Verkada, Silicon Valley VSaaS Startup, Targets Enterprise

By: John Honovich, Published on Oct 19, 2017

Verkada says they are building an enterprise-class VSaaS offering, calling it "The new platform for video security". This is a departure from the consumer/SMB focus of many recent startups and companies like Nest, Canary, Ring, etc.

Enterprise customers have generally been slow to adapt leading-edge trends, particularly in VSaaS. Can Verkada's platform sway them?

Executives of the company provided details on their system and market approach, which we analyze in this report and provide our outlook on Verkada.

******* **** **** *** building ** **********-***** ***** offering, ******* ** "*** new ******** *** ***** security". **** ** * departure **** *** ********/*** focus ** **** ****** startups *** ********* **** Nest, ******, ****, ***.

********** ********* **** ********* been **** ** ***** leading-edge ******, ************ ** VSaaS. *** *******'* ******** sway ****?

********** ** *** ******* provided ******* ** ***** system *** ****** ********, which ** ******* ** this ****** *** ******* our ******* ** *******.

[***************]

Verkada **********

*******'* ********** ******* *********** **** ***, VMware, *** ** ****** Cisco/Meraki. ***** *** **** has ********** ********* ** Stanford, *** ** *** case *********** ******** ********* ***** Ren, ******* ***, **** have ***** ****** ********** in *** ******** ********. In ******** ** *** management ****, ******'* **-*********** *********** ** ******** ** the ******* *** ****** as ********* ********, ******** involved ** *** ********* growth *** ********* ******** with******'* ***** ******.

*** ******* *** ****** in ****, *** *** raised * ***** ** $4M, *** ******* ***** *******, **** *** * Co-Founders *** **** *** pre-IPO ********* *********** ******* *****, ************* ** *** funding ** *** ******* as ****. ********* *** company ******* ~** ******, primarily ** *********** *****.

*** ******* ***** ******** betas ** ** ****, and ******** ******** ** September ****. **** ****** several **** ********* **** converted ** ****** *********, and **** ******* ******* channels **** **** ******** so ***.

End-To-End / ****** ********

******* **** **** **** developed ** ***-**-*** ***** platform **** ******** * browser-only ********* *** ****-******** cameras. **** ******** *** system ******* ***** ***-**-*** solutions **** ******** ** FLIR/DvTel, *** ***** *** cameras *** ******** ** be *********** **** ********, Axis, ****** ** ******* brands.

**** *** ******* *** VSaaS ******** *** ******** only ** **** **** each *****. *** ******* says **** **** **** approach ** **** **** full ******* **** ******** and ************ ** *** system, ** ***-***-***** *******, even ***** **** ****-***** ODM's, *** *** ******* the *********** **** *******. Additionally, **** ******** ******* greater ******* **** *** security *** ********* ** the ******** ** *** cameras, ***** ** * core **** ** *******'* pitch.

Camera ********

********* **** * ****** models *** *********, *************************, **** *** *****, with * ** **** warranty.

**** * ****-***** ***********, Verkada's ******* *** ******* to *** ** ******* tier ******** **** ***** manufacturers. **** **** ********* varifocal ******, ** ************, onboard *******, *** ****/**** ratings *** *** ******* models. ***** ****-*******, **** as * ****** *******, are ******* *** ****** release.

*** ******* ******* * streams, * *** ****** and * **** ******, which *** ******** ** the ***** *******. *** company ***** *** ******** specifics ** *** ****** of *******, *** ****** they ********* ** **** of ********** *********, ***** is **** ** **** by *******, *** ****** to *** ** ******.

*** ******* *** ******** found ** ***** ******* is ** ************* *** detecting *********. *** ****** can ******** ** ***** if ** ** ********* by ******** ******** (****** attempting ** *** **, remove *** *****, ***.).

****** *** ******* *** based ** ******** ******* and **********, **** *** not ******** ** **** with ***** *****, *** no ************ ***** ****** be ********.

Automatic ***** **********

*** ***** *********** *** the ****** *** ******* automatically, ***** ** ********* Verkada ******** *** *** purpose. *** ******* ****** this ***** *** **** possible ***** ** *** conditions, *** ******** *********** from ****** ** ****** out ***** ***/***** ********, or ************ ******* ***** levels **** ***** ************ throughout *** ***, ************ with ******* **** **** exterior *****.

VSaaS ********

*** ******** ******* ** Verkada's ****** ** ***** the ******* ********* ************** themselves. *** ****** ** browser *****, *** *** company **** ** ****** work **** *** '******' browser, *** **** *** require *******. ** **** works ** *** *** later ******* ********.

