Axis, Avigilon and Hikvision Markups Revealed

Author: John Honovich, Published on Nov 23, 2015

100+ integrators told IPVM their top camera lines and their average markups. This note breaks down and contrasts the markups across Axis, Avigilon and Hikvision, revealing interesting trends and differences in profitability and competitive performance.

Metrics

The average markups are:

***+ *********** **** **** ***** *** ****** ***** *** ***** ******* markups. **** **** ****** **** *** ********* *** ******* ****** ****, Avigilon *** *********, ********* *********** ****** *** *********** ** ************* and *********** ***********.

*******

*** ******* ******* ***:

[***************]

  • **** **-**%
  • ******** ~**%
  • ********* ~**%

Ranking ****** *** ******

** ***** ** *** **** ***** ****** (************ ******) ** ********* *** ******, *** ************* *** ****** ** follows:

  1. ******** - *********** ** **** ***** *** ******** *******
  2. ********* - **** ******* ****** *** *****
  3. **** - *** ******* ********* *** **** *****

*** *******, ****** *** ******* ***** ****** **** *** ******** sells ** ~$*** *** ********* ** ~$***. **** ***** **** average contribution ****** *** ****** ** ~$*** *** ****, ~$*** *** Avigilon *** ~$*** *** *********. ****: ********'* ***** ************ ****** per ****** ** ****** **** ****** **** ********* *** *** fact **** **** ******** ******* *** ******* ********'* ********* ** well, ***** *** **** ****** *********.

Drivers ** ******

*** *** ******* ***:

  • **** ** ********* **********, ** ********** ********* *** ** **** well ***** ** ** ********** *** **** *********** *** ****** their ********.
  • ******** ************ ********* ****** ******* *** ****** *******, ******* **** to ****** ******** ******.
  • ********* ** ****** ********* *** ** ********* ***********, **** ******* can mark ** ********* ******* **** ****** *** ***** ** ***** competitive.

Trends *** ******

***** *** * ********* **** **** ******* *******, ** *** the ********** ** ******* ******** ** * ***** ****** *** the ****** ** ******** *** *********, ***** ********, ** *** expense ** ****, *** ******** ** ****** ************. **** **** helps ******* *** ******** *********** ** ******* *** ******* **** from ******** *** ********* ******* ******** ** ****.

Axis *** *******

************, *********** ******* **** **** ******** *** ****** *******, **** many ** *** *** *** ****** ****** ***** **%. ******** include:

  • "******* **% - **% ** **** ** *** ********** ******* Axis ********** ******* *** ***** *** *********** *** **** *****."
  • "** *** *** **% *** ** ***** *** **** ***'* possible **** *** *** % ******** ** ******** **** ****."
  • "** ****** ** *** **** ********* *** **** **** *** 25%"
  • "**%. ** **** ** **** **** ****** ** *** ************ services ** ** ***'* *********** *** **** * **** ******** on *********."
  • "**% ******. ******* ***********."
  • "**% ** *** ***** **** ** *** ** ******** ******** and ******** * ****** ******."
  • "** *** ** **** *** ******* ****** **% *******."
  • "****** ** ****** **% ** *** ********* *****."
  • "**-**%. ************, ** **** ******** ******* ** *** **-**% *****, but **** ****** *** ********** ******* **** **** *** **** 2-3 *****. **** ***** ** ***********-*** ********* ***** ******* *** squeezed ** *** *** *** *** ********."
  • "** *** ** **% *** ** **** ** **% **** cost ********* ** ***********, *** ****** *****, *** *** ********'* level ** ******* ************"
  • "** ******* *** ******** **** **% ** **% ****** ** most *******. ** ** **** ******* ** **** ** **** a **** ***** ** *** ********* ** **** ** **** a ****** ****** *********. ** ********* ** ** *** ** 10-12% ******."
  • "** ******** ****** * **% ****** ** *** *********, ********* on *** ************ **** *** ********. ** **** *** * new ******** ** ** **%."

