What If Axis Acquired Genetec?

Author: John Honovich, Published on Jul 16, 2014

The shocking acquisition of Milestone by Canon and the rapid ascent of 'solution' provider Avigilon has increased questions about the viability of independent manufacturers.

The two best known and largest of these independents left are, on the camera side, Axis, and the VMS side, Genetec.

What if these two combined?

In this note, we break down the fit, benefits, risks and likelihood.

*** ******** *********** ** ********* ** ***** *** *** ***** ascent ** '********' ******** ******** *** ********* ********* ***** *** viability ** *********** *************.

*** *** **** ***** *** ******* ** ***** ************ **** ***, on *** ****** ****, ****, *** *** *** ****,*******.

**** ** ***** *** ********?

** **** ****, ** ***** **** *** ***, ********, ***** and **********.

[***************]

Your ****

A ********** ***********

** ******* **** ** **** /******* *********** ***** ** ** ********* ****** **********, *** ***** ****** **** **** ******** ********* ************, ****, ***.

**** ** ***** ********* **************** ******* ** ***** ********** ******** *** ***** ****** ** unmatched ********, ********** *** *** ** ***** ***** *****.

Increase ***** / **********

***** *********, *********** *** **** ********* ******** *** **** *********** providers, *** ********* ******* ** **** '********' ********* **** **** money. *** **** *** **** **** **** ******** **** ********, they **** * ******** **** ** ** *** ******** **** have.

Strengthen ********* ***********

********** **** *** ********* ***** ** ********** *** / ******** ************ (edge *******, *********, *****-*********, ***.). *******, **** ********** ******* ** *********** problems ** ******* ****** *** ****** *******. * ******** ******* would ** **** ****** *** ******* ** ******* / *********** them. ********, ** ***** ****** **** *** / ******** ****** features *** ********** ********** ** *** ***.

Viable ***********

**** ***** ********* ****** ****************.

**** *** ******* ************** ** $*+ ******* ***** ****** ******* ** ~$*** ******* ***. ** ********,*******'******** ** ****** ***** $*** ******* *** **** * **** high valuation ** ** ***** ***** *** ***** ****** ************** ** 1/5th ** ****'.

*********** ****** ****** *** ****

*** ****, ** **** **** ** ****** * ******** ****,********* *** **** ****** **** ***** *****. ******* *** **** is **** ** ***** / ****** ********, **** ***** **** to **** *** ********* *********** *** *********. *********, **** *** stuck ** * ***** / ********* ** ******** /************** ***** *** **** ** *** ************ ***** **** *** other (*.*. **** ***** *** ******** *******).

****** ******* ****** ****************

**** **** ***** ** ***** **** * ***** *** ******* makes *********** **************. **** *** ***** ** * ******* ******* *** **** as ** **** ** ***** ******* ******** **********.

********* *** **** ***** *********** *** ****. **** ***** **** and **'* ****** *** **** ** ****** ** ********** **** to **** ** ******* **** *** ***** ** * *****.

********** **** **** **********

*** **** ***** ********* ** **** **** * **** ************* violates / ***** ** ***** ****** *********** / ********* ** both ********* *** **** **** * ******. *** ***** ********* did ****, **** **** ***** ******** ** ***** ********* ** cash ***. **** ****, ********* *** **** ******* ** ******** that******* **** ******.

********** ** **** ******* ********** / ******** *** **** ********** to ****. ** ****, ** ****** ** ***** **** * premium ***** **** **** ** ***************.

**** **** **********, ********* *** *** ***** ************* ********* ***** relationship **** ***** ********. *** *****, **** **** **** **** careful ** ******** **** ******, ******, ** ******, *** ******* expansion ** **** *** ***** (****** *******, ****** ********* *** AVHS) **** **** **** *** *** ******* ** ********* *** software.

The **** ******* ** *** *****

*** ******* ** ********* *** ********** '******* ***', **** ****** and ******** ************ ******* ******.

**** ********** *** ****** ***, **** **** *********** ******* **** ******* **** of * ************, ***** *********** *********** ** **********.

