Verkada, Silicon Valley VSaaS Startup, Targets Enterprise

Author: Brian Karas, Published on Oct 19, 2017

Verkada says they are building an enterprise-class VSaaS offering, calling it "The new platform for video security". This is a departure from the consumer/SMB focus of many recent startups and companies like Nest, Canary, Ring, etc.

Enterprise customers have generally been slow to adapt leading-edge trends, particularly in VSaaS. Can Verkada's platform sway them?

Executives of the company provided details on their system and market approach, which we analyze in this report and provide our outlook an Verkada.

******* **** **** *** ******** ** **********-***** ***** ********, ******* it "*** *** ******** *** ***** ********". **** ** * departure **** *** ********/*** ***** ** **** ****** ******** *** companies **** ****, ******, ****, ***.

********** ********* **** ********* **** **** ** ***** *******-**** ******, particularly ** *****. *** *******'* ******** **** ****?

********** ** *** ******* ******** ******* ** ***** ****** *** market ********, ***** ** ******* ** **** ****** *** ******* our ******* ** *******.

[***************]

Verkada **********

*******'* ********** ******* *********** **** ***, ******, *** ** ****** *****/******. ***** the **** *** ********** ********* ** ********, *** ** *** case *********** ******** ********* ***** ***, ******* ***, **** **** ***** ****** ********** ** *** security ********. ** ******** ** *** ********** ****, ******'* **-*********** *********** ** ******** ** *** ******* ** ****** ** ********* Chairman, ******** ******** ** *** ********* ****** *** ********* ******** with******'* ***** ******.

*** ******* *** ****** ** ****, *** *** ****** * total ** $**, *** ******* ***** *******, **** *** * **-******** *** **** *** ***-*** ********* at********* ******* *****, ************* ** *** ******* ** *** ******* ** ****. Currently *** ******* ******* ~** ******, ********* ** *********** *****.

*** ******* ***** ******** ***** ** ** ****, *** ******** publicly ** ********* ****. **** ****** ******* **** ********* **** converted ** ****** *********, *** **** ******* ******* ******** **** been ******** ** ***.

End-To-End / ****** ********

******* **** **** **** ********* ** ***-**-*** ***** ******** **** utilizes * *******-**** ********* *** ****-******** *******. **** ******** *** system ******* ***** ***-**-*** ********* **** ******** ** ****/*****, *** claim *** ******* *** ******** ** ** *********** **** ********, Axis, ****** ** ******* ******.

**** *** ******* *** ***** ******** *** ******** **** ** work **** **** *****. *** ******* **** **** **** **** approach ** **** **** **** ******* **** ******** *** ************ of *** ******, ** ***-***-***** *******, **** ***** **** ****-***** ODM's, *** *** ******* *** *********** **** *******. ************, **** approach ******* ******* ******* **** *** ******** *** ********* ** the ******** ** *** *******, ***** ** * **** **** of *******'* *****.

Camera ********

********* **** * ****** ****** *** *********, *************************, **** *** *****, **** * ** **** ********.

**** * ****-***** ***********, *******'* ******* *** ******* ** *** to ******* **** ******** **** ***** *************. **** **** ********* varifocal ******, ** ************, ******* *******, *** ****/**** ******* *** the ******* ******. ***** ****-*******, **** ** * ****** *******, are ******* *** ****** *******.

*** ******* ******* * *******, * *** ****** *** * 720p ******, ***** *** ******** ** *** ***** *******. *** company ***** *** ******** ********* ** *** ****** ** *******, but ****** **** ********* ** **** ** ********** *********, ***** is **** ** **** ** *******, *** ****** ** *** on ******.

*** ******* *** ******** ***** ** ***** ******* ** ** accelerometer *** ********* *********. *** ****** *** ******** ** ***** if ** ** ********* ** ******** ******** (****** ********** ** hit **, ****** *** *****, ***.).

****** *** ******* *** ***** ** ******** ******* *** **********, they *** *** ******** ** **** **** ***** *****, *** no ************ ***** ****** ** ********.

