Las Vegas CIO Markets Verkada Despite City Ban on Endorsements
Las Vegas told IPVM that its attorney found no violations of the city's policy despite its CIO participating in Verkada's paid advertising, a video testimonial, a webinar, and speaking at Verkada's private conference, where he was gifted a hotel, meals, and entertainment.
In this post, we examine the marketing partnership, the company's relationship with Las Vegas CIO Michael Sherwood, how this conflicts with the city's ban on endorsements and gifts, plus how it relates to Verkada's past dealings with other public officials.
Executive *******
*** *** ***** *** ********* ** Verkada ******* **** *********'* ******** **** he *** "**********" **** *******.
********'* ********* ** ******* ********* **** rules ** "*** ******* ******* *********," and *** ********** ** *****, * hotel ****, *** ************* ** * Verkada ********** *********** * ********* ******* accepting "***** ** ****** **** **** a ********** ***** ** **** $*** in *** ***** ******** ****." ***** requirements *** ******* ****** ** ***** ** ********* ********** ********.
******* ********** *** *********, * ************ for *** **** **** ****:
*** **** ******** *** ******** *** examples *** **** ******* ***, *** has ***** ** ********** ** **** policy.
**** *******, *** **** *** *** respond ** ******* ********* ***** *** the ************ ** ******* ** *** violate * ****** **** ************ ********* making ************ ***** ******* *********. *** city **** ** ** ********* *** employees ** ***** ******** ** *** for ***** ***** *************.
*******, *** *** ****, **** *** Las ***** *** **** *** ***** marketing **** *** *** "*** ** the **** ****** ****/******* ******* ** [their] *******/****** *****."
***** *** *****'* ****** ** ** entertainment *** ********* ***** *********** *** a "***** ******" ********** ***, ** is ************** *** ******* ***** **** a **** ********** ********'* ***********. *******, city ********* **** ** ****** *********** in ******* **** ******* ********* ** protect *** ******'* *********.
**********, ******* *** ******* ** ********* sales ************ **** *** ****** ****** officials. **** ******** ******** ** ***** of ****** ******* ******** *** ******* employees, ******* *** ******* ********* * similar ******** ** *** *** ***** CIO.
**********
*******'* ************ **** ******** ******* ********* of *** ******* ******** *****, ******, and ***** ********** ** *** ****** school ********* ** ***** ***** *** expand *** ***** *********, ***** **** violated ******** ****** ********.
*** **********, ***:
- *** ****** ************** ******** ******* *******;*** ***** ************ ******** ******* ***** For *******
- ****** ****** ** ******** *** **** $800,000+ ** ******* **** ****
- ******* ****** ****** *** ****** *** Public ****** **************
- ******* ****** ****** ****** ********* $*** for ** ****** *****
Marketing *** *******
******* *** **** *********** ** ******** featuring ********'* ****, *****, ****, *** the ****'* ******** ****:
**** *** *** * ******* ** headlined, ***** ******** *** ***-******** **** Yeti ******* **** *** *********.
**** ********, ******** *** * ******** at *** **-**************** **********, **** ******* ****** *** *** stay ** * ****** *****. *** conference, ********* **** ** ******* ********, included * ******* ******* **** **** Swindell, *** ***** **** * "***** pitmaster" *** ** ***** ** **** at "*** ** *** ***-* ******* in *****."
********'* ************ *** ******* ******** ************* in * **** ***** *** ********* video ***** ** ****** *** ******* repeatedly:
* ********* *** *** **** **** IPVM: "*** ***** ********** *** ****’* use ** *** ******** **** *** implemented. ******* *** ******** *** **** participation ** *** *****."
*** *********** ***** *** "*** ** the **** ****** ****/******* ******* ** our ******* *** ****** *****," * Verkada ******** **** ********. ** "***** of" *** *************, "* ****** ** personally ****** *** ** ** ** honored ******** *** *** ******** ********** event," *** ******** ****.
******** ** ** ******* *** ******* to ****** ****** ************ **** ********* of ********'* *******, ******** ********** ******** publicly ***** *** ***** ********** *********** and ************ **** ******* *********.
** *** ****, ** *** ************ in ********* **************** **** ************ *** ****** ***** *** ****'* initiatives ****** ******** *********** ** * ********** ******** ************** **********.
Evolution ** ***********
**** ******** ***** ************* ******* ******* employees *** ******** **** ***. *, 2022, ******* **** **, ****, *** public ******* ********. *** ****** ** received ******** *******'* ******* *** ********** a ************ **** ******** *** ******** more ******** ** *** ****'* *****-***** technology ********.
******* ********* *** ************ **** ******** included ******* ***************** **** *********,**** ** ********* ******, ********* *********** ************ *****, ***** ********* ***************** ******,********** ********* ************ *****, *** ********* ******** *** **-*********** *********.
*** ********* ************** **** ****-***** ******** at ******* ******** **** *** ************, described ** **** ***** ** * "partnership," *** ********* ** *** *******.
** **** **, ****, ********* ******* Sherwood:
*'* *** ** *** ******* ********. Danielle *** **** ******* ** ** to **** ** **** *** *** the **** ** *** ***** ****, and ******* ** *** ******* **** in * *** **** * ***** is **** *** **** *** ** but **** *** ***** *********.I ***** ** ******** ** **** *** **** ** * ********** *******r and would like to discuss what else my team and I can do to support you. Please *** ** **** ** *** **** **** **** ** ****. [Emphasis *****.]
******** ******* **** ** ***** ** "happy ** **** * ************ ***** howwe *** ********** ******** and even highlight the value your product provides our organization and how it could provide the same value in similar organizations." [emphasis added]
**** *** ****** ** *** ************, Verkada ********* ****** ******* ************ **** Sherwood, ******* *** **** ** **** new ******* *** ***** ******** ** a ***** *****, *** ******** ******* on ****** **** *** *** ***** official.
******** **** ******** ****** ****** *** the ****, ********* ** *** ***** communications. *** ***** ********* *** *** cameras **** *******, *** ** *** spent ***** $***,*** ** ******** **** the *******, ********* ** * **** spokesperson.
Sushi **** ******
******** ** *** ************** ******* ******* and ******** *** * ******** ****** sent ** ******* ********* ******** **** for ****** ***** ****** *************** ** ******* ****. *** ***** included **** ****, ********, ********** ************, ***** *********** ******* *** *** College ** ******** ******. ************ *** not ***** ** * ******* *** comment **** **** ***** *** ******.
*** ****-*** ***** ********** ****** *******-***** meals, ***** *** *****-****** ***** ******** by *****. *** **** ******* ***** from $*** *** ****** ** $*** per ****** *** * ****** ****** with **** ** **** ********.
******** *** *** ****** *** ****, according ** *************** **** **** ******* and *** **** ** *** *****.
Beta ******* *******
**** *** ***** ******* ********* **** offered ******** ************* *** *** **** to ****** ******** *** ******** *** free ******* **** ******* ********. ******** included *** ******* *** ************* *******. Representatives **** ******* ***** ******** *** other **** ********* ** **** ***-********** agreements ********** **** ********* ********.
******* **** ******* *** **** **** access *** * **** ** *** Mailroom ****** ***, ***** ***** ******** be ****** ** ***** $*,***. * spokesperson *** *** **** **** *** Vegas ******** **** *****.
********* ********* **** ******** ******* *** beta *******, *** ************ ****: "*** city *** ****** ********* **** ******* and ** *** ********** ** *** testing, *** ********* ** ********."* ************ for ******* **** ****:
** ** ******** ******** ********, ******* has **** ******* ******** *** *** features *** ********.We ***** *** ******* ********* ** *********** ** **** ******* to provide valuable feedback that helps us improve new and existing products and features. The **** ** *** ***** *** ************ ** **** ** ***** **** ********. We require all organizations to execute our industry-standard ***** & **********(***** *** *** **** **** *********** referred ** ** ** ***) ***** to ************* ** **** *******. [******** Added.]
