Pimp My Integrator Truck

By: Brian Rhodes, Published on Nov 14, 2016

If image is everything, security installer vehicles are rolling advertising. Using vehicles for marketing means covering them with eye-catching images and information.

One of the most popular methods is vehicle printed vinyl wrapping, where the entire outside of the truck can be used to display flashy graphics and attract attention of potential clients.

In this note, we review:

  • Calendered vs Cast Wraps
  • Dealer Offerings
  • Wrapping Options
  • Durability Concerns
  • Costs of Wrapping
  • Compared to Lettering or Printed Magnetic Signs

** ***** ** **********, security ********* ******** *** rolling ***********. ***** ******** for ********* ***** ******** them **** ***-******** ****** and ***********.

*** ** *** **** popular ******* ** ******* printed ***** ********, ***** the ****** ******* ** the ***** *** ** used ** ******* ****** graphics *** ******* ********* of ********* *******.

** **** ****, ** review:

  • ********** ** **** *****
  • ****** *********
  • ******** *******
  • ********** ********
  • ***** ** ********
  • ******** ** ********* ** Printed ******** *****

[***************]

Printed ***** *** ****** ********* 

*** *** ******* ** advertising ** ******* ******** is *** ******** *** relative ********* ** ********* customers. ***** ***** ***-******** graphics ** ******* ****** is *** ******** ** all, *** ***** **** a *** ** ***** parked ** * ******* or ***** ** * traffic *** *** ***** the *** ** ********* of ****** *******, *** otherwise ****** * ********* impression. ******* **** *** driving, ********* ********* ****** just ****** *** *******, minimize *** ******, ** ignore ** *****.

***** ******** *** ** painted ** ****'** ** a ******* ** ****, wrapping **** ******* ***** sheets ** ****** **** the ******* ** *********** covering *** ****** ******* with *****-******* ******* ****** at * ***** **** than *********** ** ****** paintwork. 

Types - ********** ** ****

** *******, ***** *** two ***** ** ***** sold *****:

  • **********: **** ***** ** essentially ****** ***** ****** or ****** ****** ******* of ***, ***** ********* a ********** ** ******** plastic. ***** **** *** rollers, **** ***** ** pressed **** * *****-**** film. ********** ** ***** warrantied *** * ** 3 *****.
  • ****: **** ********* **** calendaring, **** **** ** vinyl ** ***** **** non-recycled '******' ****** ********** and ******* ***** ******** that ** *** ******* or ****** *** ****.  Cast **** ** **** flexible *** *********** **** complex ****** *** **** body ******** **** ******. Durability ** ***** * years ** ****.

** ***** ** **********, cast ***** *** ****** quality ***** **** ******** types, *** *** **** resistant ** **********, *******, and **** ******. ***** either **** *** ** printed **** **** ****** graphics, **** ***** *** available ** **** ******** colors ***** ********** ***** are *******. ** *******, high-gloss ******** *** **** available **** ******** ******, although *** ****-***** ****** desirable *** ******** *** covered ** **** *****.

Dealer **** ****** & ************

**** ***** ** ***** wraps *** ******** *********, with **** ********* **** shops ** ******* ********* offering ****** *** ************. Because ** *** ********* highly ********** ******* *** semi-skilled ***** ******** ** install ****, ***** ***** are *** ********* ******* as *** ** **** the ******** *********.

**** **** ******** *******, most ***** ***** **** multiple ******* **** *********, who *** *********** *** a ******** ************'* ***** film ** **** **** a ********* *********** *******. Overall, ******** ****** *** service ***** *** **** favorable **** ****** ** vehicles *** *******, *** recurring ******** **** * single ******** ********* ******* in *** **** *******.

Wrapping ******** **** *** ****** 

***** **** ******* *********** signage, ******** '*****' ******** often **** ******* ***** details ***** *** *******, typically ********* ******* *******, vehicle *******, ** ***** company ******** ******* **** phone ******* ** *** addresses.

*********, ***** *****, ******** vans *** ****** *** not ****** ********* ******* designs, *** ******* ** relatively **** ** ******* over ***** ********. ** save ****, '*******' ***** that ***** **** ***** of * *******'* **** are ******, *** ******* of ***** *******, *** vehicle's **** ***** ******** a ******** **** ***** of *** ****.

**** ******* *** ** wrapped ** ****, ******** that ********* ****** *** be **********.  ******** **** windshields *** ******'* *** windows ** ********* **********, but ********* ******* *** cargo ***** *** *** a '**********' **** ** film **** ****** ********** through *** ****** *** small *****:

Durability ** *****

*** ** *** *** benefits ** ******** **** custom ***** **** ** the ******* ********** *** fade ********** ** ***** wraps. ***** **** ***** scratches ** ***** *** permanently ****** * ****** paint ***, ***** ***** are ********* ** ***** cuts, *********, *** ****** and ****** ***/**** ******** with ******* ******. **** films generally *** ********** ******* damage ****** **** ********** types, **** ******* ***** of * ***** ** longer ******.