Automatic ***** **********

*** ***** *********** *** *** ****** *** ******* *************, ***** an ********* ******* ******** *** *** *******. *** ******* ****** this ***** *** **** ******** ***** ** *** **********, *** prevents *********** **** ****** ** ****** *** ***** ***/***** ********, or ************ ******* ***** ****** **** ***** ************ ********** *** day, ************ **** ******* **** **** ******** *****.

VSaaS ********

*** ******** ******* ** *******'* ****** ** ***** *** ******* primarily ************** **********. *** ****** ** ******* *****, *** *** company **** ** ****** **** **** *** '******' *******, *** does *** ******* *******. ** **** ***** ** *** *** later ******* ********.

*** ******** ****** **** * ***-***** ****** ** *******, *** allows ********* ** *****-**** ** ******** ********* ******* ***** **** camera ** *******:

**** *** *** ****, * **** *** ***** **** * camera **** ** *** **** ***** **** **** ******:

******** ******* *** ** ****** ****, *** *** ********* ****** users ** ****** ***-******* ** ******* ****** (*.*.: *** ******* with *** **** "******* ****"), *** ***** *** **** ** configurable *** ******** ******* ** ****-*****, *** ********** ***** ***** are ****-*******, *** ********* ***** ** ** ******* *** ******* like * ***** ******* **** ********** ** * ******* *****, a ******* ****** ** **** *****.

***** *** ** ************ ** *** ****, ***, ** *** party ********* **** ****** *******. *** ******* **** **** **** to ****** ************* ** ******* ************ ** *** ******, *** it *** *** ****** ******** ** *** ***** *******.

******-***** ****** *** ** **********, *** **** *** *** **** to ** ********* ** * ******** ** *** ******* *******, making **** **/* ****.

Video ****** *** *******

******* ** **** *****, ******* *** * ****** ****** *******, allowing ***** ** ****** ***** ** ******** ** * **** (the **** **** ** *** ***** *****), *** ****** *** motion ** ***** ***** **** **** **** ******.

****** ***** *** **** ** ***** ** * **** ** hourly ******, ***** *** ** ******** ** ******** *** ****** across *** ***** ** *****. **** ******** *** **** ***** quickly **** * ***** **** ****** **** ** ***** ********, and ******* *** **** ** ******** ****** ****** **** ********** from ****-**** ** ***** ********** **** *** ** ********** ** mobile/tablet **********. *** ****** **** *** *** ***** ***** ******** cameras **************, ***** *** **** ************** **** ******* ******** ******* more **** *********.

** *** ***** *****, ****** ***** ******** ******** ** ****, 10AM *** *** *** *****. *** **** ******* ** ******* video **** **:****, ***** ** *** ****** ***** ******* ****** that ****:

*******'* ***** ******* ******* ** ******** **** ***********, ***** *** share ****** ** *** ****** *******, ******* * **** *** SMS ** *****. ****-******** ****** ********* *** ** ***, ***** the **** *** ****** ***** ******* ** **** ****:

**** *** ****, ***** *** ******* ******** ** * **** view ** *** ******, ***** **** *** **** ****** ***** features **** * ******* ** ****** *********, ** ****** *********:

*** ******* **** **** ******* ******* *** ***** ** **** collaborative ************** ** ********** ** **** ****** **** *********, ********* that *** ** ********* ** ********* **** ****** ********* ** retail/quick-serve ****** **** ******** ********* *** *********** *****.

Cloud *******

***** ** ********* ****** ** *** *******, *** ******** ***** can ** ****** ** ** *** *****. **** ********* ****** any ***** ********* ** ********* ******, *** ****** ******* **** a **** ***** ** *******. ***** ******* ** ********* ** terms ** **** *** ********, *** *** ** **** ** maintain **** ******* ** *** ***** **** *** *******, ******** sufficient ******** ********* ****** ** ** **.

Cyber ******** ********

********** ****** ***** ******** *** * *** ****** *************, *** a ***** **** *** ** ************* ********** **** **** ************. Video ****** ****** *** ****** ** *********, **** *** ********** keys ****** ** *******'* *****. *** ******** **** ********* ****** **************,****, *** ******* *** ***** **** ************** ******* ** **** user ********** ****** *** ****** ****** ** ********* **** * customers ** *********. *** ************** ******* ******* *** ******* ** done **** *****, *** ** ***** *** ****** ** *********, connections ******* ******* *** ******* *** ******** ******* *******'* *******.

Automatic ******** *******

****** ********, *** *** ***** ********, **** ********* ******* ****** out ** *******. ***** *** ******** **** ******** ******* ** cameras **** *****, ** *** ****** ***** **** ********* ***** briefly.

Subscription ******** *** *********

*** ***** ******** ** ************ *****, *** ***** **** **** an ****** ************ ** ***** ** ****** **** ** ****** video (***** ** *****). ******** ************* ** *** ***** ******** are ******* ** *,* *** * **** *****. ****** **** based ** **** (******* *****), ***** *** ****** *** ** renew ***** ************ *** ******** ** ****** ** ****** ***** video *** *********, *** **** **** ** *** ** ****** the ******* *** **** *******, ****** *****, ** *** **** with ** ********* ********.

Enterprise *****

******* ** ********* ****** ********* **** ***** ********, ******** **** have ******* ** *********** ** *** ******, *** ******** **** 2 ****** ************** ***** ** ** ****** ** **** ******. They ******* ***** ****** ** ******** **** ********* **** ********, Axis ** ******, *** *** ******** *** **** ** *** bottom ****** ******* *** ***** ******* ****** ** *****.

Free ***** - ********** *****

******* ** ***** ***** ***** ******* ** ******** **** ********, ***** *** ******* **** ******* *******, * ******** ************, and ***** ********** ************ *****. ****** **** **** ******** ***** a ************ ***** ***** * ****** **** ****** ***** * sales ****, ******* **** **** ******** ******* ** * ****, and **** ** ** **** **** * ***** **** ** qualify *** ***********. **** ******* ***** ****** *** **** **** Verkada *** * ******* ***** **********, ********* ****** *****, **** no **** ***.

24/7 *******

******* ** ********* ** *********** *** ***-***** **** ****** ************* 24/7.

*******

******* **** ***** ****** ** ****** ** ** *********** **** systems **** ********, ** **** ******* ** * *** **** Exacq. *** ******* ******** *** ********* ******* ** **** *******:

***** *** ****** **** ** ****** **** **** ******** ********** cameras, ***** ** ** ********** ****** ** ******* ******** ********, as ***** ********* *** ********** **** *** *******.

******** *** ********* *** **** *** *******, ******* ** **** other *****, *** ****** **** ***** ********* ***** ** ******* or ****** ******* *** *** **** ** *** *******.

** *** * **** ******* **** ******** ** ***** *******, licenses *** *** ********** ** $***/**., ** $**/**., *** ***** year *** ************ ** ******. **** ***** *** ******** ********** premium ****** ******** ** *** ******* ******* **** ******** ** Exacq **** ******** **** *** **** **** ******. ******* **** compared ******* ***, *** ******** ******* ** *********** **** ******* ** ****** for *** ** **** ** ******* ******* ****** ********.

Integrator ***** *******

******* ** ***** * ******** ******* ********, ********** ******** *********** and ******** ********* ** ~**-**%, *** ******** **** ******* ************ to **** **** ***** ****** ***********. *** ******* **** **** they **** ** ******* ********* ******** ******** ** ******** ***-**** interest *** ***** *** ********** ********.

Verkada *******

***** **** ******* *** **** ******** ********, *** ** ***** in ****** ***********, ** ****** ***** ******* *** *******. *******, they *** **** ******, *** ***** **** ******* **** *** engineering, *** ******, **** ** ** ***** **** ***** *****, which *** ** ** ********* ***********. ****** * ****** ******* and ****** ********* ** ** ***** ***** ****** **** ** easy *** **** ** ***** ********** ***** ** ****** ***** to ******** ***** *********, *** **** ** *******'* ****** **** rely ** ***** ********* *** ******* ** ***** *** ******* of *** ******** ******.

************'* ***** ********** ******* ** ******* ** ***** ** *********** *** ******, Meraki *** *** **** ****** ******* *** *** *** **** of * ****** ******.

***** ***** *******'* ******* **********, ** **** **** **** *** ** the **** ********** ********* ** *** ***** *****. **** *******, Eagle *** *** ************* **** ***** **** ******* ******* **** *****, *** *** **** ***** **** ******* ** aggressively ****** *** ******* ***** ********. ***** ***** *** *** focused ********* ** ********, *********** **** *** ***** *******, *** two ********* **** ** ******* ******* *****, **** *** ******* distinction ***** ***** ***** ** ****** (**-**** **** *******, ***** with ***** ***).

Comments (24)

* **** *** ******* ** * ************* ****** **** ***** edge ******* ******* * ******* *** ‘******-***********’ ****** **** ** a **** ***** **** ** *** ********** ******.

*** ******* *** ******** ***** ** ***** ******* ** ** accelerometer *** ********* *********. *** ****** *** ******** ** ***** if ** ** ********* ** ******** ******** (****** ********** ** hit **, ****** *** *****, ***.).

* ****** **** **** ****! *** *** ********** ************ ***** an ************* *** ********* *********?

* ****** *** ** ***** **** ** **** *********.

** ********* *** * ****** *** ** ********* *********, **** they **** ***********, ** ** **********.

***** *** **** ************* *** ***** **** **** ******* ********* this, *********-****.

"*********" ** ** *** "**** ***'* *** *** ******"? **, they **** ***% ** *** ****?

******* *** **** ***** **** ***** ******.

*** *** **** ** *** ******* ******** ** ****** *** video *** *** *****

***** *** ******** ****. **** ******** *** ***** ***** ********* tampering, **** *** ** **** ** *********/*******, *** *** *****/***** receiving.

*** ***** ******* ***** ** ** **** ** * ******* camera **** ****/**** *** ** *** *** ***** **** ******** -- **** ** **** **** ****** ** *** ********* ** their ****** ** *** ** ********* ******* ****** **** ****** direct ** ***? * ********* **** **** **** * *** running **** ******* ** ******* **** ***** ** *** ***** software *** *** ** **** ** * **** *** ******* the *** **** *** ***** ** *** *** *** ******** of ***** **** ********

** *** *****. *** ********* ***’* **** ***** ******. $*** MSRP ** *** *** **** ** *** ***** ** ****/****. Compare ****** ** ****** *** ** **** ******* ** ***** reasonably ******.

*** *** ***/***** **** ** *** ******** *** ******* ************ is ***** $*,*** *******?

**** ****/**** ** ***** *** *********** *** ***** *******?

*** **** **** ***** *********** ** ***** **** ******-** ** test *** ********** ***** *************?

** **** *** *** ** *****. *** ******* ** ********* an *** ***** ** ** *** ******. ******* ** ********* only ********* ** *** ***** ****, *** ** ***** ** part ** *** ************* *******, ** ***** ** ******* ** be ********* ** *** ***** ******** ** *******.

* ***'* *** ***** *** ** *********** *************** ******** ** Meraki ** ***** ***. ****** **** ******* ****** ******** **** be ** ***** ** **** ** ******** *********** ******** ********* types ** *******. **** ** *** ** *** ***** ***** with *** *** *****-*** **** *** ** ***** ******** **********. Limited ******* ******** ****** ****** ***** **** *********.

* ***** **** *** ******* ****** ******* **** ** * constraining ******. **** **** ** ******* **** * *** ** order ** **** * ******** **** *** *** **+% ** the *********** ****** *** *** ********, ******* ** *** **** smaller ******* **** *** ** **** ****** ***** (****** ** least **** ****** * **** ******* ****-****** *** ****'* ***** with * *** ****** ** *********).

