Verkada, Silicon Valley VSaaS Startup, Targets Enterprise

Author: John Honovich, Published on Oct 19, 2017

Verkada says they are building an enterprise-class VSaaS offering, calling it "The new platform for video security". This is a departure from the consumer/SMB focus of many recent startups and companies like Nest, Canary, Ring, etc.

Enterprise customers have generally been slow to adapt leading-edge trends, particularly in VSaaS. Can Verkada's platform sway them?

Executives of the company provided details on their system and market approach, which we analyze in this report and provide our outlook on Verkada.

******* **** **** *** ******** ** **********-***** ***** ********, ******* it "*** *** ******** *** ***** ********". **** ** * departure **** *** ********/*** ***** ** **** ****** ******** *** companies **** ****, ******, ****, ***.

********** ********* **** ********* **** **** ** ***** *******-**** ******, particularly ** *****. *** *******'* ******** **** ****?

********** ** *** ******* ******** ******* ** ***** ****** *** market ********, ***** ** ******* ** **** ****** *** ******* our ******* ** *******.

[***************]

Verkada **********

*******'* ********** ******* *********** **** ***, ******, *** ** ****** *****/******. ***** the **** *** ********** ********* ** ********, *** ** *** case *********** ******** ********* ***** ***, ******* ***, **** **** ***** ****** ********** ** *** security ********. ** ******** ** *** ********** ****, ******'* **-*********** *********** ** ******** ** *** ******* *** ****** ** ********* Chairman, ******** ******** ** *** ********* ****** *** ********* ******** with******'* ***** ******.

*** ******* *** ****** ** ****, *** *** ****** * total ** $**, *** ******* ***** *******, **** *** * **-******** *** **** *** ***-*** ********* at********* ******* *****, ************* ** *** ******* ** *** ******* ** ****. Currently *** ******* ******* ~** ******, ********* ** *********** *****.

*** ******* ***** ******** ***** ** ** ****, *** ******** publicly ** ********* ****. **** ****** ******* **** ********* **** converted ** ****** *********, *** **** ******* ******* ******** **** been ******** ** ***.

End-To-End / ****** ********

******* **** **** **** ********* ** ***-**-*** ***** ******** **** utilizes * *******-**** ********* *** ****-******** *******. **** ******** *** system ******* ***** ***-**-*** ********* **** ******** ** ****/*****, *** claim *** ******* *** ******** ** ** *********** **** ********, Axis, ****** ** ******* ******.

**** *** ******* *** ***** ******** *** ******** **** ** work **** **** *****. *** ******* **** **** **** **** approach ** **** **** **** ******* **** ******** *** ************ of *** ******, ** ***-***-***** *******, **** ***** **** ****-***** ODM's, *** *** ******* *** *********** **** *******. ************, **** approach ******* ******* ******* **** *** ******** *** ********* ** the ******** ** *** *******, ***** ** * **** **** of *******'* *****.

Camera ********

********* **** * ****** ****** *** *********, *************************, **** *** *****, **** * ** **** ********.

**** * ****-***** ***********, *******'* ******* *** ******* ** *** to ******* **** ******** **** ***** *************. **** **** ********* varifocal ******, ** ************, ******* *******, *** ****/**** ******* *** the ******* ******. ***** ****-*******, **** ** * ****** *******, are ******* *** ****** *******.

*** ******* ******* * *******, * *** ****** *** * 720p ******, ***** *** ******** ** *** ***** *******. *** company ***** *** ******** ********* ** *** ****** ** *******, but ****** **** ********* ** **** ** ********** *********, ***** is **** ** **** ** *******, *** ****** ** *** on ******.

*** ******* *** ******** ***** ** ***** ******* ** ** accelerometer *** ********* *********. *** ****** *** ******** ** ***** if ** ** ********* ** ******** ******** (****** ********** ** hit **, ****** *** *****, ***.).

****** *** ******* *** ***** ** ******** ******* *** **********, they *** *** ******** ** **** **** ***** *****, *** no ************ ***** ****** ** ********.