Comments (22)

* ** ******* ******* ** ***** ****** *** *************** ** ***********. ******* *** *** ***** **** *************** ** ****** **************** ********* ***********.

*** ******* ** **** **** *** **** **** ***** ********* relatively ********. **** **** ********** **** ** ***** ******, ***** strategic ************* *** ************ *** ** **. * ***** *** risk **** ***** ** *********** *** *** ************* *********** *** without * *** ** ******* *** **** ** ********.

** ** *********, ******* ******* *** **** * *** ** large ************. ***** ** * ******** *** ******* ******** **** comes **** ********** *****, ********** **** *** *** ****** * company ** ******** *** ******* *** ******* *********, *** **** kill *** *** **** ****** ***** *** ******* ******** ***** you *** *** ** **.

** **** *****, ***** ***** ** ** *** ****** ** maintain **** **** ********* *** ******** ** ** ********** ** conduct "******** ** *****". *** ******* ***** ** **** **** are ******* * *** ******* ***********. **** ***** **** **** to **** * *** ** ***** ******* ***** **** ** wait *** *** **** *** ******* ***** **** ****** ******* heavily ** ****. **** ** *********** **** ** **** ********** seemlessly **********, **** ** ********** **** ** **** *** *** channel ******** *** ** **.

********/***** *** *** ****** **** **** ***** *** (*********) *** clearly **** *********** ** *** ******** *******. ** *** ***** of * "** ** ** ** *** ********* *** ** the ***** ***" ********, *** ******* ****** ***** ** ** go **** "********* ***". * ***'* ***** **** ***** ** quite ** **** *** ****/*******, **** *** **** **** **** established ** ***** ******** *** *********.

** **** ***** **** ***** ******* *** **** ******* ******** and ******* **********, ** ***** ** * **** **** ** my *******. *** **** ****** ******* ** ** *********** ** that **** *** ***** **** ** * *** *** *** the **** * ***** ****** ** **** ********** *** *** the **** ** *** ******** ****** **** **.

*********** * ***** ** ***** **** **** - ****** ******** helping *******. **** **** ******** ***** *** *** ******** ******** that *** ** ***** ** * ******** ******. *** **** cameras **** **** *** ******* *** ***** ****** ** ********* creating **** ** ******* *** ******* **** ** ******* **** cameras.These ******* **** **** **** **** **** ** **** **** feel **** **** *** ***** ** ***** ** ******* **** Genetec *** *** *** ****.

********* - ***** **** * *** ** ******** *** ******** with **** ******* ********. ********* ***** ****** **** ******** **** away **** *** **** *********** ******* ** *** **** **** Genetec **** **** ** ******** *** ********* ***** ***********.

**** ******** ******** ********* - **** ** ****** ****** *** example, ** ** ******* ** ****** ***** **** ******** **** integrated **** ******* **** ***** ******** *********. **** **** **** the ***** ****** ***** ** * *********** ******** ******* *** so **** ******** **** **** * ****** ************ **** ****. (who ******** *** ******* **** **** ******** ***** - ****** a ******* ** ********).

*********** **** *** **** ******** *******. **** **** ****** ******* to **** ****. * **** ****** *** ***** **** *********** unsure ** *** ** **** **** *** ******* ** **** happened **** ********* *** *****. ** * ***** ***** ** a ***** *********** *** * *** ***** **** ******** *** to **** * **** *** **********.

****,

* **** ** *********** **** *** ******* **** *********** *********** the ****-********* ******** ****** ** *** **** ********* ******* *** Canon-Milestone ****, ********* **** *** **********:

"** ******* *** ****** ** ********* ***** ** **** ******** company (**** *** *******)"

"**** ** ********* ******* '***********' **** *****'* ** *******, ********* they **** *** ** *********** **** * ********* ***********."

"***** ************* **** ***** ** *** *** ********* ** *******, they ****** ******* ****** ** ******* *** ******* ** ** met."

"* ***** **** ********* *** ********** ****** ** ******* *** objectives ** *****, ******* ** *** **** *** ********* '************' now."

"*** ********* ******** ** **** ***** ***********. ** **** **** hard ** ******** ***** **** *********? ** **** **** **** support *** *** ******** *** ***** *******?"

  • "** *** **** ** **** **** ****** ***'* ***** ***** away *** **** ********* ******** **** *** **** *** *****.

Winner *** ****** ** *** ********* ****

Losers - ********* ***** ******

Losers - *** **** ********

Losers - ************ ***** *** ********

****, **** ************.

* ***'* ***** **'* **** *** *** ********. * ** think **'* **** *** **** /*******.

****, **'** *** * ****** ** ********* *** ***** **** over *** **** ****, ** ****** ** ********** / ********.

******* ********* **** ** ******* **** ***** ** **** ******* to **************. * ***** **** ****** **********. *** ***** *** *** same *** ********* *** *******. *** **** ******* ******** ******* but ******* ********** / ************ ***** ***** *********.

** ***'* *** **** ** *** *** ** **************(***** * ******* ** *** ****). *******, *** ** **** big *********** ** ****** **** ********* ** **********.

** *** *** **** ** ****************** **** ** ****, ********* ** *******, *** *** ** that *** ****? *** **** **** **** ** ****?

* ***** **** **** ***** ***************** **** *** ***** ***-****** *********** **** **** ****** ***** independent *** **** **** ** ***** ************* ***** ** *****.

**, ** *'* ******* **** **** *********, ***'** ****** **** Axis ***** *******? ***? *'* **** **** **** ****** ** products ** ***-******* *****.

* ***** ***'** ************.

* ** ****** **** ****** ************* ******** ***** ******* *** profits ** ****** ***** *** *** / *********.

** **** ***, **** ******* ********** ****** **** **** ** the *** ** *** *** ****, ***** **** **** ******* at ***** * ** ***** *** *** / ********* (***, ACC, ****).

* ** ****** ********* ****' ******** *** ******** ** *** high / ********** **** ** *** ******.

** **********, ** ***** ** **** **** ***** ****** *** ********** VMS ****** ** (*) ******** ***** *** ** (*) ****** any *** ** * ****** ** *********** *****.********* *** **** ****** *** ** **** ******* **** *** clearly *** ********* *********** *** **** *** ** ***** **** years *** ***** *** **** ** ******* ***** *** ********** VMS ** ******* **** *** *********.

* ***** ***** ****' ******* *** ***** ******* *** ********, it *** ** ******* ***** ***** * ****** ** ******** say ** ******** ** * *****. **** ** *********** **** surely **** **** ***** **** ** *** *********** ** ***** cameras **** ***** ***** ******** ********, ** ** ******* ** whichever ****.

*******; ***** ****** *** ********* ********** *** ****** **** ** change **** ** ** *** ***** ****. ** **** ***** acquire ******* *** **** ******* ** *** ******** ***** *** other ************* ******* ** ***** ** * ***** ***********.

** ******* **** ** ****** *********** *** **** **** ** sell ******* ********** **** **'* * *** ** * ****** match. *** *** **** **** ** **** ** **** *********.

************ *** **** ********** ********* *** ***** **** ******* * good **** *** ******* ** *** ****** *** ***** ******** following ** *********** ** ** *** **** *** *** *** right.

** ******* ********** ** **** ****** ******* **** *** ***** won't ****** *******. ******* **** ** *** **** ** ********* and *** **** ******** ** ** ***** *** **** ***** want ** ** **** ** ** **** ******** ******* **** multiple *******.

** ** *** ****** ** ***** ** ** **** ** would **** *** *** *** ****** ** **** ****** **, I ***** ***** *** **** ****** ******* ******** ** **** with ***** ******* *** ** **** ** *** ****** ****** instanly *** *** **** ***. **** **** *********** ********** **** Milestone (*** *** **** **** *** ******). *** **** ** add ** *** **** ******** ******* **** ***. **** **** up *** ** ** **** ****** ******* **** *** **********. (I ***** ***** ***** ** *****).

**** **** **** **** * *** ** ***** ** ******* with ********* *** ******* *** **** **** * **** **** of *** **** ********* ** **** **.

***** **** * ***** ** ** * *** ** ****.

****** - * **** **** ******** *** *** **** ** feeding *** ********....

**** **-***** ** **** ********** (*** ** * *** ** JH), * ******* **** *** ******** **** *** *********** ********** VMS' **** ******* *** ********* ** ****-*********.