** ******, ****** **** **** ******* *********** *** ***** ******* structure ********* ******** *************, ***** *********** ** ***** ******* *****, good *******, ****** ******* *** **** ********** ***** **** **** a **** ****** ******.

Avigilon ******** *******

** ********, ******** ******* ****** ** ** ******* ****** **** Axis ****, ********* ** *** ***-***, **** ******** *********:

  • "*** ******* *** **** ***** **% ********"
  • "**% *** **"
  • "******* ****** ***** ** **% - **%. ** ***** ** could ** ***** ** ****. *** ****** ** *** ****** in *** **** ** ** ********* ** ***** ** ** competitive *** **** ** **** **** ****** ***."
  • "*** ******* ****-** ***** ** ** ** *** **-**% *****. The **** ***** **** ** *** ** ******, *** ** are ** * **** *********** ****** ** ** ***** ******** sticker ***** **** ** *** ****** ****."
  • "******* **% ****** ** **** ** ** ************. **% ** box ****."
  • "**% ** ***%"
  • "**-**% - ********** ** **** * ******."
  • "**% ****** **% ******"
  • "*** ******* ****** ***** ** **-**% ********* ** ****** *** client ******. **** ***** ** ** ********** ******* *** *** customers ***** ********* **** *************."

**** **** ** *** ****, ******** **** **** **** ******* in **** ****** (****+ ***** ********) *** **** ***** ***** overall ******* *** **** **** ** ******* ** ******* ******* to **** ** ***** *******.

Hikvision **** ******

******* ** ********* *** ***** **** ********* ********* ***%+ *******, the ******* ** *** ************ *****: 

  • "********* ** *** *********... ** *** * *.* * ******** if ** *** *** $*** ** **** *** $***. ** seems **** * **** *****"
  • "*** ******* ****** ***$, * ***** **** *** ***$"
  • "********* **** ************ ** ************, ****** ***** ** ******* **% markup"
  • "***** [*******]: ********* ***% ******"
  • "** *** ** **** ** ****** **** ******* *** **** on * **% ****** (***% ******)"
  • "***% **'* **** ****** *** ******* ** ***"
  • "****** ** ***** **-**% ******* *** **********"
  • "*** [********* ***] - *** ***% **** ***** ****** **** supplier ** ***% *** ** **** ****** **** ******** + slightly ****** *******"
  • "*********... **-**% ******* *** ******* *** ** ***** * **** to **** **** ****** ** ****** ** *** **** ********* say **** **** *** **%"
  • "***... ******* ****** = ***.**% *** ** ** *** **** of *** * *** ***** **** ***** ****** *** ***** be ***** **** * *** ** ** ***********."

*******, *** ***** ********* ****** ***** ***** **** *******, **** had **** **** ******* *******, ** ***** *****:

  • "**% *** **** *** ****** **** ****."
  • "******* ******** ******* **% ** **% ********* ** *** ** it * *** ** ******* ********."
  • "*****'* ********* *** ****** *************. **** *** ****** ****** *** a ***** ****** *** ********* *** ******* ******* ******. * stick ** *** **-**% ****-** ****** ** **'* **** ** justify **** ****** ** * ********** ****** ** * ********."
  • "* *** ** **** ******* **% ** *** *** *** (if * **** ** **** *** ** **** ** *** the ***) ** **%, ** **% ***** ** *** *******. I **** ****, ********** ** *** *** ***, *** ******* are ******** * ********* *** *** **** ** ***** *** (online). ** ******** *** ****** ******** *** ***'* ******** *********** markups."

****** ******** *** ********. ****** ******* ********* *** **** ****, reducing ***** ************** *** ********* *************. ***** ******* ******* ************* but ********* *** **** ******, ********** ***** **************.

*******

** ******* **** *********'* ******* ****** ******* **** ******* ** the **** ******, ** *** ********* ****** ** ********* ******* and *********'* *** **** ********* **** **** ********* ************ ** common ** ****.