*** ******** ****** **** a ***-***** ****** ** cameras, *** ****** ********* to *****-**** ** ******** locations ******* ***** **** camera ** *******:

**** *** *** ****, a **** *** ***** over * ****** **** to *** **** ***** from **** ******:

******** ******* *** ** viewed ****, *** *** interface ****** ***** ** create ***-******* ** ******* groups (*.*.: *** ******* with *** **** "******* door"), *** ***** *** grid ** ************ *** variable ******* ** ****-*****, the ********** ***** ***** are ****-*******, *** ********* there ** ** ******* for ******* **** * large ******* **** ********** by * ******* *****, a ******* ****** ** many *****.

***** *** ** ************ to *** ****, ***, or *** ***** ********* like ****** *******. *** company **** **** **** to ****** ************* ** include ************ ** *** future, *** ** *** not ****** ******** ** the ***** *******.

******-***** ****** *** ** configured, *** **** *** not **** ** ** activated ** * ******** in *** ******* *******, making **** **/* ****.

Video ****** *** *******

******* ** **** *****, Verkada *** * ****** search *******, ******** ***** to ****** ***** ** interest ** * **** (the **** **** ** the ***** *****), *** search *** ****** ** those ***** **** **** time ******.

****** ***** *** **** be ***** ** * grid ** ****** ******, which *** ** ******** by ******** *** ****** across *** ***** ** video. **** ******** *** help ***** ******* **** a ***** **** ****** when ** ***** ********, and ******* *** **** to ******** ****** ****** time ********** **** ****-**** or ***** ********** **** can ** ********** ** mobile/tablet **********. *** ****** does *** *** ***** scrub ******** ******* **************, which *** **** ************** that ******* ******** ******* more **** *********.

** *** ***** *****, hourly ***** ******** ******** at ****, **** *** 9AM *** *****. *** 10AM ******* ** ******* video **** **:****, ***** on *** ****** ***** dragged ****** **** ****:

*******'* ***** ******* ******* is ******** **** ***********, users *** ***** ****** to *** ****** *******, sending * **** *** SMS ** *****. ****-******** access ********* *** ** set, ***** *** **** and ****** ***** ******* at **** ****:

**** *** ****, ***** are ******* ******** ** a **** **** ** the ******, ***** **** can **** ****** ***** features **** * ******* of ****** *********, ** search *********:

*** ******* **** **** sharing ******* *** ***** to **** ************* ************** or ********** ** **** events **** *********, ********* that *** ** ********* to ********* **** ****** districts ** ******/*****-***** ****** with ******** ********* *** distributed *****.

Cloud *******

***** ** ********* ****** on *** *******, *** selected ***** *** ** backed ** ** *** cloud. **** ********* ****** any ***** ********* ** tampering ******, *** ****** results **** * **** wants ** *******. ***** storage ** ********* ** terms ** **** *** duration, *** *** ** used ** ******** **** backups ** *** ***** from *** *******, ******** sufficient ******** ********* ****** to ** **.

Cyber ******** ********

********** ****** ***** ******** was * *** ****** consideration, *** * ***** they *** ** ************* themselves **** **** ************. Video ****** ****** *** device ** *********, **** the ********** **** ****** in *******'* *****. *** software **** ********* ****** **************,****, *** ******* *** party **** ************** ******* to **** **** ********** within *** ****** ****** to ********* **** * customers ** *********. *** communications ******* ******* *** clients ** **** **** HTTPS, *** ** ***** are ****** ** *********, connections ******* ******* *** cameras *** ******** ******* Verkada's *******.

Automatic ******** *******

****** ********, *** *** VSaaS ********, **** ********* updates ****** *** ** Verkada. ***** *** ******** when ******** ******* ** cameras **** *****, ** the ****** ***** **** interrupt ***** *******.

Subscription ******** *** *********

*** ***** ******** ** subscription *****, *** ***** will **** ** ****** subscription ** ***** ** access **** ** ****** video (***** ** *****). Software ************* ** *** VSaaS ******** *** ******* on *,* *** * year *****. ****** **** based ** **** (******* below), ***** *** ****** not ** ***** ***** subscription *** ******** ** option ** ****** ***** video *** *********, *** will **** ** *** to ****** *** ******* for **** *******, ****** video, ** *** **** with ** ********* ********.

Enterprise *****

******* ** ********* ****** customers **** ***** ********, claiming **** **** ******* on *********** ** *** system, *** ******** **** 2 ****** ************** ***** on ** ****** ** this ******. **** ******* their ****** ** ******** from ********* **** ********, Axis ** ******, *** are ******** *** **** to *** ****** ****** segment *** ***** ******* solely ** *****.

