VMS Market Getting Tougher

Author: John Honovich, Published on Nov 19, 2015

A new member asked us:

"What are your thoughts on the future of VMS now that the new camera makers seem to be bundling it with their cameras (Tyco/exacq, DW/network optix, panasonic/VI etc.) or waging price war against each other (Milestone vs onSSI). Wouldn't it be harder for an independent VMS system to survive without a camera maker alliance/marriage?"

We are seeing the market become harder for all VMSes, despite the fact that VMS software, unlike hardware is not facing direct commoditization. In this note, we examine what we are seeing, what manufacturer execs have told us and where this leaves the market.

* *** *********** **:

"**** *** **** ******** ** *** ****** ** *** *** that *** *** ****** ****** **** ** ** ******** ** with ***** ******* (****/*****, **/******* *****, *********/** ***.) ** ****** price *** ******* **** ***** (********* ** *****). ******'* ** be ****** *** ** *********** *** ****** ** ******* ******* a ****** ***** ********/********?"

** *** ****** *** ****** ****** ****** *** *** *****, despite *** **** **** *** ********, ****** ******** ** *** facing ****** ***************. ** **** ****, ** ******* **** ** are ******, **** ************ ***** **** **** ** *** ***** this ****** *** ******.

[***************]

************

*** *************** ** ******* **** *** **** *** ***** *** diminished ************* *** ****** *** *** ******* ******. ******* ** that, ************* *** ****** ** **** *** **** ** ******* pricing *** ************* ***** *********. *** ***** *** ** ******** VMS ******** *** ** *******, ***** **** ***** *** **** VMS ********* *** **** **** ** ************* ** ******** ******** than ****** ********.

** **********, ****** *************** ** ******* *** *** ******, ** key ************* *** ** ******** *** ******** ** ******** ****** to ****** ***** ****** / *** ***********.

********

******** ******* ************* ** ** * **** ** *** ** video ***. ** **** *****, ** ** ******* ** **** manufacturers ******** ** ** ***** *** ******** ***** *********** **** they *** **** ****** * *** ** ***** * ****** line. *************, **** ** *** *******. **** *** ***** / Axis / ********* ****, ***** **** **** ********** ******** **** are *** ******** ***** ******* **** ***** *** ********** ****** that ** **** ***** ** *** ****** ** **** ******.

**** ******** ** ******** * **** ********** ******. ************* ************ spend ******** ** ***** *** *********, ** ***** *********** ** not ** ******* / ***** ****** **, ******* ******* **** is ******. ****** ***** *** ******* ******** ** ***** *** those *** ****** * ** ******* ******** (***** ********), ** more *** **** ************* *** ** ** ****, ** **** be ****** *** ***** ***** ******** ** ** ************ **** that ******** / ****** ********.

Pricing ****

***** ***** *** **** ****** **** ******* *** ***** *************, ********** *** ****** ********, **** *** ****** *** **** ****** *** **********. *** best ******* ******* *******'* $** *** ******* ******** *******, ***** ** ******** ***** ** ***** ******** ************* ** a ***** ****** (**** ***** / **** ******** ** ***** Insight *** ***** **** *** ********* ******* ** ****). ********** ********* / ***** ***** *** ******** * *********** ******* ** *** ** ***** surveillance ****** **** ***** *** *** ******** *** ** *** for ****** *******. **********, **** ********* **** **** **** ** bad *** **** **** ******** *** **** ***, ***********, ****** into ****.

$600 ****

******* ****** ********* *** ***** *** ** *** ****** ** Chinese ************* ******** ***** **** **** ***** ***** *******, **** notably *********'*. ***** **** ******** / ******** *** ******* *** in *** **** ****** ** ********, *****, *******, *********, ***. (see********* ****-**** ******) *** ********* ** ******* ** ******* **** ** *** $600 ***** ********* ******** *** ********. *** ****** *** **** the ******** ***** *** **** ***** **** *** **** ******* VMSes. **** ** **** *****, ** *** **** **** **** buy *** $*** ***, *** *** (******) ~$*** ** ******* from *** **** *******.

*******

*** *** *** ** *** ****** *** ***** **** ****** for *** ********, ** *** ****** *****, ****** ****, ** not **** * *********** ******. *** ******* ******* ***** *** is *** ****** ** *** ****** ***** *** **** *********** price **** *** ******** *** *********. **** ** *** **** end / ********** ******, **** *** *** ****** **** ********** safe *** **** ****** ****** ******* **** **** *********.

** * ***** ****, ****** *** ***** ** *** * topic ** ********** *********, ** ** *** *** *** ***** shift ** *** ***** ********* ** *** **** **** (****) as ***** ******* *** ********* *** *********** ******* *** ***** of *** ****** ** ** **** ******** / ******** ** premise *** / *** *********.

Comments (7)

Undisclosed 1 Integrator

| 11/19/15 03:21pm
* **** * ******* **** ********* *** ******** ** ***** out **** **** ***** ** *** (******** ** ****) ******** too. ********* * ***** *** **** * ******* ***** ******* Vms *** ** ***... ******* *********** *** ***** ***** *********** for *** *********.

Michael Miller

In reply to Undisclosed 1 Integrator | 11/19/15 03:40pm

*** **** *** **** ****** ******** ********* ******** ** *** DVR/NVRS ** **** *** ** ******* ***. * ** *** sure **** *** *** ******. *** *** *******?

Undisclosed 1 Integrator

| 11/20/15 01:13am

** *******,

**** *'** ***** ** **** *** *** **** *** ** a ****** **** *** ********* ** **** ** **** * local **** ****** ******** ******** ** **** ***.

*** *** **** ** *** ***** *** ** *** * believe **** ***** **** ** * ********** ** *** *** (one ***** ******, *** *** "*****" **** ****** ** ***** grouping ** *******, ***** **** *********, ******* ****** ********* *** other ***** *** ************* ******** **** *** *** **** *********.

*** ****** ***** *************, ** ********** *** ****** ***** **** this *********** ***** ************, ********** ** *** ****** **** ***** to ** *** **** *******, **** ****** *** ************** **** the *** ******* ****** **** **** * ***** ***** **** VMS ******** ******* ** ******* *** ****** ********.

Undisclosed 2

In reply to Undisclosed 1 Integrator | 11/20/15 01:53am

*** * *** ****, *** ********* ** ***?

***** **** **** *** ***/** ******* ** *** ********* ******* of ***'*?

***** ** * *** ****** ***** **** ******** **** ** client ****, *** *****'* ********** * *** ********** ** **** more **** *** ********** *** *******.

*** ******* *** *** ** ** * *** ****** ******** to ****** ******** **********.

Michael Miller

In reply to Undisclosed 1 Integrator | 11/20/15 01:25pm

* **** ***** ****. ******* ** *** **** ******** **** and/or **** *** *** **** *** ** *** ****** *** you *** **** *** ***** ***** **** *** ******.

Robb Larsen

| 11/20/15 01:21pm

** ******* ******* ** ******* *********** ** *** ********* ****. They **** ***, *** *** ********** **** ****** ** ******** video *** **** ** ******** ** ****** ** ***** ********. I *** ** ****** ******** ************ **** ******* **** *** explain *** ***********, *** ** *****'* **** ** ******.

** *** "******" ** ****** ** **** * ******** *** solution ***** ** *** **** ** ** ******** ***. ********* building * ******* **** *** ****** ***** *****, *** ** a ******* ***** *****; **'* **** *********, *** * **** purchased **** ********** ** *** ***. ***** ** ****** ** I *** **** ** ***** ********* ** ***** *** ******** drives, *** ******* **** **** *** ***.

****** ****** ********* ******* ** **** *** ***** *** *****?

Andrew Thomas

| 11/22/15 06:34pm

***** ******** ******* * ***** ** ********** *** **********, ****, TELECOM, ** *******, *** *** ********** ******* ** **** **** customer *******, **** ** ** *** **** **** ******* *** cut. ****** ** **** *** ***** ********* ********** *** ******* business ** ***** ******* ** * ****** *** ********.

******* *** ********** * ****-**** ********, ********** ** ********, ***, places *** ** * **** ********* ******** ** ******* ****** customers **** ****** ***** *** ** * ******.

** ********, *** **** ** **** **** ******** *** *******, as ** *** ********* *** ****, *** *** ******** **** you *** *** *** *** **** *** *******.

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