What Differentiates Video Surveillance Products?

Author: John Honovich, Published on Apr 28, 2009

Figuring out how video surveillance products are different is a challenging task. While some products are literally the same, most of them are actually different. The tough questions are (1) how are they different? and (2) how important are those differences?

These may be the hardest questions in the video surveillance business. In last month's poll of over 100 premium subscribers (many of who are among the most experienced people in the industry), 96% requested more product comparisons and 91% requested product testing. In my own analysis, I continuously find this to be a difficult aspect of manufacturer reviews. This is one of the reasons I have decided to run and release product tests on an ongoing basis (see the Axis Q1755 test for the first one).

Goal

This report lays out the key elements in assessing differentiation of video surveillance products. In the public section, we examine the key issues for buyers and in the premium section, we examine the specific types and aspects of differentiation that integrators and manufacturers need to consider and provide.

For Video Surveillance Buyers

If you are buying video surveillance and do not have significant background in the field, evaluation can be tough. Look for these 3 things:

  • Ask manufacturers about why they are different. However, expect that they either (a) do not really know or (b) do know but will not tell you. The most important differentiation for most of them is that they have a meeting with you and their competitor does not.
  • Be careful about vendor supplied competitive evaluations. Manufacturers typically create a list of their features and their implementations and use that as the criteria. This almost always unrealistically skews the evaluation in their favor. If you know you want the product, great, use it to get management or financial approval. Otherwise, be skeptical of these documents.
  • Be careful about buying a full solution from a single manufacturer. Besides the risk of lock-in, the individual features tend not to be as strong as best-in-class products. Packaged solutions can make it simpler in the short run but worse for you in the long term.

Beyond that obviously look to online video surveillance reviews or ask questions at CCTVForum

For Integrators and Manufacturers

For integrators and manufacturers, determining and establishing differentiation are critical to winning business.

******** *** *** ***** ************ ******** *** ********* ** * challenging ****. ********* ******** *** ********* *** ****, **** ** **** *** ******** *********. *** ***** ********* are (*) *** *** **** *********? *** (*) *** ********* are ***** ***********?

***** *** ** *** ******* ********* ** *** ***** ************ business. ** **** *****'* **** ** **** ********** *********** (**** ** *** *** ***** *** **** *********** ****** ** the ********), **% ********* **** ******* *********** *** **% ********* product *******. ** ** *** ********, * ************ **** **** to ** * ********* ****** ** ************ *******. **** ** one ** *** ******* * **** ******* ** *** *** release ******* ***** ** ** ******* ***** (*** ******* ***** ******* *** ***** ***).

****

**** ****** **** *** *** *** ******** ** ********* *************** of ***** ************ ********. ** *** ****** *******, ** ******* the *** ****** *** ****** *** ** *** ******* *******, we ******* *** ******** ***** *** ******* ** *************** **** integrators *** ************* **** ** ******** *** *******.

For ***** ************ ******

** *** *** ****** ***** ************ *** ** *** **** significant ********** ** *** *****, ********** *** ** *****. **** for ***** * ******:

  • *** ************* ***** *** **** *** *********. *******, ****** **** they ****** (*) ** *** ****** **** ** (*) ** know *** **** *** **** ***. *** **** ********* *************** for **** ** **** ** **** **** **** * ******* with *** *** ***** ********** **** ***.
  • ** ******* ***** ****** ******** *********** ***********. ************* ********* ****** a **** ** ***** ******** *** ***** *************** *** *** that ** *** ********. **** ****** ****** *************** ***** *** evaluation ** ***** *****. ** *** **** *** **** *** product, *****, *** ** ** *** ********** ** ********* ********. Otherwise, ** ********* ** ***** *********.
  • ** ******* ***** ****** * **** ******** **** * ****** manufacturer. ******* *** **** ** ****-**, *** ********** ******** **** not ** ** ** ****** ** ****-**-***** ********. ******** ********* can **** ** ******* ** *** ***** *** *** ***** for *** ** *** **** ****.

****** **** ********* **** ** *********** ************ ******* ** *** ********* ***********

For *********** *** *************

*** *********** *** *************, *********** *** ************ *************** *** ******** to ******* ********.

[***************]

Differentiation ******** *** ** ** *********

*** ******* ** **** **** ************* ** *** ******* ***** surveillance ******* *************** ** **** *********. ***** **** *** *** they **, ***** ******* **** **** ******* *************** ** ** secondary **********.

