How Wiliot Aims To Reinvent RFID Tags

Executive *******

*******, ******'* **** ***** ******* ******** with ************ **** ****, **** ******* (that **** ** ** *******) *** active (**** ******* **********). **** ******* tags, *** ***** ** **** **** manually ** ******** ********* ******* (******* of $*,***). ****** ****, ** *** other ****, *** **** ********* (* few ******* *** ***) *** *******, limiting *** ************* ** ****. ******'* compact ******-**** *** **** *****~** *****[******: ** *****, *** *** *******] combined **** ************* **** ********* ************** (less **** $** *** *** ******** device) **** ** ***** ***** ******** and ******* ******* *********** ** ****, as ****** *** ****** ********, ***********, humidity, ***** ********, *** **** *****, etc.

*******, *********, ****** ** **** ********** for ***** ********* *** ** ****** to ******* ***'* *** **** *** installing * ******* ** ******* ** one's **********.

** ****** ***** *** ********* **** the **** **** *** ****, *** companies **** ** ******* **** *** logic ** **** **** *** ** Wiliot's ****. ***** *** ************ ******** in ******, **** *** ***** ** count ** *** ******** ***** *** the **** ** ********* ***** ****/******** devices **** *** ****** *****, ******, warehouses, ***. ** *** ******, *******, Wiliot **** ** ********* ********* ********, and, **** **** **** ** *********, the ******** ** ***** **** ** lowered. ** *** **** **** *******, this **** ******** *** *** ******* companies.

** *** ************** ****, ***** **** IPVM ****, ***** ** *** *** productized **** ***, ** *** **** with ***** ************* ** ****** ****** harvesting **** ******. ************, *** ******* is ******* ** *********** (***-*********-*****) ******** solutions, *** ******* ******** **********, ***** will **** ******* *** ************** *** help **** **** ********.

*******, ***** ******** ********** ** ***** tags ******** ******** ********* ** ******* such ************. ****** ******** **** ****** harvesting **** ** ******** ** *** next **** (*** ************ *********** *** the ************* ** **, **, ***.) release ** *** *** ** **** - ********* ** ****. *****, ***** is ****** *********** **** **** *********.

** *** *** ****, ** ******* to ** **** **** *** ****/***** database **** ** ********* ****** ** manufacturers *** ***** *****/*******/******** *** **** instead ** ********** **** **** *******.

Background

****** *** ******* ** **** ** three *********: ****** *****, ******** ******, *** ******* *********. *** ***** ** **** ********** worked ** * ******* ************* *******, Wilocity, **** ******* ** ******** ** **** *** a ******** $*** *******, ***** ******'* ******** **** ************ worked *** ******* *****.

*** ******* **** ** "******** ***," which, ** ******'* *** ****, *** been "****** *************." *** ******* ***** to ** ** **** ***-**** ****** Bluetooth-powered **** **** *** *** ********* in ******* *****. *** **** ************* of ******'* **** **** *** * rise ** "******* ***", *****, ******** **** ** *** (****** ***** Congress) **** ****, *** *** ********* ** ***** "highly **********":

** *** *** *** **** ** connecting ****** *** ****** ** *** internet, *** ** ******has **** ****** ************* to me as an advocateto *** *** *** ** **** ****, given how much we could do and can do. I really believe that what we're talking about today, Ambient IoT is a manifestation of our best chance of going from an era of the feature phone with a promising device that was deeply frustrating and underdelivering to the smartphone, which ended up being so big, it changed the way people live their lives and created new business opportunities. So I really believe that Ambient *** **** ** ** ***** ** ********** ** *** ********** *** **** when we connect every single thing food, medicine, clothing, luggage, whatever, to the internet and open that portal between generative AI and the cloud and the physical world we live in [emphasis added]

*** ******'* ***** ***** ********** ** a **** ***** *** *** ** Wiliot ****** ** *** ** *** company's ***** ** *****, *** **** industry:

**************, ****** *** * ******** ** multiple *********, **** ** ** ****** and ******** ******* ** *** ** and ******. *** ******** ** ******'* staff ** ** ******, ** ****** told ****, *** *** ** *** the ****** ******* ****** ** *********.