********'* ****** ******* ****** **** ****** ** **** ** **** continue ** ******** ***** *******. ********, ****' **** ****** **** **** poor ** ** ** ******** ** *** *** ***** ******* **********.

*** *** ******** **** *** *** ** ******* **** ***/** Avigilon ********* **** ***** **** ******* ** ****** ******* **** Hikvision. ** **** *** ****, ** ***** ********* ****** *** balance ** ***** *** ******** ************* ** *** *****.

Comments (42)

Sal Visone

IPVMU Certified | 11/23/15 02:35pm

** *** **** ** *********, ** ** ****** ** ******** seek *** *** ******** ** *** **** ********* ***** **** still ****** ** ******** *** ******* ****** ******* **** **** more ****** ******* ** ******** ********** ******** **** *** ****** bring **** ******* ****?

* ***** ***** ** ** *** **** **** ******** ***** about ********* ** * *****. *** **** ***** *********** ** currently **** ******* ******.

John Honovich

IPVM | In reply to Sal Visone | 11/23/15 02:41pm

****'* ** *********** ******** / ***********!

***** *** ********* **** ******* **** ** **** ****, **** LTS ***** *** *** ** **** **** *****.

** *** ***** ****, * ** ******* **** ********* **** do ** *** **** *** **** ***** ******** ** **** build ***** *** *****.

***, *** **** ** *** **** ** ******** ***** *** of ****, *.*.,*******: *** *** ***-** *****, ********* ***** ******** ***** ******** Risk

Undisclosed Integrator #3

In reply to Sal Visone | 11/24/15 04:30pm

* *****. **** ** **** ** *** *****. ** *** a *** ********* ***** ***** ***** ** ****** ******* (**** Hikvision ******* *******) *** ** *** *** **** *********** *** 3 **** ******** **** ********* *******. ** **** **** ******* in ***** ** ****** (**** **** ** *****) ***** * don't ***** ********* ******.

Undisclosed Integrator #4

In reply to Undisclosed Integrator #3 | 11/24/15 08:35pm

** *****. ** *** ********* ** *** ***** *** ***** be ********** ** ** *** ********* *******. ***** *** ** able ** ******* ** **** *** ***** *** *** **? If ***, ** *******.

* **** ******* ** **** ****** ** ** ***** *********** don't **** **.

******.

Sal Visone

IPVMU Certified | In reply to Undisclosed Integrator #4 | 11/24/15 08:59pm

*********** * ********** - ** ***** * *** *** ** to ******* ***? *'* ***** *'* *** ****** *** * would ** ****.

John Honovich

IPVM | In reply to Sal Visone | 11/24/15 09:05pm

****: **** ******* ** ***********, ** ***'* ***** ****** ********* to ******** ***** *******. ***, *'** ***** *** ******* ** connect.

Itamar Kerbel

11/23/15 03:36pm

***** *********** *** ***** ** *** *.*.* *****?
* *** **** ***** ** ***** **** *** :)

John Honovich

IPVM | In reply to Itamar Kerbel | 11/23/15 03:50pm

**, ~**% ***** *******, ~**% ******* ***** *******

*** **** ** *** ***, ******* ****** **** **% ** 200%, **** **** ** *********** ******* ***** **%.

Undisclosed #1

11/23/15 04:27pm

*** *** ******** **** *** *** ** ******* **** ***/** Avigilon *********much ***** **** cameras to better compete with Hikvision. If they did that, it could certainly change the balance of power...

****** **** ***** ** ******* **** *********'* *********** ********?

John Honovich

IPVM | In reply to Undisclosed #1 | 11/23/15 05:00pm

*** ***** **** **** *********?

********* ** ******* ***** *** ******* **'* ******** ******* ******** and ******* ******* ** ********* ******* *******? ** ****, ******** or ***** ****** *** **** *** ******* ***, **** ***** be **** ****** *** *********, ***/**?

Sal Visone

IPVMU Certified | In reply to John Honovich | 11/23/15 05:43pm

** ***** ********* *** **** *********, *** * **************** ****** ** ***** **** ***** ********* ******* ** *** ***** term, **'** **** **** ******** ***** ***** * ************ **** roped ** ** ********* *** **** ********** ****** **** (*.*. Geovision), ** ****** ** ******* *** ** ******* ******* ** too **** ** ******* ** * ****** **** ***** ******* depends ** (**** ** **** *********). ** ** *******, ********* ropes *** **** ******* ***** ****, *** **** *** *** outwait *** *** ***** *** **** ********* ********. ******* **, it ** ********* ****** ***, ** ****** ** *** **, damned ** *** ***'*.

***** **** ** **** ********, *** ***** ***** **** **** into *** **. * ****** ** ***** ******** ***** ***, and **** **** *****, *** **** *** *** **** ****** to *** *** ***** ***** *** *** **'* ***.

***** *** ** ** ***** ********* (** *** **** ** Avigilon (******) ** **** (******)) **** **** ******* ****** * competing *****, ** ** ***** ** ** **** *****.

*** *********** ** *** *** ** ** ****** *** ***** out ** *********, ** ****** ***** ********** **** *** ******* Government ** ******* ** *** **. ** *** ********, ******** is ******* ** *** ********* *** ** *** ********** ******* of ****** ********, ***** ********* ** ** ***********.

John Honovich

IPVM | In reply to Sal Visone | 11/23/15 11:20pm

"** ** *******, ********* ***** *** **** ******* ***** ****, and **** *** *** ******* *** *** ***** *** **** financial ********."

***, **** *****!

** **** ***, * ***** *** ******* *********** ************* *** in * *** ** *******.

Undisclosed #1

In reply to John Honovich | 11/23/15 05:56pm

******* ********* ** ****** ***** ** ***** ******, **** ** because ** *********, *** ******* ** ***** * ***** ********.

** *** ***** ******** ***** **** ***** ******* ** *** prices? *** **** ****** *** **** ***** ** **** ******?

*** **** ******* ** *** *** *** ** *** ****** while ****'** **** ****** ***** ** *** ******.

**** ** **** ** ***** ** "******* ************."

Undisclosed #1

In reply to Undisclosed #1 | 11/23/15 09:59pm

**** ************ ******* ** ******* ** ******** **** ***********.

************(*******-*******) ** *** ********** ** ***** **** * ******* ** cure ** ******* ******* *** *******.****

** ******* ** ***** ********, ***** ******* ** **** ** ones *** ****, ** *** ***** ** **** ********.

** ******** ******* ** ***** ************* *** ****** *****, **** is ****** * **** ** ************

** ** * ******* ** *** ********* ******* ******* ** Hik

Predatory ******* (also ************) ** * ******* ******** ***** * ******* ** ******* is *** ** * **** *** *****, ********* ** ***** competitors *** ** *** ******

** *******, *** ******** ********* *****-**** **** *** ****-**** ****. Therefore, *** *** ******** ** *******, ** **** **** ********** strength (********* ********, ********** ******* ** ***** ******* ** ********** revenue) ** ****** *** ******* **** ******.****

** ********, ************ ** ****** ***** ********** ** *** *******. It *** **** ** ********, ** *** **** *** *** outlast *** ********. **** ***** ********* **** * *****, *** I ***** **** ** **** ***** *** ******* ** ** after ****** *** ****** *** ****.

**** **** ** **** **** **** ******* ***** *** ** taken***** ************ ** ** ***. ******* *** ******* *.*. *****, **. He ********* ********, "** **** *** *** ***** ** *******!"

************ ******.

John Honovich

IPVM | In reply to Undisclosed #1 | 11/23/15 11:11pm

"******* ********* ** ****** ***** ** ***** ******"

* ***'* ******* **** *** ****** ***** ** ***** ****** in ***** *******. * ** ********* **** **** * ****** here ***, *********, **** *** ******* ***** ** ************ ******** ******** ***** *** *** ****** ******* *** ********.