'Sales' *************** *** **** *********

*** **** ********* **** *** ***** ************ ********* ** ** strengthen ***** ***** *** ********* *******. ****** ****** ***** ********* acknowledge ****, *** ******* ** **** **** ***** ********* ********** have *****-*****, ******** ***** ******** (**** ** *** ******** *** mediocre). ***** ***** ******** ******* * ******, ******* *********** ********* that ****** **** ** ********* *** ***** ** ***** ******** and ** ****** *** ******* ** ******** **** ** ***** accounts.

Large ********* *** ******* ** ******** ** ***** '***************'

************, **** *** ********** *** ***** ********. *********** *** ** hard ** ******, ********** ** **** ***** ********* ******, **** the **** *** ** *** *** ****** ** **** *** to ******* *** **** ** ***********. ****** ***** *** ********* programs **** *** **** **** *** ** ********** ****. ******* development *** ** ********* ********* *** **** ******* * ******** of *** ****** ** ***** ***********. (****: *** ********** ** **** ***************** *****)

****: *****'* * ****** ***** ****** ******* **** *** **** money *** ****** ****. **'* *** ******* ***** ****** *** better **** ********* ** ***** *********** *** ********** ****** (**** generally *** *** ****'* *** *** *** *****). *** ******* is **** ***** ** *** **** ******** ******* ** **** mature ********** ********** ** ***** ****** ********** ** ** ******.

The ********** ** ******* *************** ** ******

**** ** *** (*********) ******* ******* *************** ** *** ****, it **** ************ ****** **** ********* ** *** ******. *** Internet ** *********** *** ***** ** ****** *** *** **** of *** ***** *******. ** ****** *** *** ******** ****, they *** ******* **** ************ ******** *** ****** *************** *** lower ******. (****: **** ** * ** **** *** ****** that ** ******* *** ** **** ******** - *** *** classic ********* ** ******* *******).

*** ***** ************ ******** ** ******* ************ **** **** *** pricing ** ** *******. **** ** *** ******** **** **** the **** *** ********** ** **** ** ********* ****** **** lower ****** *** ****** ********* ** ***** ** ****.

**** ** ****** *** *** ** *** *******, *** **** beginning ** * ****** ** ******* ******* **** **** *****. As ********* *** **** **** *********** ***** ***** ********, *** power ** ***** ******* ************ *** ******** ************* **** ** undermined. **** **** *** **** **** ** **** ** **** completely *** ** ** ****** **** ***** ******** **** ****** increasingly **** **********, ******* *********** ******* ** ******** *********.

** **** ********, ******* *************** **** ****** **** ********* ** customers **** ** **** ** '***' *** * ******* ******* delivers **** ***** **** *** ******** ** *** *******'* ******** to *** ********'* *****.

Product *************** ** *** ****** ***** ********

******** *** ** ********* ****** ** ******* *************** *** * list ** ******** **** *** **** ***************.

*************, *** ******** ** ***** ************ ************* * ***** **** respond **** * **** ** ******** **** ***** ***** ***** product ***************.

The ********** ** *********** ** ******* ***************

*** ******* **** ******* ******** ** **** ***** ******** ****** be ********* ** *** ** **** *********** ** **** *** to ************* ***. ** *** ******** ** ********* ** **** IP ****** ** *** '******* ** ******** ****** *****', *** describe ***** ** ****** ***, ** ****, ******** * ******* of *** ****** ******* *******. **'* *** **** ***** **** describing ***** ********* ** * '**** ** ****** ******** ********' or ***** ********** ******* ** ******** **** '***** *** ***** investigations.' *** **** - *** ********* ** ***** ********** ** your *****.

*** ** ***** ********** *** ********** ** ********* ***** *** to ***** ************ *** ***** ******* ** ***** ******** **** continue ** ******** ** ****** *** ****** ************ ************* ******* finding *********** ** ***** ***.

Three ***** ** ******* ***************

**********, ** * ****** ***** ****** *** ***** ***** ***********, the **** *** ** ********* *********** ** ** **** ******** that **** * *** ***** ********* *******.

********* ****** ******** ***** ******** *** *** ****** ******** *** applications. ****** ** ****** **** *** ***************** ******* ******* ******** set *****. *** ********, *** **** *************** *** ***, *** worse *** **** ********** ***** ** *** *** *** **** computing ********* *** **** ** ******* **. (****: ***** *****-**** are *** ***** ** *** ****-******** ****** ************* *********.) **** *********** *** ******, ***** ********* **** **** ********* **** strong ***** ******** *** ** *********** ****** **** *********, *** problems **** **** *******.