Automatic ***** **********

*** ***** *********** *** *** ****** *** ******* *************, ***** an ********* ******* ******** *** *** *******. *** ******* ****** this ***** *** **** ******** ***** ** *** **********, *** prevents *********** **** ****** ** ****** *** ***** ***/***** ********, or ************ ******* ***** ****** **** ***** ************ ********** *** day, ************ **** ******* **** **** ******** *****.

VSaaS ********

*** ******** ******* ** *******'* ****** ** ***** *** ******* primarily ************** **********. *** ****** ** ******* *****, *** *** company **** ** ****** **** **** *** '******' *******, *** does *** ******* *******. ** **** ***** ** *** *** later ******* ********.

*** ******** ****** **** * ***-***** ****** ** *******, *** allows ********* ** *****-**** ** ******** ********* ******* ***** **** camera ** *******:

**** *** *** ****, * **** *** ***** **** * camera **** ** *** **** ***** **** **** ******:

******** ******* *** ** ****** ****, *** *** ********* ****** users ** ****** ***-******* ** ******* ****** (*.*.: *** ******* with *** **** "******* ****"), *** ***** *** **** ** configurable *** ******** ******* ** ****-*****, *** ********** ***** ***** are ****-*******, *** ********* ***** ** ** ******* *** ******* like * ***** ******* **** ********** ** * ******* *****, a ******* ****** ** **** *****.

***** *** ** ************ ** *** ****, ***, ** *** party ********* **** ****** *******. *** ******* **** **** **** to ****** ************* ** ******* ************ ** *** ******, *** it *** *** ****** ******** ** *** ***** *******.

******-***** ****** *** ** **********, *** **** *** *** **** to ** ********* ** * ******** ** *** ******* *******, making **** **/* ****.

Video ****** *** *******

******* ** **** *****, ******* *** * ****** ****** *******, allowing ***** ** ****** ***** ** ******** ** * **** (the **** **** ** *** ***** *****), *** ****** *** motion ** ***** ***** **** **** **** ******.

****** ***** *** **** ** ***** ** * **** ** hourly ******, ***** *** ** ******** ** ******** *** ****** across *** ***** ** *****. **** ******** *** **** ***** quickly **** * ***** **** ****** **** ** ***** ********, and ******* *** **** ** ******** ****** ****** **** ********** from ****-**** ** ***** ********** **** *** ** ********** ** mobile/tablet **********. *** ****** **** *** *** ***** ***** ******** cameras **************, ***** *** **** ************** **** ******* ******** ******* more **** *********.

** *** ***** *****, ****** ***** ******** ******** ** ****, 10AM *** *** *** *****. *** **** ******* ** ******* video **** **:****, ***** ** *** ****** ***** ******* ****** that ****:

*******'* ***** ******* ******* ** ******** **** ***********, ***** *** share ****** ** *** ****** *******, ******* * **** *** SMS ** *****. ****-******** ****** ********* *** ** ***, ***** the **** *** ****** ***** ******* ** **** ****:

**** *** ****, ***** *** ******* ******** ** * **** view ** *** ******, ***** **** *** **** ****** ***** features **** * ******* ** ****** *********, ** ****** *********:

*** ******* **** **** ******* ******* *** ***** ** **** collaborative ************** ** ********** ** **** ****** **** *********, ********* that *** ** ********* ** ********* **** ****** ********* ** retail/quick-serve ****** **** ******** ********* *** *********** *****.

Cloud *******

***** ** ********* ****** ** *** *******, *** ******** ***** can ** ****** ** ** *** *****. **** ********* ****** any ***** ********* ** ********* ******, *** ****** ******* **** a **** ***** ** *******. ***** ******* ** ********* ** terms ** **** *** ********, *** *** ** **** ** maintain **** ******* ** *** ***** **** *** *******, ******** sufficient ******** ********* ****** ** ** **.

Cyber ******** ********

********** ****** ***** ******** *** * *** ****** *************, *** a ***** **** *** ** ************* ********** **** **** ************. Video ****** ****** *** ****** ** *********, **** *** ********** keys ****** ** *******'* *****. *** ******** **** ********* ****** **************,****, *** ******* *** ***** **** ************** ******* ** **** user ********** ****** *** ****** ****** ** ********* **** * customers ** *********. *** ************** ******* ******* *** ******* ** done **** *****, *** ** ***** *** ****** ** *********, connections ******* ******* *** ******* *** ******** ******* *******'* *******.

Automatic ******** *******

****** ********, *** *** ***** ********, **** ********* ******* ****** out ** *******. ***** *** ******** **** ******** ******* ** cameras **** *****, ** *** ****** ***** **** ********* ***** briefly.

Subscription ******** *** *********

*** ***** ******** ** ************ *****, *** ***** **** **** an ****** ************ ** ***** ** ****** **** ** ****** video (***** ** *****). ******** ************* ** *** ***** ******** are ******* ** *,* *** * **** *****. ****** **** based ** **** (******* *****), ***** *** ****** *** ** renew ***** ************ *** ******** ** ****** ** ****** ***** video *** *********, *** **** **** ** *** ** ****** the ******* *** **** *******, ****** *****, ** *** **** with ** ********* ********.

Enterprise *****

******* ** ********* ****** ********* **** ***** ********, ******** **** have ******* ** *********** ** *** ******, *** ******** **** 2 ****** ************** ***** ** ** ****** ** **** ******. They ******* ***** ****** ** ******** **** ********* **** ********, Axis ** ******, *** *** ******** *** **** ** *** bottom ****** ******* *** ***** ******* ****** ** *****.

Free ***** - ********** *****

******* ** ***** ***** ***** ******* ** ******** **** ********, ***** *** ******* **** ******* *******, * ******** ************, and ***** ********** ************ *****. ****** **** **** ******** ***** a ************ ***** ***** * ****** **** ****** ***** * sales ****, ******* **** **** ******** ******* ** * ****, and **** ** ** **** **** * ***** **** ** qualify *** ***********. **** ******* ***** ****** *** **** **** Verkada *** * ******* ***** **********, ********* ****** *****, **** no **** ***.

24/7 *******

******* ** ********* ** *********** *** ***-***** **** ****** ************* 24/7.

*******

******* **** ***** ****** ** ****** ** ** *********** **** systems **** ********, ** **** ******* ** * *** **** Exacq. *** ******* ******** *** ********* ******* ** **** *******:

***** *** ****** **** ** ****** **** **** ******** ********** cameras, ***** ** ** ********** ****** ** ******* ******** ********, as ***** ********* *** ********** **** *** *******.

******** *** ********* *** **** *** *******, ******* ** **** other *****, *** ****** **** ***** ********* ***** ** ******* or ****** ******* *** *** **** ** *** *******.

** *** * **** ******* **** ******** ** ***** *******, licenses *** *** ********** ** $***/**., ** $**/**., *** ***** year *** ************ ** ******. **** ***** *** ******** ********** premium ****** ******** ** *** ******* ******* **** ******** ** Exacq **** ******** **** *** **** **** ******. ******* **** compared ******* ***, *** ******** ******* ** *********** **** ******* ** ****** for *** ** **** ** ******* ******* ****** ********.

Integrator ***** *******

******* ** ***** * ******** ******* ********, ********** ******** *********** and ******** ********* ** ~**-**%, *** ******** **** ******* ************ to **** **** ***** ****** ***********. *** ******* **** **** they **** ** ******* ********* ******** ******** ** ******** ***-**** interest *** ***** *** ********** ********.

