Pimp My Integrator Truck

By: Brian Rhodes, Published on Nov 14, 2016

If image is everything, security installer vehicles are rolling advertising. Using vehicles for marketing means covering them with eye-catching images and information.

One of the most popular methods is vehicle printed vinyl wrapping, where the entire outside of the truck can be used to display flashy graphics and attract attention of potential clients.

In this note, we review:

  • Calendered vs Cast Wraps
  • Dealer Offerings
  • Wrapping Options
  • Durability Concerns
  • Costs of Wrapping
  • Compared to Lettering or Printed Magnetic Signs

Printed ***** *** ****** ********* 

*** *** ******* ** advertising ** ******* ******** is *** ******** *** relative ********* ** ********* customers. ***** ***** ***-******** graphics ** ******* ****** is *** ******** ** all, *** ***** **** a *** ** ***** parked ** * ******* or ***** ** * traffic *** *** ***** the *** ** ********* of ****** *******, *** otherwise ****** * ********* impression. ******* **** *** driving, ********* ********* ****** just ****** *** *******, minimize *** ******, ** ignore ** *****.

***** ******** *** ** painted ** ****'** ** a ******* ** ****, wrapping **** ******* ***** sheets ** ****** **** the ******* ** *********** covering *** ****** ******* with *****-******* ******* ****** at * ***** **** than *********** ** ****** paintwork. 

Types - ********** ** ****

** *******, ***** *** two ***** ** ***** sold *****:

  • **********: **** ***** ** essentially ****** ***** ****** or ****** ****** ******* of ***, ***** ********* a ********** ** ******** plastic. ***** **** *** rollers, **** ***** ** pressed **** * *****-**** film. ********** ** ***** warrantied *** * ** 3 *****.
  • ****: **** ********* **** calendaring, **** **** ** vinyl ** ***** **** non-recycled '******' ****** ********** and ******* ***** ******** that ** *** ******* or ****** *** ****.  Cast **** ** **** flexible *** *********** **** complex ****** *** **** body ******** **** ******. Durability ** ***** * years ** ****.

** ***** ** **********, cast ***** *** ****** quality ***** **** ******** types, *** *** **** resistant ** **********, *******, and **** ******. ***** either **** *** ** printed **** **** ****** graphics, **** ***** *** available ** **** ******** colors ***** ********** ***** are *******. ** *******, high-gloss ******** *** **** available **** ******** ******, although *** ****-***** ****** desirable *** ******** *** covered ** **** *****.

Dealer **** ****** & ************

**** ***** ** ***** wraps *** ******** *********, with **** ********* **** shops ** ******* ********* offering ****** *** ************. Because ** *** ********* highly ********** ******* *** semi-skilled ***** ******** ** install ****, ***** ***** are *** ********* ******* as *** ** **** the ******** *********.

**** **** ******** *******, most ***** ***** **** multiple ******* **** *********, who *** *********** *** a ******** ************'* ***** film ** **** **** a ********* *********** *******. Overall, ******** ****** *** service ***** *** **** favorable **** ****** ** vehicles *** *******, *** recurring ******** **** * single ******** ********* ******* in *** **** *******.

Wrapping ******** **** *** ****** 

***** **** ******* *********** signage, ******** '*****' ******** often **** ******* ***** details ***** *** *******, typically ********* ******* *******, vehicle *******, ** ***** company ******** ******* **** phone ******* ** *** addresses.

*********, ***** *****, ******** vans *** ****** *** not ****** ********* ******* designs, *** ******* ** relatively **** ** ******* over ***** ********. ** save ****, '*******' ***** that ***** **** ***** of * *******'* **** are ******, *** ******* of ***** *******, *** vehicle's **** ***** ******** a ******** **** ***** of *** ****.

**** ******* *** ** wrapped ** ****, ******** that ********* ****** *** be **********.  ******** **** windshields *** ******'* *** windows ** ********* **********, but ********* ******* *** cargo ***** *** *** a '**********' **** ** film **** ****** ********** through *** ****** *** small *****:

Durability ** *****

*** ** *** *** benefits ** ******** **** custom ***** **** ** the ******* ********** *** fade ********** ** ***** wraps. ***** **** ***** scratches ** ***** *** permanently ****** * ****** paint ***, ***** ***** are ********* ** ***** cuts, *********, *** ****** and ****** ***/**** ******** with ******* ******. **** films generally *** ********** ******* damage ****** **** ********** types, **** ******* ***** of * ***** ** longer ******.

***** *** ****** ***** 'rock *****' *** ******* scratches ****** **** ***** alone, *** ** * portion ** **** ** damaged, ** ********* *** be **** ******** **** a ***** ***** ******* redoing *** ****** ******* wrap. *******, ***** *** become *** ******* **** time, *** ******** *** be ********** ** ******** carwashes ***** *********** ***** clear-coated ***** ** **** durable.

Costs ********

***** ******* ** ****** variable ***** ** **** type, ******** ******, *** overall **** *** ********** of *** ****, **** security **** *** ** wrapped *** $*,*** - $6,000. ** *******, *** biggest ****** ** **** is ****** *** ************ labor, *** **** ********* and ****-******** **** **** will ** ****** ******** to ******, '*******' ***** that ** *** ***** a ******* ********.

******** ** * ****-**** custom ***** *** **** can **** $*,*** ** more **** '******' *****, and ** **** *** larger ********, **** **** departments, ********* ********, ******, and **** ****** ******* are *** ***** ***** instead ** ***** **** for ***** ******* ******:

** *******, *** **** simple * ****** **, the ****** ** **** it **** ** ** paint ****. *******, *** more ********* *** ******* a ****** **, *** less ********* * **** will ** ****** *********.

Wraps **. ********* ** ******* ******** *****

*** ******* ************ ** vinyl ***** ** ****, especially ***** ***** ********* or ******* ******** ***** can **** ** ****** as $** *** ********* performs *** **** ***. Another ************, ********** *** small **********, ** **** unlike ******** *****, ***** are ****-*********.  ***** **** can ** ******* ******* damage ** *** *******, the ******* ********* ******** them *** ***** ****** be *********.

****** ******** ***** **** can ** ******* *** stored ***** *** ******* is ****, *** *** smaller ******* **** ******* vehicle **** **** **** function *** ***-**** ********, ***** *** ****** *********.

*******, **** '*********' ******** signs *** ***** ***** blemishes ** ******* ***** that ****'* *********:

***** ********* ***** *** leave * ********* ****, unlike ***** **** ********* can ** ****** **** with ** ******** **** behind.

Vote - **** 

Comments (12)

Has anyone been able to prove real returns on investment from wrapping their work vans? Also, an integrator recently told me that he won't wrap since its advertising to a thief that there are valuables in your car. Anyone have experience with that?

Member Gert Molkens made a similar 'advertisement to theft' comment in another thread.

Some wraps actually might act as a detterent to theft:

In general, I think 'ROI' would be measured in the same way billboard advertisement or yellow pages would be.

I believe that most business owners who choose highly customized wraps don't do so purely for hope of return on expense, but also because of aesthetic and corporate branding.

In the same way many integrators don't want their installers wearing sleeveless Pantera t-shirts, storing rolled-up joints above their ears, and driving beat-up Chevy Astro vans with mismatching tire sizes, they want to communicate high professionalism and focus even with their vehicle fleets.

As an integrator who happens to have a degree in graphic design and a modicum of taste, I implore everyone considering this for their vehicles... For the love of all that is holy, please, DO NOT USE PAPYRUS FONT!

(Looking at you Peace of Mind Security pictured above)

This font was tired by 2003. Every acupuncture, meditation, yoga and Asian or nature related business uses this font.

I get it, it looks peaceful and oriental, but it's become cliche and lazy in design. I could go on about other considerations, but this has become somewhat of a design peeve of mine...

My $.02...

I thought I was the only one over papyrus.

I was thinking of Comic Sans personally

While pricing is highly variable based on film type, graphics design, and overall size and complexity of the wrap, most security vans can be wrapped for $3,000 - $6,000.

What do you think the cost of producing the wrap itself is, without installation?

Would it make sense to buy extras when ordering, in case of damage or aging?

Road rage complaints increase multiple times over!

From time to time customers ask me for hidden cams for things like employee theft.

It works well to have a plain van sometimes for this reason.

A wrapped van in the customers parking lot with video surveillance all over it kind of lets the cat out of the bag for hidden camera installs.

While I do some subcontract work that prohibits a wrap, I just think they look tacky in general. People try to find a bunch of stock images or designery elements to fill a huge van and it just never really looks good IMO.

I don't have a design degree, but have done enough work on my own to know that filling those large panels on a van isn't easy to do and look good.

I've seen vans with really large, pixelated stock photos of old box cams and it just looks hideous.

I can take it or leave it when it comes to a full auto wrap. I prefer to have some markings with a contact number. By providing excellent customer service I will get more opportunities by word of mouth than a full wrap.

Read this IPVM report for free.

This article is part of IPVM's 6,537 reports, 881 tests and is only available to members. To get a one-time preview of our work, enter your work email to access the full article.