*******

** ****, *** ******* *** ****** $270 ******* ****** ***** ******, ** the ******* **** ****. *** ****** round, ****** *, *** ** ****, when *** ******* ****** $*** ******* at * $* ******* ********* **** SoftBank, ***** ********* ** ******'* **** ****. ***** ***** *******, *** *********** ******, ** ****** $** ******* **** Amazon, *******, ********, ***., *** *** post-moneyer ********* *** $*** *******.

****** **** **** **** **** ** immediate ***** ** ***** ******* *****.

Publicly-Traded ** *** ******

***** ****** ** * ******* *******, Wiliot's *** **** **** **** *** company's ****-**** **** ** ** ****** a ******** ****** ******* *** *** not ***** *** ********.

66% ********* ******

*********, ****** ** ** ~*** *********, as ** **** ****, **** * 66% ****** ** *** **** ** months. ************* * **** ****** ********* ****** in *** **** ****:

*******, ~**% ** ******'* ********* ** in *********** (*** ******** ****), *** Wiliot's ***** ** ***** *** **** shows ** *** ****** ** ********* and **** ********** - ** *** CMO ****, "** **** **** **** scientists *** ***** ********* **** ** have ************* ********* ** * *********** measure."

Technology

****** *** ********* ** ****** *******-*****-***** Bluetooth *** **** ****** ** ****** harvesting **** ******* ******* *** *** periodically ******** *** ****** ****, ********* the ***'* ********, ***********, ********, ******** of ** ******, *** **** *****.

*** *** ** ******** **** ******** coil ***** **** *** ** **** for ****** ********** *** **** ************, a ********* **** ****** ******, *** a **** **** ******** ******* ***** the ****** ****** ** *** *********. Fundamentally, *** ************ ** ******'* *** is ******* ** *** ************ ** access ******* *********** (**** **** *****, a *********, *** * ****). *******, there *** **** *********** *********** ******* the ***, *********:

• **** - ******'* *** ** ******* and **** ******* **** ** ****** control **** (*** ********** ***** *****)
• ********* ****** - ****** ******* ***** rely ** ***** *********** (****** ** 13.56 *** ******** ** ******'* *.****)
• ***** - ** ****** ******* **** needs ** ** ***** ** *** reader ** ** ******* *** **** (commonly * *** ******), ***** ******'* tag ****** ******* *********** ** ** can ** **** ** *** ** 30ft **** **** *** ******** ******
• ************ - ***** ****** ******* ***** are **** ** *********** *** ****** control, ******* ******, ***. ******'* **** can **** ** **** *** ******* sensing
• ********** - ***** ******'* *** *** AES *** ********** ** ****** ********, access ******* **** ********** ******* ** the **** ********** (*** *******, **** LF *****, **** **** ** **** in ***** ****).

*********, *** *** *** ******* ****** on ********* *********** (*.*., *.* ***) and ***-*** *********** ( ~*** ***), and *** ******* ** ******* ** harvesting ****** ** ******** *** **-** frequencies ** ****. ****** ****** ** can ******* ****** **** "***** ****" RF ******* - "***** -*****". *** comparison,*********'* ************ ***** ****** **** -***** to +*****, *** **-**'* ***** ********* ****** from -***** ** -*****.

