Walmart Selling Video Surveillance Through Grainger

By: John Honovich, Published on Dec 29, 2015

Grainger is one of the world's biggest distributors, selling ~$10 billion in products annually. Though never a major player in video surveillance, Grainger has linked up with Walmart to sell video surveillance products direct to end users.

In this note, we break down the connection and analyze its impact on the market.

********** *** ** *** world's ******* ************, ******* ~$10 ******* ** ******** annually. ****** ***** * major ****** ** ***** surveillance, ******** *** ****** up **** ******* ** sell ***** ************ ******** direct ** *** *****.

** **** ****, ** break **** *** ********** and ******* *** ****** on *** ******.

[***************]

Manufacturer ********* ***** **** ********

**** ******* **** ** posted * **********: *** / ********* *** Now ******* ** *******. *** *** *** happy... **** **. *** the ***** **** *****,******* ** ******* *** products*** ** ******** ** email **** ** *** employee ********* **.

*** **** *********** ******** from *** *** **** the *** **** **** did *** **** *** the ******** ******* *** working **** *** (****).

Zoro = ********

******** *********** ** ********** and *** * ***** range ** ***************** **** ************ ********. *******, ******** ** not ******** ** **** direct ** ********* (******* of ******** ** ******** issues, ***.).

*******, * *** ***** ago ******** *** ** a******* / ******* ***** Zoro. **** **** ******* about ********, ** ** you ****** ** ** their ******* ** *** **** the ********** ** ** some ***** ***** ******* (e.g., ***** ********** ****).

****, ******, ** ********** a ******** ********** ********* to ******* ******. ******,* **** ******* ****** a ******** ***************** *** **** ** designed ** ****** ****** and *** **** ****** options ******* ********** *** have ** *** ****** online.

Zoro *** *******

****, *** *** ***, of *** ***** ************ products ********* ** **** are **** ********* ** Walmart. ******, **** *** a**** **% ******* ************** ** *******.

Samsung, ********* *** ********** *** ****

** ******** ** ***, many *******, ********* *** Interlogix (******* ********* ***) are ********* *** **** on ******* ******* **** / ********.

Walmart ***** ************ *********

****** ******** ** *** of *** *******, **** is ****** *** ** numerous ********* **** **** with ******* ** **** video ************ ********. *** example, *** ****** ** **** *****-* from ********** ***** *****, ****** and ******* *********.

Limits *** **** ** ****** *********

*** **** ***** ** Walmart's ***** ************ ********* is **** *** ******* is ********* *** ***** ******** to **** ** ********* elsewhere ****** *** *** same ****** ** ******* is *** ********** *** market ** * ***** way.

*******, **** ******** ****** do **** ******** ******** on ******* ******* ** provides * ****** **** are *********** **** *** being ** ******* *** have * ******** ********* effect *** ******** **** premium **********.

The ******

**** / ********'* ******** approach ** ******* *** debatable *** *** ********** drivers ******* ******** ** do **** *** ***** and *******, ** ** expect **** ************ ** adopt **** ******* ** the ******.

Comments (5)

The new industry innovation.... obfuscation.

Please. Obfuscation has always been central to every industry.

Sorry, you're right.

Better and newer obfuscation.

I saw the writing on the wall of distributors selling to end users a while ago. After the manufacturers did nothing to stop, we made our online business focus more on cable and parts. The next big wave is manufacturers by passing the channel more and going direct.

The unmasking of Zoro:

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