Already a member? Login here | Join now

Related Reports

Fever Camera Sales From Integrators Surveyed on Jun 01, 2020
Fever cameras are the hottest trend in video surveillance currently but how...
Convergint Refuses To Fix Faked Fever Marketing, FTC Complaint Filed on Jun 19, 2020
Since Convergint has refused to fix their faked fever camera marketing, IPVM...
Facial Recognition: Weak Sales, Anti Regulation, No Favorite, Says Security Integrators on Jul 07, 2020
While facial recognition has gained greater prominence, a new IPVM study of...
Avigilon Social Distancing Analytics Tested on Aug 26, 2020
Avigilon released its social distancing analytics in response to the...
Don't Be Fooled By Hot Water Bottle Fever Camera Demos on Aug 24, 2020
Fever camera salesmen like to fool buyers (and themselves) with hot water...
Faked Convergint Fever Camera 'Expert' Marketing on Jun 16, 2020
Convergint touts they are "THERMAL CAMERA SOLUTION EXPERTS" while faking...
Fever Cameras Are Medical Devices, Per The FDA, Dahua, Feevr, Hikvision, InVid Contrary Claims Are False on May 28, 2020
Fever cameras are medical devices, despite what euphemisms various sellers...
Dahua Faked Coronavirus Camera Marketing on Apr 01, 2020
Dahua has conducted a coronavirus camera global marketing campaign centered...
Axis Compares Fever Camera Sellers to 9/11 on Sep 18, 2020
Axis Communications, the West's largest surveillance camera manufacturer, has...
Industry Study: 83% of US Temperature Screening Sellers Falsely Say Not Medical Devices on Jun 29, 2020
83% of US companies selling temperature screening devices, aka 'fever'...
Faked Coronavirus Fever Detection, Athena Used Hikvision; Responds - Selling NDAA Compliant Cameras, Pledging 50% Of Profits to Victims on Mar 24, 2020
US company, Athena Security, faked its coronavirus fever detection marketing,...
Drain Wire For Access Control Reader Tutorial on Sep 23, 2020
An easy-to-miss cabling specification plays a key role in access control, yet...
Dangerous Hikvision Fever Camera Showcased by Chilean City on Aug 07, 2020
Deploying a fever camera outdoors, in the rain, with no black body, is...
ADT: 'Fever' Cameras Are Medical Devices on Jun 15, 2020
While many manufacturers are avoiding admitting their 'fever' cameras are...
Injes Tiny Temperature Terminal Tested on Jul 17, 2020
While temperature terminals have trended bigger, the Injes DFace801 is...

Recent Reports

Hanwha AI Object Detection Tested on Sep 28, 2020
Hanwha has added detection and classification of people, cars, clothing...
Favorite Access Control Manufacturers 2020 on Sep 28, 2020
200+ Integrators told IPVM "What is your favorite access control management...
New Products Show Fall 2020 Starts Tomorrow! on Sep 27, 2020
Tomorrow, IPVM's sixth online show will feature New Products from over 25...
OnTech Smart Services Partners With Google and Amazon To Compete With Integrators on Sep 25, 2020
A pain point for many homeowners to use consumer security and surveillance is...
The Future of Metalens For Video Surveillance Cameras - MIT / UMass / Immervision on Sep 25, 2020
Panoramic cameras using 'fisheye' lens have become commonplace in video...
Hikvision Sues Over Brazilian Airport Loss on Sep 24, 2020
Hikvision was excluded from a Brazilian airport project because it is owned...
China General Chamber of Commerce Calls Out US Politics on Sep 24, 2020
While US-China relations are at an all-time low, optimism about relations...
Verkada Disruptive Embedded Live Help on Sep 24, 2020
Call up your integrator? Have someone come by the next day? Verkada is...
IP Networking Course Fall 2020 - Last Chance - Register Now on Sep 23, 2020
Today is the last chance to register for the only IP networking course...
Drain Wire For Access Control Reader Tutorial on Sep 23, 2020
An easy-to-miss cabling specification plays a key role in access control, yet...
Norway Council of Ethics Finds Hikvision Human Rights Abuses "Ongoing" on Sep 23, 2020
Hikvision's involvement in "serious human rights abuse" in Xinjiang is...
IPVM Camera Calculator User Manual / Guide on Sep 23, 2020
Learn how to use the IPVM Camera Calculator (updated for Version 3.1). The...
Installation Course Fall 2020 - Save $50 - Last Chance on Sep 22, 2020
This is a unique installation course in a market where little practical...
SimpliSafe Business Security Launched Examined on Sep 22, 2020
SimpliSafe has launched "SimpliSafe Business Security" that the company...
FLIR CEO: Many New Fever Entrants "Making Claims That The Science Just Won't Support" on Sep 22, 2020
FLIR's CEO joins a growing number calling out risks with fever / screening...