**********
* *** **** ** ********** ** the ****** *** ********'* ********** ** VerkadaOne, ** ****** ********* ***** ****** by *** *******. ** *** **** from *** ** ** **** *, 2023, ** *** ******** ******, * luxury ***** ***** * ******** **** starts ** $***.** *** ***** ****** those ***** ** ****.
******* ******* ** *** *** *** airfare *** ***** **** ****** *** event. ******** ***** ** ***** ******* himself *** ******* ******* ** *** for *** *****, ***** ** **** used *** *** *****, ********* ** representatives *** *** **** *** *** company.
*** ***** ******** ******** ** ****** barbecue ********* ***** ********, ***** ******* "No ************" **** ******* ******** ****** as ***"****** *'** ***** ***,"*** * *********** ** ******* ***** star **** ********.
****** *** *****, ******** ***** ** a ***** ****** *** ***** ******"******** *******, ***** ******."** *** *** **** ******** ** the ***** *** *********** * ***** city.
*** ***** *** ****** ** *** panel **** ** ** ********** *** a ****** *** *** *******'* ****** in ******* ******, ********, ******* *********. Also ********* ********* ** **** **** was *******, ********** ******* ******** ** public ****** ****** ****, ********* ** information ******** ** ******* ** ********. He *** *** ******** ** *** final ****.
********* *******'* ******* ** ********'* ********** expenses, *** *** ***** ************ ****:
** ** *** ****'* ******** **allow ********** *** ***** ******** ** *** *** * **** ******** ** ****** in exchange for a presentation on the technology featured. [Emphasis *****.]
* ************ *** ******* **** ****:
Offering *********** **** ** ************** *** ************** ** ********* *** ***** ** *** ****** ** ********** **** *** ************* ** ********** **** *** ***********. Our employees, however, still must follow company ********* *** ****** ** ****** **** ******. Failure to do so may result in disciplinary action, including termination, suspension, or demotion. Regarding Verkada, we take the issues you raised seriously and are looking into each of them. Our ************* ** *******. [Emphasis Added.]
Sherwood's **** ** *** *****
*** ***** ***** ******* ******* *** championed *"*******-******* ****"** **** *** ***** **** * "Smart ****" ** ****. ******** *** promoted ** ***** ********** ******* ***** her ***** ** ***. **** **** a ******** **** ** ******** ** Information **********, ********* ** *** ******** profile.
** **** ****, ** *** *********** technology *********** **** ** *** ****'* participation ** * ***** ******* *** autonomous ******* ******* ****. * **** vehicle ******* **** * *******-******* **** Planet ********* ****** ****** *** ***** program, ********* ** ****** ***** ******-*******.
******** ***** *** ******** ****** ************* *** **** ******* ** ****. 2022, ******** **** *** *****: "*** Vegas *** *** ** *** ***** cities ** *** ****** ****** ** have *** ********** ******* ***** ** mixed -*** *******...** **** **** *** first **** ** **** ** ******** in ** ********** *******. **** ******** on *** *."
******** **** *** ******** *** *********** ***** **** *** *** 5G.
Government ******* ****** *********
*******, ****-******* ********** ********* ************* ** vendor ********* *********, ** ******** ** doing **** ******* *** ******, *** atypical.
***** **** ** ******* * *** for *** *******, ** ******* ************ itself, ** ****** *********** ******** ***** bias *** ************ **** *** *****' own ***** ***********.
******. *** *** ********* ** **** she **** ************ ****?
***,*** ******** ********** *** ** *** **** ******** publicly ********* ***** *********** ************ * have **** **** ********* **** ****** great *** **** ********:
******** **** ** *** **** ***** person *'** **** *** ** ** professional ******.
****. *** ** ***'* *****.