Pimp My Integrator Truck

By: Brian Rhodes, Published on Nov 14, 2016

If image is everything, security installer vehicles are rolling advertising. Using vehicles for marketing means covering them with eye-catching images and information.

One of the most popular methods is vehicle printed vinyl wrapping, where the entire outside of the truck can be used to display flashy graphics and attract attention of potential clients.

In this note, we review:

  • Calendered vs Cast Wraps
  • Dealer Offerings
  • Wrapping Options
  • Durability Concerns
  • Costs of Wrapping
  • Compared to Lettering or Printed Magnetic Signs

** ***** ** **********, security ********* ******** *** rolling ***********. ***** ******** for ********* ***** ******** them **** ***-******** ****** and ***********.

*** ** *** **** popular ******* ** ******* printed ***** ********, ***** the ****** ******* ** the ***** *** ** used ** ******* ****** graphics *** ******* ********* of ********* *******.

** **** ****, ** review:

  • ********** ** **** *****
  • ****** *********
  • ******** *******
  • ********** ********
  • ***** ** ********
  • ******** ** ********* ** Printed ******** *****

[***************]

Printed ***** *** ****** *********

*** *** ******* ** advertising ** ******* ******** is *** ******** *** relative ********* ** ********* customers. ***** ***** ***-******** graphics ** ******* ****** is *** ******** ** all, *** ***** **** a *** ** ***** parked ** * ******* or ***** ** * traffic *** *** ***** the *** ** ********* of ****** *******, *** otherwise ****** * ********* impression. ******* **** *** driving, ********* ********* ****** just ****** *** *******, minimize *** ******, ** ignore ** *****.

***** ******** *** ** painted ** ****'** ** a ******* ** ****, wrapping **** ******* ***** sheets ** ****** **** the ******* ** *********** covering *** ****** ******* with *****-******* ******* ****** at * ***** **** than *********** ** ****** paintwork.

Types - ********** ** ****

** *******, ***** *** two ***** ** ***** sold *****:

  • **********: **** ***** ** essentially ****** ***** ****** or ****** ****** ******* of ***, ***** ********* a ********** ** ******** plastic. ***** **** *** rollers, **** ***** ** pressed **** * *****-**** film. ********** ** ***** warrantied *** * ** 3 *****.
  • ****: **** ********* **** calendaring, **** **** ** vinyl ** ***** **** non-recycled '******' ****** ********** and ******* ***** ******** that ** *** ******* or ****** *** ****. Cast **** ** **** flexible *** *********** **** complex ****** *** **** body ******** **** ******. Durability ** ***** * years ** ****.

** ***** ** **********, cast ***** *** ****** quality ***** **** ******** types, *** *** **** resistant ** **********, *******, and **** ******. ***** either **** *** ** printed **** **** ****** graphics, **** ***** *** available ** **** ******** colors ***** ********** ***** are *******. ** *******, high-gloss ******** *** **** available **** ******** ******, although *** ****-***** ****** desirable *** ******** *** covered ** **** *****.

Dealer **** ****** & ************

**** ***** ** ***** wraps *** ******** *********, with **** ********* **** shops ** ******* ********* offering ****** *** ************. Because ** *** ********* highly ********** ******* *** semi-skilled ***** ******** ** install ****, ***** ***** are *** ********* ******* as *** ** **** the ******** *********.

**** **** ******** *******, most ***** ***** **** multiple ******* **** *********, who *** *********** *** a ******** ************'* ***** film ** **** **** a ********* *********** *******. Overall, ******** ****** *** service ***** *** **** favorable **** ****** ** vehicles *** *******, *** recurring ******** **** * single ******** ********* ******* in *** **** *******.

Wrapping ******** **** *** ******

***** **** ******* *********** signage, ******** '*****' ******** often **** ******* ***** details ***** *** *******, typically ********* ******* *******, vehicle *******, ** ***** company ******** ******* **** phone ******* ** *** addresses.

*********, ***** *****, ******** vans *** ****** *** not ****** ********* ******* designs, *** ******* ** relatively **** ** ******* over ***** ********. ** save ****, '*******' ***** that ***** **** ***** of * *******'* **** are ******, *** ******* of ***** *******, *** vehicle's **** ***** ******** a ******** **** ***** of *** ****.