Verkada *******

***** **** ******* *** **** ******** ********, *** ** ***** in ****** ***********, ** ****** ***** ******* *** *******. *******, they *** **** ******, *** ***** **** ******* **** *** engineering, *** ******, **** ** ** ***** **** ***** *****, which *** ** ** ********* ***********. ****** * ****** ******* and ****** ********* ** ** ***** ***** ****** **** ** easy *** **** ** ***** ********** ***** ** ****** ***** to ******** ***** *********, *** **** ** *******'* ****** **** rely ** ***** ********* *** ******* ** ***** *** ******* of *** ******** ******.

************'* ***** ********** ******* ** ******* ** ***** ** *********** *** ******, Meraki *** *** **** ****** ******* *** *** *** **** of * ****** ******.

***** ***** *******'* ******* **********, ** **** **** **** *** ** the **** ********** ********* ** *** ***** *****. **** *******, Eagle *** *** ************* **** ***** **** ******* ******* **** *****, *** *** **** ***** **** ******* ** aggressively ****** *** ******* ***** ********. ***** ***** *** *** focused ********* ** ********, *********** **** *** ***** *******, *** two ********* **** ** ******* ******* *****, **** *** ******* distinction ***** ***** ***** ** ****** (**-**** **** *******, ***** with ***** ***).

Comments (24)

* **** *** ******* ** * ************* ****** **** ***** edge ******* ******* * ******* *** ‘******-***********’ ****** **** ** a **** ***** **** ** *** ********** ******.

*** ******* *** ******** ***** ** ***** ******* ** ** accelerometer *** ********* *********. *** ****** *** ******** ** ***** if ** ** ********* ** ******** ******** (****** ********** ** hit **, ****** *** *****, ***.).

* ****** **** **** ****! *** *** ********** ************ ***** an ************* *** ********* *********?

* ****** *** ** ***** **** ** **** *********.

** ********* *** * ****** *** ** ********* *********, **** they **** ***********, ** ** **********.

***** *** **** ************* *** ***** **** **** ******* ********* this, *********-****.

"*********" ** ** *** "**** ***'* *** *** ******"? **, they **** ***% ** *** ****?

******* *** **** ***** **** ***** ******.

*** *** **** ** *** ******* ******** ** ****** *** video *** *** *****

***** *** ******** ****. **** ******** *** ***** ***** ********* tampering, **** *** ** **** ** *********/*******, *** *** *****/***** receiving.

*** ***** ******* ***** ** ** **** ** * ******* camera **** ****/**** *** ** *** *** ***** **** ******** -- **** ** **** **** ****** ** *** ********* ** their ****** ** *** ** ********* ******* ****** **** ****** direct ** ***? * ********* **** **** **** * *** running **** ******* ** ******* **** ***** ** *** ***** software *** *** ** **** ** * **** *** ******* the *** **** *** ***** ** *** *** *** ******** of ***** **** ********

** *** *****. *** ********* ***’* **** ***** ******. $*** MSRP ** *** *** **** ** *** ***** ** ****/****. Compare ****** ** ****** *** ** **** ******* ** ***** reasonably ******.

*** *** ***/***** **** ** *** ******** *** ******* ************ is ***** $*,*** *******?

**** ****/**** ** ***** *** *********** *** ***** *******?

*** **** **** ***** *********** ** ***** **** ******-** ** test *** ********** ***** *************?

** **** *** *** ** *****. *** ******* ** ********* an *** ***** ** ** *** ******. ******* ** ********* only ********* ** *** ***** ****, *** ** ***** ** part ** *** ************* *******, ** ***** ** ******* ** be ********* ** *** ***** ******** ** *******.

* ***'* *** ***** *** ** *********** *************** ******** ** Meraki ** ***** ***. ****** **** ******* ****** ******** **** be ** ***** ** **** ** ******** *********** ******** ********* types ** *******. **** ** *** ** *** ***** ***** with *** *** *****-*** **** *** ** ***** ******** **********. Limited ******* ******** ****** ****** ***** **** *********.

