Has anyone been able to prove real returns on investment from wrapping their work vans? Also, an integrator recently told me that he won't wrap since its advertising to a thief that there are valuables in your car. Anyone have experience with that?
Customize My Integrator Truck
If image is everything, security installer vehicles are rolling advertising. Using vehicles for marketing means covering them with eye-catching images and information.
One of the most popular methods is vehicle printed vinyl wrapping, where the entire outside of the truck can be used to display flashy graphics and attract attention of potential clients.
In this note, we review:
- Calendered vs Cast Wraps
- Dealer Offerings
- Wrapping Options
- Durability Concerns
- Costs of Wrapping
- Compared to Lettering or Printed Magnetic Signs
Member Gert Molkens made a similar 'advertisement to theft' comment in another thread.
Some wraps actually might act as a detterent to theft:
In general, I think 'ROI' would be measured in the same way billboard advertisement or yellow pages would be.
I believe that most business owners who choose highly customized wraps don't do so purely for hope of return on expense, but also because of aesthetic and corporate branding.
In the same way many integrators don't want their installers wearing sleeveless Pantera t-shirts, storing rolled-up joints above their ears, and driving beat-up Chevy Astro vans with mismatching tire sizes, they want to communicate high professionalism and focus even with their vehicle fleets.
As an integrator who happens to have a degree in graphic design and a modicum of taste, I implore everyone considering this for their vehicles... For the love of all that is holy, please, DO NOT USE PAPYRUS FONT!
(Looking at you Peace of Mind Security pictured above)
This font was tired by 2003. Every acupuncture, meditation, yoga and Asian or nature related business uses this font.
I get it, it looks peaceful and oriental, but it's become cliche and lazy in design. I could go on about other considerations, but this has become somewhat of a design peeve of mine...
I thought I was the only one over papyrus.
I was thinking of Comic Sans personally
While pricing is highly variable based on film type, graphics design, and overall size and complexity of the wrap, most security vans can be wrapped for $3,000 - $6,000.
What do you think the cost of producing the wrap itself is, without installation?
Would it make sense to buy extras when ordering, in case of damage or aging?
Road rage complaints increase multiple times over!
From time to time customers ask me for hidden cams for things like employee theft.
It works well to have a plain van sometimes for this reason.
A wrapped van in the customers parking lot with video surveillance all over it kind of lets the cat out of the bag for hidden camera installs.
While I do some subcontract work that prohibits a wrap, I just think they look tacky in general. People try to find a bunch of stock images or designery elements to fill a huge van and it just never really looks good IMO.
I don't have a design degree, but have done enough work on my own to know that filling those large panels on a van isn't easy to do and look good.
I've seen vans with really large, pixelated stock photos of old box cams and it just looks hideous.
I can take it or leave it when it comes to a full auto wrap. I prefer to have some markings with a contact number. By providing excellent customer service I will get more opportunities by word of mouth than a full wrap.