Verkada Pays New Customers $250 Per Replaced Competitor Camera

Executive *******

************ *** ******* $*,*** ******* *** customer *********, **** ****, ******* ** ***** **** ** ***** such ********* ********** *** ********* "******** *********" existing ******** ******* **** *******. **** program ** *** ****** ** **** industry ** *******, ****** **** *** relatively ********.

******* **** *** ***, *** ********, customers $*** *** ****** *** ***** buying **** **** *** ******* *******, and ***** ** ** ***** ***** on *** ****** ** ******* *********. This ******, ***** *********** ******** ** historical ***** ************ ********, ** *** that *********** ******** ** *** *********** payments *** ******* ******** - *.*., hardware ** $*** - $*,*** **** approaching ******* $*,*** *** **** ***** of ************ ****, ***.

******* **** ********* ********** ********* ******** *** ***** *** "********" (three *****) **** *********** ******** *********** with ***** ************* ** "*******" ** Verkada *** ***** ******** ******* **** as ******** ****, ******* ********, ***. However, ******* *** *** ******* ** what ******* ** *** *** ******* after *** *********** ** *** **** customers **** **** **** ******* / rebate ** ***.

Rebate *******

******* ** ****** "** ** $***" in ******* *** ***** "********" ****** a *** ******** *******. ******** ******* customers *** *** ******** *** **** program.

*** ******* ******* ********* **** *** exact ****** ****** *** **** ******** camera ** ********* ** ***** "*****":

********* *** ********* ** ** $*** per ******, ********* ** ***** ***** (quality, *******, *******).

** ******* *** **** *******, *** "new *********" **** ******** ** ***** 100 ******* ******* ** * ****, and ***** ******** ******* **** ** be ***** ***** ***** ***. *** company****** *** ************ *** ************ ** the ******* ** *** *******:

• ******* *** ****** ********.
• ********* ** *** ******* ********* ****.
• ******** ******* *** *********** **** ** under ***** ***** ***.

******* **** ********* ******* ************ ** provide *** ********* **** ********:

• ***** ****** ** ******* ***’* **** to ********
• *** *** ** *** ******* ***’* like ** *******
• **-***** ******* ******** ** **** *******
• **** ** *** ******** ***** ** contract *** ******** ********with **** ** *********

Promotes "****** **** *****"

*** ********* **** ******* **** ** promote **** ******* ** **** ** "offsets **** *****":

*******'* ***** ********** ******* ***** ************* accelerate ***** ********** ** * *****-******* platform ** ********** **** ********* *********** costs **** * ****** ******* * Verkada ********.

** **** ****** *** "*****" ******* as *** ** *** ******* ********* should **** *** **** **** ** their **** ***** *** ******, ** well ** *** ***** ******** ** moving ** *******:

Verkada ********

** ******** ** ****'* ******* *** comment, ******* **** *** ******* ** the "***** ********** *******" ** ** make ** ****** *** ************* ** "upgrade" ***** ******** ************** ** *******:

*** ******** ********** ********* ******** ** **** ** ****** for ************* **** ****recently **** *********** ******** ********* to upgrade their security infrastructure with Verkada.

** **** **** **** *** ****** would ** ****** ** *** **** of * ***-**** ********:

*** ********* *** ******** ***** ** a ******* ** *******: ******** **** of *** ******* ***-******* ******* (******** with * ***** ******** ***** ** contract), *** ******* ******** ** *** current ***-******* *******, *** *** ******* of *** ******* ***-******* *******. ********* new ********* **** ******* *** ****** as * ***-**** ******** ** ******** of *** ******* *******.

******* *** *** ******* ** ******* they **** **** ******* *** ****** cameras ** **** ******* ** *** devices ***** ********* ****. ******* **** did *** ******* ** ****'* ******* regarding *** ** ***** ****** **** rebates *** *********** ******* ** **** adding * *******/********* ** ****** *****-***** cameras.

Similar *********** ****** *********

***** ************* ** ******** ******** **** had ******* ********** ** ******* ** replacing ***********. *** *******, ** **** Avigilon ******* $*** - $*** **** users ***** ** ** "**********-***** ** camera," **** ****** ****** ******* ** the ******** ****** ***** *********. ******** also ****** **********-** *** *** ******* *******, ********** **** ** ***** $** - $300 ******* *** ********* ****** ** camera ***********.

Verkada's ******** & ***** *** ********* ******** *******

******* *** * **** ******* ** offering *********, **** ** ***$*** **** ***** *** * ******** to ** * ****,$*,*** ******* *** * **** ****, ******* **** *** ******-******************* ********. ** ** ********* *** ***** ******** ** ******** big ****** ** ***** *****, ****** ********* **********,******* ***, ******** ******,*******, ***********, ******** *****, ******** **** Balls,****** **** *****, *** **** **** ********* ******** ***** **** ** *** booth.

*** ******* ** **** * *** spender ** ********* *** *************; *** example,** **** ** *** ** ***-**** adversarial ** *** **** ****** ******* in ****. *** ** ***** ******* *********, along **** ************* ***** *************************** ***** ************-**** ***************** ******* ***********, *** *** **** ** ************** ********. ******* ** **** ****** ** a **** *** *******, ** **'* still **-****** *** *** ****** ******* to ****. *** *******'* *** ** charging *** *********, ********* ******* **** in *************** ******* ****** **** *** *********** ****-****-**** *********, ** **** *** it *** **** ******* ** ******* so **** **** ** ***** & marketing.

Change ** ****, *** ******

***** **** ******* ******* *** **** of ********* ***** *****, *******, **** many *************, ********* ****** ********* ** 40% ** **% ** *** ***** that *** *********** ** ****** ** strategically *********, ***** ** **** ****** than *** $*** ***** ******* ** this *******.

** **** ***, ***** **** *** gain **** ********* ** *** *********, we ** *** ******* **** **** materially ****** *** **** ********* **** actually *****.