** ****, ***** ************ ********* **** ** ********* ** ************ pick * ******** ***** *** ***** **** ****. * ********* three **** ** ***** **:

  • **** * ******* ****** *******
  • **** * ******** *********** / ********
  • *** * *** ******** *****

***** ********** *** ** ******** ******** ** ********* ****.

Differentiating ** ****** *******

******** * ********* ****** ********:

  • *********** / ***** ******: **** *** ****, ** ***** **********, limited ********
  • ***** *** ****** **** ********: ****** ****, ****** *****, ******** functionalities *** **** ******* *****
  • ********* / **********: **** ****, ******* ***** **, *********** *** party ***********, ******* *** *********** *** *********** ****

***'* ************************ ******** **** ** ******** ********* ****** ********. *****, **** win ******** ** *** *** *********/**********. *******, * ***** ***** their ****** ** **** ** ********* / **********. **'* *** because **** *** *** ********* *** ******* ***** **** ********** (scalability, ***** ***** ***********, ***.) *** **** ***** ****** ** corporations *** ***********. ***** **** ********* *** *** ***** *****, there's ** *** **** **** *** ******** **** ** *** long *** ******* *** **** *********** *** ******* ** ******** them ** ***** *** *** ******* * ******* *** ****** good ****** ******* *** ***. ********* *** ******* *** ****** to ******** ** ******** ******* (******* *************) *** **** **** be **** * ******* ***** ** *** ********* / ********** segment.

Differentiating ** *********** / ********

* ******, **** ******* *** ** ********* *************** ** ** choosing * ******** *********** ** ******** ******** (*.*., *********, *******, mobile, *******, ***.). **** ** ** ********** ****** ******** *** small ********** / *****-***. ******* *** ********* ** ******** ********* to *** ***** *******, ***** ********* **** ** ********* * foothold. ** ** *** ****** ** ** ** ** ******** focusing ******* *********** ** * ****** ********. (****: **** ** a ******* ****** ***** ******** ******* ********** *** *****)

**** ******* ********* (**** *********** *** *************) ***** ** *** better ****** ** ******* *********. ******, **** ** ******* *** biggest ******* * *** **** *** ********* ****** ** **** their ********.

* ********** **** ********* **** * *** ** ******** ** take *** ***** **** **** *** *** - *** ********** of ********* ******* ** *****. *** ******* ** **** **** behaviors *** ******* **** **** ******* ** ******* *** *********** of **** ******* ********. * ***** ********* ***** ********* ******* a ***** *** ******** **** **.  ********** * **** ******* ** ****. ****** ***** ********* ******* have ****** **** ******* ***** ***, *** *** **** ** their ***** ***** *** ******* **** **** ***** ***** ** on *** ***** ******** ** ***** ***** *********** - ** underserved ******* **** **** *** **** **** ****** ********* ******* differentiation.

Differentiation ** ******** *****

*** **** *** **** ********* ****** ******** *************** ** ** picking * *** ******** *****. ** *** *** **** * new *** ** **** ***** **** ** ******** ** *** existing ********* **** *****, *** *** **** **** ****** *********. The ****** ******* ** **** ********** *** **** **** ********* to **** ** ******* ******* ** ******* * ********** **** may *** ** ********** (******** *** *** ********* ******** ** crisis). **** ******* ** **** *** ********* ****** *** ****, allowing *** *** ******* ** ******. **** *** ********* ******* realizes *** *********** ** *** ******, ** ** ******* *** late. (****: **** ** * **** *********** ****** ************ **********)

*** ******* ********* ********* ** ***** ************ ** *** ****** of ******** **** ***** ********** ********. *** *** ********* ****** could **** ********* *** **** **** ********. *** ******* *** that **** **** ****** **** ***** ******* **  ******** *** would **** ******* ***** ******* ** **% ** **** (** giving ** *** ********* *****). *** ****** ** ******** ** a *** ********** ** ********* (**** *******, ********* *** **** more) *** *** *** ********** *********** *** *** ****** ****** share **** ***** *********** ******** ****.

******* ******* **** ** ****** ** ***** (**** *** **** 10 *****) ** *** ****** ** ******* ***** / ******** as * *******. ****** ***** ***** ************* ****** ********* ** US ******* *** ********* ** ******** ** ** ******* *** channel ********, ******* ***** ********* **** ****** ****** ******* *** month *** ******* *** ******** ************ *****. ****** **** **** difficult *** *********** *************, ******* ***** ** ******** ** *** very ****** ** *** ******** **** *********** *** ***** ***** restaurants ** *** *** ******** (*** ******** ** *****'* ****** leaders). **** **** ********** ****** ** **** ***** ********* **** move ** ******. *** ********** (**** ************* *** ***********) **** likely ****** ** ***** ***** ******* ******* *** ****** ******** are ************* *** *** ******* *** *** ******.