"**** ** **** ** ***** ** "******* ************."

* ***** **** ** ***** ****, ** ****** ****** ***** that **** *** * ******* ***. ** **** ** *** incorrectly ********** ** ***.

**** ****, * ***** **** **** ** ********* ** ************.

Undisclosed #1

In reply to John Honovich | 11/24/15 01:28am

** **** ** *** *********** ********** ** ***.

* ****** *** ****'* ********? ** *** ****** **** ******* else **** ** ** **** ** **** ** *** *************?

***** ***, *****'* ********* ***** ** **. ******, "*****'* ***** to ** ******* ************", ** ****** **** ** ************.

***** ** **** "******* **********"?

**** *** ******* *** ******* **** ***** **** ** ** were * ***? ;)

John Honovich

IPVM | In reply to Undisclosed #1 | 11/24/15 01:34am

**** ******* ** ***, ** ****** ***** ******* **** ** did *** *** ** *** **** *** ******** ****** **** word.

******* ** *** ** **** **, * ***** ** ***** that ** ** **** *********** ** **** ** ***** **.

Thumbnail img 0859

Scot MacTaggart

11/23/15 05:32pm

* ****** ** ******* **** *** *** **** **** ****** to ** *** ******* ****.

Paul Galburt

11/23/15 05:39pm

* ** ***** ******** **** ***** **** ***** ****** ****** but *** ************ **** ** **** ******* ** *** ***** *****. ***** you ***** *** (** *** ******* ** **** *******) **************** **** *** *****? * ***** ******* ***** ** ****.

Thumbnail pp 5

Brian Rhodes

IPVMU Certified | In reply to Paul Galburt | 11/23/15 05:43pm

*** ***********, *** ***** ****** ** *** ********** ******* ***** paid *** ***** ****.

*** ***** **** **** ******* ** ****** *** ***** ***** used:******* / ******* ********

John Honovich

IPVM | In reply to Paul Galburt | 11/23/15 05:50pm

****, **** ** *** ** ******* *** ******** **** ******** formula / *******:

"**** ** *** ******* ****** ** ********************** **** *********? (*.*., ** *** *** *** *** *** sell *** ***, ****** ***** ** **%) ***?"

Thumbnail last saturday

Mark Jones

11/24/15 01:04pm

** ******* ******** ** *** ***** **** **** *********** ******* to ***** ***** ****** ******* ** **** * ****** ******. It ******** ** ****** **** **** ***** ****** **** ****** keep ***** ****** ****.

Thomas Marino

11/24/15 01:41pm

***** ** * ********** ******* ****** *** ******. * ****** calculate ** ***** ***** *** ** **** ***** ******. *** example ** * **** ** **** ** **** ** * 20% ****** ******, * **** ****** ** **** *** *** item ** **%. ($*** / ** .* = $***), ******** to * **** ** ** **% ($*** * *.* = $120). *********, *********** ********* ** ********* ******** ********** **********, *** those ** *** **** *** ******, *** *** ******* ***** on *** ***** *** *** *** ********** *** **** ******** does **********.

******, ** ** ***** *** ** ** *** **%+ ******* all *********** ******** *************, ******* **** ** *** ****** ********. We *** *** ***** ******* (** ******) **** ** ***, and **** ** ***'*, ** ***'*, *** ******* *** *** it ***** ******** *** ** *** ***.

John Honovich

IPVM | In reply to Thomas Marino | 11/24/15 01:45pm

"*********, *********** ********* ** ********* ******** ********** **********, *** ***** of *** **** *** ******, *** *** ******* ***** ** the ***** *** *** *** ********** *** **** ******** ********** is ****."