**** ******* *** ** wrapped ** ****, ******** that ********* ****** *** be **********. ******** **** windshields *** ******'* *** windows ** ********* **********, but ********* ******* *** cargo ***** *** *** a '**********' **** ** film **** ****** ********** through *** ****** *** small *****:

Durability ** *****

*** ** *** *** benefits ** ******** **** custom ***** **** ** the ******* ********** *** fade ********** ** ***** wraps. ***** **** ***** scratches ** ***** *** permanently ****** * ****** paint ***, ***** ***** are ********* ** ***** cuts, *********, *** ****** and ****** ***/**** ******** with ******* ******. **** films ********* *** ********** against ****** ****** **** calendared *****, **** ******* lives ** * ***** or ****** ******.

***** *** ****** ***** 'rock *****' *** ******* scratches ****** **** ***** alone, *** ** * portion ** **** ** damaged, ** ********* *** be **** ******** **** a ***** ***** ******* redoing *** ****** ******* wrap. *******, ***** *** become *** ******* **** time, *** ******** *** be ********** ** ******** carwashes ***** *********** ***** clear-coated ***** ** **** durable.

Costs ********

***** ******* ** ****** variable ***** ** **** type, ******** ******, *** overall **** *** ********** of *** ****, **** security **** *** ** wrapped *** $*,*** - $6,000. ** *******, *** biggest ****** ** **** is ****** *** ************ labor, *** **** ********* and ****-******** **** **** will ** ****** ******** to ******, '*******' ***** that ** *** ***** a ******* ********.

******** ** * ****-**** custom ***** *** **** can **** $*,*** ** more **** '******' *****, and ** **** *** larger ********, **** **** departments, ********* ********, ******, and **** ****** ******* are *** ***** ***** instead ** ***** **** for ***** ******* ******:

** *******, *** **** simple * ****** **, the ****** ** **** it **** ** ** paint ****. *******, *** more ********* *** ******* a ****** **, *** less ********* * **** will ** ****** *********.

Wraps **. ********* ** ******* ******** *****

*** ******* ************ ** vinyl ***** ** ****, especially ***** ***** ********* or ******* ******** ***** can **** ** ****** as $** *** ********* performs *** **** ***. Another ************, ********** *** small **********, ** **** unlike ******** *****, ***** are ****-*********. ***** **** can ** ******* ******* damage ** *** *******, the ******* ********* ******** them *** ***** ****** be *********.

****** ******** ***** **** can ** ******* *** stored ***** *** ******* is ****, *** *** smaller ******* **** ******* vehicle **** **** **** function *** ***-**** ********,***** *** ****** *********.

*******, **** '*********' ******** signs *** ***** ***** blemishes ** ******* ***** that ****'* *********:

***** ********* ***** *** leave * ********* ****, unlike ***** **** ********* can ** ****** **** with ** ******** **** behind.

Vote - ****

Comments (12)

Has anyone been able to prove real returns on investment from wrapping their work vans? Also, an integrator recently told me that he won't wrap since its advertising to a thief that there are valuables in your car. Anyone have experience with that?

Member Gert Molkens made a similar 'advertisement to theft' comment in another thread.

Some wraps actually might act as a detterent to theft:

In general, I think 'ROI' would be measured in the same way billboard advertisement or yellow pages would be.

I believe that most business owners who choose highly customized wraps don't do so purely for hope of return on expense, but also because of aesthetic and corporate branding.

In the same way many integrators don't want their installers wearing sleeveless Pantera t-shirts, storing rolled-up joints above their ears, and driving beat-up Chevy Astro vans with mismatching tire sizes, they want to communicate high professionalism and focus even with their vehicle fleets.

As an integrator who happens to have a degree in graphic design and a modicum of taste, I implore everyone considering this for their vehicles... For the love of all that is holy, please, DO NOT USE PAPYRUS FONT!

(Looking at you Peace of Mind Security pictured above)

This font was tired by 2003. Every acupuncture, meditation, yoga and Asian or nature related business uses this font.

I get it, it looks peaceful and oriental, but it's become cliche and lazy in design. I could go on about other considerations, but this has become somewhat of a design peeve of mine...

My $.02...

I thought I was the only one over papyrus.

I was thinking of Comic Sans personally

While pricing is highly variable based on film type, graphics design, and overall size and complexity of the wrap, most security vans can be wrapped for $3,000 - $6,000.

What do you think the cost of producing the wrap itself is, without installation?

Would it make sense to buy extras when ordering, in case of damage or aging?

Road rage complaints increase multiple times over!

From time to time customers ask me for hidden cams for things like employee theft.

It works well to have a plain van sometimes for this reason.

