Wyze Explosive Growth Disrupting Consumer IP Camera Market
Author: IPVM Team, Published on Oct 30, 2018
Wyze, a company founded only in 2017, is poised to disrupt the consumer IP camera market by combining American marketing and Chinese manufacturing to deliver far lower prices for IP cameras (starting at $19.99).
The company recently announced selling 1 million cameras in their first year of sales, which is unprecedented. Their well-produced marketing video overviews that:
IPVM investigated numerous sources and import records to better understand what Wyze is doing and how they have a real shot at disrupting the consumer IP camera market. Inside this note, we:
Explain what competitive gap Wyze is exploiting
Estimate revenue and growth rate for Wyze
Examine import records and sources / suppliers for Wyze
Explain how 2020 revenue of $100 million is feasible for the company
Consider profitability / profit margins
Review product and support key points
Examine success with Amazon
Look at competitive threats from Dahua, Hikvision, more
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