*** ******* ********* **** ** *** operation, * *** ******** ******** ****** (all **** ***** ** ****** *** second) ***** ** ******** ****** **** an ******* ****** *** ******** ** operation (********** *** *****, ***** *** sensing ****, ***.) *** ****, **** it's *** ********* *** *** ******** cycles, ** ********** *** ****:

So *** *** * **** ** ******, *** ** **** ****, *** **** *** ************ ******* ** ********* ******, *** **** *** **** *** *** **** **** ** ****** ** **** **. *** **** *** ************ ******* ***, *** *** **** ** ** *****. So, in our case, if you get a wave of energy, you bring up the MCU, yet another wave of energy, and you calibrate the radio, so everything is more efficient and you're listening and broadcasting on the right frequency. Another wave of energy comes in, you do some comput[ing], another wave of energy comes in, you do some sensing, another wave of energy comes in, you do a broadcast. So *********, ** ** ******* ******* ** ** ** ** ***** ******. *** **** *** ****** ** **** **** * ******. [emphasis added]

*** ******* ****** **** ********* "**** computing." *** **** ******* ** *** this *****, *** ******'* **** **** that ********* **** ******** ** ****** -****-**** ********* - ** ********.

** *** *** *******, *** *** is ******** **** *** **** **** "does **********" *** *** *** ******* to ******* **********, ***********, ****/****** ********, etc.

Third ********** ** *******-**** ****** ****** ** ****

*********, ****** ** ** *** ****** generation ** *** **** *** ******* to ******* *** ***** **********, ***** has ************ ** ***** ******, ** Wiliot's *** **** ****, ** *** second **** ** ****.

***** *** ******* *** *** ***** a *** ** ********* ** *** new ********** ** ****, ** ** interview **** ****, ******'**** *** ***** ******** **** ******* ******** ** ****, the ******* **** ** "****** *** performance *** ****** *** **** ** 50%". ****** ********* **** *** ****** expect ***** ************ **** *** ***** generation ** **** - **** ***** that *** **** ********** ** ******'* tags **** **** * ***** ** ~60ft*** **** ~* ******** ****** ** *** [****** ***** on ******'* ********].

******* *** ********** ******* *** ******* and *** ******** ********** ** **** is ***** ******** *****************, ** *****'* CMO **** ****, ***** **** ***** the ******* ** ***** ****** **** would've **** ******** **** *** ******-**********:

Gen * *** ********** ** ***** ** ***************** *** ***********. ... Basically, time is money, so we've put a lot of thought into how we can speed up the testing and the assembly of this 3rd generation. So **'* **** ******** ** **** ********, ******* *** *, ** ***** ******* **'* *** ****** ***** ******** ** ******** [emphasis added]

*******, *** ******* ** ******* ******* on *** ****** ********** ** *** tags, ***** ****** ** ******** ** "18-24 ******", ** *** ******* **** us.

Wiliot's ************

*********, ****** ********** ******** ******** ******** components ** ******* *** **** ** the ***** - * ****** **** powers **** *** ****** *** *** data *** * ******* **** ******** the ****** ** *** *****, ** the ******* ***** *****:

"Infrastructure-Free" ****

***** *** ******* ********* ****** ** bridges ** ******* *** ****** ** the ***** *** ** *****, *** of ******'* "**** ******" ** ***** "infrastructure-free," ***** ***** **** ** ** *********. ****************** **** *** ****** ***** ******* energy **** ********* ***** ******* ***** *** *** currently ****** ** ******* ** ***** the ******* *** ** (*) *** predictability ** ********* *** (*) **** commercially ********* *********** ** *** **** the ******** ******** ** ***** ******'* tag, ** *** *******'* *** **** IPVM.

** ***** **** ****** ** ******* with ***** ************* ** ****** ****** harvesting *** *** ******, *** ***** is * "****** *** ******* ************ that's ***** ********* ** ******* *** (and ** ********** ******** ****** ********** from ******):

It *****'* *** **** ****** **** **** ***** *****. So I think our next generation tags will do a better job of that. If **** ***** ** ********** ********, **** ** *** ******** [*** ***], *** **** ******** * ******** ******* **** **** ****** ***'* **** *****, so I want to make that super clear. We *** ******* **** ***** ************* *** **** ** ** **** and have the scale to do it in impressive ways. There's a really *** ******* ************ ****'* ***** ********* ** ******* ***, that's working on it.

Even *** ******* *** ******* ***** ******* ****** **** * ***** ** ** *** *** ***** ******** **; ** demonstrated it multiple times. But ** * ********* ******* *****, if I'm a postal service, quick service restaurant, or grocery store, then I'm ***** ** ** ********* ******* *** ********, which is essentially a three-tier architecture. [emphasis added]

********, ****** **** **** **** ****** can ****** *** **** ******* ** act ** ******** ******* *** ****** through * ******** ******. **** ***** help **** ************** ** *********** ************. However, **** ***** **** * ******* impact ** ****** ********* ** ** focuses ** ********** *** *************. ****** did *** ******** **** ****** ***** to ** **** ******** ****** (****** even ** ****** ********, ** ***** they ***** ** ******* ** ******** it ****** ** ******** ****** ************).

Cloud-Centric ********

****** **** *** ******* *** ********** was ***** "**** ***** ** ****," and *** "******** ***** ** ****** the *****" ** *** ******* ***** to ******* ********** **** (********* *** and ****** ************* *** *** ***********) to *** ********, ** ******'* *** said ****** *** *** ************:

We ******* ** *** **** ******* ********, we don't do apps. In fact, we *** ** *** *** ******** ** ** ** **** ** ********, whether it's making the tags or making the edge devices, [and] we **** * ***** ******* **** ** * **** ******* [emphasis added]

******, ****** ********* **** *** ***-***** of ****** **** ***** (*) *** Wiliot's *** ************* ******** *** ****, (2) *** ************** ******** *** ******* and ********, (*) ******* ***** ***** and **** ********** ** *** * third ***** ** ***** ********, *** (4) **** *** ****** *** ***** data ********:

The **** **** [***-*****] ***** *** *** **** **, but ultimately, all the cost rolls up to them. They're ****** ** *** *** **** ********. They're paying Avery Dennison [or other Wiliot's tag manufacturing partners] from the tags, they've already got the gateways from Cisco [or other partners], and they are paying Energeous [or other partners] for the bridges

****** **** ********** **** **** ** not *** *** *** **** *** act ** * **** ** *** the ******** ***** *** ****:

So ***** ** ** **** ** * ****, ** **'** *** ****** ** ********** * **** **** ** **** ********'* ****. This is really important because when I worked at one of my previous companies, their strategy was we're gonna monetize the data, and the retailers hated it, absolutely hated it and they're like, "That's our data, who do you think you are to monetize our data and sell it back to us?" So **'** [******] **** * ****, *** *** **** *** ****. [emphasis added]

Not ****** ***** **** ********

****** **** **** **** **** ** not **** ***** **** *** ********, as **** **** *** ***** ** tag ************* ******** ** ****, ** CMO ******* **** ****. *** ******** behind ******* ***** ** **** ** to **** *** ***** ** *** cost ** ******** ** ******** *** chances ** **** ********, ** *********:

Our ******** ***** ** ** **** *** ***** ** **** to make zero money from tags. Now, have we ever made money from times? Yes, we have, but our ******** ***** ** ** *********** *** **** ***** *** ********** **** *** *** ******* **** ****, ** **** ***** *** ** **** [emphasis added]

********, ****** *** ************ ** *** 2023, ******* **** **** *** ******** for ******** *** ******* ** ********* to ****** ** ******:

**the ******** to run on the edge devices that are required to energize and relay the signals from our tags is ****-******* ** ******, ** ****** *** ***** ******** *** ************** [emphasis added]

*******

******'* ****/***** ******* ** * "******* subscription ** * *** ****** ** assets," ** *** ******* **** ****. Wiliot **** ***** **** *** ***** does *** *********** **** *** ***, and *** ******* ** ********** *** active ****** ****:

** ** *** ***** *** *** tag ** **, **** * ***** box, ** ** **'* * ******* cage **** *** ******** **** ** it, ** * ****** **** *** two ****, **** **'* ***** *** asset.