**** *** **** *** ******** **** ** *** ***** *** of ***** ******** **** ** ******** **** ** *** ******** and ************ **** ******** ** ***'. ****** *** ******* ***, I ******* ******* **** ******* ******** *** * ****** *** for ***** ***** **** **-***, ***-*** ******** (**** ** *** Trades, ****** ** ****).

** **** **** ** ** **** ** ***** ****** ** replace * ****** **** * ***** ***, **** ***** **** they *** ** ******* ***** *** ** ********** *** *** camera. ***** ********, ****** ******* ** ** ********* ****, ** nonetheless ********. **** *** ****, ******* *** ** ******** ******* having ** ******* *** ***.

** *** **** ****, * ******* **** * *********** ********** of *** ***** ***'* *********** ** **** *** **** ************* the *** *************' ****** ** ********** *******: ********. * ******* a *********** ********** ** ***** *** *** *** **** ******** support **** ** ******** ** *** ******* ******** *** *** little **** ** *** *** ********** *******.

********* **** ******** *** **** ***** *** ** * ***** profit ***** ******* **** **** ***** ** ***** *******.

******* ***' **** *********** ** ******** ********* *** ******-****** ** meet *** ***** ** ***** ********* ******* ********** ***' ********* either ***'* ***** *** **** *** ** ***** ***, **** too **** ******** **** ******** ********* **** ******* *** **** the *** **** *********** **** ** ***** ** **.

*** ***** *******, * ***** *********** *** ************* **** **** an ****-******* **** ********** ***** ******* *** ********** ***** ****** line.

****, * ***** **** *** ***** ** ******* ******* *** VMS ************.

* ** ******* ************* ****** ********** ** **** **** **** **** ************ *** as **** **** * ****** **** ** *** ******* *** of *** ****** ***** ** **** ********* ** **********.

**** ****, **** ** *** **** **** ********, *** ***** growth **** *** ** ***** ***** *********** ** *** **** decade ** ****** ********** ***** *******, ***** **** ******** *** willingness ** ******** ** ***********.

**** * **** ** *****. ****** ********* ******. * ****** always ******* ** *** ********** ********. * **** ** ******* followed ** * ********* ** *** ****** ***. ** ***** times *** ********** **** ****** ***** **** ***** *** *** informed ******* ** *** ***** ** ******.

* ******* ** ** **** ******* **** * ******* ***** is ********** ** ********* ****** *** *******. ** **** *** necessarily **** *** **** **** ******* *********** *** *** ** not ** ****** ** ****** ******.

**** *** ****,

*** *** ***** ****** *****. **** ** ****** ** *******. Thus *********** *** *********** ** *********.

*** * ***** ***** **** **** *********. **** **** **** a **** *** **** **** **** **** ** ** *** do ** **** *** ****** ***** *****.

***** ***** ** *** **** ****** ****, *** **** *** game ******** ****. ******** **** ** ****** ******** ***** **** but ****** ******* **** ******.

* ***** ***** **** *** ********** *****. ** **** **** does * **** **** *** **** ****** *** **** *** big ******, ***** *** **** ****, ** ***** * ********, much **** *****, ****** *** ***** *** ** *** ***** over **, **** ** ****, ********** *********** **** **** *****/******* integration *** *** *** ****** ***** ******* *********** **** ******** the ****** *** *** **** ** *** ********* *** ** business.

** *** **** ****** **** * ****?

****, ** ** ********** * *****. *****'* **** ***** ** unified **************. ***** *** *** ****** ******* **** **** **** together ** ******** ** **** ** ***** ***** ******* **** as ***** ********* ** ***** *** **** ***. (**** **** a ********** **** *** ***** ***** ** ******** ***** *** escaped ** **** ***).

**** *** ******** *** ** ****** ** *** *** ****** for *** *** ***'* ***** **** * *** **** ***** they ***** **** ** *** ****.

*** ******** ****** ** ******* **** *** ** ****** ********** you ****. **** ***** *** ** ****** **** * **** field ** **** ** ** **** ****** ****** ***** **************. Cisco ** * *********** ****, ** ******* ** ***** ******* unless *** **** * ******* ****** ** ******* ****** **** company ******* ** *** ******** ***********. **** ******** *** ***** security ******** ** ****.

**** *** **** ** **** *** *** **** *** ******** benefit **** *** ******* **** ***, ****** *** *** ****.

**** ***+ ***** *******, ******* *** ***** **** *** ****** whether **** ****** **************.

*************, ******, ************* *** *********** **** ******** ********* ****.

* ***** ******** ** ************* *** ******* ** **** * deal (** ** **)***** ***** ******** ** *********** (** ** **) *** ** favor ** **.

*** ***** ***** ** * *** ** *** ***** ******* of **** ******* *** ************ ** *** *********** ** ****** manufacturers.

**** ****** **** *** ****** ****** ********* *** ******** *****. The **** ********* ***** **** ******** *** ***** *** ** Genetec *** * ***’* ***** **** **** ****.

**** ***** ** *** ********* ** **** ********** *******? **** this ******* ** ******* *** ******** **** **** ** ************ if ***** ****** ************ **** **** ***** *** ***? ** will *** ** **** **** *** **** ***** ******* *** reduced *********** ** *** *********** ********, *** **** ******** ******* will ** *******.

** ** **********, * **** *** *** * ******* *** for * *** **** ** ******* ** ****** ***** *********** or ****** *********** *** ***** ** ****** ** **** ***** around.

*******, ****** ***'* **** ***!

[**** ******'* ****: ******* ** ** ***** *********.]

*** ******** ** ********* ** ***** *** ** ******** ****** on *****. ** ********, ***** *** ******** ** ****. ****** manufacturers, ************ *** *********** *** **** ******* **** **** **** us *** ** *** ********.

***, **** ** ******* ** ***** **** ******** **** *************?

** *****'* **** ** *********/***** *** ** ******** **** **** the **** *****? ************, *****'* ****** *****, ***** *** ****** and ********* ************* *** *********, ** ***** .***'* **** ******** from ********* ** *** **** **-*****? **** ***** *****'* ******** be ** ********* ******* ******* *** *** ********?

********** ***********, *** ***** ** *** ***********, *************, *** *** certainly * *********** **** * ****-********* **** ***** **** ** consider, **** ** ** ********.

**** ***** **** *** ****** ********** ***** ** ***** ***** to ******* ****?

**** **** ** ** **** ** *** ***% ***** (** something) ********* ********** **** *********, *****, ****, *** ******* *** painlessly ************** *** ** ***'* **** ******** ********* *********** ******* me ** *** ****** ****** ************ ******* ******* ******** *******.

******,

*** ***** *** *** **** ** *** ****. ***** **, or ** ***** ****** **, *** **** *********. * ********* think ** **** ** *** **** ****** ***** *** *** industry *** ******* ** ** ********** **** ** ** *** industry ************ **** ** *** ****** ***.

*****-************* ******* ****** *** **** ** ******* **** * ********. Analog *** ****/*** *** ** ********** ***** * ******** ********. If **** *** *** ****** ************* ***** **** **** ** with, *** ****** ** *****, *** *** **** *** *** service ** **, ***** ***** ** ** ****** *** ******* as ** *** **** ****.

* ** ******* *** **** ***********.

*** ****** ***** * **** *** ****** **** ******* ********** from * ****** ******* *** ******** ***** *** **** ** cameras ** ****.

** **** **** **** **** **** ******** ******, ****** ********* should ***** ****** ** *** *** ********* *** ******* *** VMS ** ***** ***. *******, **** ** * **** *********, risky ******* *** *** *** **** ******* ****** *********.

******* *** ************ *** **** *** *********** *******, ****** *** customers.

***** *** **** *** ***** ************* *** ******* ** ***** open ** *** ****** ********* ***/** ********** ******** *** ****.

*** **** *** **** ***** ** **** ***** ********, *** tend ** **** (** * ************) ********* *********. ** ** integrator *** **** ** **** ***** ** ******* *** *** can ***** **** *********** *************.

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