***** *** ****** ***** 'rock *****' *** ******* scratches ****** **** ***** alone, *** ** * portion ** **** ** damaged, ** ********* *** be **** ******** **** a ***** ***** ******* redoing *** ****** ******* wrap. *******, ***** *** become *** ******* **** time, *** ******** *** be ********** ** ******** carwashes ***** *********** ***** clear-coated ***** ** **** durable.

Costs ********

***** ******* ** ****** variable ***** ** **** type, ******** ******, *** overall **** *** ********** of *** ****, **** security **** *** ** wrapped *** $*,*** - $6,000. ** *******, *** biggest ****** ** **** is ****** *** ************ labor, *** **** ********* and ****-******** **** **** will ** ****** ******** to ******, '*******' ***** that ** *** ***** a ******* ********.

******** ** * ****-**** custom ***** *** **** can **** $*,*** ** more **** '******' *****, and ** **** *** larger ********, **** **** departments, ********* ********, ******, and **** ****** ******* are *** ***** ***** instead ** ***** **** for ***** ******* ******:

** *******, *** **** simple * ****** **, the ****** ** **** it **** ** ** paint ****. *******, *** more ********* *** ******* a ****** **, *** less ********* * **** will ** ****** *********.

Wraps **. ********* ** ******* ******** *****

*** ******* ************ ** vinyl ***** ** ****, especially ***** ***** ********* or ******* ******** ***** can **** ** ****** as $** *** ********* performs *** **** ***. Another ************, ********** *** small **********, ** **** unlike ******** *****, ***** are ****-*********.  ***** **** can ** ******* ******* damage ** *** *******, the ******* ********* ******** them *** ***** ****** be *********.

****** ******** ***** **** can ** ******* *** stored ***** *** ******* is ****, *** *** smaller ******* **** ******* vehicle **** **** **** function *** ***-**** ********, ***** *** ****** *********.

*******, **** '*********' ******** signs *** ***** ***** blemishes ** ******* ***** that ****'* *********:

***** ********* ***** *** leave * ********* ****, unlike ***** **** ********* can ** ****** **** with ** ******** **** behind.

Vote - **** 

Comments (12)

Moe Levine

11/14/16 04:18pm

Has anyone been able to prove real returns on investment from wrapping their work vans? Also, an integrator recently told me that he won't wrap since its advertising to a thief that there are valuables in your car. Anyone have experience with that?

Avatar

Brian Rhodes

IPVMU Certified | In reply to Moe Levine | 11/14/16 04:23pm

Member Gert Molkens made a similar 'advertisement to theft' comment in another thread.

Undisclosed #1

In reply to Moe Levine | 11/14/16 04:31pm

Some wraps actually might act as a detterent to theft:

Avatar

Brian Rhodes

IPVMU Certified | In reply to Moe Levine | 11/14/16 04:35pm

In general, I think 'ROI' would be measured in the same way billboard advertisement or yellow pages would be.

I believe that most business owners who choose highly customized wraps don't do so purely for hope of return on expense, but also because of aesthetic and corporate branding.

In the same way many integrators don't want their installers wearing sleeveless Pantera t-shirts, storing rolled-up joints above their ears, and driving beat-up Chevy Astro vans with mismatching tire sizes, they want to communicate high professionalism and focus even with their vehicle fleets.

Undisclosed Manufacturer #2

11/14/16 05:13pm

As an integrator who happens to have a degree in graphic design and a modicum of taste, I implore everyone considering this for their vehicles... For the love of all that is holy, please, DO NOT USE PAPYRUS FONT!

(Looking at you Peace of Mind Security pictured above)

This font was tired by 2003. Every acupuncture, meditation, yoga and Asian or nature related business uses this font.

I get it, it looks peaceful and oriental, but it's become cliche and lazy in design. I could go on about other considerations, but this has become somewhat of a design peeve of mine...

My $.02...

Avatar

Norm Dimick

In reply to Undisclosed Manufacturer #2 | 11/14/16 09:34pm

I thought I was the only one over papyrus.

Avatar

Campbell Chang

In reply to Undisclosed Manufacturer #2 | 11/14/16 09:42pm

I was thinking of Comic Sans personally

Undisclosed #1

11/14/16 08:04pm

While pricing is highly variable based on film type, graphics design, and overall size and complexity of the wrap, most security vans can be wrapped for $3,000 - $6,000.

What do you think the cost of producing the wrap itself is, without installation?

Would it make sense to buy extras when ordering, in case of damage or aging?

Undisclosed Integrator #3

11/15/16 01:10am

Road rage complaints increase multiple times over!

Jeff Gack

IPVMU Certified | 11/15/16 02:12am

From time to time customers ask me for hidden cams for things like employee theft.

It works well to have a plain van sometimes for this reason.

A wrapped van in the customers parking lot with video surveillance all over it kind of lets the cat out of the bag for hidden camera installs.

Avatar

Jon Dillabaugh

Pro Focus LLC | 11/15/16 02:31am

While I do some subcontract work that prohibits a wrap, I just think they look tacky in general. People try to find a bunch of stock images or designery elements to fill a huge van and it just never really looks good IMO.

I don't have a design degree, but have done enough work on my own to know that filling those large panels on a van isn't easy to do and look good.

I've seen vans with really large, pixelated stock photos of old box cams and it just looks hideous.

Avatar

John Booth

11/15/16 12:55pm

I can take it or leave it when it comes to a full auto wrap. I prefer to have some markings with a contact number. By providing excellent customer service I will get more opportunities by word of mouth than a full wrap.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports on Installation

ISC East 2019 Show Report Day 1 on Nov 20, 2019
IPVM is in New York City covering the ISC East 2019 show. Inside this report, we cover: Traffic / Attendance Size / Layout Biggest Booth...
IP Camera Mount Shootout - Axis, Bosch, Dahua, Hanwha, Hikvision, Vivotek on Nov 04, 2019
Which manufacturers offer the best or worst mounts? We bought and tested ~50 IP camera mounts and related components from Axis, Bosch, Dahua,...
Milestone XProtect 2019 R3 Tested on Oct 30, 2019
Milestone has had problems over the last few years releasing significant new software. Now, in XProtect 2019 R3, Milestone is touting "one search...
Covert Elevator Face Recognition on Oct 24, 2019
Covert elevator facial recognition has the potential to solve the cost and complexity of elevator surveillance while engendering immense privacy...
Camera Focusing Tutorial on Oct 14, 2019
Camera focus is fundamental to quality imaging. Mistakes can significantly reduce details, making cameras less effective. In this guide, we...
Last Chance - Register Now - October 2019 IP Networking Course on Oct 10, 2019
Last Chance - Register Now - Fall 2019 IP Networking Course. The course starts next week. This is the only networking course designed...
Camera Cable Whip Guide on Oct 02, 2019
Cable whips are one of integrator's least favorite camera features but seem to be unavoidable, now commonplace on dome, turret, and bullet cameras...
Installation Course - Last Chance - Register Now on Sep 12, 2019
Last Chance - Register Now - September 2019 Video Surveillance Install Course. Thursday, September 12th is your last chance to register for the...
Genetec Stratocast VSaaS Tested on Sep 05, 2019
The VSaaS market is rapidly expanding in 2019, with Verkada, Meraki, Eagle Eye, Avigilon and numerous startups growing their market share. When we...
ZK Teco Atlas Access Control Tested on Aug 20, 2019
Who needs access specialists? China-based ZKTeco claims its newest access panel 'makes it very easy for anyone to learn and install access control...

Most Recent Industry Reports

Axis "Best Of The Best" 4K Camera Tested (Q1798-LE) on Nov 21, 2019
Axis has released their "best of the best" Q1798-LE bullet camera, touting "4K without compromise" with a large Micro 4/3" image sensor, custom...
Glass Doors and Access Control Tutorial on Nov 21, 2019
One of the biggest access challenges are locking and securing glass doors. Unlike wood or steel doors that can be modified to work with...
Avigilon H4 Intercom Tested on Nov 20, 2019
Avigilon is well-known for video surveillance and access, but how well does the company's intercom work? We purchased and tested Avigilon's H4...
The Cowardly, Greedy "Leaders" of Video Surveillance - SIA on Nov 19, 2019
The video surveillance industry suffers from cowardly, greedy 'leaders' focused on maximizing easy money while undermining public trust. The...
Hikvision Dual Lens Face Recognition Camera Tested on Nov 19, 2019
Hikvision's Dual Lens Facial Recognition camera, claims that it "adopts advanced deep learning algorithm and powerful GPU to realize instant face...
Top Manufacturers Gaining and Losing 2019 on Nov 18, 2019
2019 has been an explosive year for video surveillance, with the world's two largest manufacturers, Dahua and Hikvision, being sanctioned for human...
Hidden Camera Detectors Tested on Nov 18, 2019
Hidden cameras are a growing problem as cameras become smaller, cheaper and easier to access. However, some companies claim to be able to detect...
Wyze Fires Back at JCI - Your Patents Are Invalid, Pay All Of Our Costs on Nov 18, 2019
Goliath JCI targeted startup Wyze this summer alleging the fast-growing consumer startup was violating a slew of JCI's patents. Now, Wyze has...
ADT Stock Surges - "Leading The Commercial Space" on Nov 15, 2019
Don't call it comeback... but maybe call it a commercial provider. ADT, whose stock dropped by as much as 2/3rds since IPOing in 2018, has now...

What IPVM Is

The world's leading authority on video surveillance, with 200,000+ visits monthly.

  • Articles on cameras, video analytics, VMS, and trends
  • Tests showing actual performance and problems
  • Courses in surveillance, access control, etc
  • Camera Calculator for designing systems

Dedicated To Independence

We're dedicated to staying independent and objective. We're the only industry source to refuse any and all advertisements, sponsorship, and consulting from manufacturers. Why?