Verkada: "No Reason To Work With ADT, Because What We Provide Is Better Than ADT"
While ADT is one of the biggest security companies in the world, upstart Verkada was quick to dismiss ADT to an ADT employee on a public Verkada webinar.
In this report, IPVM examines Verkada's statement, how Verkada misunderstood how ADT operates and Verkada's challenges closing mega integrators like ADT.
ADT ****
** * ******* **** ******* *******, Verkada ****** *** ********* ******** **** an *** ******** ***** ******:
**** *** [*******] ** ******* **** ADT ********** ** *** **** [*******'*] product **** ******** *** ** *** [ADT's] ******? *** * *** ** our [***] ***** ***** ******** ** a *** **** ******* ************ *** Tesla.
******* ****** ******* ********* ******* **** Sosinsky*********:
****, ******, ***** ********. **, **, as *** ** ** **** *** our ****** ******** *** *** *******, we ***** *** ****** ** *****. And **'*, * ***** *** ****** than **** *** ******. ** *****'*really ** ****** *** ** ** **** **** ***, ******* **** ** ******* ** ****** **** ***, and more cost effective. [emphasis added]
****:**** *** ****** *******'* ***** ********** system.
Verkada **************
***** ******* ****** ****** ** *** knowing *** *** ******** ***** *** hiring ********* *** *********, **** ** an ******** ***********. *******, *** ******* how *** ******** ** * **** problem *** ****** * ******** ****** for *** *** ********** ******** *** was ****** * ****** ********.
ADT ********** *** *******
*** ******** * *******-******-**** ****** ********** business**** ********* ******** **** *** ***** of ******** ******** *************, *.*. *** sells *********** ******* ** ******* **********, Eagle *** ** *** ** *** VSaaS *********. ** **** ***, ******* should ********* **** ** *** **** ADT ** ** ***** *** ****** an *** ******** *** ** ****** about *** ** *** *******.
***, **** **** ***** ***********, *** a ****** ******* ***** ******** ***** need ** ** ******** ** *** management ****** ***** ***** *** ********* sell ***** ********. ******* *** ******* approval ** * ****** **** ** manufacturers ***** ***'* ***** ** *** market, **** ******* ***** ****** **** that.
Lack ** *** ***** ************
*** ***** ******* *******'* ******* ********* is *** ******** **** *******'* ******** are ****** **** *********** ** *** would **** ********* **** ****? **** is ****** *** *******, ***** ******* integrating **** ***********' *******, *****, ****** control, ***** ********** *******, ***.
**** ******** **** **** ***********'* ********** ******* ******* ******* ** *** end-to-end ******* **** ***** ** *******, access *******, ***** **********, ***** **********, etc.
**** **** ** *********** ** *** is *** **** **** ********* ** major ******* ********* **** ** *** / *** ********** **** **** ** Verkada ***** ** ****** *******, ********** in *** **********.
Verkada: ** ********
**** ********* ******* *** ******* ** this *****, *** *** ******* *** not *******. ** **** ****** **** report ** *** ***** ** ******* a ********.
**, **, ** *** ** ** goes *** *** ****** ******** *** our *******, ** ***** *** ****** in *****. *** **'*, * ***** say ****** **** **** *** ******.
* ***'* ***** **** **. ******** understands *** ********** ******* *** *** enterprise ********** *** *** *** **** alarm *******.
***, ** *** ***** ****, ******* has **** ****** -******** ****** * ******* ********* *******, Am * ****** * ******* ********* Something * ******* ** "*** *****"?
* **** ******* **** ***. * find ***** ******** ***** **** **** physical ******** ************ ***** * *** Verkada ************ **** ***** *****- ******, < **** *** *********** ***.
* ******* ***** *** ******** ***** from *******.
* ***'* ******* ****'* ******* ****** has ** ********* ***.
**'* ************ **** ******* ***** **** a ******* **** **** ** **'* both ******** ** **** *** ********** has *** ************ ** *******'* ***** product *** * ****** ** **** they **** ******** *** ******* ** become * ******* ** ****.
***** **** *** ********** ** ******* partnered **** ***/******** **** ***** ****** take ***** **** ******* ** ***** reps *** * ****** ************* ** how ** **** *****. ** * matter ** **** * ***** * smart ******* ******** ** ** ********* off ** *******'* ***** **** ********* the ******* ***** ***** *** **** swooping ** **** * ******** **** is **** ** **** *** ** far **** **** *** ****** ** what *** *********** ******** **** ** used **.
********* *** ** *******'* ***** **** spreading *** ******* ***** ***** *** then ******** ** **** * ********
* ***** ****'* * ********** ******** but * ***** ********* *** ******* is **** *******'* ****** ** **** callers **** **** ** * *** more ************* **** ********* ****** ****. Related******* *** *** ***+ *********** *** Nearly ** **** ** *********
****, * ******** ****** **** ********* a ***. *** ** *** ******** I **** **** ** *** **** two ************ ***** ** ******** *** sales ***** ** ***** *** *** to *********** *** ******** ** ***** existing ******** ****.
** *** ********* ***** *******'* ***** force ** *** ***** *********** *** customers *** **** ** * **** job ** ******* ********* ********** ** cloud. ******** *** ***** ***** ** doing ***** *** ** ************ ********** (which ** ******* **** **********),, *** customer ** ***** ** ** ******* and ***** *** ** ****. ** that ***** ** ******* **** ** a ********** ******* ******* *** *** solutions ** ***** ***** ** ** easier **** ** ******* *** ***** force ** (* *** ********* ********** sheets).
*** ********* *** ******* ** **** approach ** **** ** **** ***** if *** ************ **** *** ********* is **** **** **** ** ******* vendor ********** ****, **** **** ** engage ***** ***** *** ** **** signing * ******** **** *** ********. So **** ***** ****'* ******* **** happens *** ** **** *** ** lost *** ******** **** *** ******* renewal ***** ** *** *** ******** doesn't ***** ******* ****'** ******* ******** the **** ** ********* **** *******.
* ***'* ***** ******* *********** *********. While *'* *** *** ******* *** of ***, **** ** **** **** markets ***** **** ** ******* ****, others *** ** ***. ** * was * ************, * ***** ********* look ** ***** ****** ******* ** increase ** ********/****** *********. *** ****, I'm **** * ***** ********* *** I **** ** ********* ********* **** specifying ******** **** ** *********** ** nature *** ****** ** *********** *** the *** ****. * **** ***'* that **** *********** *****? *********** ***** systems ** ********** ***** ********* ********* into *** ********** ****?
** ***, ******* ***** **** ** happier **** ****** ***** *** ****** one *******. ***** ******* #* ******** even ******* ******* #*!