**'* **** ** * ************* **** carrier. *** ** *** **** * billion ****** *** ***** ****** *** changing ******* ***** ****** *** *********, couple *****, **** **'** *** ***** to ****** *** - **'* *** number ** ****** ****** ** *** one ****.

****** *** *** ******* ***** ******, but *** ********* ** "*-* ******* per ***", *** *** ***** ******* on **** **** *** ******** ***** (location ****, ** ******** + ******** + ***********, ***.)

Wiliot's ***** **. **** ****

***** *** *** **** ***** ** RFID ****, ****** *** *******, ***** on ***** ******* ** ******** ** emissions, *** ****** **** **** *********** differences **** **** ** ***** ***** summarised ** *** ***** *****:

**** **** **** ******** * ***** type ** ***, ****-******* ** ****-******, with * ******* ******* **** ** active *** ** ******** ***** (******** to *** ******* ***). ***** *** not ********* ** **** ******.

******* **** **** *** ******* **** with ** ******* **** **** ** be ******* ** * ****** ** fixed ****** ** ******** *** *** data. ** *** ********** ******* ****** tags *** ******* **** **** ** that ******* **** **** ** *** emit ***** *** ********* *** ***************** * ********* ******* ** *** incident ********* **** *** ******. **** ******* ** * ****** signal **** ******** **** ********* ****** hardware ** ******* **** ******, ** Wiliot ********* ** ****:

** * ********** *****,we *** ****** **** *******, *** ** ********* *** ********* ******. Backscatter, which is what [passive] RFID uses, does the opposite - they [passive **** ****] *** * ****** ****** *** **** ******* * ****** ****** **** [*****] **** **-******** **. That has practical implications becauseyou **** ** ********* ****** [** ******* ***** *******], and that that's what gets you to $1,000 handheld reader or a $5,000 to $10,000 scanning gate, and that's what gets *** ** * **** ******* ********** [emphasis added].

****** ******* ****, ****** **** **** their *** ******* *** *** ******** their *** ******** ****** ************ ** upon ******* **** *** ******. ****** a ******* ** *** *** ********* increases *** ****, ****, *** **** introduces ******** **** ******* ****. **** does *** **** ****** ***** ****-***** inventory ******** ** ******* *** ************** costs ** ******* *** ****** **** tags, *** ***** ** *** ******** that ** *** **** ** **** tag ********, **** ***-***** **** ** passive ****, *** ****** **** *** used ** ******* ****-***** ******.

Wiliot **. ***********

***** **** ******, **** ***** **** one ******* ******** ******* ******* *****-**** battery-free *** **** - ** ******* startup ************. ****** *** ******* ** **** and *** ****** $*** ******* (********* $67 ******* ** ****** *, ************ ********) ** ****. *** ********** ******* Wiliot *** ****** ** **** ***** Wiliot ******* **** ********* ************, ****** is ******* ****** ** *** ******* industry.

**** *****'* ******,******'* ****** ************ * ******* ********* ****** ********* that **** * ********* ****** ** power ****** *** ***** *** *** data.

Wiliot **. ****

****** * ***** **** ****** *** being *********-*****, ******'* ***** ***** **** similarities **** ****** **** ********-************ ********, *** ***** ***** *** ****** aspects ******* *** ***, **** *** Wilot **** **** *********** ***********.

*****, ****** ******** ********* ******* (*.*., bridges) *********, ******* **** **** ***, as ** ***** **** ***-***-***** ****** and ***** ****** **** ******* ****** * *****-** ******* ******. **** ***** **** * **** expensive ******* ****** *** ********* ***** a *** **** ****, ******* *** Tile *** ***** *** ****** ** magnitude **** ********* **** ******'* ***.

**** **** *********, **** ** ******** specifically *** *********, *** ****** ******* giant ***********. ***** ***** ** ********* positioned ****** ***********, ** ***** ** reach ***** ** *** ****** ** allow ************* ** ******** **** ********* bypassing *** ********* (*** *******, ********** a ****** ***** **** * ***** jar *** ******** *** **** **** the **** ***** ****** * ******* threshold).