*****,

*** **** *** **** *** ****** (** **** **** * word ***) ***** ******* ****?

**** ****** *** ******* *** *** ***, *** *** ** their *** ******** ******. **** *** * ******** ****** *** "leading ***", ********* ** *******. ******* ***** *** ******** ******* on ******** ********** ***************** ** * ****** *** ******.

****** ***********/************* ** ******* ** ** ******* *******, ***** ** not ********.

*'* **** * ***** *******, *** *'** *** ** ****** my **** *** **** *******. * ***** **** **** **** interesting ********, *** * **** *** **** *** **** ** their **. *** ******* ** ******* *** ***** ** *** camera ***** **** **** ********* ************, *** *** **** *** some ********** **** ********* **** ******* ****** (*** ***** ** - ***** *** ****** ******* ******.)

******* ***** ********** ***** ******, *** ** ******* ***** ** on *** ******* ****'** *********, *** *********** ******** *** ***** lack ** ********** ** *** ******** ******** *****. **** **** see **** ******* *** ****, *** * ***** **** **** will ** ******* ** ***** ******** *** **** ******** ********** where ******* ****.

*** ** *** ******* ******* * **** **** **** *** successful ** *** ********** *****. ** **** **** *** ***** companies ** **** ********* ***** *****.

* *****. ** **** ****** ********** ** *** ********** ****** it **** ******** *** ***** ******. *** ******** ****** * see ** ***** ****** ******** *** *** **** ** ***** security **********. ** *** ** *** ******* ***********, **** ****** need ** **** ** ***** *********** *** ********* **** ***** manufacturers.

** *** *** ***** *****, **** **** ******** ***'* ***** to **** *** **** ** *** **** ****** ******* ********* to **** **** *** ******** *************.

"*** ******** ******* ** *******'* ****** ** ***** *** ******* primarily ************** **********. *** ****** ** ******* *****, *** *** company **** ** ****** **** **** *** '******' *******, *** does *** ******* *******. ** **** ***** ** *** *** later ******* ********."

"***** ** ********* ****** ** *** *******, *** ******** ***** can ** ****** ** ** *** *****."

*****'* *** *** ******* ****** **** **** **** ******* ** some *** ********* ****** ****** ** *** ******...**** *** ****** to *** ***** ** ******?

*** ******* - ***'* ***** ***** ****** ******* ***** **** similar ********?

******, ***'* ***** *** ** ****** ********* **** **** *** to *** ***** *** *******? ***** ***, *** ********* ********** I ***'* ****.

****'* **** *** ***** *** **** *****, ********* ******* *** sending ** ** *** ***** *** *****?

* **** ******* **** *** **** **** ** **** **** and ** **** **** ******* ******* *** **** ** *******. The ******* *** **** ******* *** **** - * ***** and **** **** **** **** **** ** *** ** ******* for ******* ************ *** *** ***** *** ****** ** **** easy *** ** *** * ***** ** **** ****** - it's *** ***** ** ** *** ******** *** ***** *** it's * ***** ***** ******** *** *** ***** * **** about **** ** * ** ***** ******** ** *** ******* and ******* ** ***** *** **** *** ********.

****, **** ********! **** ******** ** ************* ** *** ***** Verkada **** **** ** ** **** ***** ** ***** ***********?

