How Do We Get More Calls From Our Company's Vans Branding / Lettering?

If you add more one more "X" to your name you may get a lot calls.

#1, good topic. One question / idea: How much does your lettering / branding make an actual pitch? By that I mean does the lettering just say 'XX Security' + some generic slogan or does make it an offer / have a call to action like "For the best X, call us at". A call to action might help if it is not included.

Hire a designer to design your wrap. It'll not only protect your paint but it will help your image. Wraps aren't just for advertising, they're for branding. Having a clean brand helps you stand out and build customer confidence when you show up at their home or business. Plain black letters are great if you're focused on bidding projects, not so much for working with SMB's or privately held companies that aren't putting the projects out to bid and they're just looking for some quotes. 

You should be washing your vehicles weekly, possibly more in the winter. Make sure your vans are clean. This shows people you really care. If the door gets dented, fix it right away. 

The other value of well-marked vans is that they build awareness of your company within the community, even if they don't directly generate calls. I can't tell you how many times I have had a client tell me "What about XYZ Security, I see their vans driving around every day".

One glitch where I live in the Seattle area is that many homeowner's associations prohibit the parking of marked company vans in the community overnight. If you work from home or have employees who take their vans home this can be a problem. For this reason, some companies around here use unmarked vans.

We have a couple of guides that may help here:

• Pimp My Integrator Truck
• Integrator Service Vehicle Guide

We aren't doing a wrap but we use white vans with a red and black logo and design.

We don't have any CTA and we are in a very saturated market with other companies that have signs that say $14.95 monitoring etc. We know that usually does not include cell. Since we are strictly ADC for now, there is no point in advertising a cheap pots line rate when we do not offer it. And our ADC rate would hardly look attractive as people need a little explanation that our rate includes ADC, cell and UL monitoring.

Is anyone getting any direct response from the vehicle advertising? I know it builds brand awareness.

One small tactical comment...I am in the habit of (carefully) taking images of security industry vans/vehicles while on the road.  I have seen telephone numbers without area codes and site URL's so small or poorly positioned that i can't get a clean shot.  Perhaps a minor issue, but I do see other drivers taking snapshots, so bold is beautiful!

Whatever you do, don't put 20 lines of "what we do" all over the van.  For some reason that seems to be something low voltage integraters love to do, and one of our local competitors had about 1/4 of each side of their van reserved for logo and phone numbers and the rest was lists of services that pretty much everyone reacted to with TLDR.

Ok so everyone knows what I am working with. The HHR is my daily driver. The van pictured here was totaled. I have 2 other Transit Connects we recently bought and they are blank. We recently changed our name from Gotcha Surveillance to Gotcha Security.

We will change the company name, and lower copy on the HHR but keep the phone number and the "Eye".

For the black copy, we plan on "Alarms - Surveillance Cameras - Access Control - Installation - Maintenance"  or something similar.

The vans I plan on keeping the same design with the new name and copy unless we can figure a way to make the "Eye" big like the HHR.

Do we try to gear them toward residential clients? "Control your alarm from your phone?"

Go full wrap? A full wrap on each van is around $2500 versus $600 for lettering.

The point of branded vehicles is not to directly generate leads but to help build top of mind awareness.  It is another exposure point for people to see and learn your name.  The more people see your vehicles around town is another touch point with potential customers.  They are called on by your salespeople, see your vehicles around town, and if you are super lucky hear about a successful install you did with another customer.  These are all chances to try and build your name as a brand.

With recent changes to salespeople not being able to claim mileage next year, I also believe you should put salespeople in branded vehicles.

Logo should read...

DONT CALL 911 for SECURITY!  CALL US!

/facepalm

As an attention-getter, you can always try a scaled-down version of the Samsung Safety Truck!  https://www.youtube.com/watch?v=6GNGfse9ZK8

Hire techs that drive like complete a-holes. You’ll dramatically increase the number of calls you get. Trust me.....