Free ***** - ********** *****

******* ** ***** ***** ***** ******* ** generate **** ********, ***** *** ******* will ******* *******, * software ************, *** ***** reasonable ************ *****. ****** many **** ******** ***** a ************ ***** ***** a ****** **** ****** after * ***** ****, Verkada **** **** ******** cameras ** * ****, and **** ** ** with **** * ***** call ** ******* *** opportunity. **** ******* ***** offset *** **** **** Verkada *** * ******* sales **********, ********* ****** sales, **** ** **** yet.

24/7 *******

******* ** ********* ** integrators *** ***-***** **** active ************* **/*.

*******

******* **** ***** ****** is ****** ** ** competitive **** ******* **** Avigilon, ** **** ******* on * *** **** Exacq. *** ******* ******** the ********* ******* ** MSRP *******:

***** *** ****** **** is ****** **** **** directly ********** *******, ***** is ** ********** ****** or ******* ******** ********, as ***** ********* *** integrated **** *** *******.

******** *** ********* *** paid *** *******, ******* to **** ***** *****, and ****** **** ***** offerings ***** ** ******* or ****** ******* *** the **** ** *** service.

** *** * **** license **** ******** ** their *******, ******** *** the ********** ** $***/**., or $**/**., *** ***** year *** ************ ** active. **** ***** *** software ********** ******* ****** compared ** *** ******* license **** ******** ** Exacq **** ******** **** the **** **** ******. However **** ******** ******* ***, *** ******** ******* is *********** **** ******* at ****** *** *** 30 **** ** ******* Verkada ****** ********.

Integrator ***** *******

******* ** ***** * standard ******* ********, ********** security *********** *** ******** discounts ** ~**-**%, *** programs **** ******* ************ to **** **** ***** system ***********. *** ******* also **** **** **** be ******* ********* ******** designed ** ******** ***-**** interest *** ***** *** integrator ********.

Verkada *******

***** **** ******* *** only ******** ********, *** is ***** ** ****** development, ** ****** ***** analyze *** *******. *******, they *** **** ******, and ***** **** ******* both *** ***********, *** growth, **** ** ** their **** ***** *****, which *** ** ** expensive ***********. ****** * usable ******* *** ****** customers ** ** ***** stage ****** **** ** easy *** **** ** raise ********** ***** ** decent ***** ** ******** their *********, *** **** of *******'* ****** **** rely ** ***** ********* and ******* ** ***** the ******* ** *** security ******.

************'* ***** ********** ******* ** ******* in ***** ** *********** and ******, ****** *** had **** ****** ******* and *** *** **** of * ****** ******.

***** ***** *******'* ******* **********, as **** **** **** one ** *** **** successful ********* ** *** VSaaS *****. **** *******, Eagle *** *** ************* **** ***** **** Michael ******* **** *****, *** has **** ***** **** funding ** ************ ****** and ******* ***** ********. While ***** *** *** focused ********* ** ********, integrating **** *** ***** cameras, *** *** ********* have ** ******* ******* pitch, **** *** ******* distinction ***** ***** ***** is ****** (**-**** **** Verkada, ***** **** ***** Eye).

Comments (24)

* **** *** ******* of * ************* ****** with ***** **** ******* however * ******* *** ‘closed-proprietary’ ****** **** ** a **** ***** **** to *** ********** ******.

*** ******* *** ******** found ** ***** ******* is ** ************* *** detecting *********. *** ****** can ******** ** ***** if ** ** ********* by ******** ******** (****** attempting ** *** **, remove *** *****, ***.).

* ****** **** **** idea! *** *** ********** manufactures ***** ** ************* for ********* *********?

* ****** *** ** doing **** ** **** analytics.

** ********* *** * better *** ** ********* tampering, **** **** **** improvement, ** ** **********.

***** *** **** ************* out ***** **** **** already ********* ****, *********-****.

"*********" ** ** *** "they ***'* *** *** better"? **, **** **** 100% ** *** ****?

******* *** **** ***** into ***** ******.

*** *** **** ** use ******* ******** ** review *** ***** *** its *****

***** *** ******** ****. This ******** *** ***** about ********* *********, **** can ** **** ** Milestone/Genetec, *** *** *****/***** receiving.

*** ***** ******* ***** 2x ** **** ** a ******* ****** **** axis/sony *** ** *** use ***** **** ******** -- **** ** **** they ****** ** *** advantage ** ***** ****** no *** ** ********* storage ****** **** ****** direct ** ***? * guarantee **** **** **** a *** ******* **** mobotix ** ******* **** tried ** *** ***** software *** *** ** move ** * **** vms ******* *** *** user *** ***** ** the *** *** ******** of ***** **** ********

** *** *****. *** obviously ***’* **** ***** prices. $*** **** ** far *** **** ** the ***** ** ****/****. Compare ****** ** ****** and ** **** ******* is ***** ********** ******.