**, ******* **** ******* ** ******.

"*** ******* ** * **** ** **** ** **** ** a **% ****** ******, * **** ****** ** **** *** the **** ** **%. ($*** / ** .* = $***), compared ** * **** ** ** **% ($*** * *.* = $***)."

** **** ****, *** ***** **** ** * ****** ** 25% (*.*., ($*** * *.**) *** *** *** **** ******.

** *** ****** ******* **** ***** ****** ** *** ******** tend ** *** **** *** ******** ******* ****** *** ******* is ***************, ** ** ************** ***** *****.

Thumbnail last saturday

Mark Jones

In reply to John Honovich | 11/24/15 01:51pm

**** **** *** ******** *** ******* ****. *** * ***** you ***** ** (** ***** ***) ********* ** *** **** don't **** *** **********. ** ********* ** *** *** ****. Brian's ******* ***** ** ****** ******, *** ** ****** ** class *** *** ******** ** ********.

Thomas Marino

In reply to John Honovich | 11/24/15 01:58pm

*** ** ** **** ** ****** *** ********** ******* ****** and ******.

*******, * **** **** ** ****** ** **** ** *** right ***** ** ************* **** ***** ********* ******* **** ********* statements, ** **** ********* **********, *** **** ** ** ******** your ***** *** *** ****** *******. **** * ******** **** project, * ** **** ** ****** ******** *** ****** **** project **** **** ** ** ****** ****, ** *** **** as ******* ** ******, *** ****'* ******* *****,

John Honovich

IPVM | In reply to Thomas Marino | 11/24/15 02:04pm

******, ***, ****** ** ****. ***** ** ****** ********* ****** margins *** *******, ** ** **** ********** ** *** ****.

Andrew Thomas

11/24/15 01:41pm

*** **** **** ** **** ** ***** ** ****** *** valves ** * **********. **** ****, ********** *** *********, *** labor *** *****. **** *** ******** ****** *****, *** ****** is *** *** ***** *** **** **** *** **** **** business. ***** ** ** ***** **** *** **** ********* ***** and **** ********* *** *** *** **** ******** ** *** price *** *******. **'* ****** *******, **********, *** ********. *** is ****** ********* ** ********* *** ***** **** *** *** willing ** ****** ** *******, *******, ******* ***** ** *** and ******* ********* ****** **** ***?

* ***'* ******** *** ** ********* *** **** *******....

Margins

John Honovich

IPVM | In reply to Andrew Thomas | 11/24/15 01:50pm

"* ***'* ******** *** ** ********* *** **** *******...."

**....

*********'* ******* *** ****** ********* **** ******** ***********. ********* ** still ********* ******* ***** *** ********, ***** *** * ******** cost ** **** ****. ** ****, ***** ***** ******* *** going ** ** **** ****. *********** *** ********* ********* ********, which ***** ***** ***** ******* *** ***** ** ** **** lower.

Undisclosed Integrator #2

11/24/15 03:07pm
** ****, ** *** *** *****, ****** *** ***** ***** determins *** ***** ******. * ******* ** *** *** *** 2 ******** *** ***** *** **** *** ********* ******* **** labor ** * ***** ****. * ******* ** ****** ******* out *** **** ** *** ********. *** **** ****** ***** at *** ******* ** * ********* *** **** ***** *** vise *****.

John Honovich

IPVM | In reply to Undisclosed Integrator #2 | 11/24/15 03:34pm

*, ****'* ** *********** ***********. * ** ***** **** ********* dealers ****** **** ***** ** * ***** **** *** ****'* primarily * ******** ** **** ***** ******* *********, **** **** overhead *** ***** **** *********.

****** ***, ** **** ******* **** ** ****** **** ** labor **** ********* *******, **** ***** ******** ** ********* *** Hikvision *******, **?

