Verkada Coronavirus Response: Free Temp Systems For Government and Health Care

By: John Honovich and Sean Patton, Published on Apr 07, 2020

Verkada has built a reputation on giving away things for free - free Yeti Tumblers, free trial cameras and now free temporary systems for government and health care users during coronavirus.

Inside this note, we examine:

How the program works
Why it builds on their competitive positioning
Why it can hurt integrators and rival manufacturers
How this leverages their massive funding
How it may help Verkada long-term

******* *** ***** * reputation ** ****** **** things *** **** - free **** ********, **** trial ******* *** *** free ********* ******* *** government *** ****** **** users ****** ***********.

****** **** ****, ** examine:

*** *** ******* *****
*** ** ****** ** their *********** ***********
*** ** *** **** integrators *** ***** *************
*** **** ********* ***** massive *******
*** ** *** **** Verkada ****-****

[***************]

Program ********

******* ***************** ** ** ********/**************, **** **** **** ********** client, *** **-**** ************ at ** ******:

*** ******** ** ********* in *** **, ******, and *** **, *** various ********** *** ********** users/municipalities. ******* ******* *** offerings ** *****-*********, *** an ****** *** ****** remote ******* **********, ** decrease *** *** ** PPE *** ******* *******. Verkada **** ****:

*** ****** ******** *** required ********, *******, *** compliance ***** *** ** the ***. ** *** also ***** ** ***** into * ******** ********* Agreement **** *** ********** institution ** ***********.

**** **** ****** ** most *********** *** ********* triage/treatment ***** ** **** healthcare *** ******** ****** facilities *** ************ *********** cases **** *** ******* population. ***** ********* ******* quick ************ *** ******* configuration *** **** ** closed ** ** ****, so **** ** *** need * ********* ******.

************ *****/***** ********** **** limited ******* *** *** value ****** *** ********, even ** **** *********, during **** ********.

Builds *********** ***********

**** ******* ** ***** here ** * ***** extension ** *** ******** strategy, ****** **** **** tumblers:

****** **** $*** *** referrals*** ****** ****** *** Verkada:

******* *** *** ********* free ***** *******:

******* ******* ******* ** IT ***-*****, *********** *** ability ** ****** **** in ******* *** ** done ******* * ***** surveillance ****** ***********.

***** *** ****** **** cities *** ****** **** facilities **** **** ***********, the **** ** **** and *** **** ** on-site ***** ********** ***** Verkada **** *** ******.

Hurt *********** *** ***** *************

*******, **** **** ***** security *********** *** *******'* rival *************. ******* **-********** the ****** *** ********* of *********** *** ***** outside ******* ************ ***** channels (*.*. ***) **** are ********* **** ** self-installing ** *****. ********** with *********** ****** *** installation ***** *** ** business *********, ***** ** a ******** ** ***********, furthering *** **** *** self-install *******.

** ************************* *** *** ***** and *** ********* ** invest ** **** * program. *** ******* ***** in **** * ********** offer: *** *******, *** / *** *** ******* for *** **** * months.

*********,************* ****** **** *** increasingly ********** ** *** sales:

Leverages ******* *******

**************** $** ******* ** funding** *** *** ** January **** (~$*** ******* since *** ******** ** 2016), ***** ***** **** literally **** **** ** millions ** ******* ** the ****. ********, **** have ******* ***** ******** on ****** *********.

******* *** *********** **** hardware ***** *** ** cameras *** *** ******* station ** ** $**,*** USD, *** **** ** Verkada ** ********** *** as **** ******* **** be *********, *** ******** equipment *** ** **** for ****** *****.

************, ***** ***** ************* are ********** ** ***** sales ******** *** **** cameras, ******* *** ** opportunity ** **** ********* of ***** ***********' ******** position.

Help ******* ****-****

**** ** *** **** smart *********, *** *** right ***** *** ******* to **. **** ***** will ********* *** *** the ****** ***** **-****, while ****** *** ** not/cannot ****** ** ***, will ******** *** ***** and ******** ******** ******* during ***** **** ******* project.

*** ***** **** *** for *** ****** ***** 90-days *** ******-** ** Verkada, * ******** **** of ***** ******** ****.

Vote / ****

Comments (17)

Eric Gutierrez

Vaion | 04/07/20 03:20pm

**** ** **** ** for ****. **** ********* are ***** ** **** do ********* ******* - we *** ***** *** same.

John Honovich

IPVM | In reply to Eric Gutierrez | 04/07/20 03:42pm

*****'* *** ***** ***...

*******, ******* *** ****** literally ** ** *** of **** ************, **** for **, *** ***** to ** ******** ** Verkada. ** * ***'* think ******** **** ** worth ** *** *** free ***** *** ** may ** ***** ** to *** **** **** accounts ******.

Michael Gonzalez

Integrated Security Technologies, Inc.
04/07/20 06:54pm

*'** **** ******* ******* with **** *** ***** a ***** ***, * really **** ****. **** do ******** *** ******** differently **** *********** ******** manufacturers, *** ****'** **** been **** ********** ******** I've ******* *** ******** that ***** **** ****.

* ***'* ****** **** like ***** ******** **** integrators *** ** *** game, ***** ***** ***** needs ** ** ************** work ****. *** **** important ****** ** **** is *** ****** ********** and ****** ******, ***** still ***** ** ** done ** * ******** professional.

** ****** ** ** leverage *** ********** *** highlight *** ****** ******** professionals **** ** **, and ******* ** *** customer **** ** *********, and *** ***** ***** cost ** ********* ** their *** ******** ****** is *** **** ********* than *********** *******. ** keeps ** ******** ******* discounting *** **** *** out ** **** ** being ******** ** *** machines.

Undisclosed End User #2

04/08/20 01:08am

** *** ****** **** emailed ** *** ***** I *** ********* *** screening ******* **** * Covid-19 ******* ****.

* **********, ***** **** be ********** ************* *** would ****** ******* *** product ** **** ***** that *** **** **** or ** ***** ***** them ** **** **** their ********** **. *** assisted ****** ******** ****** within ********** ***** ****** be **** *** ****.

** ** *** ****** felt ***** *** *************. Every ***** ***** ****, text, ** ***** **** the ******** *’** ******** since *** ***** ******* died ** ***** ***** has **** ********* ******* on **** *** ********** or ************ *** ****. Even ******** ******* ** have *** *** *** never ** ******** **** have ******* ** *********, masks, ***/** ****. ***** once ******* **** * product, **** ***** ******* the ************ ** ****** about *** **** *** help.

Undisclosed Integrator #3

In reply to Undisclosed End User #2 | 04/08/20 02:25pm

* ******** ******** * see *** ** ***** be *********** **** ***. If ** *** * or * ******* ** 30 **** * ***** feel *********. $*** ***** of ******* *** ** days ** ********** **** might *** ***** **** long ****** **** * pretty **** ****. ** cameras ** ****** ** be ****** ** * scenario **** ****.

** **** **** ** buy ***** *** ********* - **** ***** **** drain *** ****** ** it **** ******** **** just ** **** *** give ** **** *** feel **** ******. **** this ******* **'* ******* them *** **** **** already **** *** *** good ** - *** free.

Matthew Nederlanden

04/08/20 04:50pm

* ***'* **** ** it ** **** **, but * ********** ******* "Temp" ** *** ******** was *** ************ *** "Temperature" ****** **** "*********."

**** *** ******* ******, I *******, "***, * clicked ** *** ***** link."

John Honovich

IPVM | In reply to Matthew Nederlanden | 04/08/20 05:25pm

* ***** *** **** being ********. ** *** context ** ******* *** full *****, * ***** temp *** ********* ***** more ***** **** ***********.

*******, ***, **** *** you *** ***** ***** temperature / ***** *******? Offering ****?

Matthew Nederlanden

In reply to John Honovich | 04/08/20 05:55pm

****** ** *** *****, I ******** **** ****'* have ****** ****** *****.

***** ***, ** ****'* carrying *** *********** / fever ********. * ***** rather **** *** ** the *********** **** **** people "******** *******," *** lose *** ***** **** people **** ** *** SCW *****. * ******* camera **** * * degree ******** ***** **** false ********* *** ***** negatives **** ****** *** you ***'* ** *** safer **** **.

* ** **** * team ******* **** **** of *** *.* ******** products **** *** **** talked *****, *** **** of ***** ****** ***'* work **** ********* ** sell ******, ** * am *** ************ ******* in **** ******.

Undisclosed Manufacturer #4

04/09/20 04:49pm

***** ************, **** **, offer ********* ******* *** healthcare *************, *** ***’* use *** ********* ********* for **.
**** ** **** *** action *** ********** *** not ****** ************. ** more, **** ****

John Honovich

IPVM | In reply to Undisclosed Manufacturer #4 | 04/09/20 04:53pm

***** ************, **** **, offer ********* *******

*** ******* ** ****** hardware, ** *******, *** a ****** ******* *******. There's * **** **** to ****. ** ********* Verkada ********* *** * see **** ** ***** a *********** ****.

Undisclosed Manufacturer #4

In reply to John Honovich | 04/09/20 10:34pm

**** *** ********* *** good **

John Honovich

IPVM | In reply to Undisclosed Manufacturer #4 | 04/09/20 06:38pm

* ***'* *****. * think **** *** ************ taking ********* ** ***** resources **** ****** *** constrained ** ******* ********** winning ********.

**** ** *** ******* Valley **** ***** - don't ***** ***** ***** term ***** *** ********* costs, ***** ***** ******* people **-*****, ************* ** the *** **** ** a ******* ********* ******* base.

Michael Gonzalez

Integrated Security Technologies, Inc.
In reply to John Honovich | 04/09/20 06:46pm

**** **. *** *** is ** ** ** tactfully. * ***'* **** count *** **** ************* I ******* *** ** after **** **** **** minutes ******* ***** ******** and ******** *** ***, even ** *** ******* was ***********. *********** ** the ******* *********, ***** also ****** **** * place ** *********** ** key.

**'* **** ********* ** remember **** *** ******** relationship ******** ** ****, almost ***** ** ********** at ***** **** ****. Strengthening ******** ************ *** creating * **** ****** vertical ******* **** *** can **** ** ****** in ** *** ***** move, *** ******* ******* sees ****.

Michael Miller

In reply to John Honovich | 04/09/20 07:26pm

** **** ******* ***** the ** ****? ****-******** sales ** **** *** client **** **** **** contracts?

John Honovich

IPVM | In reply to Michael Miller | 04/09/20 07:31pm

* ** *** **** what ****** ******* **** take *** *** ******** will ******* ** **** the ***-****.

** *** ***-**** ***** it ****, ******* *** has ******-**** ******** *********, they **** *** ****. But *** ***-**** *** not ***** * **** yet.

*** ****-** ** ** issue **** *** ***-**** buys *** ******** ***, in **** ****, ***-***** have *** *********, ***/**?

Michael Miller

In reply to John Honovich | 04/09/20 07:37pm

*******... **** ******* ** the ****** ***** ***** video *** ***** ** send ********** ****?

John Honovich

IPVM | In reply to Michael Miller | 04/09/20 07:42pm

****'* * ********** ***** in ***** ** *******. The ******, ******, ***** know ******* **** *** 90 **** *** ******. That's **** ** *** deal ** ******* ********* for ****.

* ***** ***** ******* overall ***** **** **** than *** ***-**** ** this ******** ****.

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