*** *** ***/***** **** is *** ******** *** outdoor ************ ** ***** $1,300 *******?

**** ****/**** ** ***** are *********** *** ***** cameras?

*** **** **** ***** recommended ** ***** **** burned-in ** **** *** continuous ***** *************?

** **** *** *** SD *****. *** ******* is ********* ** *** built ** ** *** camera. ******* ** ********* only ********* ** *** fixed ****, *** ** added ** **** ** the ************* *******, ** there ** ******* ** be ********* ** *** field ******** ** *******.

* ***'* *** ***** lot ** *********** *************** compared ** ****** ** Eagle ***. ****** **** limited ****** ******** **** be ** ***** ** well ** ******** *********** requires ********* ***** ** cameras. **** ** *** of *** ***** ***** with *** *** *****-*** that *** ** ***** security **********. ******* ******* offering ****** ****** ***** full *********.

* ***** **** *** limited ****** ******* **** be * ************ ******. They **** ** ******* that * *** ** order ** **** * solution **** *** *** 90+% ** *** *********** market *** *** ********, instead ** *** **** smaller ******* **** *** by **** ****** ***** (though ** ***** **** picked * **** ******* form-factor *** ****'* ***** with * *** ****** or *********).

*****,

*** **** *** **** are ****** (** **** even * **** ***) these ******* ****?

**** ****** *** ******* are *** ***, *** are ** ***** *** hardware ******. **** *** a ******** ****** *** "leading ***", ********* ** Verkada. ******* ***** *** disclose ******* ** ******** components ***************** ** * ****** SoC ******.

****** ***********/************* ** ******* by ** ******* *******, which ** *** ********.

*'* **** * ***** company, *** *'** *** to ****** ** **** for **** *******. * think **** **** **** interesting ********, *** * like *** **** *** feel ** ***** **. The ******* ** ******* the ***** ** *** camera ***** **** **** bandwidth ************, *** *** make *** **** ********** when ********* **** ******* issues (*** ***** ** - ***** *** ****** network ******.)

******* ***** ********** ***** viable, *** ** ******* would ** ** *** markets ****'** *********, *** proprietary ******** *** ***** lack ** ********** ** the ******** ******** *****. They **** *** **** success *** ****, *** I ***** **** **** will ** ******* ** early ******** *** **** specific ********** ***** ******* fits.

*** ** *** ******* reasons * **** **** they *** ********** ** the ********** *****. ** will **** *** ***** companies ** **** ********* adopt *****.

* *****. ** **** become ********** ** *** enterprise ****** ** **** solidify *** ***** ******. The ******** ****** * see ** ***** ****** offering *** *** **** of ***** ******** **********. To *** ** *** broader ***********, **** ****** need ** **** ** their *********** *** ********* with ***** *************.

** *** *** ***** scale, **** **** ******** isn't ***** ** **** and **** ** *** have ****** ******* ********* to **** **** *** existing *************.

"*** ******** ******* ** Verkada's ****** ** ***** the ******* ********* ************** themselves. *** ****** ** browser *****, *** *** company **** ** ****** work **** *** '******' browser, *** **** *** require *******. ** **** works ** *** *** later ******* ********."

"***** ** ********* ****** on *** *******, *** selected ***** *** ** backed ** ** *** cloud."

*****'* *** *** ******* pretty **** **** **** similar ** **** *** companies ****** ****** ** the ******...**** *** ****** to *** ***** ** needed?

*** ******* - ***'* every ***** ****** ******* based **** ******* ********?

******, ***'* ***** *** on ****** ********* **** with *** ** *** cloud *** *******? ***** yes, *** ********* ********** I ***'* ****.

****'* **** *** ***** the **** *****, ********* locally *** ******* ** to *** ***** *** login?

* **** ******* **** are **** **** ** work **** *** ** have **** ******* ******* for **** ** *******. The ******* *** **** quality *** **** - I ***** *** **** told **** **** **** to *** ** ******* for ******* ************ *** the ***** *** ****** is **** **** *** it *** * ***** in **** ****** - it's *** ***** ** be *** ******** *** there *** **'* * solid ***** ******** *** the ***** * **** about **** ** * do ***** ******** ** the ******* *** ******* is ***** *** **** the ********.

****, **** ********! **** accounts ** ************* ** you ***** ******* **** best ** ** **** stage ** ***** ***********?

******, ********* ******* *** the * **** *** an **** *** -- they **** **** ** education *** *** ** i *** *** ****** that ***** * ******* of ******* ** ******** locations **** *** ******** of *** ***** ***** indoor ** ** **** fit -- * **** bet ***** ********* **** be ****** **** ** their ******** *** ** they *** **** * few ***** **** ******** to ****** (****** *****, activity *** *****, ***) they ***** **** * good *** ****

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