Thumbnail last saturday

Mark Jones

11/24/15 03:35pm

*** ** **** **** *** ****** **** ***'*. *** ***** they? ** ********** ********.

Undisclosed Integrator #5

11/25/15 01:53am
*** **** **** ** **** ** ******* * ******? * ask ******* ** ***** ** ****** ********, ************ ****, *** been **** ** ***** ** *** ******* ********. ******** ****** on *** * ****** * *** ****** **** ******, *********, but ******* *** ******* ** ******* ******* ***** *** ***** cost ********* ** * **** *******. ** ** ***** ** months ** ***** * *** ******* ** ****** **** ***** sense *** ** ** **** ***** * ****** **** ** seems ** **** ***/***** *** **** ******** *** ** ** an **************** **** ** ******* ** *****.

Undisclosed #1

In reply to Undisclosed Integrator #5 | 11/25/15 03:16am

** ** ***** ** ****** ** ***** * *** ******* to ******...

******. * ***** **** **** ***** ** *** ** **** if **** ***** **** ****** *** ******* *** *** *** build ****. ;)

**'* **** ** *** **** **** ******** ** ******* **** new ****** ** *** **** **** *** ***...

John Honovich

IPVM | In reply to Undisclosed Integrator #5 | 11/25/15 08:17am

"*** **** **** ** **** ** ******* * ******? * ask ******* ** ***** ** ****** ********, ************ ****, *** been **** ** ***** ** *** ******* ********. "

***** ******** / ***********.

*** ****, * ***** ** *** **** ** ** **** development **** / *********. **** ******** ****** *********** **** *** new ******* ***** *****, ** ******* *** ******** *** ** deal **** ****** *** ** *** * ****** ** ****** ****.

* ******* **** **'* * ********* ******** ** *** *** to ** **, ** **** ***** ** ** ******** / conservative ***** ******* ****** ** ****** ***** **** ********** ****** end ******* **** ********** (*.*., ** **** ******** * $*** integrated ** ****, **** **** **** ** ***** $*** ** $800 ****?)

**** ****, *** ***** / *****, ***** * ** **** most ******* ******, *** **** **** * ***** *** *** really **** ** ** ********, **** ** ********* / ***** did *** ***** *** **** **** ****** **** **** ** the ******.

Undisclosed #1

In reply to John Honovich | 11/25/15 08:56am

** **** ******** * $*** ********** ** ****, **** **** that ** ***** $*** ** $*** ****?)

***, *** ** ***** ******* ** ***** ** ********, *** neither. *** *** ********** ** ** **** ****** *** ******* as ****.

John Honovich

IPVM | In reply to Undisclosed #1 | 11/25/15 09:05am

*********** *** **** **** * ***** ********** ** *******, *** ******* ** **** *** ******* ***** ** $***+.

Undisclosed #1

In reply to John Honovich | 11/25/15 11:30am

************** **** **** * ***** ********** ** *******...

************** **** **** * ***** ********** ** *******...

*** *'* ***** * ******* **, *** *** ** **** so ****?

*** *** ****** *** *********** ****** **** *** ****** **** in *** ******** ****-*** *****-**** ********:

****** *** ** ***** ****** *** ***** **, **

***** ** *** **** * ********** ** **** *.***!

Andrew Thomas

12/01/15 01:43pm

*&* ***** *******

*'** **** ****** * *** **********, *** ********** ** ***** a ************ ** **-******, **% ***** ****** ** ****** *** real ********** **** ********* *** * ****.

John Honovich

IPVM | In reply to Andrew Thomas | 12/01/15 02:06pm

*** **** *** ******* ***** ** ******* ***** ****** ** 38.82% *** *&**** ******. ****'* **** ******** *** **% ***** margins.

********* **** ****** *** **% ***** *******. *** *******,*******'* ***** ******* *** ~**%*** ******* *** ********** ******* **** ***** ******* *** ******** product **-***** *** ************* *****. ***********, ** *******, *** *** that **** ******. **** *** *******, *** ******* ********** ******* gross ****** ** ~**%.

Andrew Thomas

In reply to John Honovich | 12/01/15 02:18pm

**** ** *** **** ****** **% - *** ***** ** be *******?

********* ************ ** ******* * ************ ** * **-****** ******* any ***** *********.

John Honovich

IPVM | In reply to Andrew Thomas | 12/01/15 04:54pm

*** **** ****** ** ****** **** ********* **** ****** **** their *** ********, ******** ** ***********/***. ***** *** ********** **** higher ***** ****** ********** **** **** ****** ***** *****.

***** * **-****** ** ***** ************ ******** ** **** ********* and, ** *** ******* ***** *****, ******* **% ***** ******* for **-******* ***** ************ ******** ** **** ******** *************.

** *** **** ********* **** ** ******** / ***** ************ integrators **** ****** *********, ****** *****.

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Bluebeam Revu Security Floorplan Estimation App Test on Jun 15, 2017
Bluebeam Revu is a construction design markup tool that claims it is "used by 94% of top US contractors", but what role does it have for physical...
Non-Competes Divide Integrators on Jun 12, 2017
Non-competes are controversial legal agreements that prohibit parties (typically employees) from working in a similar role or trade of their...
Panoramic: Fisheye vs Multi-Imager Usage on Jun 09, 2017
Panoramic cameras are a growing trend within video surveillance. The two main options are fisheye cameras using a single imager with an ultra-wide...
RMR Integrator Importance Statistics on Jun 08, 2017
How do integrators feel about offering RMR / recurring revenue services? For many, their business revolves around RMR, while others see no...
Milestone New "+" Claims To "Conquer The Mid-Market" on Jun 07, 2017
Milestone has declared they are going to "Conquer The Mid-Market" with new "+" releases. Will they? In this report, we examine Milestone's "+"...
Security Yard Signs and Stickers Guide on Jun 05, 2017
Many security integrators use signs or stickers with their company name and logo. Posting these in front the homes of residential customers...

Most Recent Industry Reports

Importance of Sales To Integrators - Statistics on Jun 23, 2017
One of the top trends in the industry over the past few years has been the rise of across-the-board sales (e.g.: Hikvision Sales, Dahua Sale,...
Deep Learning Surveillance Startups Deep Problem on Jun 23, 2017
The undeniably good news for the video surveillance market is that we are seeing the rise of more startups than in many years. The cause of this...
Avigilon Announces RADAR-Based Presence Detector on Jun 22, 2017
RADAR is gaining momentum within physical security. Two months after Axis announced a network radar detector, Avigilon has announced a RADAR-Based...
Covert Cloud Camera Service Launching (KJB) on Jun 22, 2017
Cloud IP cameras, for consumers, has become increasingly commonplace. However, covert cameras, lag there, with few options. Now, North America's...
Manufacturers Shipping Unlicensed H.265 Products on Jun 22, 2017
While H.265 support in video surveillance is growing, IPVM's research shows that most surveillance manufacturers are shipping H.265 products with...
Uniview Low-Cost Bullet PTZ Tested on Jun 21, 2017
Uniview is offering a HD zoom bullet camera, the IPC742SR9-PZ30-32G, with an integrated pan / tilt positioner, for the price of a low-cost...
QSR Video Surveillance Best Practices on Jun 21, 2017
Fast food restaurants or QSRs (quick service restaurants), are frequent victims of crime and fraud. Because they are open late, deal with cash, and...
45 Drives 'Lowest Cost' Enterprise Storage Company Profile on Jun 21, 2017
45 Drives claims the "lowest cost per Hard Drive Slot in the industry." But who or what is '45 Drives'? What started as a product design to...
No Hack, Still Liable, Court Finds ADT on Jun 20, 2017
Recently, ADT has been in the news for a $16 million settlement for a cyber security vulnerability class action suit. One of the most important...
Resolver / PPM 2000 Incident Management Platform Profile on Jun 20, 2017
You might have seen the company whose employees wear hockey jerseys at trade shows and wondered "what do they do?" PPM 2000 has been active in...

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