* ***** **** *** ******* ****** ******* **** ** * constraining ******. **** **** ** ******* **** * *** ** order ** **** * ******** **** *** *** **+% ** the *********** ****** *** *** ********, ******* ** *** **** smaller ******* **** *** ** **** ****** ***** (****** ** least **** ****** * **** ******* ****-****** *** ****'* ***** with * *** ****** ** *********).

*****,

*** **** *** **** *** ****** (** **** **** * word ***) ***** ******* ****?

**** ****** *** ******* *** *** ***, *** *** ** their *** ******** ******. **** *** * ******** ****** *** "leading ***", ********* ** *******. ******* ***** *** ******** ******* on ******** ********** ***************** ** * ****** *** ******.

****** ***********/************* ** ******* ** ** ******* *******, ***** ** not ********.

*'* **** * ***** *******, *** *'** *** ** ****** my **** *** **** *******. * ***** **** **** **** interesting ********, *** * **** *** **** *** **** ** their **. *** ******* ** ******* *** ***** ** *** camera ***** **** **** ********* ************, *** *** **** *** some ********** **** ********* **** ******* ****** (*** ***** ** - ***** *** ****** ******* ******.)

******* ***** ********** ***** ******, *** ** ******* ***** ** on *** ******* ****'** *********, *** *********** ******** *** ***** lack ** ********** ** *** ******** ******** *****. **** **** see **** ******* *** ****, *** * ***** **** **** will ** ******* ** ***** ******** *** **** ******** ********** where ******* ****.

*** ** *** ******* ******* * **** **** **** *** successful ** *** ********** *****. ** **** **** *** ***** companies ** **** ********* ***** *****.

* *****. ** **** ****** ********** ** *** ********** ****** it **** ******** *** ***** ******. *** ******** ****** * see ** ***** ****** ******** *** *** **** ** ***** security **********. ** *** ** *** ******* ***********, **** ****** need ** **** ** ***** *********** *** ********* **** ***** manufacturers.

** *** *** ***** *****, **** **** ******** ***'* ***** to **** *** **** ** *** **** ****** ******* ********* to **** **** *** ******** *************.

"*** ******** ******* ** *******'* ****** ** ***** *** ******* primarily ************** **********. *** ****** ** ******* *****, *** *** company **** ** ****** **** **** *** '******' *******, *** does *** ******* *******. ** **** ***** ** *** *** later ******* ********."

"***** ** ********* ****** ** *** *******, *** ******** ***** can ** ****** ** ** *** *****."

*****'* *** *** ******* ****** **** **** **** ******* ** some *** ********* ****** ****** ** *** ******...**** *** ****** to *** ***** ** ******?

*** ******* - ***'* ***** ***** ****** ******* ***** **** similar ********?

******, ***'* ***** *** ** ****** ********* **** **** *** to *** ***** *** *******? ***** ***, *** ********* ********** I ***'* ****.

****'* **** *** ***** *** **** *****, ********* ******* *** sending ** ** *** ***** *** *****?

* **** ******* **** *** **** **** ** **** **** and ** **** **** ******* ******* *** **** ** *******. The ******* *** **** ******* *** **** - * ***** and **** **** **** **** **** ** *** ** ******* for ******* ************ *** *** ***** *** ****** ** **** easy *** ** *** * ***** ** **** ****** - it's *** ***** ** ** *** ******** *** ***** *** it's * ***** ***** ******** *** *** ***** * **** about **** ** * ** ***** ******** ** *** ******* and ******* ** ***** *** **** *** ********.

****, **** ********! **** ******** ** ************* ** *** ***** Verkada **** **** ** ** **** ***** ** ***** ***********?

******, ********* ******* *** *** * **** *** ** **** fit -- **** **** **** ** ********* *** *** ** i *** *** ****** **** ***** * ******* ** ******* at ******** ********* **** *** ******** ** *** ***** ***** indoor ** ** **** *** -- * **** *** ***** analytics **** ** ****** **** ** ***** ******** *** ** they *** **** * *** ***** **** ******** ** ****** (people *****, ******** *** *****, ***) **** ***** **** * good *** ****

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