******, ********* ******* *** *** * **** *** ** **** fit -- **** **** **** ** ********* *** *** ** i *** *** ****** **** ***** * ******* ** ******* at ******** ********* **** *** ******** ** *** ***** ***** indoor ** ** **** *** -- * **** *** ***** analytics **** ** ****** **** ** ***** ******** *** ** they *** **** * *** ***** **** ******** ** ****** (people *****, ******** *** *****, ***) **** ***** **** * good *** ****

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Favorite Request-to-Exit (RTE) Manufacturers 2018 on Sep 19, 2018
Request To Exit devices like motion sensors and lock releasing push-buttons are a part of almost every access install, but who makes the equipment...
Hikvision USA Starts Layoffs on Sep 18, 2018
Hikvision USA has started layoffs, just weeks after the US government ban was passed into law. Inside this note, we examine: The important...
Favorite Intercom Manufacturers 2018 on Sep 14, 2018
Intercoms are certainly increasing in popularity, driven by the integration of video and IP networking. But who is the favorite? On the one side,...
VMS Export Shootout - Avigilon, Dahua, Exacq, Genetec, Hikvision, Milestone on Sep 13, 2018
When crimes, accidents or problems occur, exporting video from one's video surveillance system is critical to proving incidents. But who does it...
US DARPA Investing $2 Billion In AI on Sep 11, 2018
The US Defense Advanced Research Projects Agency (DARPA) is granting more than $2 Billion to companies developing new AI technologies. The money...
Ambarella on Computer Vision and US Hikua Ban on Sep 10, 2018
Ambarella, a widely-used video surveillance component supplier, is betting on the rise of computer vision and is already seeing a sales impact from...
Dahua Low-Cost 4MP Camera Tested (N44CL52) on Sep 10, 2018
4MP use continues to increase, especially in low-cost models, according to integrators in our 2018 Resolution Usage Statistics. We bought Dahua's...
Stanley Security Acquires 3xLogic, Kushner Becomes Product President on Sep 10, 2018
Stanley Security acquired 3xLogic a few months ago. However, the company has still not officially publicly announced it, leading many to wonder...
Milestone Co-Founder Invests In Anti Theft Spray SelectaDNA on Sep 06, 2018
Milestone's Co-Founder Henrik Friborg has invested in CSI Protect, exclusive US dealer of forensic marking startup SelectaDNA, a company that...
Dell Launches IoT for Surveillance on Sep 05, 2018
Historically, Dell has been a PC and server provider (e.g., "Dude, you're getting a Dell") and widely used for surveillance storage. However, in...

Most Recent Industry Reports

BluePoint Aims To Bring Life-Safety Mind-Set To Police Pull Stations on Sep 20, 2018
Fire alarm pull stations are commonplace but police ones are not. A self-funded startup, BluePoint Alert Solutions is aiming to make police pull...
SIA Plays Dumb On OEMs And Hikua Ban on Sep 20, 2018
OEMs widely pretend to be 'manufacturers', deceiving their customers and putting them at risk for cybersecurity attacks and, soon, violation of US...
Axis Vs. Hikvision IR PTZ Shootout on Sep 20, 2018
Hikvision has their high-end dual-sensor DarkfighterX. Axis has their high-end concealed IR Q6125-LE. Which is better? We bought both and tested...
Avigilon Announces AI-Powered H5 Camera Development on Sep 19, 2018
Avigilon will be showcasing "next-generation AI" at next week's ASIS GSX. In an atypical move, the company is not actually releasing these...
Favorite Request-to-Exit (RTE) Manufacturers 2018 on Sep 19, 2018
Request To Exit devices like motion sensors and lock releasing push-buttons are a part of almost every access install, but who makes the equipment...
25% China Tariffs Finalized For 2019, 10% Start Now, Includes Select Video Surveillance on Sep 18, 2018
A surprise move: In July, when the most recent tariff round was first announced, the tariffs were only scheduled for 10%. However, now, the US...
Central Stations Face Off Against NFPA On Fire Monitoring on Sep 18, 2018
Central stations are facing off against the NFPA over what they call anti-competitive language in NFPA 72, the standard that covers fire alarms....
Hikvision USA Starts Layoffs on Sep 18, 2018
Hikvision USA has started layoffs, just weeks after the US government ban was passed into law. Inside this note, we examine: The important...
Chinese Government Praises Hikvision For Following Xi Jinping on Sep 17, 2018
The Chinese government council responsible for managing China's state-owned companies praised Hikvision’s obedience to China’s authoritarian leader...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact