Deep Learning Startup Umbo Raises Prices 733% For Analytics

By: Brian Karas, Published on Oct 02, 2017

While the industry overall trend is racing to the bottom on price, deep learning startup Umbo is taking the alternative approach, raising prices on their core product 733%.

We review Umbo's newest pricing, the increases in annual costs a typical Umbo user would expect, and the impact this is likely to have on their growth.

***** *** ******** ******* trend ** ****** ** the ****** ** *****, deep ******** ******* **** is ****** *** *********** approach, ******* ****** ** their **** ******* ***%.

** ****** ****'* ****** pricing, *** ********* ** annual ***** * ******* Umbo **** ***** ******, and *** ****** **** is ****** ** **** on ***** ******.

[***************]

Umbo ***** *******

****'* ****** ***** ***** shows * *********** ******** in *** ******* **** of ***** *********. ***** cost ******* ******* **** also **** **********, ****** users ********** ****** *** the ******* ********** ******* will ******** *** * reduction ** ******* *** that *********.

*** ********* ***** ******** prices **** ******* ******* **** ***** 2017, *** ******* ******* on ***** **** ****** price *****:

**** *** ***** ******* now ******* *** **** monthly *******, **** *** lower-resolution **** ****** ********** from ******* ***** ******.

Camera ***** *******

**** *** *** **** camera ******* **** $*** to $***, ******* * new ****** ***** *** added **** ** **** of $***. *********** ****'* consumer *****, ***** ****** are ********** **** *** a ****** (*.*.:**** *** *******@ $***,******* ****@ $***, **** *** @ $***, ***.)

Additional ******* *******

**** *** ***** ******* cloud ****** ******* ** short ** * **** of ********* ($*/**.), ******* users ***** ** **** likely ** **** **** on *** ******** ** card *** **** ***** durations. ***** ******* ******* exist, **** ** * year ** ******* *** $180/mo., ** * ***** of ******* *** $***/**.

New ****** *** "********** **********"

****'********************* ********, ********** ******** with *** *******, *** has ** ****** **** of $** ($*/**.) *** each ******:

*******, ********** ** ******** with *** *** $**/** analytics *******.

Analytics ******* *******

***** **** ***** *******, and ***** *******, ***** key ************** *** **** their ********* *****. *** cameras *** *** ********** in *** ***** ******, and ***** ***** ******* offers *** **** ******** functionality ** ***** ***** storage *********.

Impact ** ******* ****

* ******* **** ****, subscribing ** ***** ********* features, ***** ****** *** an ******** ** **% in ***** **** *** the ***** **** ** operation, *** ***% ******** for ******* *****:

Umbo ** *******

**** ********** *** *** respond ** *** ******* on ***** ********* *******.

Priced *** ** ******

**** ******* * ******* price *** * ******** product ******, *** *** have *********** ****** ********** out ** **** ****** with ***** *** *******. At $*** *** **** (plus *** ******* $***-$*** camera *****), ****'* ********* are **** **** ********* than ********** *********. *******, with ********* **** ******** offering ********* ** * number ** ****** **** an **** ****** $*,*** (and ** ****** ************), and ********* ********* ********* ******** ***, ****'* ****** ** unlikely ** ** *********** as * ********** ********, especially **** *** **** of *** ************ ** considered.

Comments (5)

***, **** **** **** *****.

***** **'* ** **** **** *** $*?

** ***** ** **** ***** ***** *** ******* *** ****-******** analysis *** ***********, *** **** *********** ** ***** *******. ******** to **** ** ***** ******* **** **** **** **** **** they **** * **** ****** **** *** ***** ***** *** analysis ** **** ** ****** *** *******.

** *** *** *** **** **********, *** ********* *** ******* ** *** **** ** ***** equivalent *** *********.

** *** *** *** **** *** *******, *** ********* *** roughly ** *** **** ** ***** ********** *** *********.

*** **** ******?

****, * ******* ** ******* ***** ***** *** *******. *.*. m4.xlarge ** **.****** ** ~**.

** *** ****, *** **** ** *** ********* *** ** a **** ***** ***** * ***** ***** ****** *** ***** compute **** ** ** * *********** ****, ** *** ******** has ** *** **********.

*** ******** *** *** ****** *** ***** ** ***** ** cost ~$***/*****. **** **** * **** **** ** *** **** system * ***** *** ****** ***** ********* ****** ** ** especially ***********.

********* ** ***** **** ** *** **** ********* ******* **** can *** *** ***: * ***** ****** ** ** ** a *********** **** ******.

********** * ***** *** '*****' ******** ** ****** *** *** computation ******* *** ** *** **** - **** ********, ******** (and *** ** * ****** ******), *** *** *****. ***** from *** ***** ******* ************, ***** ** *** ********* ***** of ********** ********* **** **** *** *****.

****, * ******* ** ******* ***** ***** *** *******. *.*. m4.xlarge ** **.****** ** ~**.

*** **** *** ******* *********:

** *** *** *** **** *** *******, *** ********* *** roughly ** *** **** ** ***** ********** *** *********.

***** *** **** ** ****** ** **:

** *** *** *** **** *** *******, *** ********* *** roughly *.** ** ** *** **** ** ***** ********** *** offerings.

**** ** **** ** ******* ***, (********* ** *** *** their ********* *****)

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