UTC-GE Closed: What Becomes of GE Security's Products and Brands?

By: John Honovich, Published on Feb 28, 2010

Important new information on the future of GE Security's products and brands have been disclosed as part of the formal confirmation that the UTC-GE deal has closed. UTC has posted a new website dedicated to the combined UTC/GE new entity that share key details. The FAQ section is the most important to read for those interested in the future of GE products. Key points:

  • UTC has licensed the GE brand for at least 3 years overall and 10 years for the global video surveillance products (Given GE's decidedly 'mixed' reputation in security, this has its advantages and disadvantages).
  • UTC Fire and Security President emphasized that the potentially conflicting UTC services businesses would be managed separately from GE's product businesses. This is, of course, easiler said than done.
  • UTC argues that the acquisition benefits the security business by: "the GES portfolio will build scale and complement Lenel's leadership in enterprise software and Onity’s capabilities in electronic locks." We are not sure how adding such dead weight to Lenel will benefit them.
  • They confirmed again that GE Security's revenues were only $1.2 Billion in 2009 (this was projected last year before the close of the deal).
  • UTC disclosed GE Security's revenue breakdown: 50% security products, 30% fire safety products, 20% fire and security service. Though fire was widely cited as the key to this deal, the majority of revenue is from security.
  • 2/3rds of GE Security's revenue came from North America.
  • UTC says they will not speed up discontinuing GE products: "GES has great products. It is UTCFS’ intention to continue to invest in these products with obvious consideration to normal product lifecycles."
  • UTC says they are committed to the residential market.
  • Casi-Rusco: UTC plans to continue offering both Casi-Rusco and Lenel (good news to their competitors and probably painful to Lenel). UTC states, "UTCFS believes that GES has a strong portfolio of products and brands that customers recognize and value, including Casi-Rusco/FCWnx. UTCFS intends to continue to offer customers a broad portfolio of brands that meet their specific requirements. The company also believes this offering gives us more channel coverage with the many Value-Added Resellers (VARs) in the industry."
  • In UTC Fire and Security President's overview video, he notes 75 new products were introduced in the last 2 years and that 50 are in development. This is fairly low for such a large, multi-billion dollar organization.

Contrast this to the initial plan disclosed by UTC when the acquisition was announced.

1 report cite this report:

GE Security Sale -- UTC to Buy GE Security on Nov 09, 2009
UTC has agreed to buy GE Security - confirmed directly by UTC. Nonetheless, GE Security suffers from significant competitive problems that are...
Comments : PRO Members only. Login. or Join.

Most Recent Industry Reports

Startup Vaion Launching End-to-End AI Solution Backed with $20 Million Funding on Jun 17, 2019
An EU / USA video surveillance startup, Vaion, founded by ex-Cisco Senior Directors is launching an end-to-end VSaaS platform with $20 million in...
Biometrics Usage Statistics 2019 on Jun 17, 2019
While face and fingerprint recognition are used regularly for smartphones, it is not as common in physical security. In this note, we examine...
The Scheme Hikvision and China Importers Use To Avoid Tariffs on Jun 17, 2019
Hikvision and numerous China importers are avoiding 25% tariffs by including an SD card slot in their IP cameras to claim they are 'digital still...
Sighthound Transforms Into Enterprise AI Provider on Jun 14, 2019
Sighthound is now rapidly expanding its R&D team, building an enterprise AI service. This may come as a surprise given their origins 6 years...
ADT Eliminating Acquired Brands, Unifying Under 'Commercial' Brand on Jun 14, 2019
ADT is eliminating the brands of the many integrators it has acquired over the past few years, including Red Hawk, Aronson Security Group (ASG),...
NSA Director Keynoting Dahua and Hikvision Sponsored Cybersecurity Conference [Canceled] on Jun 13, 2019
The technical director for the NSA’s Cybersecurity Threat Operations Center will be keynoting a physical security cybersecurity conference that is...
Farpointe Data Conekt Mobile Access Reader Tested on Jun 13, 2019
California based Farpointe Data has been a significant OEM supplier of conventional access readers for years to companies including DMP, RS2, DSX,...
Embattled $400 Million China Funded Philippines Surveillance System Proceeds on Jun 13, 2019
An embattled 12,000 camera surveillance system project that will cost ~$400 million will proceed.  The project contract was awarded, had its...
False Verkada 'Unrivaled' Low Light Performance Claim Removed on Jun 12, 2019
Verkada falsely claimed that it delivered 'UNRIVALED LOW LIGHT PERFORMANCE' until IPVM questioned. In fact, Verkada's low light performance is...
Manufacturer Favorability Guide 2019 on Jun 12, 2019
The 259 page PDF guide may be downloaded inside by all IPVM members. It includes our manufacturer favorability rankings and individual...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact