* online. * ***** ** *** **-**% mark-up ****** ** **'* **** ** justify **** ****** ** * ********** profit ** * ********."
- "* *** ** **** ******* **% on *** *** *** (** * need ** **** *** ** **** to *** *** ***) ** **%, so **% ***** ** *** *******. I **** ****, ********** ** *** low ***, *** ******* *** ******** a ********* *** *** **** ** price *** (******). ** ******** *** better ******** *** ***'* ******** *********** markups."
****** ******** *** ********. ****** ******* increases *** **** ****, ******** ***** attractiveness *** ********* *************. ***** ******* reduces ************* *** ********* *** **** prices, ********** ***** **************.
*******
** ******* **** *********'* ******* ****** markups **** ******* ** *** **** future, ** *** ********* ****** ** Hikvision ******* *** *********'* *** **** marketing **** **** ********* ************ ** common ** ****.
********'* ****** ******* ****** **** ****** so **** ** **** ******** ** restrain ***** *******. ********, ****' **** likely will **** **** ** ** ** unlikely ** *** *** ***** ******* **********.
*** *** ******** **** *** *** is ******* **** ***/** ******** ********* much ***** **** ******* ** ****** compete **** *********. ** **** *** that, ** ***** ********* ****** *** balance ** ***** *** ******** ************* of *** *****.
Comments (45)
Sal Visone
In the case of Hikvision, is it better to actively seek out OEM versions of the same Hikvision parts that still offers US warranty and support verses leaving your self more easily exposed to internet comparison shoppers that can easily bring your margins down?
I never heard of an end user that actually cared about Hikvision as a brand. The only brand credibility is currently with dealers anyway.
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Itamar Kerbel
These integrators are based in the U.S.A right?
I can only dream of these mark ups :)
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Undisclosed #1
Though that might be playing into Hikvision's hypovolemic strategy?
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Scot MacTaggart
I refuse to believe that you got that many people to do the correct math.
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Paul Galburt
I am quite familiar with terms like gross profit margin but the term markup as used in this article is not quite clear. Could you state how (in the context of this article) the markup relates cost and price? A small formula would be best.
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Mark Jones
My largest takeaway is you found that many integrators willing to share their profit margins in such a public manner. It confirms my belief that some sales people just cannot keep their mouths shut.
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Thomas Marino
There is a difference between markup and margin. I always calculate my sales price for an item using margin. For example if I want to sell an item at a 20% profit margin, I will divide my cost for the item by 80%. ($100 / by .8 = $125), compared to a mark up of 20% ($100 x 1.2 = $120). Therefore, technically according to Generally Accepted Accounting Principles, for those of you that use markup, you are leaving money on the table and are not reflecting how your business does accounting.
Anyway, it is ideal for us to get 30%+ margins all competitive business opportunities, however that is not always possible. We get our ideal margins (or better) when we can, and when we can't, we don't, and between the two it often balances out in the end.
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Andrew Thomas
Jay Leno said it took 40 hours to adjust the valves on a Duesenberg. Back then, technology was expensive, and labor was cheap. Just the opposite exists today, and margin is how you avoid the best help and grow your business. There is no shame when you make customers happy and they willingly pay you for your services at the price you request. It's called freedom, capitalism, and business. Who is better qualified to establish the price that you are willing to accept to provide, install, provide terms if any and support something better than you?
I don't begrudge you or Microsoft for your margins....
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Undisclosed Manufacturer #2
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Mark Jones
Not if they have any brains they don't. Why would they? No disrespect intended.
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Undisclosed Integrator #5
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Andrew Thomas
S&P Gross Margins
I've been around a few businesses, and regardless of being a manufacturer or re-seller, 50% gross margin is common for real businesses with employees and a plan.
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Sergio Guzman
IPVMU Certified | 02/07/19 03:43pm
Is there a more recent update of this same list?
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