Main *******

***** ****** ******** **** *** **** are * "************* ********** **********", ** identified **** **** ******* *** *** technology **** ** ***** ** *** company's *******:

*** ** *****, ****** ********** *** food ******** ** "*** *** ** the *****" *** ********* ******* *** post&parcel ******** ** *** **** ***** areas *** ******, ** *** ******* said:

This ** ************* * ********** ********** ... We think the same tag, or rather the **** ****, *** ** **** ** **** **** ****** ****** ***** ******** through many, many use cases. But there's a sweet spot, and we're focusing on that sweet spot. ... Food ** ******** *** *** ** *** *****. And then, more generally, retail *** ******* *** ************ ****** ******* of the huge competitive pressure from online sales and having to reinvent the shopping experience ... So **** ** *** ****,but *** ***** ********** **** * ***** *** ****** ** **** *** **** & ****** *********. So we're doing work with one of the major postal services to help them digitize ... Airlines luggage tracking RFID kind of failed despite the "A for effort" approach; people are putting Apple air tags in, and so that's just very compelling adding Bluetooth into luggage and luggage labels. So that's another one. But those are those are probably the major ones [emphasis added]

*** *******, *** *** *******'* ********* video *** *** *** **** ** the ******* ********:

*********, *** *** **** ******** *****:

*******, ** **** ********* *** *** case *** ******** ******** ******. *******, Wiliot ** **** ********** ** **** area *** ** "**** ***** ******" and "****** **** ** ***********."

70 ******* ********, **** *** *** ******* ** ****

****** **** **** **** ****** ****, the ******* *** ** "*************" ****** of ***** ******** ***, ** ****, deployed ** ******* ******* *** **** to ****** *** ******* ** ****. Furthermore, ****** *** ********* ** ******** billions ** ****** ** * *** years, ** *** *** ****.

********, ** *** **** ***, *** company ******** ** *** ***** ** hundreds ** ******** ** ***** **** existing *********-***** ********** *** ** ****** trillions ** ***** ** *** *********** of ****** ********** ******* ********* **** cellular ********** (******'* ************ ** ******** will ** ********* ** **** ****** further ** *** ******).

700+ *********

***** ** ******* ***** *** ******** across "**** ***" *********, ** ****** told ****, ***** ******** * "******* of ****** ********** *********." ********, ** one ** *** **** *************, ****** said **** ** *** "****** ******** with * ******* * *********", ** shown *****:

*** *******, ******* * ********* ******* Walmart, ******, ***** *****, *****, *** UnitedHealth *****. ****** ** **** *** of ******'* *********.

Works ****** **** ***** *********

** *** **** *****, ****** ***** different **-**-****** **********, ********* ******* ********* "starter ****." **** ******* ******** *** growth ** ***** *******, ****** ******* and ******* ******** ** * ******* of ***** ********* **** ***** **** Wiliot ***** ******** ** *****. ******'* CMO ********** ** ** ** **** go-to-market ******** **********:

** *** *** ***** ****** ********* before ** *** * ******* ****** in **** ** *** $**,*** *** access ** *** ******* ** ***** handfuls ** **** ... ** ***** [that] **** [******'* ****] ** **** catnip *** ********** ***** - **** to ******, *** *** **** **** reason, **** ** ***** **********,but **'* **** ********* *** ********** ***** ** **** *** **** ********** ** *****. And so we then went very broad, andwe **** *** **** ********* *** $*** ****** **** $**,***. You get a kit, anyone ***** *** ** ******, *** ** *** hundreds andhundreds [** ********] *** **** ** ***** ******** ****** ** ** ***** ********. So we then went to kind of Gen 3 of our go-to-market approach ... we **** **** **** **** *** ******** ******* ********* ** *** ***** with the biggest capacity to go to billions [emphasis added]

**** ******** **** ****** *** ************ with ******* *** ******** **** "******* kits" ******* ********* **** **** ****** these *** ********** ***** ****** ******** that *** **** ** **** **** use ** ******'* **********, **** ***** have ** **** * *********** ******* investment ** ********** *** *****/*** ************** that ****** **** *** ******** *******.

Cellular *** **-** ********* ****

****** ******** **** ** *** ***** hundreds ** ******** ** ******* **** by ***** *********; *******, ** ***** trillions, * ****** ********* ** ******, Wiliot **** - ********* **** *** be ******** ** *** *** ******** release ******** ****** ********** ************. ************, IEEE ** **** ******* ** ******** energy ********** **** **-**, ** ****** told ****.

**** (*** ************ *********** *** *** proliferation ** **, **, ***.) ** reportedly ******* ** ********* ****** **********, with ****** ***** ******** ** *** development. *** ****-**** ******** ** **** energy ********** **** ** ******** ** the ******** ********** ** *** *** of **** - ********* ** ****, as****** **** ****** *** *** **** presentation:

3GPP *** **** ******. There's work going on in a number of working groups. ... So what's the timeline for all this work? The ****-**** *********** ******** *** ******* ** will have a whole basket of features, and ambient IoT is likely to be in that there's been a bunch of votes, and it seems like Ambient IoT is well above the threshold for inclusion. 2025 ** **** *** *** ****** **** [emphasis added]

****** **** **** **** ***** ********* is ** ** ***-********* ***** ** that **** ******** *** **-** **** allow ****** **********, ****** *** ******** that *** ********** ** ****:

** ** **** *** ****** ****-**** contributing ** ***** [**** *** ****] standards, ***our ********* ** ** ** ***** ** ****** **** *** ********* *************** ** *** *****. We're in the market now with Bluetooth and will. Our goal is to be first to market with release 19 of 3GPP support, and first to market with 802.11ANP. We ***** ** *** ** ** ******* ** *** ** *** **** ******* ** ***** *** *********, and admittedly, we're probably one of the smallest companies in the room, but we **** *** ********* **** **'** **** ** ****. We have really as well as the knowledge on RF and IC design and tag assembly. We have the knowledge of the use cases, which is where all these standards start. You start off with what are the problems that we're going to solve [emphasis added]

Product-As-A-Service ****** *** *** ******

*******, ****** ********* * ********** **** supply-chain ** ******-***** *** ********** ** product-as-a-service **** * **** ************* ** its ***-**** **** **** *** ** implemented ** *****, ******** *** ************* to ****** *** ********* *** **** directly **** *********.

******'* *** ********** ** **** ******:

So, ***** *** ** ******? **** ****, **'* ***** *** ****-**** ******* ** ****** **** ******** ****** ***** ** ** ** *****. **** **** ** ****** ****** where you have a supply chain where you get demand signals from the wholesale retail channel to the manufacturer.

***** **** [** ******* ***] - optimize *** ****** ***** ** ** is. *** ****** **** - ******** the ****** *****, ***** *'* ******* demand ******* **** *** *****, *** thenthe **** ********** ** * ****** ***** *** ******* ** * ******* ***** *, ** *** ************, *** ******** ****** *** ******** *** ****** ******** **** *** ********. So I can use the Bluetooth radios that are in smart speakers or maybe in the 3GPP devices that are Bluetooth, and I can see what's in my customer's pantry, medicine cabinet, drinks cabinet, wardrobe. And I can start to have completely new business models where my ******** ** *********** ** *** ******* [emphasis added]

**** ** ** ********* **** **** many *********, ** **** ********** **** have ** ****** ***** ******** **********, the ****** ******** **** ****** ***********, etc. *******, ********, *** **** ********* aspect ** **** ****** ** * wide ************* ** ****, ********* ********** on ****** *********** *** **** ** have * ******** ******, ******** ************ accommodating ****** **********, ***.

Carbon ******** ******** *******

************** ** * ******* **** ** the *******, ***, ** ****** ****** to ****, *** ********** *** ***** numerous ********** *** ********** *** ********* that *** ********* **** ****** *********

*******, *** ******** ******* ** ********** the ********** ** *** ****** ***** is *** ******* ** ******** **************, eliminate ****, *** ****** ***** - all **** *** **** ** ***** trucks ***** ******* ********** ** ***** more ******* ******, **** ******* ********, etc., ** **** ******* ** **** carbon *********, ** ****** ********* ** IPVM.

********, *****'* ******* ** ***** ***** individually ****** ********* ** ****** ************* more ******** ************** ******* ***** ***, and *** **** * ****, ** it ** ************** ****, ********* ** the *******.

*******, ******'* ******** ****** *** ******** of * ******* ******** **** *** be **** ** ***** *** ****** of ****** **** *** ******* ****** the ******* ** ******** * ******* to *** ***** - ********* **** a ********* ******** *** **** *****, as *****'* *** **** ****:

******** **** *********** [***** *** ****** of ****** ********** **** * ***** product] ******* ******* ******* ********* ** the *********.Not ******** ***** ***** ******, *** **** ****** **** **, ** **** *** *** * ******, ****'* **** *** ****** *********, *** ******* ******, **** ****'* ******* ********** ** **** *** ***** *** ***** ** *** ***** ** ***** **** ****** ** ******** **********. [emphasis added]

******, ******** * ******** ** ************ for ******** *** ****** ***** **** if *** ******* ** ****** ** from *** ***** ** ******* (***** is *** ****, *** *******, **** clothing):

The ****** ***** ** ***********. If *** **** * ******* ******** **** *** ******* ****** *** **** *** ***** ***** *** **** *** ****** *****, **** ****'* ******* ***** **** *** **************. So, if I can say this Ralph Lauren jacket is authentic. It's been owned for one year, and it's been dry cleaned once, then that's useful information. If *'* ***** ** **** * ********* ****** ***** **** ******** *** ******** ***** ** *** ******, ***** ***** * *** **** ** **** * ****** ******* ******* ***** **** **** ** **** ****** [emphasis added]

Wiliot's ******* ******* ***

***** ****** ******* *** ******* ** battery-free ******, ** **** *** ********* a *******-******** ***, ***** ** ******** ************ *** ******** ** ******'* partner, *******.

******'* *******-******* *** *** * *-* year ******* **** (********* ** *** transmission *********), ** ******* *** ****** said ****** ***** ******* **** *******, and ***** $*-* *** ****. ****-****, companies **** **** **'* *** ***** to ** ******* **** * ****** card (*** **********, *** *******-**** ***** is "*****-****," ** ********* **** ****** the *******).

****** ********* ** **** **** **** decided *** ** ******* **** *******-******** pixel ** **** ** *** *******-**** tag ******* (*) **** *** **** interested ** *******-**** ******* **** **** help **** **** ** ******** ** devices (***** ** ****** ** ** with **** ********* *******-******** ****), *** (2) **** **** ********* **** ********* would ******* *******-******** *** *******-**** ******, as ******'* *** ****:

There *** *** *******: **** *** ******* ** *********. So, a battery-assisted pixel with a printed battery is going to be about $1, whereas our price target for Gen 2 in very high volumes is 12 cents.... So, the battery-assisted pixel is an order of magnitude more expensive. At $1, it's still pretty much cheaper than any other Bluetooth tag or beacon out there. But ** ***** **** ****** ** *********, *** ***** **** ** ***'* **** ***** **** *** **** **** **'** ****** ***** **** *** *******, **** ** ** *** **** * ******* *******-**** **** ****** **** * ******* *******-******** ******, **** ****** *** *** **** *** * **** ** *** ***** *** ***'** **** ****** ***** ** ****, **'** ******** ** ****** ** ***** *** ***** ******* **** [*******-***** ******]. So there's a scalability, and it's kind of the core mission. And we just felt [people will get confused] if they see battery pixel on our website... [emphasis added]