* ***** ******* ***** **** ********** *** ** *** ***** of *********** ** ** **** **** *****. ******* ***** **** so ******** *** *********** **-**** **** ** *********** **** **** are ******** ** *****. ******* ******* ** ********** ** *** up ** **** (*** ** ********), *** ***** ** *** integrator ******* *************. *** ******* ********* *** *** ******* (*** less ********) **** ********* *** ******** ** ***********.

*******, ******* ***** **** **** ***** ** *** ** **** point (** ***** *** ********* *** ******* ******** **** ******). Nonetheless, ** ** * *** ***** *** ** ********* **** term ************** ** ********.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Verkada, Silicon Valley VSaaS Startup, Targets Enterprise on Oct 19, 2017
Verkada says they are building an enterprise-class VSaaS offering, calling it "The new platform for video security". This is a departure from the...
Competing Against Siemens on Oct 16, 2017
Siemens entered the integration business with 15,000+ customers, through their acquisition of Security Technologies Group in 2001. Since that time,...
Long Time Industry Exec Leads New Security Franchise Offering on Oct 12, 2017
John Nemerofsky previously built and sold a $150 million dollar integration business, and then was VP of Niscayah from its spinout of Securitas,...
Surveillance Systems Remote Access Usage Statistics on Oct 11, 2017
Remote access is a major benefit and risk for video surveillance. It is a benefit because it allows users to manage security or review...
Genetec Launches Streamvault Hardware Revamp on Oct 10, 2017
Genetec is launching a new series of hardware appliances, dubbed "Streamvault", with updated capabilities and design. These units will replace...
Arecont EVP Schafer Ousted on Oct 09, 2017
Days after IPVM reported Troubles At Arecont Vision, the public face of Arecont and the incoming Chairman of the Security Industry Association,...
Ex-Avigilon SVP Global Sales Joins IndigoVision on Oct 09, 2017
IndigoVision has pulled a well-known ex-Avigilon sales leader back into the security industry to head up their global sales...
Favorite Integrator Mobile Phones 2017 on Oct 06, 2017
Smartphones are more critical than ever before, with integrators relying on them not only for contact while in the field, but for business...
Troubles At Arecont Vision on Oct 03, 2017
Arecont is facing big problems. But Arecont says the future is 'bright'. In this note, we share feedback from Arecont and from sources close to...
Vivotek Delta Acquisition Concludes on Oct 02, 2017
On August 8, 2017, Delta Group made an offer to acquire Vivotek. Now, the acquisition process has concluded. Inside this note, we examine the...

Most Recent Industry Reports

Cisco Falling - Favorite Network Switches 2017 on Oct 20, 2017
1 major manufacturer fell and 1 outsider manufacturer gained as integrator favorites for network switches from more than 140 votes / explanations...
Uniview Recorder Backdoor Examined on Oct 20, 2017
A Chinese research group has identified a vulnerability in Uniview recorders that allows backdoor access in a method similar to the Dahua...
Hikvision Access Control Tested on Oct 19, 2017
Hikvision aggressive pricing and marketing combined with generally reliable hardware and free software has made them a major player in video...
Verkada, Silicon Valley VSaaS Startup, Targets Enterprise on Oct 19, 2017
Verkada says they are building an enterprise-class VSaaS offering, calling it "The new platform for video security". This is a departure from the...
Exacq Unbreaks Avigilon Integration on Oct 18, 2017
For nearly 4 years, Exacq had broken and effectively blocked use with Avigilon cameras, as IPVM reported in January 2014. Now, Exacq has...
Search More Important Than Live Monitoring - Statistics on Oct 18, 2017
Search is overall more important than live monitoring to integrators, according to new IPVM statistics.  The key themes found in integrator...
Axis 'Sold Out' P3707-PVE Multi-Imager Tested on Oct 18, 2017
Axis faced significant product shortages over the summer. Perhaps the most notorious and significantly sold out model was the Axis P3707-PE 8MP...
Dahua Removes Auto Rebooting on Oct 17, 2017
For years, Dahua has automatically programmed its IP cameras to reboot weekly, a highly atypical and questionable practice. Following IPVM...
Deep Learning Tutorial For Video Surveillance on Oct 17, 2017
Deep learning is a growing buzzword within physical security and video surveillance. But what is 'deep learning'? In this tutorial, we explain...
Multipoint Lock Access Control Tutorial on Oct 17, 2017
Doors are notoriously weak at stopping entry, and money can be misspent on wrong locks that leave doors quite vulnerable. While closed and locked...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact