Verkada Coronavirus Response: Free Temp Systems For Government and Health Care

By John Honovich and Sean Patton, Published on Apr 07, 2020

Verkada has built a reputation on giving away things for free - free Yeti Tumblers, free trial cameras and now free temporary systems for government and health care users during coronavirus.

Inside this note, we examine:

  • How the program works
  • Why it builds on their competitive positioning
  • Why it can hurt integrators and rival manufacturers
  • How this leverages their massive funding
  • How it may help Verkada long-term

Program ********

******* ***************** ** ** ********/**************, **** **** **** ********** client, *** **-**** ************ at ** ******:

*** ******** ** ********* in *** **, ******, and *** **, *** various ********** *** ********** users/municipalities. ******* ******* *** offerings ** *****-*********, *** an ****** *** ****** remote ******* **********, ** decrease *** *** ** PPE *** ******* *******. Verkada **** ****:

*** ****** ******** *** required ********, *******, *** compliance ***** *** ** the ***. ** *** also ***** ** ***** into * ******** ********* Agreement **** *** ********** institution ** ***********.

**** **** ****** ** most *********** *** ********* triage/treatment ***** ** **** healthcare *** ******** ****** facilities *** ************ *********** cases **** *** ******* population. ***** ********* ******* quick ************ *** ******* configuration *** **** ** closed ** ** ****, so **** ** *** need * ********* ******.

************ *****/***** ********** **** limited ******* *** *** value ****** *** ********, even ** **** *********, during **** ********.

Builds *********** ***********

**** ******* ** ***** here ** * ***** extension ** *** ******** strategy, ****** **** **** tumblers:

****** **** $*** *** referrals*** ****** ****** *** Verkada:

******* *** *** ********* free ***** *******:

******* ******* ******* ** IT ***-*****, *********** *** ability ** ****** **** in ******* *** ** done ******* * ***** surveillance ****** ***********.

***** *** ****** **** cities *** ****** **** facilities **** **** ***********, the **** ** **** and *** **** ** on-site ***** ********** ***** Verkada **** *** ******.

Hurt *********** *** ***** *************

*******, **** **** ***** security *********** *** *******'* rival *************. ******* **-********** the ****** *** ********* of *********** *** ***** outside ******* ************ ***** channels (*.*. ***) **** are ********* **** ** self-installing ** *****. ********** with *********** ****** *** installation ***** *** ** business *********, ***** ** a ******** ** ***********, furthering *** **** *** self-install *******.

** ************************* *** *** ***** and *** ********* ** invest ** **** * program. *** ******* ***** in **** * ********** offer: *** *******, *** / *** *** ******* for *** **** * months.

*********,************* ****** **** *** increasingly ********** ** *** sales:

Leverages ******* *******

**************** $** ******* ** funding** *** *** ** January **** (~$*** ******* since *** ******** ** 2016), ***** ***** **** literally **** **** ** millions ** ******* ** the ****. ********, **** have ******* ***** ******** on ****** *********.

******* *** *********** **** hardware ***** *** ** cameras *** *** ******* station ** ** $**,*** USD, *** **** ** Verkada ** ********** *** as **** ******* **** be *********, *** ******** equipment *** ** **** for ****** *****.

************, ***** ***** ************* are ********** ** ***** sales ******** *** **** cameras, ******* *** ** opportunity ** **** ********* of ***** ***********' ******** position.

Help ******* ****-****

**** ** *** **** smart *********, *** *** right ***** *** ******* to **. **** ***** will ********* *** *** the ****** ***** **-****, while ****** *** ** not/cannot ****** ** ***, will ******** *** ***** and ******** ******** ******* during ***** **** ******* project.

*** ***** **** *** for *** ****** ***** 90-days *** ******-** ** Verkada, * ******** **** of ***** ******** ****.

Vote / ****

Comments (17)

Avatar

Eric Gutierrez

Ava Security
04/07/20 03:20pm

**** ** **** ** for ****. **** ********* are ***** ** **** do ********* ******* - we *** ***** *** same.

John Honovich

IPVM | In reply to Eric Gutierrez | 04/07/20 03:42pm

*****'* *** ***** ***...

*******, ******* *** ****** literally ** ** *** of **** ************, **** for **, *** ***** to ** ******** ** Verkada. ** * ***'* think ******** **** ** worth ** *** *** free ***** *** ** may ** ***** ** to *** **** **** accounts ******.

Avatar

Michael Gonzalez

Integrated Security Technologies, Inc.
04/07/20 06:54pm

*'** **** ******* ******* with **** *** ***** a ***** ***, * really **** ****. **** do ******** *** ******** differently **** *********** ******** manufacturers, *** ****'** **** been **** ********** ******** I've ******* *** ******** that ***** **** ****.

* ***'* ****** **** like ***** ******** **** integrators *** ** *** game, ***** ***** ***** needs ** ** ************** work ****. *** **** important ****** ** **** is *** ****** ********** and ****** ******, ***** still ***** ** ** done ** * ******** professional.

** ****** ** ** leverage *** ********** *** highlight *** ****** ******** professionals **** ** **, and ******* ** *** customer **** ** *********, and *** ***** ***** cost ** ********* ** their *** ******** ****** is *** **** ********* than *********** *******. ** keeps ** ******** ******* discounting *** **** *** out ** **** ** being ******** ** *** machines.

Undisclosed End User #2

04/08/20 01:08am

** *** ****** **** emailed ** *** ***** I *** ********* *** screening ******* **** * Covid-19 ******* ****.

* **********, ***** **** be ********** ************* *** would ****** ******* *** product ** **** ***** that *** **** **** or ** ***** ***** them ** **** **** their ********** **. *** assisted ****** ******** ****** within ********** ***** ****** be **** *** ****.

** ** *** ****** felt ***** *** *************. Every ***** ***** ****, text, ** ***** **** the ******** *’** ******** since *** ***** ******* died ** ***** ***** has **** ********* ******* on **** *** ********** or ************ *** ****. Even ******** ******* ** have *** *** *** never ** ******** **** have ******* ** *********, masks, ***/** ****. ***** once ******* **** * product, **** ***** ******* the ************ ** ****** about *** **** *** help.

Undisclosed Integrator #3

In reply to Undisclosed End User #2 | 04/08/20 02:25pm

* ******** ******** * see *** ** ***** be *********** **** ***. If ** *** * or * ******* ** 30 **** * ***** feel *********. $*** ***** of ******* *** ** days ** ********** **** might *** ***** **** long ****** **** * pretty **** ****. ** cameras ** ****** ** be ****** ** * scenario **** ****.

** **** **** ** buy ***** *** ********* - **** ***** **** drain *** ****** ** it **** ******** **** just ** **** *** give ** **** *** feel **** ******. **** this ******* **'* ******* them *** **** **** already **** *** *** good ** - *** free.

Avatar

Matthew Nederlanden

04/08/20 04:50pm

* ***'* **** ** it ** **** **, but * ********** ******* "Temp" ** *** ******** was *** ************ *** "Temperature" ****** **** "*********."

**** *** ******* ******, I *******, "***, * clicked ** *** ***** link."

John Honovich

IPVM | In reply to Matthew Nederlanden | 04/08/20 05:25pm

* ***** *** **** being ********. ** *** context ** ******* *** full *****, * ***** temp *** ********* ***** more ***** **** ***********.

*******, ***, **** *** you *** ***** ***** temperature / ***** *******? Offering ****?

Avatar

Matthew Nederlanden

In reply to John Honovich | 04/08/20 05:55pm

****** ** *** *****, I ******** **** ****'* have ****** ****** *****.

***** ***, ** ****'* carrying *** *********** / fever ********. * ***** rather **** *** ** the *********** **** **** people "******** *******," *** lose *** ***** **** people **** ** *** SCW *****. * ******* camera **** * * degree ******** ***** **** false ********* *** ***** negatives **** ****** *** you ***'* ** *** safer **** **.

* ** **** * team ******* **** **** of *** *.* ******** products **** *** **** talked *****, *** **** of ***** ****** ***'* work **** ********* ** sell ******, ** * am *** ************ ******* in **** ******.

Undisclosed Manufacturer #4

04/09/20 04:49pm

***** ************, **** **, offer ********* ******* *** healthcare *************, *** ***’* use *** ********* ********* for **.
**** ** **** *** action *** ********** *** not ****** ************. ** more, **** ****

John Honovich

IPVM | In reply to Undisclosed Manufacturer #4 | 04/09/20 04:53pm

***** ************, **** **, offer ********* *******

*** ******* ** ****** hardware, ** *******, *** a ****** ******* *******. There's * **** **** to ****. ** ********* Verkada ********* *** * see **** ** ***** a *********** ****.

Undisclosed Manufacturer #4

In reply to John Honovich | 04/09/20 06:34pm

**** *** ********* *** good **

John Honovich

IPVM | In reply to Undisclosed Manufacturer #4 | 04/09/20 06:38pm

* ***'* *****. * think **** *** ************ taking ********* ** ***** resources **** ****** *** constrained ** ******* ********** winning ********.

**** ** *** ******* Valley **** ***** - don't ***** ***** ***** term ***** *** ********* costs, ***** ***** ******* people **-*****, ************* ** the *** **** ** a ******* ********* ******* base.

Avatar

Michael Gonzalez

Integrated Security Technologies, Inc.
In reply to John Honovich | 04/09/20 06:46pm

**** **. *** *** is ** ** ** tactfully. * ***'* **** count *** **** ************* I ******* *** ** after **** **** **** minutes ******* ***** ******** and ******** *** ***, even ** *** ******* was ***********. *********** ** the ******* *********, ***** also ****** **** * place ** *********** ** key.

**'* **** ********* ** remember **** *** ******** relationship ******** ** ****, almost ***** ** ********** at ***** **** ****. Strengthening ******** ************ *** creating * **** ****** vertical ******* **** *** can **** ** ****** in ** *** ***** move, *** ******* ******* sees ****.

Michael Miller

In reply to John Honovich | 04/09/20 07:26pm

** **** ******* ***** the ** ****? ****-******** sales ** **** *** client **** **** **** contracts?

John Honovich

IPVM | In reply to Michael Miller | 04/09/20 07:31pm

* ** *** **** what ****** ******* **** take *** *** ******** will ******* ** **** the ***-****.

** *** ***-**** ***** it ****, ******* *** has ******-**** ******** *********, they **** *** ****. But *** ***-**** *** not ***** * **** yet.

*** ****-** ** ** issue **** *** ***-**** buys *** ******** ***, in **** ****, ***-***** have *** *********, ***/**?

Michael Miller

In reply to John Honovich | 04/09/20 07:37pm

*******... **** ******* ** the ****** ***** ***** video *** ***** ** send ********** ****?

John Honovich

IPVM | In reply to Michael Miller | 04/09/20 07:42pm

****'* * ********** ***** in ***** ** *******. The ******, ******, ***** know ******* **** *** 90 **** *** ******. That's **** ** *** deal ** ******* ********* for ****.

* ***** ***** ******* overall ***** **** **** than *** ***-**** ** this ******** ****.

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