A wrapped van in the customers parking lot with video surveillance all over it kind of lets the cat out of the bag for hidden camera installs.

While I do some subcontract work that prohibits a wrap, I just think they look tacky in general. People try to find a bunch of stock images or designery elements to fill a huge van and it just never really looks good IMO.

I don't have a design degree, but have done enough work on my own to know that filling those large panels on a van isn't easy to do and look good.

I've seen vans with really large, pixelated stock photos of old box cams and it just looks hideous.

I can take it or leave it when it comes to a full auto wrap. I prefer to have some markings with a contact number. By providing excellent customer service I will get more opportunities by word of mouth than a full wrap.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports on Installation

Access Control Job Walk Guide on May 22, 2019
Significant money can be saved and problems avoided with an access control job walk if you know what to look for and what to ask. By inviting...
Maglock Selection Guide on May 16, 2019
One of the most misunderstood yet valuable pieces of electrified hardware is the maglock. Few locks are stronger, but myths and confusion surround...
Bank Security Manager Interview on May 15, 2019
Bank security contends with many significant threats - from fraudsters to robbers and more. In this interview, IPVM spoke with bank security...
Registration Closed - Spring 2019 IP Networking Course on May 02, 2019
Register now for the Spring 2019 IP Networking course here - Closed. Last chance now.   This is the only networking course designed specifically...
LenelS2 Launches VRx Video Platform on Apr 29, 2019
For years, S2's video management platform, the NetVR, was based on Exacq. Now, after years of internal development, S2 has launched its own...
Amazon Marketing Pro Installs of Amazon Security Systems on Apr 25, 2019
Is Amazon a threat to conventional providers like ADT, Vivint and Brinks Home Security? Many say no. Now, Amazon is advertising free in-home...
Locking Down Network Connections Guide on Apr 23, 2019
Accidents and inside attacks are risks when network connections are not locked down. Security and video surveillance systems should be protected...
Arecont Favorability Results 2019 on Apr 22, 2019
Arecont's net negativity remained the same in IPVM's 2019 integrator study, though integrator's feeling became relatively more neutral compared to...
Riser vs Plenum Cabling Explained on Apr 18, 2019
You could be spending twice as much for cable as you need. The difference between 'plenum' rated cable and 'riser' rated cable is subtle, but the...
Pole Mount Camera Installation Guide on Apr 11, 2019
Poles are a popular but challenging choice for deploying surveillance cameras outdoors. Poles are indispensable for putting cameras at the right...

Most Recent Industry Reports

NJ Law Requires Apprenticeship For Public Works Integrators on May 24, 2019
Few integrators do a formal apprenticeship program. However, now a NJ law is requiring any integrator on public works projects (such as state...
Security / Privacy Journalist Sam Pfeifle Interview on May 24, 2019
Sam Pfeifle is best known as the outspoken former Editor of Security Systems News. After that, he was publications director at the International...
Verkada Video Quality Problems Tested on May 23, 2019
Verkada suffers from numerous video quality problems, not found in commercial IP cameras, new IPVM testing of Verkada vs Axis and Hikvision...
Average Frame Rate Video Surveillance 2019 on May 23, 2019
What is the average frame rated used in video surveillance systems? In IPVM's 2011 statistics, the average was 6-8fps increasing to ~10fps in...
Access Control Job Walk Guide on May 22, 2019
Significant money can be saved and problems avoided with an access control job walk if you know what to look for and what to ask. By inviting...
ASCMA / Monitronics Declares Chapter 11 Bankruptcy Plan on May 22, 2019
Monitronics is entering into Chapter 11 bankruptcy. The company, also called Ascent Capital Group Inc., aka ASCMA, aka Brinks Home Security,...
US Considers Sanctions Against Hikvision and Dahua on May 22, 2019
The US government is considering blacklisting "up to 5" PRC surveillance firms, including Hikvision and Dahua, Bloomberg reported, with human...
Dahua USA Celebrates 5 Years of Errors on May 21, 2019
Dahua USA is, in their own words, 'celebrating' 5 years in North America or as trade magazine SSN declared: Dahua Technology finds success in...
Axis ~$150 Outdoor Camera Tested on May 21, 2019
Axis has released the latest in their Companion camera line, the outdoor Companion Dome Mini LE, a 1080p integrated IR model aiming to compete with...
Covert Facial Recognition Using Axis and Amazon By NYTimes on May 20, 2019
What if you took a 33MP Axis camera covering one of the busiest parks in the US and ran Amazon Facial Recognition against it? That is what the...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact